Pest Control Marketing – The BIG Networking Secret My Dad Taught Me!
When I was in college (a very long time ago) I worked every summer at The Atlanta Country Club. I was a member of the greens keeping crew. I spent …
Pest Control Marketing – Making YOUR Customers Feel The Love!
There is a local coffee/breakfast shop that I frequent quite often because the manager and staff are very friendly and they dote on me. I’m not crazy about the food …
Pest Control Advertising – Here’s how you build a BRAND!
Marketing and advertising are often confused with branding. Advertising agencies can create marketing and advertising campaigns for you but they can’t build you a brand. That is something YOU have …
Pest Control Marketing – Advertising YOUR Message!
Advertising agents know how to sell one thing really well…and that is ADVERTISING. But the majority of them don’t know beans about selling YOUR PRODUCT. Don’t spend another penny on …
Pest Control Marketing – Workshops Now Available ONLINE!
Dear PCO, I hope you are doing well and having a great year so far. I just wanted to remind you to take a minute…when you have one to spare…and …
Pest Control Marketing & Advertising – Using the RIGHT Words!
Using the right words in your marketing and advertising is critically important. Using words to open the buying vault in your customer’s brain is just like using a combination to …
Pest Control Advertising – Be the FIRST!
Termite and Pest Control Sales can be increased, especially your closing percentages, if you think twice about an old sales truth. I was always taught that, when selling termite and …
Pest Control Marketing – Things YOU need to know about!
Attention: Serious Pest Control Operators There are several events and activities coming up in the near future that you need to know about and consider participating in if you are …
Pest Control Marketing Workshops Online – Workshops by Hal Coleman
Dear Pest Control Operator, If you’re like most PCO’s in this economy, you’d probably like to know some easy ways to get more new customers without having to spend a …
Pest Control Advertising – The BIG Branding MYTH!
Every time I hear an advertising agent say to a small business person, “We’ll help you build your brand”, I just want to scream…and here’s why: An advertising agent can …
