Pest Control Marketing – A tip you can take to the bank!

A Pest Control Marketing Tip You Can Take To The Bank!

Most PCO’s and WCO’s forget, ignore, or never make it a priorty to have an active YouTube video channel and that is a HUGE mistake when comes to getting your business found the internet. No one finds you, no one calls to buy service!

If you…

  • Don’t have an active YouTube channel… big mistake!
  • Don’t publish a new video CORRECTLY at least twice a month…big mistake!
  • Don’t embed those videos on your website …even bigger mistake!!
  • Don’t share your video pages in Facebook… well you get the picture!!

And there are other strategies that come from video content marketing and social media (media = video, social = customers finding and sharing)

Our most successful clients employ our system and they get new customers over and over again from having and using an active video marketing strategy that we teach.

So…why don’t most PCO’s do it?

We have heard all the reasons and excuses why and the truth is…they don’t matter. You either learn to do it yourself, or hire a pro to do it for you, or the worst option, do nothing at all, meaning you gain nothing, never knowing what you are losing by not having an online presence.

http://PestControlMarketingVideoService.com from Hal Colman and Mike Stewart will create customized videos for you when you join our program.

We have an introductory special 4 videos the first month to get you started, plus a FREE YouTube channel setup and configuration if you hurry and act NOW while we’re offering this introductory promo.

http://PestControlMarketingVideoService.com is how you start building your online lead generation for more new customers with video content marketing on YouTube.

Every day that goes by it is costing you customers and sales if you are not being found on YouTube!

Go there now and signup to get started today!

http://PestControlMarketingVideoService.com

Feel free to call Hal at 770-993-0004 or Mike at 770-826-3662 if you have any questions or need any additional information!

To YOUR Success Always,

Hal and Mike

PS: Subscribe to our Pest Control Marketing Podcast @ http://pestcontrolmarketingpodcast.com – and never miss an episode.

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

Pest Control Marketing – The Pest Control Marketing Podcast is your FREE resource to help you grow your business

Pest control marketing is the world I live in.  Each and every day I am in conversations with PCOs and WCOs regarding their struggles and concerns about marketing and growing their businesses.

Most are searching for a single big ideas or solution that will set them on a much faster growth track.

And I tell them this: Successful marketing is not any one big thing…it is a thousand little things…all done CORRECTLY.

Most people don’t want to hear that. It sounds like too  much work. It sounds too much like accountability. It suggests that they will have to participate on an ongoing basis.

FACT: The single most important aspect of your business is the marketing of it.  If you don’t market it correctly you won’t have any customers and you won’t be able to generate enough profit to stay in business for very long.

Failure to market successfully is the #1 reason that 83% of all new businesses that start up are gone by the end of the 3rd year. And most of those exit their businesses buried under huge debt or find themselves in bankruptcy court in order to survive.

But wait…there is GOOD NEWS!  Yes…there is a ton of FREE marketing help available to you if you are interested and serious enough about growing your business to reach out and take advantage of it.

To start with, you can check out my podcast at http://www.PestControlMarketingPodcast.com. Each episode is jam packed with timely, pertinent, simple-to-understand marketing strategies that you can go right out and start using to grow your business!

Below are a couple of comments listeners have left on iTunes!

It’s a money maker !!
Easy to listen to and informative.
I love podcasts and with all the ones I listen to none has made me even half of the money I have made from using what I have learned from this podcast.

 

Amazing content!
Hal and his pal Mike really bring the goods! So much great information, and it’s FREE! I’m opening my business in 2 1/2 weeks and plan to hit the ground running with the info I’ve learned here.

 

So, why not take advantage of this FREE marketing resource?  Just click on the link and start listening to The Pest Control Marketing Podcast today. It will change the way you think about marketing for the rest of your life…I guarantee it!

http://www.PestControlMarketingPodcast.com

I hope you find the information helpful. And I also hope you have a great day!

To YOUR Success Always,

Hal

PS. Would YOU like to know how to DOUBLE, TRIPLE…even QUADRUPLE your business faster than you ever imagined.  I want to show you.  I will be happy to offer you a FREE One Hour “Double Your Business” Coaching Session. It won’t cost you one penny and I guarantee you’ll come away from that session with a clear picture of what you can do to put YOUR business on much faster grow track and create the future you want and deserve.

Simply give me a call at 770-993-0004 or email Hal@HalColeman.com  and we’ll set it up!

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

by: Hal

 

 

 

Pest Control Marketing – The 5 things you MUST tell your prospects

Pest control marketing…or small business marketing of any kind…is much easier and more productive when you are sending the right message to the right people.

If you look at most websites or yellow page ads…or billboards, vehicles, flyers, direct mail pieces…or any other type of advertising…you get the feeling that all you need to tell someone is the name of your company and your contact information. But, in reality, there is a lot more information that needs to be presented to the subconscious mind of the prospect in order to reach and unlock the “buying vault” inside their head.

