Pest Control Marketing – Hal Coleman says, “Get CRAZY Like A FOX!”
May 18th, 2013 
Posted in Pest Control Marketing, as with any small business marketing, sometimes requires stepping outside the box and doing things that make us uncomfortable…even vulnerable. But it’s during these hard times that we push and stretch ourselves to accomplish amazing things.
Watch this short video and learn a great lesson from a Red Fox!
Pest Control Marketing – FREE WEBINAR – 9 BIG WAYS To Use Your Vehicle To Get More New Customers!
Your vehicle is more than just a contraption to get you from one place to another. It can be a powerful communication tool used to capture more leads, more referrals and more new customers.
Click on the link below to watch the FREE Webinar now.
http://www.anymeeting.com/compelling/ED58D8898949
FACT: The overwhelming majority of small businesses simply miss the boat…or at least a big portion of it…by not understanding enough about neuromarketing and how the brain really works when it comes to responding to written messages and texts.
This causes them to lose out on lots of new business by not being able to capture it.
Watch this FREE Webinar and learn 9 BIG WAYS to use YOUR vehicle to capture more leads, more referrals and more new customers! (You’ll be shocked at some of the things you discover!)
Click on the link below and watch the webinar now.
http://www.anymeeting.com/compelling/ED58D8898949
And please don’t hesitate to call on me if I can ever help YOU in any way,
Hal
PS. Find FREE Pest Control Marketing Tips, Secrets, Strategies and Techniques at my website, http://www.PestControlMarketer.com
Subscribe to my FREE Weekly Pest Control Marketing Articles and Videos at http://www.PestControlMarketer.com
Or feel FREE to call me at 770-993-0004 or email Hal@HalColeman.com
PPS. To find out more about my pest control marketing coaching, visit http://www.PestControlMarketer
Pest Control Marketing – Do YOU Have A Winning Combination?
If you have a website (and God help you stay in business if you don’t) you need to be concerned about two BIG things.
1. Having a website that is easily found on the internet.
2. Having a website that is worth finding on the internet.
What this means…in the vast majority of cases is…you need two different people working together on your website!
You need someone who is a great “Google Manipulator” (SEO) and someone else who is a great “Word Manipulator” (Writer).
The biggest problem with most websites I see is that they are designed by web designers who know absolutely nothing about copywriting and content creation. They design websites that are painfully out of sync with the pre-programmed nature of the human brain. They unknowingly use combinations of pictures and words that are in direct conflict with each other, thus creating confusion and disorientation for the reader. This almost without fail results in NO SALE! (And some of the worst ones are larger companies who use in-house web designers instead of direct response copywriters to produce their content!)
Lately I’ve been doing lots of website reviews for new clients and what I’ve been able to show them about their websites has absolutely amazed them…and in some cases even shocked them!
When they tell me that they get very little business from their websites, I am able to show them specific reasons why and I give them a list of specific ways they can make the websites much more effective at converting viewers into new cash-paying customers.
There are really two main types of websites:
- Pretty website
- Websites that make money.
And the two are very seldom the same.
Which type do YOU have?
If you’d like to have me take a look at YOUR website, just give me a call at 770-993-0004 or email me at Hal@HalColeman.com and let’s see if there are any problems there that are hurting your business. I’d be willing to bet there are!
Till then, I hope you have a great day. And thank you for reading this article.
Hal
PS. Find FREE Pest Control Marketing Tips, Secrets, Strategies and Techniques at my website, http://www.PestControlMarketer.com
Subscribe to my FREE Weekly Pest Control Marketing Articles and Videos at http://www.PestControlMarketer.com
Or feel FREE to call me at 770-993-0004 or email Hal@HalColeman.com
PPS. To find out more about my pest control marketing coaching, visit http://www.PestControlMarketer
Pest Control Marketing – What do YOU open with?
Legendary marketing genius David Ogilvy once said, “If you’re selling fire extinguishers…open with a fire!”
What he meant was this: It is very important that, when making a sales presentation, you get to the point quickly…and dramatically!
You’ve heard me say many times before that it is the subconscious mind that almost always makes the buying decision. And the subconscious mind (Elmo) is very lazy. It also becomes bored very quickly and, if you beat around the bush, it will tune you out quicker than a P.E.T.A. member will protest a dead roof rat.
