Pest Control Marketing – The world’s number one pest control marketing podcast!

The Pest Control Marketing Podcast is the number one pest control marketing podcast in the world. Search for it on Google and you will find it at the top. Or…simply click on the link below and start listening right now!

http://www.PestControlMarketingPodcast.com

I hear from PCOs and WCOs almost daily who tell me that they are using The Pest Control Marketing Podcast almost exclusively as their number one go-to source of information to help them grow their businesses.

Over 50 episodes so far and adding a new one each week, the Pest Control Marketing podcast will show you exactly how to do the following:

  • Get more new customers online
  • Get more new customer offline
  • Hire the right employees
  • Use your telephone to make more sales
  • Generate more customer referrals
  • Avoid slumps and slowdowns
  • Get more new customers from your vehicles
  • Create excitement for your company
  • Get more new customers from your ads
  • Get more new customers from your cold calling efforts
  • Magnetize your business
  • Become a master networker
  • Create a LOUD BUZZ in your community
  • Plus…A WHOLE LOT MORE!

If you aren’t a subscriber you should click on the link below and check it out.  It is blunt, straight-forward, honest, bold and gutsy strategies, tips, techniques…and downright sneaky killer ideas you can go right out and start using today to set your business on fire!

http://www.PestControlMarketingPodcast.com

And the best part is…IT IS FREE!!!

I hope you will visit the site and check it out of you are not already doing so. You will see that everything I am telling you is the truth.

Internet marketing pioneer and guru Mike Stewart is my co-host and he will tell you exactly how to reach more new customers, generate more sales and make more $$ from the internet!

We’d love to hear YOUR feedback so don’t hesitate to share your thoughts with us!

To YOUR Success Always,

Hal

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

By Hal:

 

Pest Control Marketing – Addressing your biggest fears!

Today’s pest control marketing tip is this:  Until you address your fears and come to terms with them you will never reach your full potential. As a matter of fact, you probably won’t come anywhere near it!

FACT: Everyone is afraid of something. And in the context of this post, I’m referring to fears associated with growing your pest control business or your wildlife control business…or any small business for that matter.

Some of the most common fears in relation to growing your business might be fear of…

  • Failure
  • Rejection
  • Poverty
  • Dealing with employees
  • Selling
  • Management
  • Regulations and Regulators
  • Being sued
  • Loss of self esteem

The list could go on…but hopefully you get my point. Everyone is afraid of something.

The best way you can overcome your fears is to learn how to avoid making them a reality.

Example:  The best way to avoid failure is to learn everything you can about how to become successful and apply what you learn. That is the surest way to insure success!

Another Example:  The best way to avoid poverty is to learn everything you can about how to make money and apply what you learn. That is the surest way to insure that you will be financially secure!

I’m sure you get my point.

And…when it comes to learning…there is a ton of FREE information available to you…on the internet, from Amazon, and from individual mentors and coaches you can turn to for help. All you have to do is seek…and you will find it!

As a matter of fact…I have tons of FREE sales and marketing training, tips, strategies and techniques that are GUARANTEED to help you grow your business and be successful. All you have to do is go get it and use it.

(See links at the bottom of this letter)

There are over 300 articles and videos on my website, http://www.PestControlMarketer.com. Just go to the website and check the archives. It’s all there…and it’s FREE.

Also, check out my podcast, http://www.PestControlMarketingPodcast.com. There you will find over 40 episodes specifically designed to give you simple, easy-to-implement strategies and techniques that you can start using TODAY to help you.

And…if you’d like for me to help you personally…all you have to do is call me at 770-993-0004 and I’ll arrange to spend a whole hour helping you…and I’ll do that absolutely FREE!

So…whatever it is that might be holding you back…you need to face it and deal with it. Don’t let it keep you from creating that growing, thriving…and profitable business that you have always dreamed of but haven’t been able to reach.

I would love to help you if you want me to.

To YOUR Success Always,

Hal

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

By Hal:

 

Pest Control Marketing – Why coaching can change your life and your business

Pest Control Marketing Tip # 111

Question: What do Tiger Woods, Michael Jordan, Merryl Streep, Chipper Jones, Peyton Manning, Robert DeNiro, Cher, Donald Trump, Al Pacino, Bill Gates, and Andrea Boccelli all have in common?

