Awhile back, this guy asked me about one of my new workshops.
He said, “Will I hear anything I haven’t heard before?”
And I said, “Yes…but…it’s important that you hear some things over and over again.”
He looked puzzled. I could tell he didn’t get what I was talking about.
The FACT is…we hear something one time and we are likely to forget it. We hear it repeatedly and we are more likely to remember it.
And…if it is important…and we remember it…we are more likely to take action.
Example: Research clearly shows that the average person makes a purchase after from 5-12 exposures or touches. We see and ad, we hear it on the radio, we see it on TV, we receive a coupon in the mail, someone mentions it to us, etc.
Sooner or later, we make a decision to purchase the product. This is because our subconscious mind, or “Elmo” as I like to call it, has finally become convinced that it is the right thing to do.
With that in mind, just remember this: When you’re making your next sales presentation or designing your next sales letter…you should pick your strongest point and emphasize it over and over again.
Savvy marketers are fond of referring to “The Power of Redundancy”.
Need I repeat myself?
Thanks for reading this letter, and I hope YOU have a great day!
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