Advertising agents are fond of saying, “We’ll get you noticed!”
And one thing’s for certain…if you want to sell a product or service…it is important to be noticed, right?
But… be very careful WHAT you attract attention to.
If you draw attention to the wrong thing, you’re screwed. No one will see what you really wanted them to see, which should be your sales message. And that means missed opportunities and missed sales.
Example: Fancy graphics on websites, signs and vehicles are often very successful when it comes to capturing someone’s attention. However, they can…and often do…divert the viewer’s attention away from the real message we want them to receive, which is “Why YOU Should Do Business With ME!”
The message ultimately gets overshadowed…or upstaged… by something else.
I’ve included two very short videos in this letter to illustrate how easily our attention can be diverted.
Just click on the links below and enjoy…and THINK about how this could apply to YOU and YOUR BUSINESS!
And I hope you have a great day,
Hal
PS. Find FREE Pest Control Marketing Tips and Ideas at my website, http://www.PestControlMarketer.com.
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PPS. Also, if you would like for me to bring one of my workshops to your office, or assist you as your personal marketing coach to help you grow your business, just give me a call a 770-993-0004 or email Hal@HalColeman.com and let’s talk about some ways I can help you.
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