Answer: They all have or had great coaches, mentors and advisors.

Were it not for that, those people I just listed would not be famous today.

Throughout history, successful people, no matter what their field of endeavor, have realized the importance of coaching and mentoring.

Intelligent people know they can’t get to where they want to be by themselves.

Top professionals seek out guidance from trusted advisors.

They also make it a point to learn something from everyone they come in contact with. And they use that information to help themselves achieve a higher level success and wealth.

If you are a business owner…or an employee…you need to seek out trusted people (i.e. role models) who have already done what YOU seek to do.

Whether your goal is to build a successful business, or work your way up within one, you need to study successful people and model their behaviors.

One thing I have found over the years is that truly successful people are also grateful people. They didn’t arrive at where they are alone.  They were coached, guided and mentored along the way.  And, almost without exception, they are eager to share their knowledge and experiences with others.

They realize what Ralph Waldo Emerson referred to as “The Law Of Compensation”. The more you give, the more you get in return.  And the more you get in return, the more you give back.

I once heard someone say that the difference between a rich man and a broke man is this: A rich man seeks to learn everything he can from everyone he comes in contact with. A broke man isn’t interested in learning anything from anyone…because he already knows everything there is to know!

Fact: If you want to be successful, you need to do what successful people do…and you will succeed.

If you want to fail, just do what failures do…and you will fail also.

Bottom line:  If you own a business, or if you work for a business, you are not alone…so don’t pretend to be.  You need to constantly seek out the advice and guidance of successful people who have been there/done that…and who are eager to help YOU go there and do it too!

You can check out my coaching program at http://www.HalColeman.com/coaching

Thanks for reading this message. I hope it is helpful to you!

To YOUR Success Always,

Hal

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

By Hal:

Pest Control Marketing – The Pest Control Marketing Podcast is your FREE resource to help you grow your business

Pest control marketing is the world I live in.  Each and every day I am in conversations with PCOs and WCOs regarding their struggles and concerns about marketing and growing their businesses.

Most are searching for a single big ideas or solution that will set them on a much faster growth track.

And I tell them this: Successful marketing is not any one big thing…it is a thousand little things…all done CORRECTLY.

Most people don’t want to hear that. It sounds like too  much work. It sounds too much like accountability. It suggests that they will have to participate on an ongoing basis.

FACT: The single most important aspect of your business is the marketing of it.  If you don’t market it correctly you won’t have any customers and you won’t be able to generate enough profit to stay in business for very long.

Failure to market successfully is the #1 reason that 83% of all new businesses that start up are gone by the end of the 3rd year. And most of those exit their businesses buried under huge debt or find themselves in bankruptcy court in order to survive.

But wait…there is GOOD NEWS!  Yes…there is a ton of FREE marketing help available to you if you are interested and serious enough about growing your business to reach out and take advantage of it.

To start with, you can check out my podcast at http://www.PestControlMarketingPodcast.com. Each episode is jam packed with timely, pertinent, simple-to-understand marketing strategies that you can go right out and start using to grow your business!

Below are a couple of comments listeners have left on iTunes!

It’s a money maker !!
Easy to listen to and informative.
I love podcasts and with all the ones I listen to none has made me even half of the money I have made from using what I have learned from this podcast.

 

Amazing content!
Hal and his pal Mike really bring the goods! So much great information, and it’s FREE! I’m opening my business in 2 1/2 weeks and plan to hit the ground running with the info I’ve learned here.

 

So, why not take advantage of this FREE marketing resource?  Just click on the link and start listening to The Pest Control Marketing Podcast today. It will change the way you think about marketing for the rest of your life…I guarantee it!

http://www.PestControlMarketingPodcast.com

I hope you find the information helpful. And I also hope you have a great day!

To YOUR Success Always,

Hal

PS. Would YOU like to know how to DOUBLE, TRIPLE…even QUADRUPLE your business faster than you ever imagined.  I want to show you.  I will be happy to offer you a FREE One Hour “Double Your Business” Coaching Session. It won’t cost you one penny and I guarantee you’ll come away from that session with a clear picture of what you can do to put YOUR business on much faster grow track and create the future you want and deserve.

