Pest Control Marketing – Why you MUST make it all about the other person

Pest control marketing efforts should always be aimed at other people’s wants, needs and desires. And this is where many PCOs and other small business owners make a big mistake.

And the mistake is this:  We try to sell our prospects and customers goods and/or services that WE think they should want, need or desire instead of taking the time to find out exactly what THEY actually want, need and desire.

We think WE are our customers…and that is a mistake that causes many of our marketing and advertising campaigns and investments to fall short of our expectations.

If you will take the time to learn how to just into the conversations that are going on inside other people’s heads and not spend so much time thinking about yourself you will increase your sales and grow your customers base much faster…I guarantee it.

Click on the arrow and listen to this episode of The Pest Control Marketing Podcast and hear what Mike and Hal have to say about this very important subject.

Call Hal today at 770-993-0004 to schedule your FREE One Hour “Double Your Business” Strategy session. No strings. No obligation. But lots of great ideas to help you grow your business!

Download Hal’s newest best selling book FREE at https://HowToGrowAPestControlBusiness.com

More ways to connect with Hal & Mike:
https://pestcontrolmarketer.com/coaching/
https://pestcontrolmarketingjingles.com
https://pestcontrolmarketingworkshop.com
https://HalColeman.com/coaching
https://websitesyoucontrol.com
https://pestcontrolmarketingpodcast.com
https://www.nextlevelpcomarketing.com

Pest Control Marketing – To get better you must get educated and here’s how

Successful pest control marketing is the result of getting properly educated on what works…and maybe even more importantly…what doesn’t.

There are endless sources of FREE information available to you on the internet. Some good…some not so good.  It is certainly important for you to seek out information that can help you be successful and reach your goals. But you must do your homework. You must research the information and make sure you’re not listening to someone who is full of bull.

Listen to this episode of The Pest Control Marketing Podcast and here what Hal & Mike have to say about this important topic. They will give you some great PROVEN resources to help you grow!

Call Hal today at 770-993-0004 to schedule your FREE One Hour “Double Your Business” Strategy session. No strings. No obligation. But lots of great ideas to help you grow your business!

Download Hal’s newest best selling book FREE at https://HowToGrowAPestControlBusiness.com

More ways to connect with Hal & Mike:
https://pestcontrolmarketer.com/coaching/
https://pestcontrolmarketingjingles.com
https://pestcontrolmarketingworkshop.com
https://HalColeman.com/coaching
https://websitesyoucontrol.com
https://pestcontrolmarketingpodcast.com
https://www.nextlevelpcomarketing.com

Pest Control Marketing Strategies that work – What is YOUR customer really worth?

Pest control marketing strategies are built around knowing the true value of your customer…which allows you to know how much to invest in a marketing campaign.

Listen to this episode of The Pest Control Marketing Podcast and hear what Hal & Mike have to say about true customer value…and see how it applies to YOU and YOUR BUSINESS!

Call Hal today at 770-993-0004 to schedule your FREE One Hour “Double Your Business” Strategy session. No strings. No obligation. But lots of great ideas to help you grow your business!

Download Hal’s newest best selling book FREE at https://HowToGrowAPestControlBusiness.com

More ways to connect with Hal & Mike:
https://pestcontrolmarketer.com/coaching/
https://pestcontrolmarketingjingles.com
https://pestcontrolmarketingworkshop.com
https://HalColeman.com/coaching
https://websitesyoucontrol.com
https://pestcontrolmarketingpodcast.com
https://www.nextlevelpcomarketing.com

Pest Control Marketing

In this episode of The Pest Control Marketing Podcast Hal & Mike discuss ways to find and hire the right employees for your business. Without great employees you can never build a great company!

Call Hal today at 770-993-0004 to schedule your FREE One Hour “Double Your Business” Strategy session. No strings. No obligation. But lots of great ideas to help you grow your business!

Download Hal’s newest best selling book FREE at https://HowToGrowAPestControlBusiness.com

More ways to connect with Hal & Mike:
https://pestcontrolmarketer.com/coaching/
https://pestcontrolmarketingjingles.com
https://pestcontrolmarketingworkshop.com
https://HalColeman.com/coaching
https://websitesyoucontrol.com
https://pestcontrolmarketingpodcast.com
https://www.nextlevelpcomarketing.com

Pest Control Marketing Podcast explains the fear factor you must overcome

In this episode of The Pest Control Marketing Podcast Hal & Mike discuss “The Fear Factor” that cripples most small business owners when it comes to learning how to grow their business.

Does this describe YOU?

Call Hal today at 770-993-0004 to schedule your FREE One Hour “Double Your Business” Strategy session. No strings. No obligation. But lots of great ideas to help you grow your business!

