Pest Control Marketing – 3 Things Needed To Sell!
There are three basic things you need if you want to sell something. A product or service. A message (sales pitch or letter) A Delivery system (to get the message …
Pest Control Marketing – Why Must I Repeat Myself?
Awhile back, this guy asked me about one of my new workshops. He said, “Will I hear anything I haven’t heard before?” And I said, “Yes…but…it’s important that you hear …
Pest Control Marketing – What Do They Notice About YOU?
Advertising agents are fond of saying, “We’ll get you noticed!” And one thing’s for certain…if you want to sell a product or service…it is important to be noticed, right? But… …
Pest Control Marketing – What Happens AFTER The Sale?
If you’re in sales (and we all are, no matter what our actual title is) you typically have some type of introduction, presentation, close and call to action. Some sales …
Pest Control Marketing – Continuing saga of The Tree Cutter!
Last week I told you the story of the tree company I had contacted to remove several trees that were leaning toward my house. They arrived on time to give me …
Pest Control Marketing – Don’t cut your own throat…er…price!
Awhile back I contacted a tree cutting company to remove some dead trees on my property. I knew sooner or later the trees would fall on my house and hit …
Pest Control Marketing – Challenging an old “Sales Truth”!
I was taught early in my sales career in the termite and pest control industry (as were the vast majority of sales people) that, if a person is getting three …
Pest Control Marketing – What do you want from me?
I spend most of my time these days visiting with pest control operators and other small business owners. I am constantly having coffee or lunch with business owners, managers, salespeople …
Pest Control Marketing – Of the things we think, say and do!
Dear Pest Control Operator, I’m a Rotarian. I have been a member of The Rotary Club of Roswell for 14 years. I also speak at lots of other Rotary Clubs. …
Pest Control Marketing – Whaddayathink Coach?
Question: What do Tiger Woods, Michael Jordan, Merryl Streep, Chipper Jones, Peyton Manning, Robert DeNiro, Cher, Donald Trump, Al Pacino, Bill Gates, and Andrea Boccelli all have in common? Answer: …