Simply give me a call at 770-993-0004 or email Hal@HalColeman.com  and we’ll set it up!

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

by: Hal

 

 

 

Pest Control Marketing – Offline marketing strategies you can use NOW!

Pest Control Marketing Tip

Pest control marketing is not about any one big thing. It is lots of little things.

People often ask me this question: “What is one big thing I can do to grow my business?”

And my answer is always the same:  “I don’t know of any one big thing that will grow your business. But I can tell you lots of little things.”

Growing a business is like growing a human body. If you want to add 20 lbs. of rock hard muscles you have to do lots of things.

  • You have to eat the proper amounts of proteins and other nutrients.
  • You have to increase your water intake.
  • You have to target the muscles you want to grow.
  • You have to do the proper exercises to focus on those particular muscles.
  • You have to know how to do the exercises CORRECTLY.
  • You have to get the proper amount of rest and sleep.

And, unless you know a lot about body building…you probably need to have a professional trainer to insure that you get the most success from your efforts and don’t hurt yourself.

I spend most of my time answering questions about pest control selling and pest control marketing, both online and offline.

I recently did a live Q & A pest control marketing webinar with my good friend and internet marketing guru Mike Stewart.  We got lots of great questions from PCOs all over the country, and even as far away as Greece, Italy, Australia and The U.K.  Yes…the have pests in those countries too!

Click on the link below and listen to this latest episode of The Pest Control Marketing Podcast and you will hear me answer some of the most common questions PCOs asked about selling and marketing their services!

http://www.PestControlMarketingPodcast.com

As always, I hope you find the information helpful and entertaining.

To YOUR Success Always,

Hal

http://www.PestControlMarketingPodcast.com

PS. Would YOU like to know how to DOUBLE, TRIPLE…even QUADRUPLE your business faster than you ever imagined.  I want to show you.  I will be happy to offer you a FREE One Hour “Double Your Business” Coaching Session. It won’t cost you one penny and I guarantee you’ll come away from that session with a clear picture of what you can do to put YOUR business on much faster grow track and create the future you want and deserve.

Simply give me a call at 770-993-0004 or email Hal@HalColeman.com  and we’ll set it up!

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

By Hal

Pest Control Marketing – Why timid salespeople have scrawny kids

Pest  Control Marketing Tip # 139

Zig Ziglar said, “Timid salespeople have scrawny kids!”.  What he meant by that statement was this: If you are afraid to go out and sell…and sell boldly…you won’t make enough money to feed your kids very well.

Most salespeople are not nearly as bold…or as committed…as they should be.

They leave money on the table because of the following reasons:

  • They are afraid to ask for it.
  • They don’t follow up enough to finally get it.
  • They don’t have a powerful, dynamic, compelling, seductive, hypnotic and irresistible sales presentation.
  • They don’t believe they need that last one.
  • They are not constantly striving to get better

These are only a few of the reasons that salespeople don’t get all of the money they could…or should.

Click on the link below and listen to the latest episode of The Pest Control Marketing Podcast. It is specifically aimed at timid salespeople!

http://www.PestControlMarketingPodcast.com

Thanks for listening. I hope you find the information helpful.

To YOUR Success Always,

Hal

http://www.PestControlMarketingPodcast.com

PS. Would YOU like to know how to DOUBLE, TRIPLE…even QUADRUPLE your business faster than you ever imagined.  I want to show you.  I will be happy to offer you a FREE One Hour “Double Your Business” Coaching Session. It won’t cost you one penny and I guarantee you’ll come away from that session with a clear picture of what you can do to put YOUR business on much faster grow track and create the future you want and deserve.

Simply give me a call at 770-993-0004 or email Hal@HalColeman.com  and we’ll set it up!

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

 

Pest Control Marketing – The ethics of selling

Pest Control Marketing guru Hal Coleman shares a chapter from his new book, “Bottom Line:  How To Grow A Pest Control Business!”

Regarding the Ethics of Selling

Because many of the techniques I teach are so powerful, seductive, hypnotic, dynamic…and highly effective when it comes to getting someone to say YES to you…they are also somewhat controversial and often misunderstood.

