Pest Control Marketing – The 5 things you MUST tell your prospects

Pest control marketing…or small business marketing of any kind…is much easier and more productive when you are sending the right message to the right people.

If you look at most websites or yellow page ads…or billboards, vehicles, flyers, direct mail pieces…or any other type of advertising…you get the feeling that all you need to tell someone is the name of your company and your contact information. But, in reality, there is a lot more information that needs to be presented to the subconscious mind of the prospect in order to reach and unlock the “buying vault” inside their head.

5 things you must tell your prospect in order to make it easy for them to pull the trigger and buy from you:

  1. Here’s WHO I am.
  2. Here’s WHAT I’ve got.
  3. Here’s WHAT it will do for you.
  4. Here’s HOW you get it.
  5. Here’s WHY you should buy it now.

If you will include a crystal clear, laser-sharp explanation of each of the above, it will make it almost impossible for the prospect NOT to buy from you…that is if they already have a need/want of what you are selling.

People buy from people they know, like and trust. And in order to have them feel that way…you must give them information. Zig Ziglar liked to say, “The more you tell, the more you sell!”  Sometimes they need more information about you and your product besides just the name of your business and your contact information. Buy not providing that information, you leave a ton of money on the table that ends up landing in the lap of your competition.

If you will provide these 5 bits of information in your ads…and in your sales presentations as well…you will close more deals and make more trips to the bank…I guarantee it!

As always, I hope you find this information helpful.

To YOUR Success Always,

Hal

PS. Would YOU like to know how to DOUBLE, TRIPLE…even QUADRUPLE your business faster than you ever imagined.  I want to show you.  I will be happy to offer you a FREE One Hour “Double Your Business” Coaching Session. It won’t cost you one penny and I guarantee you’ll come away from that session with a clear picture of what you can do to put YOUR business on much faster grow track and create the future you want and deserve.

Simply give me a call at 770-993-0004 or email Hal@HalColeman.com  and we’ll set it up!

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/Coaching

 

 

 

Pest Control Marketing involves personal growth and continuous learning in order to be successful

Pest control marketing is just about all I do these days. I no longer own and operate a pest control business myself, but I work with small to medium sized pest control companies all over The USA plus I’ve worked with PCOs in Australia and The UK as well.

In my 44 years in the industry, I’ve noticed lots of changes (no surprise). I’ve been a great observer due to my love of people watching. I’ve made lots of notes, hung out with lots of both successful and unsuccessful PCOs.

One thing I can tell you for a FACT is this: When it comes to success, those individuals who are the most proactive and aggressive learners are the ones who invariably end up on top.

Successful PCOs have develops successful habits. They have developed what I refer to as “Caveman Mentality”, meaning they pursue new customers the same way the caveman pursued food. It was on his mind day and night and he knew his very life and existence depended on being able to get another animal on the ground.

Successful PCOs…

  • Read books
  • Attend workshops
  • Listen to audio CDS
  • Watch DVDs
  • Invest in training
  • Have mentors
  • Invest in education
  • Never stop finding better ways to get more customers

I once made a suggestion to a PCO that he read a certain book on selling and his reply was, “Read a book?  I wish I had time to read a book”.

My response was…”You should make time if you want to grow your business and be more successful”.

If you think you already know everything you need to know to be successful, you are only kidding yourself.

Why?  Because things change. Economies change. Customers change. Cultures change. Technology changes.

And if you don’t keep up with it, you will fall behind more and more as time goes by.

If you want to create a GROWING, THRIVING…and PROFITABLE business…you must be a constant learner.  You will never be able to just figure it all out on your own.

That is what successful pest control marketing is all about.

Thanks for reading this…and I hope you have a GREAT DAY!

To YOUR Success Always,

Hal

PS. Speaking of books, my latest (and I think greatest) book, Bottom Line: How To Grow A Pest Control Business!”  is available to YOU for FREE right now. Just click on the link below and download your copy. Or you can go to Amazon and get a hard copy for $29.95. Whichever you prefer.

http://www.HowToGrowAPestControlBusiness.com

This book will change the way you think about selling and marketing for the rest of your life…I guarantee it!

Pest Control Marketing – Here is the big secret to growing your pest control business

I’m writing this pest control marketing article out of sheer frustration. I’m about to vent big time…so please bear with me. It’s not personal OK.

I am upset because I see PCOs and WCOs struggling each and every day to get customers and make money to support their families. I have spent the past 44 years in this industry and I see the same scenarios played out over and over, time and time again. As a matter of fact…I used to be in that same boat….struggling to keep my business afloat and profitable. I worked long, hard hours. I came home exhausted. I had phone calls to make at night in order to get my schedule together for the next day. My wife was upset with me. Etc. Etc. Etc……..

