Pest control marketing is just about all I do these days. I no longer own and operate a pest control business myself, but I work with small to medium sized pest control companies all over The USA plus I’ve worked with PCOs in Australia and The UK as well.
In my 44 years in the industry, I’ve noticed lots of changes (no surprise). I’ve been a great observer due to my love of people watching. I’ve made lots of notes, hung out with lots of both successful and unsuccessful PCOs.
One thing I can tell you for a FACT is this: When it comes to success, those individuals who are the most proactive and aggressive learners are the ones who invariably end up on top.
Successful PCOs have develops successful habits. They have developed what I refer to as “Caveman Mentality”, meaning they pursue new customers the same way the caveman pursued food. It was on his mind day and night and he knew his very life and existence depended on being able to get another animal on the ground.
- Read books
- Attend workshops
- Listen to audio CDS
- Watch DVDs
- Invest in training
- Have mentors
- Invest in education
- Never stop finding better ways to get more customers
I once made a suggestion to a PCO that he read a certain book on selling and his reply was, “Read a book? I wish I had time to read a book”.
My response was…”You should make time if you want to grow your business and be more successful”.
If you think you already know everything you need to know to be successful, you are only kidding yourself.
Why? Because things change. Economies change. Customers change. Cultures change. Technology changes.
And if you don’t keep up with it, you will fall behind more and more as time goes by.
If you want to create a GROWING, THRIVING…and PROFITABLE business…you must be a constant learner. You will never be able to just figure it all out on your own.
That is what successful pest control marketing is all about.
Thanks for reading this…and I hope you have a GREAT DAY!
To YOUR Success Always,
PS. Speaking of books, my latest (and I think greatest) book, Bottom Line: How To Grow A Pest Control Business!” is available to YOU for FREE right now. Just click on the link below and download your copy. Or you can go to Amazon and get a hard copy for $29.95. Whichever you prefer.
This book will change the way you think about selling and marketing for the rest of your life…I guarantee it!