Ever heard of The Broken Window Theory? It goes like this: A broken window is a bad sign. If I see a broken window in a building, it tells me that there is a problem. Someone is either not paying attention or simply just doesn’t care. Either way, it makes the business look bad and erodes confidence.
And broken windows invite more broken windows. It’s like graffiti…if it’s there it invites more!
Broken windows can be things like a dirty, faded sign out front, dirty faded uniforms, dirty beat up vehicle, wreaking of cigarette smoke, need a shave, bad attitude, dirty restroom, paint peeling on walls, arriving late for an appointment, unreturned phone call, etc.
Watch this short video and see if you can identify any broken windows in YOUR business!
PS. If you are SERIOUS about growing your business this year and you’d like to know more about my coaching program and how I can help YOU and ALL OF YOUR EMPLOYEES get more new customers and generate more referrals, simply give me a call at 770-993-0004 or email Hal@HalColeman.com and I’ll treat you to a FREE One Hour Chat about your business! No strings. No obligation whatsoever.
I guarantee you will come away from the call with some great ideas…and a better understanding of how to grow your business…and it won’t cost you a penny. So call me. You have absolutely nothing to lose!
PPS. Have you taken a look at The Pest Control Marketing Workshop Library? It will change the way you sell forever… NO MATTER WHAT BUSINESS YOU ARE IN…I GUARANTEE IT!
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