5 things you must tell your prospect in order to make it easy for them to pull the trigger and buy from you:

  1. Here’s WHO I am.
  2. Here’s WHAT I’ve got.
  3. Here’s WHAT it will do for you.
  4. Here’s HOW you get it.
  5. Here’s WHY you should buy it now.

If you will include a crystal clear, laser-sharp explanation of each of the above, it will make it almost impossible for the prospect NOT to buy from you…that is if they already have a need/want of what you are selling.

People buy from people they know, like and trust. And in order to have them feel that way…you must give them information. Zig Ziglar liked to say, “The more you tell, the more you sell!”  Sometimes they need more information about you and your product besides just the name of your business and your contact information. Buy not providing that information, you leave a ton of money on the table that ends up landing in the lap of your competition.

If you will provide these 5 bits of information in your ads…and in your sales presentations as well…you will close more deals and make more trips to the bank…I guarantee it!

As always, I hope you find this information helpful.

To YOUR Success Always,

Hal

PS. Would YOU like to know how to DOUBLE, TRIPLE…even QUADRUPLE your business faster than you ever imagined.  I want to show you.  I will be happy to offer you a FREE One Hour “Double Your Business” Coaching Session. It won’t cost you one penny and I guarantee you’ll come away from that session with a clear picture of what you can do to put YOUR business on much faster grow track and create the future you want and deserve.

Simply give me a call at 770-993-0004 or email Hal@HalColeman.com  and we’ll set it up!

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/Coaching

 

 

 

Pest Control Marketing – The ethics of selling

Pest Control Marketing guru Hal Coleman shares a chapter from his new book, “Bottom Line:  How To Grow A Pest Control Business!”

Regarding the Ethics of Selling

Because many of the techniques I teach are so powerful, seductive, hypnotic, dynamic…and highly effective when it comes to getting someone to say YES to you…they are also somewhat controversial and often misunderstood.

Knowing how to get people to say YES to you is powerful. This knowledge is not to be taken lightly. And so I think the question of sales ethics and sales morality is something we should explore. I’m going to tell you where I stand on the issue and it is up to YOU to decide where YOU stand.  And I sincerely hope we are on the same side.

I hope it goes without saying that you…

  • NEVER under any circumstances lie to, deceive or mislead someone in order to make a sale.
  • NEVER make a false promise you can’t back up.
  • NEVER knowingly allow a customer to make a buying decision that you know is not in his/her best interest.

It is up to YOU to exercise the utmost in honesty and integrity each and every time you make a sale.

FACT: You really can’t persuade someone to do something unless…at least to some degree…they already want to do it to begin with.  Your job as a salesperson is to help make it easy for them.

Understanding buyer behavior and using your knowledge to help the customer make an easy decision that he/she will feel good about later on is what makes a really good salesperson.

The techniques and strategies I teach (and use myself) are based on the idea that, if you give someone enough good information, they will make the right decision. Even though you led them directly to it, they will think it was their idea and not yours.  That is the true power of persuasion.

And there is a difference between persuasion and manipulation.

Persuasion, as I see it, is attempting to get someone to do something that would benefit THEM, such as quitting smoking or starting an exercise program and eating a healthier diet.

Manipulation would be attempting to get someone to do something that would only benefit YOU and not them. In fact, it may even be harmful to them. Fannie Mae and Freddie Mac are good examples.

Manipulation is immoral and unethical.

Convincing someone to contribute to a worthwhile charitable cause that you are involved in…well…you can be the judge of that one.

Really great sales people are, by necessity, powerful persuaders and they are loved and respected by their customers.

Manipulators are tricksters and charlatans who are despised by their customers.

For years I’ve studied sales psychology, neuroscience and buyer behavior. I want to know why people do things…specifically why they buy things. And I pass this information along to my coaching clients and then help them implement it so they can become highly effective persuaders also and end up with lots of happy customers who will stay with them for the long haul.

I don’t think there is anyone else in the pest control industry that knows what I know and teaches it the way I do. I believe I am the best at what I do. But don’t take my word for it.  Ask my clients.

Bottom line:  When it comes to selling YOUR product and/or service, if you truly believe YOU are the best, then it is up to you to see that people say YES and buy from YOU instead of your competitor. If you don’t feel that way, you should get out of the business and choose a different career.

Selling is the oldest and noblest of all professions (Yes…older than that one too. After all, it was SOLD wasn’t it?). Treat it with honor and respect. If you will do that, it will serve you…and your customers…well.  I guarantee it!

For more information about Hal Coleman and his coaching/mentoring program for Pest Control Operators and other home service businesses, visit http://www.HalColeman.com/coaching

Also check out:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketer.com

Pest Control Marketing involves personal growth and continuous learning in order to be successful

Pest control marketing is just about all I do these days. I no longer own and operate a pest control business myself, but I work with small to medium sized pest control companies all over The USA plus I’ve worked with PCOs in Australia and The UK as well.