All I knew at the time was that there had to be a better way. But I didn’t have a clue what it was. So I began a search for answers. I found mentors who were willing to share powerful information with me about how to get customers.  And more customers meant growing more routes and I could hire people to do the service work and I could be in the office or out networking in my community to get MORE customers.

My mentors began to suggest books to read and audio programs to listen to and workshops to attend…all related to selling and buying behavior. And I followed their advice.

And the more I learned the more I realized that there were common behaviors and instincts that drive people buy things. So I began to study neuro-science, psychology, selling, direct response marketing, hypnosis, motivation, buying response triggers, subconscious communication, and anything else I could get my hands on that would unlock more secrets of the human mind related to buying and selling.

I eventually became so passionate about this that I sold my pest control business and began a quest to teach what I had learned over the past 15 years to other PCOs and WCOs who were struggling with slow growth, low profits, long hours, and businesses that were out of control. I wanted them to see that selling is easy. Finding customers is easy. Making money is easy. Growing a pest control business is easy.  All you have to do is know how!

So…why am I so frustrated. You were wondering when I was going to get to that.

I’m frustrated because the vast majority of small business owners…including PCOs and WCOs are so set in their ways and committed to the way they do things right now…today…that they are going to keep on struggling and there is nothing anyone can do to help them.

They refuse to change.

Why?

Because change represents threat.  Change in scary. Change makes human beings feel uncomfortable. Yes…we hate change and will do anything to avoid it. We can’t help it. It’s the way our brains are hard-wired. That’s why people stay in bad marriages, bad relationships, bad jobs, even bad health. It’s more comfortable to stay the same.

That’s why 82% of small businesses fold before the end of the third year. They don’t learn. They don’t step out. They don’t seek out and follow advice. They don’t change.

Successful marketing is not any one big thing…it is a thousand little ones.  And, the more of those little things you learn and implement, the more new customers you get and the more sales you make. It’s as simple as that.

If you want to be successful at growing a thriving, profitable and FUN business, you must be adaptable. You must be willing to embrace change. You must learn to be comfortable being uncomfortable.

Bob Dylan said it best. “The times they are a changing!”  They always have been and they always will.

Thanks for reading this…and I hope YOU have a great day!

Hal Coleman is a sales and marketing trainer, business coach and motivational speaker specializing in the pest control industry. He is past president of The Georgia Pest Control Association. His company, Coleman Services, Inc. focuses on showing PCOs and WCOs how to double, triple…even quadruple their businesses faster than they ever imagined.

He can be reached at 770-993-0004 or email Hal@HalColeman.com.

Visit his website, http://www.PestControlMarketer.com for more information about his coaching and mentoring programs.

Also visit:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

 

 

Pest Control Marketing – No more 12 hour days with this plan

Pest Control Marketing Tip # 216

If you’re a small business owner chances are you are all too familiar with 12-14 hour work days.  Some business owners are successful at transitioning to a shorter work day while others struggle for years working 12 hours a day, 7 days a week.

FACT:  The 12 hour, 7 days a week workday plan is a certain recipe for disaster sooner or later…especially if you have a family sitting a home without you.

If you’re one of those who struggles just to hang on and have absolutely no time to do anything other than work, you need to watch the short video below and pay close attention. If it applies to YOU…then you need to think about making some changes to your lifestyle while you still can.

Remember: “All work and no play makes Jack a dull boy!” (and a lonely one too).

PS. Would YOU like to know how to DOUBLE, TRIPLE…even QUADRUPLE your business faster than you ever imagined.  I want to show you.  I will be happy to offer you a FREE One Hour “Double Your Business” Coaching Session. It won’t cost you one penny and I guarantee you’ll come away from that session with a clear picture of what you can do to put YOUR business on much faster grow track and create the future you want and deserve.

Simply give me a call at 770-993-0004 or email Hal@HalColeman.com  and we’ll set it up!

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/Coaching

Pest Control Marketing Podcast – How To Use Social Media To Grow Your Business

Pest Control Marketing Tip # 215

Using social media to grow your business is different from using social media to entertain yourself and/or your friends (not that there is anything wrong with that).

Building relationships on social media that lead to new customers, referrals and sales is a great way to grow your business. It’s not the only way, but it certainly is one of the most powerful.

Click on the link below and listen to the latest episode of The Pest Control Marketing Podcast and hear  Hal Coleman and Mike Stewart discuss this topic and offer helpful tips, strategies, techniques (and secrets) to help YOU get more new customers, more referrals and more sales from social media!

http://www.PestControlMarketingPodcast.com

I hope you find the information helpful.

