Pest control marketing efforts should always be aimed at other people’s wants, needs and desires. And this is where many PCOs and other small business owners make a big mistake.
And the mistake is this: We try to sell our prospects and customers goods and/or services that WE think they should want, need or desire instead of taking the time to find out exactly what THEY actually want, need and desire.
We think WE are our customers…and that is a mistake that causes many of our marketing and advertising campaigns and investments to fall short of our expectations.
If you will take the time to learn how to just into the conversations that are going on inside other people’s heads and not spend so much time thinking about yourself you will increase your sales and grow your customers base much faster…I guarantee it.
Click on the arrow and listen to this episode of The Pest Control Marketing Podcast and hear what Mike and Hal have to say about this very important subject.
Call Hal today at 770-993-0004 to schedule your FREE One Hour “Double Your Business” Strategy session. No strings. No obligation. But lots of great ideas to help you grow your business!