Download Hal’s newest best selling book FREE at https://HowToGrowAPestControlBusiness.com

More ways to connect with Hal & Mike:
https://pestcontrolmarketer.com/coaching/
https://pestcontrolmarketingjingles.com
https://pestcontrolmarketingworkshop.com
https://HalColeman.com/coaching
https://websitesyoucontrol.com
https://pestcontrolmarketingpodcast.com
https://www.nextlevelpcomarketing.com

Pest Control Marketing ideas you can start using TODAY to grow your pest control business

Attention PCOs, WCOs and other small business owners,

If you own a pest control business…or ANY type of small business…there is a ton of PROVEN, SCIENTIFIC SALES & MARKETING STRATEGIES available to you for FREE.

Where?

In my newest best selling book entitled, “Bottom Line: How To Grow A Pest Control Business!”

In that book you will find over a hundred PROVEN tips, strategies, techniques (and some downright sneaky little secrets) that will show you exactly how to get more new customers, increase your sales, grow your business…and make more money!

The book is available on Amazon for 29.95…but YOU can get it FREE for a limited time simply by going to http://www.HowToGrowAPestControlBusiness.com and downloading it right now.

Either way, I hope you will get the book and use it to be more successful and reach your goals this year.

Click on the link and download your book now!

http://www.HowToGrowAPestControlBusiness.com

To YOUR Success Always,

Hal

PPS. Click on the link below and subscribe to the Pest Control Marketing Podcast today and never miss and episode! http://www.PestControlMarketingPodcast.com

PPPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman

Pest Control Marketing – Addressing your biggest fears!

Today’s pest control marketing tip is this:  Until you address your fears and come to terms with them you will never reach your full potential. As a matter of fact, you probably won’t come anywhere near it!

FACT: Everyone is afraid of something. And in the context of this post, I’m referring to fears associated with growing your pest control business or your wildlife control business…or any small business for that matter.

Some of the most common fears in relation to growing your business might be fear of…

  • Failure
  • Rejection
  • Poverty
  • Dealing with employees
  • Selling
  • Management
  • Regulations and Regulators
  • Being sued
  • Loss of self esteem

The list could go on…but hopefully you get my point. Everyone is afraid of something.

The best way you can overcome your fears is to learn how to avoid making them a reality.

Example:  The best way to avoid failure is to learn everything you can about how to become successful and apply what you learn. That is the surest way to insure success!

Another Example:  The best way to avoid poverty is to learn everything you can about how to make money and apply what you learn. That is the surest way to insure that you will be financially secure!

I’m sure you get my point.

And…when it comes to learning…there is a ton of FREE information available to you…on the internet, from Amazon, and from individual mentors and coaches you can turn to for help. All you have to do is seek…and you will find it!

As a matter of fact…I have tons of FREE sales and marketing training, tips, strategies and techniques that are GUARANTEED to help you grow your business and be successful. All you have to do is go get it and use it.

(See links at the bottom of this letter)

There are over 300 articles and videos on my website, http://www.PestControlMarketer.com. Just go to the website and check the archives. It’s all there…and it’s FREE.

Also, check out my podcast, http://www.PestControlMarketingPodcast.com. There you will find over 40 episodes specifically designed to give you simple, easy-to-implement strategies and techniques that you can start using TODAY to help you.

And…if you’d like for me to help you personally…all you have to do is call me at 770-993-0004 and I’ll arrange to spend a whole hour helping you…and I’ll do that absolutely FREE!

So…whatever it is that might be holding you back…you need to face it and deal with it. Don’t let it keep you from creating that growing, thriving…and profitable business that you have always dreamed of but haven’t been able to reach.

I would love to help you if you want me to.

To YOUR Success Always,

Hal

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

By Hal:

 

Pest Control Marketing – FREE marketing help for YOU and your business!

There are a lot of pest control marketing companies out there (here) on the internet. I see them and some of them I explore. And I can tell you this for a FACT.  Most of what you see is a load of crap coming from people who have never even been in the pest control business, much less owned and operated their own.

It’s the same cookie-cutter marketing that you hear from marketing professors when you get your college degree. The vast majority of them have never sold anything in their lives, other than convincing someone to hire them as a professor.

I’m venting here as you can tell. But, I had an employee once who was working on his masters degree in marketing at a popular local university.  And when he and I would discuss what they were teaching him, I just couldn’t believe it. Clueless!

As for me, I’ve been in the pest control industry for 45 years, including owning and operating my own pest control business, which I grew from a one-man-with-a-spray can operation into a successful million dollar business.  I’ve been there/done that.

And for the past 10 years I have worked with pest control businesses all over the United States, as well as Australia and The U.K. My coaching clients grow their businesses on average between 25% – 45% a year…with some much higher. So when I tell you something will work for you, it is because I have seen it work for everyone else…and I know it will work for YOU too.

OK. Vent over.  Here’s what I have for you to help you today. You need to go visit

http://www.PestControlMarketingPodcast.com.