To YOUR Success Always,

Hal

http://www.PestControlMarketingPodcast.com

PS. If you are SERIOUS about growing your business this year and you’d like to know more about my coaching program and how I can help YOU and ALL OF YOUR EMPLOYEES get more new customers and generate more referrals, simply give me a call at 770-993-0004 or email Hal@HalColeman.com and I’ll treat you to a FREE One Hour “Fast Track Your Sales” Coaching Session! No strings. No obligation whatsoever.

I guarantee you will come away from the call with some great ideas…and a better understanding of how to grow your business…and it won’t cost you a penny. So call me. You have absolutely nothing to lose.

Click on the links below and check out the great online marketing and sales training materials and opportunities that I have created for you and your team!

My Personal Guarantee: “If you purchase any of my online marketing programs below and, after going through them you feel that it was not worth every penny you paid, PLUS a whole lot more, I will swiftly give you a full refund of every penny.  No problem.  No hassles.  Period. So, click on the links below and check it out now and start using it to grow you business TODAY!”

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingPodcast.com

Pest Control Marketing – Changing for success

Pest Control Marketing Tip # 215

Successful pest control marketing involves being like a chameleon. You must be able to adapt and change your colors when called for.  The FACT is…nothing ever stays the same…except maybe the rocks.

When the economy changes, products and/or equipment changes, regulations change, even the personnel in your organization…you must be READY and WILLING to change in order to adapt…and SURVIVE!

Watch the short video below and I’ll share some very important things YOU need to think about!

PS. If you are SERIOUS about growing your business this year and you’d like to know more about my coaching program and how I can help YOU and ALL OF YOUR EMPLOYEES get more new customers and generate more referrals, simply give me a call at 770-993-0004 or email Hal@HalColeman.com and I’ll treat you to a FREE One Hour “Fast Track Your Sales” Coaching Session! No strings. No obligation whatsoever.

I guarantee you will come away from the call with some great ideas…and a better understanding of how to grow your business…and it won’t cost you a penny. So call me. You have absolutely nothing to lose.

Click on the links below and check out the great online marketing and sales training materials and opportunities that I have created for you and your team!

My Personal Guarantee: “If you purchase any of my online marketing programs below and, after going through them you feel that it was not worth every penny you paid, PLUS a whole lot more, I will swiftly give you a full refund of every penny.  No problem.  No hassles.  Period. So, click on the links below and check it out now and start using it to grow you business TODAY!”

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingPodcast.com

Pest Control Marketing – How to charge a higher price and still grow your business

Pest Control Marketing Tip #189

If you own a pest control business, roofing business, lawn care business, electrical business, HVAC business…or any other home service business…there are only three ways to make it grow.

Those three ways are…

  1. Find new customers to sell your services to
  2. Sell more of your services to your existing customers
  3. Raise your prices

So…let me ask you this question…when was the last time you had a price increase?

Watch the short video below and I’ll share with you how you can raise your prices and still easily get YESES from prospects and customers (It’s really not that hard)!

“Discover the secrets to doubling, tripling…even quadrupling your business FASTER than you ever imagined!”

Come spend a day with me on June 8th.  Click on the link for more information: http://www.PestControlMarketer.com/unplugged

PS. If you are SERIOUS about growing your business this year and you’d like to know more about my coaching program and how I can help YOU and ALL OF YOUR EMPLOYEES get more new customers and generate more referrals, simply give me a call at 770-993-0004 or email Hal@HalColeman.com and I’ll treat you to a FREE One Hour “Fast Track Your Sales” Coaching Session! No strings. No obligation whatsoever.

I guarantee you will come away from the call with some great ideas…and a better understanding of how to grow your business…and it won’t cost you a penny. So call me. You have absolutely nothing to lose.

Click on the links below and check out the great online marketing and sales training materials and opportunities that I have created for you and your team!

My Personal Guarantee: “If you purchase any of my online marketing programs below and, after going through them you feel that it was not worth every penny you paid, PLUS a whole lot more, I will swiftly give you a full refund of every penny.  No problem.  No hassles.  Period. So, click on the links below and check it out now and start using it to grow you business TODAY!”

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

Pest Control Marketing – Get crazy like a fox and grow your business faster

Pest Control Marketing Tip #79

Successful pest control marketing…or marketing any small business… involves sometimes doing things that you wouldn’t normally do.

I like to tell my clients that they need to learn to be comfortable being uncomfortable.

It’s like riding a bicycle. At first you were uncomfortable. But, after you tried it for awhile, you got good at it and it was easy.

We see examples of this is nature also.  Watch this video I did a few years ago and see how a mother fox stepped out of the box to do something she wouldn’t normally do in order to feed her family!