When making a termite sales presentation for instance, you should begin by showing them massive termite damage and then tell them you can get rid of the termites FAST and FOREVER, at a GREAT PRICE, backed by a DYNAMITE WARRANTY!
If you’re selling seat belts, show a picture of someone’s head through a windshield.
If you’re selling a diet plan, show a 500 lb. person in a wheelchair.
They need to clearly see the problem and then have you offer the solution.
It’s very easy to get sidetracked and go off on a tangent that leaves the prospect bored and disinterested. If this happens, you’re toast!
In most cases, if your prospect is the type who is really interested in all of the history or technical details, they have already gone to the internet and gathered all of the information about it they need anyway.
You just need to show them the fire and then sell them the fire extinguisher.
Make sense?
I hope so.
And I hope YOU have a great day,
Hal
PS. Find FREE Pest Control Marketing Tips, Secrets, Strategies and Techniques at my website, http://www.PestControlMarketer.com
Subscribe to my FREE Weekly Pest Control Marketing Articles and Videos at http://www.PestControlMarketer.com
Or feel FREE to call me at 770-993-0004 or email Hal@HalColeman.com
PPS. To find out more about my pest control marketing coaching, visit http://www.PestControlMarketer
Pest Control Marketing Tip – How to use your iphone to create dynamite videos, documentaries and movies!
After months of experimenting, thoughts and planning, I have finally been able to create something tangible that will help YOU gain a major marketing advantage over your competition.
I, along with help from my good friend and long-time associate Mike Stewart, have put together a very easy-to-follow, step-by-step, instructional video and tutorial showing YOU exactly how to use your iphone (or ipad) to create dynamite movies, documentaries and videos to promote your business!
I have focused it on the pest control industry, but it applies to any business.
Any business owner, manager or sales representative can use this tool to generate more leads, more referrals, more sales, close more deals and get more new customers.
Just click on this link, http://www.PestControlMarketingVideo.com and watch my short video explaining why this is so important for YOU.
I have also put together another video, just as an example, to show you exactly how I used my iphone to shoot a video documentary of a termite and pest inspection. I think it will knock your socks off when you see this video (also on the site) and think about how it could apply to YOU and YOUR BUSINESS.
So, when you have a few minutes to spare, click on the link, http://www.PestControlMarketerVideo.com and take a look at this and see if it is something that you think would help you.
And feel free to call me at 770-993-0004 if you have any questions or need any additional information.
Thanks,
Hal
PS. Find FREE Pest Control Marketing Tips, Secrets, Strategies and Techniques at my website, http://www.PestControlMarketer.com
Subscribe to my FREE Weekly Pest Control Marketing Articles and Videos at http://www.PestControlMarketer.com
Or feel FREE to call me at 770-993-0004 or email Hal@HalColeman.com
PPS. To find out more about my pest control marketing coaching, visit http://www.PestControlMarketer.com
Pest Control Marketing – How To Get The Most From A Trade Show
Pest control marketing via trade shows and expos can be a great way to get new customers.
I just attended the 6th Annual Greater North Fulton Business Expo in Alpharetta, Ga. As always, it was a great event with well over a hundred businesses with display booths and a couple thousand attendees, most of which were small business people who were there to network and build relationships.
I made it a point to observe how people worked their booths. I asked lots of questions and made lots of mental notes.
As is usually the case, many of them were simply not capitalizing on this great opportunity nearly as much as they could have been. They were standing at their booth, smiling, shaking a few hands and doing a lot of socializing. But they had no specific plan of action that would directly lead to more new customers. They were scoring well on the social side, but very poorly on the equally important scientific side.
When I asked the question, “What are you doing to capture contact information?”, many of them sheepishly admitted that they had no specific plan to do that.
To cash in on the potential benefits of a trade show, you need a working plan of action and a definite, focused result in mind.
Listed below are some things you might consider that will increase the ROI for your efforts at trade shows and expos:
- Make sure your booth grabs people’s ATTENTION
- Make sure your banner tells people exactly WHAT YOU DO, not just the name of your business
- Make sure your banner makes a BOLD PROMISE AND/OR STATEMENT OF BENEFIT. Your banner should actually tell people exactly why they should do business with you.
- Make sure your banner includes all of your CONTACT INFORMATION.
- Make sure the person or persons manning your booth are attractive, clean, neat and happy
- Provide ENTERTAINMENT at your booth (People seldom pass up the opportunity to be entertained. Back when I had my pest control business, I would always have a live snake around my neck at these events, and I kept a crowd around me at all times. And they remembered me!)
- ASK for business cards (It is much more important to come away with lots of other people’s business cards than to give out lots of your cards…assuming you are going to follow up with them).
- Some really effective way to CAPTURE PEOPLE’S CONTACT INFORMATION. ( Here again, so you can follow up later, after the event, and begin the relationship-building process)
- Offer some VALUABLE INCENTIVE for people to purchase your product/service at the event
- OFFER TO BUY BACK your trinket products for cash money (Example: If you give away ball-point pens, tell the patron that you will buy the pen back from them for $50.00CASH if/when they sign an annual contract with you! I would suggest that you have the cash buy-back printed on your trinket items)
- Ask people specific questions and identify how you might be able to help them, even by referring them to someone else.
- Offer FREE INSPECTIONS/EVALUATIONS and have a sign-up form so you can get a commitment from them right then. They are much more likely to say yes.
- Ask questions that may uncover a NEED that you can help fulfill for them.
- Have a FISHBOWL DRAWING for a valuable prize (another way of collecting cards and contact information.
- ASK PERMISSION to call them later and schedule a meeting.
- After the show, FOLLOW UP, FOLLOW UP, FOLLOW UP!
Bottom line: If you want to get the most mileage from your expo/trade show, you must do more than just show up, smile and drink coffee. You must have a plan, a focus, and a crystal clear perceived outcome…which is…more new customers and more new business!
You must be able to clearly and unmistakably answer these two questions:
- “Why would someone want to spend time at my booth?”
- “Why would they want to do business with ME?”
I hope this is helpful to you.
Hal
PS. Find FREE Pest Control Marketing Tips, Secrets, Strategies and Techniques at my website, http://www.PestControlMarketer.com
Subscribe to my FREE Weekly Pest Control Marketing Articles and Videos at http://www.PestControlMarketer.com
Or feel FREE to call me at 770-993-0004 or email Hal@HalColeman.com
PPS. To find out more about my pest control marketing coaching, visit http://www.PestControlMarketer.com
Pest Control Marketing Moment #26 – Learn how to SELL from Hawks & Owls!
Watch this short pest control marketing video and learn what separates the top 2 percent of salespeople from all the rest. (Hawks and Owls do it right!)
Pest Control Marketing – Are YOU Standing At A Wall?
In the following article, I am referring only to pest control operators and other small business owners who are serious about wanting to see their businesses to grow.
Most of the pest control companies I work with have 10 employees or less. Many of them have been around for a long time. Quite often they were founded by someone who is now approaching retirement and is in the process of transitioning the business to a son, daughter, or other family member. And this transition period can literally take years.
And, to be quite honest, most of those businesses are stuck.
When I say stuck, I simply mean they have hit a wall and they are unable to move forward. They just don’t know what to do. Many of them have been at a wall for years and don’t even realize it.
Growth isn’t happening because the key players don’t really want it to happen. Everyone is pretty much satisfied with the status quo.
The problem is this: They reach a point where everyone gets comfortable. They are comfortable with their pay and comfortable with their position. And comfort is the mortal enemy of change. It’s simply too easy to remain in a comfort zone.
Change (growth) means the following:
- Implementing new ideas
- Developing new habits
- Embracing new technology
- Accepting new risks
- System of accountability
One of the most common questions I’m asked by small pest control operators is this: “What do I need to do to grow my business?”
And my answer is always the same. “In order to grow, you must make some changes.”
Will it be easy?
No…probably not. For some, it will be akin to walking through the fires of hell.
Will it be worth it?
If you really want your business to grow, then the answer is definitely YES!
If your annual sales have been roughly the same for a few years now, or if your number of routes is the same, or your membership or enrollment has remained steady but not shown significant growth in a few years, you are probably up against a wall whether you know it or not.
You can blame it on the economy or current events if you want to, but the FACT is…you are at a wall.
Bottom line: The only way you are going to break through that wall and see a significant change in the numbers is for you to have a breakthrough in your thinking and do something different than what you’re doing right now.
And that’s a FACT.
Thanks for taking the time to read this…and I hope YOU have a great day,
Hal
PS. Find FREE Pest Control Marketing Tips, Secrets, Strategies and Techniques at my website, http://www.PestControlMarketer.com
Subscribe to my FREE Weekly Pest Control Marketing Articles and Videos at http://www.PestControlMarketer.com
Or feel FREE to call me at 770-993-0004 or email Hal@HalColeman.com
PPS. To find out more about my pest control marketing coaching, visit http://www.PestControlMarketer.com
Pest Control Marketing Tip #5 – Elmo Hates Change!
Here’s a pest control marketing tip that involves the way you think.
Are you staring at a wall?
Are there things you know you should be doing to grow your business…but you just can’t seem to get started moving forward?
Whatch this short video and see if this applies to YOU!
Pest Control Marketing Strategy That Works – Use CONTRAST To Sell More…
Here’s another pest control marketing tip that will help you.
The human brain consists of three parts based on
how it has evolved over time.
1. The old, primitive brain…sometimes referred to
as “the reptilian brain”. (instinct)
2. The middle brain (emotion)
3. The new brain (logic & reason)
I’ve written a lot about the old, primitive brain
(subconscious) and how it is the true decision maker
when it comes to buying. Simply put, it gives the green
light or the red light based on information it processes
from the middle brain and the new brain (conscious mind).
There are only six stimuli that speak to the old brain,
and one of those is CONTRAST.
Examples of contrast that would be easily interpreted
by the old brain include…
• Long vs. Short
• Strong vs. Weak
• Light vs. Dark
• Hot vs. Cold
When selling your product or service, it is
important that you create contrast.
• OURS(Right)vs.THEIRS(Wrong)
• With us you get THIS(Good). With them you
get THAT (Bad).
• OUR(High)Quality vs. THEIR(Low)Quality
• GOOD(Us)Choice vs. BAD(Them)Choice
• TOO EXPENSIVE(Low Value) Them vs. AFFORDABLE(High Value)Us
Do you see how this works?
I hope so, because if you do, you can use this information
to increase your closing rates and boost your sales.
Bottom line: Always compare your product/service to
your competitors and clearly show the distinct advantage
of doing business with YOU instead of THEM. If you will
do that…if you will create a clear and unmistakable
CONTRAST…you will find more people saying YES and signing
on the dotted line!
I hope this is helpful.
And I hope YOU have a great day!
Hal
PS. In case you missed it, here’s the link to the
FREE WEBINAR I did last week with June Van Klaveren.
We show you exactly how to use testimonials to get
more new customers. (This would be a GREAT TRAINING
VIDEO for your next staff meeting!) http://www.anymeeting.com/compelling/ED52D6848648
*****
PPS. You might want to check out my AUDIO CD PROGRAM
entitled, “Marketing Made Easy – 46 PROVEN STRATEGIES
Guaranteed To Bring A Steady Stream Of New Customers To
Your Door Ready To Do Business With YOU! (For very
little investment you can get a ton of great tips,
strategies and techniques to help you grow your business.)
You can listen while you’re out riding around in your vehicle! Click on this link and check it out. http://www.kunaki.com/MSales.asp?PublisherId=123007
*****
PPPS. Is YOUR WEBSITE making you money?
Is it converting enough viewers into paying customers?
Are you happy with what your website is doing for you?
I will do an in-depth website review with you and show
you things are costing you customers right now. I will
show you why some people simply leave your website
and move on to your competitor’s. If you’re interested,
just give me a call at 770-993-0004 or email
Hal@HalColeman.com and I’ll explain how it works.
Find FREE Pest Control Marketing Tips, Secrets, Strategies and Techniques at my website, http://www.PestControlMarketer.com
Subscribe to my FREE Weekly Pest Control Marketing Articles and Videos at http://www.PestControlMarketer.com
Or feel FREE to call me at 770-993-0004 or email Hal@HalColeman.com
PPS. To find out more about my pest control marketing coaching, visit http://www.PestControlMarketer.com