In my 44 years in the industry, I’ve noticed lots of changes (no surprise). I’ve been a great observer due to my love of people watching. I’ve made lots of notes, hung out with lots of both successful and unsuccessful PCOs.

One thing I can tell you for a FACT is this: When it comes to success, those individuals who are the most proactive and aggressive learners are the ones who invariably end up on top.

Successful PCOs have develops successful habits. They have developed what I refer to as “Caveman Mentality”, meaning they pursue new customers the same way the caveman pursued food. It was on his mind day and night and he knew his very life and existence depended on being able to get another animal on the ground.

Successful PCOs…

  • Read books
  • Attend workshops
  • Listen to audio CDS
  • Watch DVDs
  • Invest in training
  • Have mentors
  • Invest in education
  • Never stop finding better ways to get more customers

I once made a suggestion to a PCO that he read a certain book on selling and his reply was, “Read a book?  I wish I had time to read a book”.

My response was…”You should make time if you want to grow your business and be more successful”.

If you think you already know everything you need to know to be successful, you are only kidding yourself.

Why?  Because things change. Economies change. Customers change. Cultures change. Technology changes.

And if you don’t keep up with it, you will fall behind more and more as time goes by.

If you want to create a GROWING, THRIVING…and PROFITABLE business…you must be a constant learner.  You will never be able to just figure it all out on your own.

That is what successful pest control marketing is all about.

Thanks for reading this…and I hope you have a GREAT DAY!

To YOUR Success Always,

Hal

PS. Speaking of books, my latest (and I think greatest) book, Bottom Line: How To Grow A Pest Control Business!”  is available to YOU for FREE right now. Just click on the link below and download your copy. Or you can go to Amazon and get a hard copy for $29.95. Whichever you prefer.

http://www.HowToGrowAPestControlBusiness.com

This book will change the way you think about selling and marketing for the rest of your life…I guarantee it!

Pest Control Marketing – How to deal with possum behavior

Pest Control Marketing Tip # 818

I’ve always had an affinity for possums.  Why? I think it’s because to me, they’re kinda cute…plus…they have a unique way of dealing with predators and other threats.

A cornered possum will try to scare and intimidate you.  If that doesn’t work, it will play dead and hope you leave it alone.

Watch the short video below and I’ll show you what I mean…with a real live possum!

PS. If you are SERIOUS about growing your business this year and you’d like to know more about my coaching program and how I can help YOU and ALL OF YOUR EMPLOYEES get more new customers and generate more referrals, simply give me a call at 770-993-0004 or email Hal@HalColeman.com and I’ll treat you to a FREE One Hour “Fast Track Your Sales” Coaching Session! No strings. No obligation whatsoever.

I guarantee you will come away from the call with some great ideas…and a better understanding of how to grow your business…and it won’t cost you a penny. So call me. You have absolutely nothing to lose.

Click on the links below and check out the great online marketing and sales training materials and opportunities that I have created for you and your team!

My Personal Guarantee: “If you purchase any of my online marketing programs below and, after going through them you feel that it was not worth every penny you paid, PLUS a whole lot more, I will swiftly give you a full refund of every penny.  No problem.  No hassles.  Period. So, click on the links below and check it out now and start using it to grow you business TODAY!”

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingPodcast.com

Pest Control Marketing – Get crazy like a fox and grow your business faster

Pest Control Marketing Tip #79

Successful pest control marketing…or marketing any small business… involves sometimes doing things that you wouldn’t normally do.

I like to tell my clients that they need to learn to be comfortable being uncomfortable.

It’s like riding a bicycle. At first you were uncomfortable. But, after you tried it for awhile, you got good at it and it was easy.

We see examples of this is nature also.  Watch this video I did a few years ago and see how a mother fox stepped out of the box to do something she wouldn’t normally do in order to feed her family!

“Discover the secrets to doubling, tripling…even quadrupling your business FASTER than you ever imagined!”

Come spend a day with me on June 8th.  Click on the link for more information: http://www.PestControlMarketer.com/unplugged

PS. If you are SERIOUS about growing your business this year and you’d like to know more about my coaching program and how I can help YOU and ALL OF YOUR EMPLOYEES get more new customers and generate more referrals, simply give me a call at 770-993-0004 or email Hal@HalColeman.com and I’ll treat you to a FREE One Hour “Fast Track Your Sales” Coaching Session! No strings. No obligation whatsoever.

I guarantee you will come away from the call with some great ideas…and a better understanding of how to grow your business…and it won’t cost you a penny. So call me. You have absolutely nothing to lose.

Click on the links below and check out the great online marketing and sales training materials and opportunities that I have created for you and your team!