“Discover the secrets to doubling, tripling…even quadrupling your business FASTER than you ever imagined!”

Come spend a day with me on June 8th.  Click on the link for more information: http://www.PestControlMarketer.com/unplugged

PS. If you are SERIOUS about growing your business this year and you’d like to know more about my coaching program and how I can help YOU and ALL OF YOUR EMPLOYEES get more new customers and generate more referrals, simply give me a call at 770-993-0004 or email Hal@HalColeman.com and I’ll treat you to a FREE One Hour “Fast Track Your Sales” Coaching Session! No strings. No obligation whatsoever.

I guarantee you will come away from the call with some great ideas…and a better understanding of how to grow your business…and it won’t cost you a penny. So call me. You have absolutely nothing to lose.

Click on the links below and check out the great online marketing and sales training materials and opportunities that I have created for you and your team!

My Personal Guarantee: “If you purchase any of my online marketing programs below and, after going through them you feel that it was not worth every penny you paid, PLUS a whole lot more, I will swiftly give you a full refund of every penny.  No problem.  No hassles.  Period. So, click on the links below and check it out now and start using it to grow you business TODAY!”

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

Pest Control Marketing – Why you should offer premium packages

Pest Control Marketing Tip # 186

When you stop by a fast food restaurant and go through the drive-in window or stand in line at the service counter, you most likely will order a #1 or a #2…or maybe a #6.  Those are the combo deal meals. They include a hamburger, fries and a drink of your choice.

Why do you order the combo?

Answer:  You order the combo for convenience and to save money.  If you ordered each item separately it would be more complicated and you would probably spend about a dollar more.

The same thing is true at the movie theatre. You order the family size popcorn and drink combo. That is easier and it saves you money.

These are simple versions of what is known as premium packages and they are highly effective sales incentives.

So…do YOU offer a premium package in your business?  When someone is about to purchase a termite treatment or some other treatment or service from you, do you offer them a premium package that includes all of your other services at a noticeable savings?

Heck…I purchased the premium package from Comcast and Verizon.  I’ll bet you did too!.

Click on the link below and watch this short video and I’ll tell you more about why YOU should be offering premium packages if you’re serious about growing your business!

PS. If you are SERIOUS about growing your business this year and you’d like to know more about my coaching program and how I can help YOU and ALL OF YOUR EMPLOYEES get more new customers and generate more referrals, simply give me a call at 770-993-0004 or email Hal@HalColeman.com and I’ll treat you to a FREE One Hour Sales Coaching Session! No strings. No obligation whatsoever.

I guarantee you will come away from the call with some great ideas…and a better understanding of how to grow your business…and it won’t cost you a penny. So call me. You have absolutely nothing to lose.

Click on the links below and check out the great online marketing and sales training materials and opportunities that I have created for you and your team!

My Personal Guarantee: “If you purchase any of my online marketing programs below and, after going through them you feel that it was not worth every penny you paid, PLUS a whole lot more, I will swiftly give you a full refund of every penny.  No problem.  No hassles.  Period. So, click on the links below and check it out now and start using it to grow you business TODAY!”

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

Home Service Business – Why NO doesn’t mean NEVER

Home Services Business Tip # 13

If you’ve ever been involved in selling anything…especially any type of home service such as pest control, roofing, plumbing, house painting, lawn care, etc….you’ve surely been told NO on more than one occasion.

FACT: People say NO from time to time.

But, just because someone says no, that doesn’t mean they will never buy from you.  It just means they probably aren’t going to buy from you TODAY.

The problem with most salespeople is…they are all to willing to take NO for an answer and move on.  By doing that they leave a ton of business on the table for the next guy.

Watch the short video below and I’ll explain why you should not give up on a sale just because the prospect says NO!

PS. If you are SERIOUS about growing your business this year and you’d like to know more about my coaching program and how I can help YOU and ALL OF YOUR EMPLOYEES get more new customers and generate more referrals, simply give me a call at 770-993-0004 or email Hal@HalColeman.com and I’ll treat you to a FREE One Hour Sales Coaching Session! No strings. No obligation whatsoever.

I guarantee you will come away from the call with some great ideas…and a better understanding of how to grow your business…and it won’t cost you a penny. So call me. You have absolutely nothing to lose.

Click on the links below and check out the great online marketing and sales training materials and opportunities that I have created for you and your team!

My Personal Guarantee: “If you purchase any of my online marketing programs below and, after going through them you feel that it was not worth every penny you paid, PLUS a whole lot more, I will swiftly give you a full refund of every penny.  No problem.  No hassles.  Period. So, click on the links below and check it out now and start using it to grow you business TODAY!”

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com