Knowing how to get people to say YES to you is powerful. This knowledge is not to be taken lightly. And so I think the question of sales ethics and sales morality is something we should explore. I’m going to tell you where I stand on the issue and it is up to YOU to decide where YOU stand.  And I sincerely hope we are on the same side.

I hope it goes without saying that you…

  • NEVER under any circumstances lie to, deceive or mislead someone in order to make a sale.
  • NEVER make a false promise you can’t back up.
  • NEVER knowingly allow a customer to make a buying decision that you know is not in his/her best interest.

It is up to YOU to exercise the utmost in honesty and integrity each and every time you make a sale.

FACT: You really can’t persuade someone to do something unless…at least to some degree…they already want to do it to begin with.  Your job as a salesperson is to help make it easy for them.

Understanding buyer behavior and using your knowledge to help the customer make an easy decision that he/she will feel good about later on is what makes a really good salesperson.

The techniques and strategies I teach (and use myself) are based on the idea that, if you give someone enough good information, they will make the right decision. Even though you led them directly to it, they will think it was their idea and not yours.  That is the true power of persuasion.

And there is a difference between persuasion and manipulation.

Persuasion, as I see it, is attempting to get someone to do something that would benefit THEM, such as quitting smoking or starting an exercise program and eating a healthier diet.

Manipulation would be attempting to get someone to do something that would only benefit YOU and not them. In fact, it may even be harmful to them. Fannie Mae and Freddie Mac are good examples.

Manipulation is immoral and unethical.

Convincing someone to contribute to a worthwhile charitable cause that you are involved in…well…you can be the judge of that one.

Really great sales people are, by necessity, powerful persuaders and they are loved and respected by their customers.

Manipulators are tricksters and charlatans who are despised by their customers.

For years I’ve studied sales psychology, neuroscience and buyer behavior. I want to know why people do things…specifically why they buy things. And I pass this information along to my coaching clients and then help them implement it so they can become highly effective persuaders also and end up with lots of happy customers who will stay with them for the long haul.

I don’t think there is anyone else in the pest control industry that knows what I know and teaches it the way I do. I believe I am the best at what I do. But don’t take my word for it.  Ask my clients.

Bottom line:  When it comes to selling YOUR product and/or service, if you truly believe YOU are the best, then it is up to you to see that people say YES and buy from YOU instead of your competitor. If you don’t feel that way, you should get out of the business and choose a different career.

Selling is the oldest and noblest of all professions (Yes…older than that one too. After all, it was SOLD wasn’t it?). Treat it with honor and respect. If you will do that, it will serve you…and your customers…well.  I guarantee it!

For more information about Hal Coleman and his coaching/mentoring program for Pest Control Operators and other home service businesses, visit http://www.HalColeman.com/coaching

Also check out:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketer.com

Pest Control Marketing involves personal growth and continuous learning in order to be successful

Pest control marketing is just about all I do these days. I no longer own and operate a pest control business myself, but I work with small to medium sized pest control companies all over The USA plus I’ve worked with PCOs in Australia and The UK as well.

In my 44 years in the industry, I’ve noticed lots of changes (no surprise). I’ve been a great observer due to my love of people watching. I’ve made lots of notes, hung out with lots of both successful and unsuccessful PCOs.

One thing I can tell you for a FACT is this: When it comes to success, those individuals who are the most proactive and aggressive learners are the ones who invariably end up on top.

Successful PCOs have develops successful habits. They have developed what I refer to as “Caveman Mentality”, meaning they pursue new customers the same way the caveman pursued food. It was on his mind day and night and he knew his very life and existence depended on being able to get another animal on the ground.

Successful PCOs…

  • Read books
  • Attend workshops
  • Listen to audio CDS
  • Watch DVDs
  • Invest in training
  • Have mentors
  • Invest in education
  • Never stop finding better ways to get more customers

I once made a suggestion to a PCO that he read a certain book on selling and his reply was, “Read a book?  I wish I had time to read a book”.

My response was…”You should make time if you want to grow your business and be more successful”.

If you think you already know everything you need to know to be successful, you are only kidding yourself.