There are dozens of episodes specifically designed to help PCOs and WCOs get new customers and grow their businesses. It is all meat & potatoes. No fluff. No weird theories. Just ABC simple strategies, tips and techniques that YOU can apply to YOUR business. And it’s all FREE!

So go check it out. Subscribe so you never miss an episode. You can thank me later!

To YOUR Success Always,

Hal

PS. Click on the link and check it out and start using it to grow your business (and make more $$)!

http://www.PestControlMarketingPodcast.com

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

By Hal:

Pest Control Marketing – Why coaching can change your life and your business

Pest Control Marketing Tip # 111

Question: What do Tiger Woods, Michael Jordan, Merryl Streep, Chipper Jones, Peyton Manning, Robert DeNiro, Cher, Donald Trump, Al Pacino, Bill Gates, and Andrea Boccelli all have in common?

Answer: They all have or had great coaches, mentors and advisors.

Were it not for that, those people I just listed would not be famous today.

Throughout history, successful people, no matter what their field of endeavor, have realized the importance of coaching and mentoring.

Intelligent people know they can’t get to where they want to be by themselves.

Top professionals seek out guidance from trusted advisors.

They also make it a point to learn something from everyone they come in contact with. And they use that information to help themselves achieve a higher level success and wealth.

If you are a business owner…or an employee…you need to seek out trusted people (i.e. role models) who have already done what YOU seek to do.

Whether your goal is to build a successful business, or work your way up within one, you need to study successful people and model their behaviors.

One thing I have found over the years is that truly successful people are also grateful people. They didn’t arrive at where they are alone.  They were coached, guided and mentored along the way.  And, almost without exception, they are eager to share their knowledge and experiences with others.

They realize what Ralph Waldo Emerson referred to as “The Law Of Compensation”. The more you give, the more you get in return.  And the more you get in return, the more you give back.

I once heard someone say that the difference between a rich man and a broke man is this: A rich man seeks to learn everything he can from everyone he comes in contact with. A broke man isn’t interested in learning anything from anyone…because he already knows everything there is to know!

Fact: If you want to be successful, you need to do what successful people do…and you will succeed.

If you want to fail, just do what failures do…and you will fail also.

Bottom line:  If you own a business, or if you work for a business, you are not alone…so don’t pretend to be.  You need to constantly seek out the advice and guidance of successful people who have been there/done that…and who are eager to help YOU go there and do it too!

You can check out my coaching program at http://www.HalColeman.com/coaching

Thanks for reading this message. I hope it is helpful to you!

To YOUR Success Always,

Hal

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

By Hal:

Pest Control Marketing – If you’re serious about selling you need to read this!

Pest Control Marketing Tip: How SERIOUS are YOU about SELLING?

Each time I present my “Thirty Second Selling Workshop” it reaffirms the fact that, with rare exceptions, small business owners and sales people just don’t take selling nearly as seriously as they should.

And…because they don’t…they lose sales over and over again.

Let me ask you this: Do you have a sales presentation?

Is it written out?

Is it a powerful, compelling, dynamic, hypnotic, seductive, well-thought-out, scripted, proven presentation laid out in proper psychological sequence guaranteed to generate a YES answer?

Can you deliver it with conviction and purpose…even in your sleep?

FACT: No matter what the industry, when you get to the top sales performers…and I mean the world class sales people who win the national awards every year…they all have certain things in common.

  • They take selling very seriously!
  • They are constantly working on their sales presentations.
  • They know that every word, every inflection, every variation is equally important.
  • They know it backwards and forwards by heart.
  • They have notebooks and/or recorders close by so if…or I should say when…they hit on another good idea…they capture it and work it into their sales presentation.
  • They never stop sharpening and honing their sales presentations.
  • They are never satisfied that it is as good as it could be.
  • They wake up in the middle of the night to write down ideas.
  • They never take selling for granted.
  • They are spiritual and superstitious when it comes to selling and their sales presentation.
  • They literally never expect to be told NO.
  • They never stop learning how to improve their selling skills and increase their closing percentages.
  • They are laser focused.
  • If they are not out selling, they are probably working on their sales presentation.
  • They track every sale, every lead, every contact and every conversation.
  • They post-analyze every presentation.
  • And, maybe most important of all…relentless follow-up…THEY NEVER GIVE UP!

So…let me ask YOU this question: How much time do YOU spend learning how to sell more and better?

It doesn’t matter whether you are in a full-time sales position…or if you want to sell your boss (or your employees) on a specific idea you have…or maybe you just want to persuade your spouse, your child, your neighbor or your friend, to do a specific thing…YOU NEED TO KNOW HOW TO SELL!

Winging it and playing it off the cuff will only get you so far.

Bottom line:  If you rely only on the art of selling and ignore the science of selling, you will never reach your true potential and you will leave a ton of money on the table for the other guys (the ones who do take selling seriously)!

That’s just the way it is.

I hope you find this article helpful.

To YOUR Success Always,

Hal

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching