Pest Control Marketing – The Pest Control Marketing Podcast is your FREE resource to help you grow your business

Pest control marketing is the world I live in.  Each and every day I am in conversations with PCOs and WCOs regarding their struggles and concerns about marketing and growing their businesses.

Most are searching for a single big ideas or solution that will set them on a much faster growth track.

And I tell them this: Successful marketing is not any one big thing…it is a thousand little things…all done CORRECTLY.

Most people don’t want to hear that. It sounds like too  much work. It sounds too much like accountability. It suggests that they will have to participate on an ongoing basis.

FACT: The single most important aspect of your business is the marketing of it.  If you don’t market it correctly you won’t have any customers and you won’t be able to generate enough profit to stay in business for very long.

Failure to market successfully is the #1 reason that 83% of all new businesses that start up are gone by the end of the 3rd year. And most of those exit their businesses buried under huge debt or find themselves in bankruptcy court in order to survive.

But wait…there is GOOD NEWS!  Yes…there is a ton of FREE marketing help available to you if you are interested and serious enough about growing your business to reach out and take advantage of it.

To start with, you can check out my podcast at http://www.PestControlMarketingPodcast.com. Each episode is jam packed with timely, pertinent, simple-to-understand marketing strategies that you can go right out and start using to grow your business!

Below are a couple of comments listeners have left on iTunes!

It’s a money maker !!
Easy to listen to and informative.
I love podcasts and with all the ones I listen to none has made me even half of the money I have made from using what I have learned from this podcast.

 

Amazing content!
Hal and his pal Mike really bring the goods! So much great information, and it’s FREE! I’m opening my business in 2 1/2 weeks and plan to hit the ground running with the info I’ve learned here.

 

So, why not take advantage of this FREE marketing resource?  Just click on the link and start listening to The Pest Control Marketing Podcast today. It will change the way you think about marketing for the rest of your life…I guarantee it!

http://www.PestControlMarketingPodcast.com

I hope you find the information helpful. And I also hope you have a great day!

To YOUR Success Always,

Hal

PS. Would YOU like to know how to DOUBLE, TRIPLE…even QUADRUPLE your business faster than you ever imagined.  I want to show you.  I will be happy to offer you a FREE One Hour “Double Your Business” Coaching Session. It won’t cost you one penny and I guarantee you’ll come away from that session with a clear picture of what you can do to put YOUR business on much faster grow track and create the future you want and deserve.

Simply give me a call at 770-993-0004 or email Hal@HalColeman.com  and we’ll set it up!

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

by: Hal

 

 

 

Pest Control Marketing – Build a better mousetrap and make more sales

Pest Control Marketing Tip # 295

Build A Better Mousetrap

When it comes to YOUR business…do you think YOU have a better mousetrap?

Ralph Waldo Emerson said, “Build a better mousetrap and the world will beat a path to your door!”

Well…not if they don’t know you have it. And they must clearly understand why it is better than all of the other mousetraps.  They must clearly understand the benefit of purchasing YOUR mousetrap.

Obviously YOU know why it’s better, but if you can’t effectively convey it to your prospective customers, they probably won’t buy from you.

This is the number one reason why most small business owners…including pest control operators, roofers, plumbers, electricians, HVAC and other home service businesses …leave a lot of money on the table that they otherwise could have put in the bank.

Here’s a FACT (Most business owners hate to hear this one): People out there in the real world couldn’t care less about you and your company.   It is totally meaningless to them in the grand scheme of things.

What they do care about is this:

  • What is it that you really do?
  • What can you do for THEM?
  • What do you have to offer THEM?
  • What problem can you solve for THEM?
  • What pain can you alleviate for THEM?
  • How can you improve the quality of THEIR lives and/or THEIR businesses?
  • How can you add to THEIR bottom line?
  • How can you make THEM smile?
  • WIIFM (What’s in it for ME?)

They only care about THEM. They don’t care about YOU. Sorry but it’s true (Elmo, the subconscious mind, is extremely self-centered)!

You must know what it is…exactly…that your prospective customer wants and then give it to them.

And it’s very important that you give them MORE than what they expected.

If you’re in the pest control business, you’re not in the business of selling dead bugs. You are actually selling PEACE OF MIND.

  • You are taking away their fears and concerns about damages to their homes and property.
  • You are removing the threats of serious diseases or harm to their families and/or pets from any types of invading pests.
  • You are protecting them from harm…both physical and financial.
  • You are helping them sleep better at night.
  • You are providing a source of dependable information.
  • You are improving the quality of their lives.
  • You are an advocate on their behalf.
  • You are a trusted advisor.
  • You are a dependable friend.

“Dead bugs” can get you in the door but it certainly won’t keep you there…not by a long shot.

There are a thousand and one other pest control companies out there who can get rid of the bugs. If that’s all you have to offer, you become just another commodity and you will almost always lose out to a lower price or a better offer.  You simply can’t compete for long at that level. It is non-sustainable.

Bottom line:  You need to figure out what it is you can do for your customers that no other company can do.  Find a way to be different.  Then make sure they clearly understand the difference and how it directly benefits them.

Once you can do that, you are well on your way to harvesting lots more referrals and lots more new customers!

Hal Coleman is the president of Coleman Services, Inc. He is a sales trainer, motivator and business growth coach specializing in the pest control industry. He can be reached at 770-993-0004 or email Hal@HalColeman.com. For more information about Hal’s coaching program visit www.PestControlMarketer.com