Why?  Because things change. Economies change. Customers change. Cultures change. Technology changes.

And if you don’t keep up with it, you will fall behind more and more as time goes by.

If you want to create a GROWING, THRIVING…and PROFITABLE business…you must be a constant learner.  You will never be able to just figure it all out on your own.

That is what successful pest control marketing is all about.

Thanks for reading this…and I hope you have a GREAT DAY!

To YOUR Success Always,

Hal

PS. Speaking of books, my latest (and I think greatest) book, Bottom Line: How To Grow A Pest Control Business!”  is available to YOU for FREE right now. Just click on the link below and download your copy. Or you can go to Amazon and get a hard copy for $29.95. Whichever you prefer.

http://www.HowToGrowAPestControlBusiness.com

This book will change the way you think about selling and marketing for the rest of your life…I guarantee it!

Pest Control Marketing – Here is the big secret to growing your pest control business

I’m writing this pest control marketing article out of sheer frustration. I’m about to vent big time…so please bear with me. It’s not personal OK.

I am upset because I see PCOs and WCOs struggling each and every day to get customers and make money to support their families. I have spent the past 44 years in this industry and I see the same scenarios played out over and over, time and time again. As a matter of fact…I used to be in that same boat….struggling to keep my business afloat and profitable. I worked long, hard hours. I came home exhausted. I had phone calls to make at night in order to get my schedule together for the next day. My wife was upset with me. Etc. Etc. Etc……..

All I knew at the time was that there had to be a better way. But I didn’t have a clue what it was. So I began a search for answers. I found mentors who were willing to share powerful information with me about how to get customers.  And more customers meant growing more routes and I could hire people to do the service work and I could be in the office or out networking in my community to get MORE customers.

My mentors began to suggest books to read and audio programs to listen to and workshops to attend…all related to selling and buying behavior. And I followed their advice.

And the more I learned the more I realized that there were common behaviors and instincts that drive people buy things. So I began to study neuro-science, psychology, selling, direct response marketing, hypnosis, motivation, buying response triggers, subconscious communication, and anything else I could get my hands on that would unlock more secrets of the human mind related to buying and selling.

I eventually became so passionate about this that I sold my pest control business and began a quest to teach what I had learned over the past 15 years to other PCOs and WCOs who were struggling with slow growth, low profits, long hours, and businesses that were out of control. I wanted them to see that selling is easy. Finding customers is easy. Making money is easy. Growing a pest control business is easy.  All you have to do is know how!

So…why am I so frustrated. You were wondering when I was going to get to that.

I’m frustrated because the vast majority of small business owners…including PCOs and WCOs are so set in their ways and committed to the way they do things right now…today…that they are going to keep on struggling and there is nothing anyone can do to help them.

They refuse to change.

Why?

Because change represents threat.  Change in scary. Change makes human beings feel uncomfortable. Yes…we hate change and will do anything to avoid it. We can’t help it. It’s the way our brains are hard-wired. That’s why people stay in bad marriages, bad relationships, bad jobs, even bad health. It’s more comfortable to stay the same.

That’s why 82% of small businesses fold before the end of the third year. They don’t learn. They don’t step out. They don’t seek out and follow advice. They don’t change.

Successful marketing is not any one big thing…it is a thousand little ones.  And, the more of those little things you learn and implement, the more new customers you get and the more sales you make. It’s as simple as that.

If you want to be successful at growing a thriving, profitable and FUN business, you must be adaptable. You must be willing to embrace change. You must learn to be comfortable being uncomfortable.

Bob Dylan said it best. “The times they are a changing!”  They always have been and they always will.

Thanks for reading this…and I hope YOU have a great day!

Hal Coleman is a sales and marketing trainer, business coach and motivational speaker specializing in the pest control industry. He is past president of The Georgia Pest Control Association. His company, Coleman Services, Inc. focuses on showing PCOs and WCOs how to double, triple…even quadruple their businesses faster than they ever imagined.

He can be reached at 770-993-0004 or email Hal@HalColeman.com.

Visit his website, http://www.PestControlMarketer.com for more information about his coaching and mentoring programs.

Also visit:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching