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Author: Hal Coleman

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Pest Control Marketing – K.I.S.S and sell more stuff!

I’m sure you’ve heard of The K.I.S.S. Principle.  K.I.S.S. is an acronym for “Keep It Simple Stupid”. Here’s how it works.  Take a minute and work out the following math …

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Pest Control Marketing – How to use The Law of Scarcity to get more new customers!

Have you ever seen an advertisement that contains one of the following phrases? For a limited time only Limited supply in stock Only a few left Only 10 seats available …

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Pest Control Marketing – Who’s answering YOUR phones?

Without a doubt, your telephone is your number one most valuable tool to help you secure new customers and new business. But it can…and often is…a very costly liability! All …

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Pest Control Marketing – Hal Coleman shows how to overcome “Possum Behavior”.

Pest Control Marketing is easier if you know how to overcome “Possum Behavior” in your clients and prospects. When disturbed, possums will growl and show their fangs in an attempt …

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Pest Control Marketing – A thousand little things to get new customers.

I’m going to repeat something here that I have said to you many times in the past.  I make no apologies because I really do want this message to sink …

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Pest Control Marketing – Hal Coleman says, “Learn to handle the Snapping Turtles!”

Some people are like snapping turtles. When they get angry, they lash out at anyone and everyone within reach or earshot. Here’s a pest control marketing tip: Learn how to …

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Pest Control Marketing – The 5 Fundamentals of a GOOD AD!

What is a good ad?  (In this article I will use the term ad to also mean websites because that’s really what a website is.  It is an ad.) A …

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Pest Control Marketing – Which brand of pizza would YOU buy?

Last night my wife Lynn came home with a frozen pizza for dinner. When I asked which particular brand of pizza she had purchased, she said, “DiGiorno”. But…later when she …

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Pest Control Marketing – Hal Coleman says, “Get CRAZY Like A FOX!”

Pest Control Marketing, as with any small business marketing, sometimes requires stepping outside the box and doing things that make us uncomfortable…even vulnerable. But it’s during these hard times that …

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Pest Control Marketing – FREE WEBINAR – 9 BIG WAYS To Use Your Vehicle To Get More New Customers!

Your vehicle is more than just a contraption to get you from one place to another.  It can be a powerful communication tool used to capture more leads, more referrals …

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My FREE Information Blog

  • How to sell more rodent jobs this year, for pest control operators
  • Pest Control Marketing – Don’t let HYPNOTIC RHYTHMS ruin your business!
  • Pest Control Marketing – How to use iPhone videos to get lots more new customers
  • Pest Control Marketing Podcast – YOUR questions answered about online marketing strategies that work
  • Pest Control Marketing – How to successfully sell door-to-door
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