Author: Hal Coleman

Using the right words in your marketing and advertising is critically important. Using words to open the buying vault in your customer’s brain is just like using a combination to …

Termite and Pest Control Sales can be increased, especially your closing percentages, if you think twice about an old sales truth. I was always taught that, when selling termite and …

Attention: Serious Pest Control Operators There are several events and activities coming up in the near future that you need to know about and consider participating in if you are …

Dear Pest Control Operator, If you’re like most PCO’s in this economy, you’d probably like to know some easy ways to get more new customers without having to spend a …

Every time I hear an advertising agent say to a small business person, “We’ll help you build your brand”, I just want to scream…and here’s why: An advertising agent can …

Pest Control Marketing…or marketing any business…is a lot easier when you keep it simple.  Many a sale has gone up in smoke because the message was way to complicated and …

Pest Control Advertising is important but it can never take the place of your ability and commitment to the sales process.  One of my all-time heroes, when it comes to …

Some of my clients use telemarketing as an effective strategy to get more new customers. But, almost without exception, they are all making some serious mistakes (at least until I …

Pest Control Advertising is no different than any other advertising. If you’re going to spend money to advertise, you want make sure you get a good return on your investment. …

Sometimes selling is easier when you just step back and allow a person to buy from you.  Knowing when they are ready to make a purchase is an important key …