Selling Pest Control – How to sell to Baby Boomers!
You’ve heard it said that, when you try to be all things to everybody, you end up being nothing to nobody. That certainly applies to marketing pest control and termite …
You’ve heard it said that, when you try to be all things to everybody, you end up being nothing to nobody. That certainly applies to marketing pest control and termite …
Going paperless, wireless…even voiceless…seems to be the wave of the future. But, when selling pest control or any other product or service, removing the personal element can, and often does, …
When the next recession arrives…and it will…how will YOUR business fare? Will you lose lots of customers because they can no longer afford to pay you…or will your business continue to grow in …
The biggest breakthrough you…and everyone in your organization…from the top executives right down to the newest trainee…can have is this: You are in the marketing business. If you put the …
Small Business Marketing is a never ending process. It is everything you do to get and keep customers. Ray Kroc, the man who took a small hamburger joint, McDonald’s, and turned …
The key to selling pest control…or any other product or service…is to, as Larry The Cable Guy would say, just “gitter done”. To0 many sales people get caught up in …
Selling pest control…or anything else…involves being adaptable and changing and evolving with the times. Technology is advancing at an astounding rate and you need to be taking advantage of all …
Small business sales can increase or decrease due to lots of reasons…including YOU not doing enough of the right things…or doing to many of the wrong things…to market your business. Watch …
When selling pest control, many (it seems like most) PCOs think price is the big issue. But, when I’ve done public surveys and ask people to rank price, trust and …
Ever heard of The Broken Window Theory? It goes like this: A broken window is a bad sign. If I see a broken window in a building, it tells me that …