My Personal Guarantee: “If you purchase any of my online marketing programs below and, after going through them you feel that it was not worth every penny you paid, PLUS a whole lot more, I will swiftly give you a full refund of every penny.  No problem.  No hassles.  Period. So, click on the links below and check it out now and start using it to grow you business TODAY!”

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

Pest Control Marketing – Does your GUARANTEE have GUTS?

Pest Control Marketing Tip #206

When it comes to marketing pest control services…or any other product or service…one of the most effective buying response triggers you can use is a POWERFUL GUARANTEE.

It’s what is known as risk reversal. A powerful guarantee takes away the risk of doing business from the prospect or customer and places is on the seller.

Watch the short video below and I’ll explain why this is so important and how YOU can use a powerful guarantee to get more sales and new customers!

“Discover the secrets to growing your business faster and keeping it growing…even when the economy tanks!”

Come spend a day with me on June 8th.  Click on the link for more information: http://www.PestControlMarketer.com/unplugged

 

PS. If you are SERIOUS about growing your business this year and you’d like to know more about my coaching program and how I can help YOU and ALL OF YOUR EMPLOYEES get more new customers and generate more referrals, simply give me a call at 770-993-0004 or email Hal@HalColeman.com and I’ll treat you to a FREE One Hour Sales Coaching Session! No strings. No obligation whatsoever.

I guarantee you will come away from the call with some great ideas…and a better understanding of how to grow your business…and it won’t cost you a penny. So call me. You have absolutely nothing to lose.

Click on the links below and check out the great online marketing and sales training materials and opportunities that I have created for you and your team!

My Personal Guarantee: “If you purchase any of my online marketing programs below and, after going through them you feel that it was not worth every penny you paid, PLUS a whole lot more, I will swiftly give you a full refund of every penny.  No problem.  No hassles.  Period. So, click on the links below and check it out now and start using it to grow you business TODAY!”

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

Home Service Business – Why NO doesn’t mean NEVER

Home Services Business Tip # 13

If you’ve ever been involved in selling anything…especially any type of home service such as pest control, roofing, plumbing, house painting, lawn care, etc….you’ve surely been told NO on more than one occasion.

FACT: People say NO from time to time.

But, just because someone says no, that doesn’t mean they will never buy from you.  It just means they probably aren’t going to buy from you TODAY.

The problem with most salespeople is…they are all to willing to take NO for an answer and move on.  By doing that they leave a ton of business on the table for the next guy.

Watch the short video below and I’ll explain why you should not give up on a sale just because the prospect says NO!

PS. If you are SERIOUS about growing your business this year and you’d like to know more about my coaching program and how I can help YOU and ALL OF YOUR EMPLOYEES get more new customers and generate more referrals, simply give me a call at 770-993-0004 or email Hal@HalColeman.com and I’ll treat you to a FREE One Hour Sales Coaching Session! No strings. No obligation whatsoever.

I guarantee you will come away from the call with some great ideas…and a better understanding of how to grow your business…and it won’t cost you a penny. So call me. You have absolutely nothing to lose.

Click on the links below and check out the great online marketing and sales training materials and opportunities that I have created for you and your team!

My Personal Guarantee: “If you purchase any of my online marketing programs below and, after going through them you feel that it was not worth every penny you paid, PLUS a whole lot more, I will swiftly give you a full refund of every penny.  No problem.  No hassles.  Period. So, click on the links below and check it out now and start using it to grow you business TODAY!”

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

Pest Control Marketing – Who do YOU listen to?

Pest Control Marketing Tip # 136

When it comes to marketing and growing your business…who do YOU listen to?

Do you tend to listen to the “Yea, Buts” or the “Yes, Ands”?

Watch the short video below and see if you can immediately identify these people in your life. And then ask yourself this question: Which one to those people do I tend to listen to the most?

Believe me, the answer to that question will be a clear illustration of where you are with your business…and your life…at this point in it!

PS. If you are SERIOUS about growing your business this year and you’d like to know more about my coaching program and how I can help YOU and ALL OF YOUR EMPLOYEES get more new customers and generate more referrals, simply give me a call at 770-993-0004 or email Hal@HalColeman.com and I’ll treat you to a FREE One Hour Sales Coaching Session! No strings. No obligation whatsoever.

I guarantee you will come away from the call with some great ideas…and a better understanding of how to grow your business…and it won’t cost you a penny. So call me. You have absolutely nothing to lose.

Click on the links below and check out the great online marketing and sales training materials and opportunities that I have created for you and your team!

My Personal Guarantee: “If you purchase any of my online marketing programs below and, after going through them you feel that it was not worth every penny you paid, PLUS a whole lot more, I will swiftly give you a full refund of every penny.  No problem.  No hassles.  Period. So, click on the links below and check it out now and start using it to grow you business TODAY!”

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com