Pest Control Marketing – Why a pest control jingle can make your business grow fast

A great pest control marketing jingle an make your business grow really fast.

Not that long ago jingles were for radio and TV only. But nowadays, with the internet at your disposal, there are lots of ways to use a jingle to capture new customers and new business.

Think about it…a jingle plus a banner ad = a video.

Below is an example of how you turn a jingle into a video.

Click on the arrow and watch/listen to this jingle/video and see if you thing this would be a good marketing strategy for YOU and YOUR business!

Call Hal today at 770-993-0004 to schedule your FREE One Hour “Double Your Business” Strategy session. No strings. No obligation. But lots of great ideas to help you grow your business!

Download Hal’s newest best selling book FREE at https://HowToGrowAPestControlBusiness.com

More ways to connect with Hal & Mike:
https://pestcontrolmarketer.com/coaching/
https://pestcontrolmarketingjingles.com
https://pestcontrolmarketingworkshop.com
https://HalColeman.com/coaching
https://websitesyoucontrol.com
https://pestcontrolmarketingpodcast.com
https://www.nextlevelpcomarketing.com

Pest Control Marketing – Does direct mail really work for pest control

Historically, direct mail has been a staple of pest control marketing plans and strategies.

But…does it still work in today’s world?

In this episode of The Pest Control Marketing Podcast Hal & Mike discuss the subject of direct mail and how you can still use it to help grow your business!

Call Hal today at 770-993-0004 to schedule your FREE One Hour “Double Your Business” Strategy session. No strings. No obligation. But lots of great ideas to help you grow your business!

Download Hal’s newest best selling book FREE at https://HowToGrowAPestControlBusiness.com

More ways to connect with Hal & Mike:
https://pestcontrolmarketer.com/coaching/
https://pestcontrolmarketingjingles.com
https://pestcontrolmarketingworkshop.com
https://HalColeman.com/coaching
https://websitesyoucontrol.com
https://pestcontrolmarketingpodcast.com
https://www.nextlevelpcomarketing.com

The Pest Control Marketing Podcast -Online and Offline marketing made easy!

The pest control marketing podcast is changing lives…literally. Almost daily I hear comments from PCOs who say things like, “The Pest Control Marketing Podcast is my number one source of information to help me grow my business” or ” I have doubled my business in the past 12 months using the strategies I have learned from listening to your podcast!”.

Now…I know there are a lot of podcasts out there. Some offer technical advice and information. Some are more about structuring your business.  And some are just for the fun of it. And all of them are good and serve a purpose and fill a niche.

But…when it comes to straight-forward information designed specifically to help you get more new customers…both online and offline… and grow your business…there is none like The Pest Control Marketing Podcast.

Click on the link below and check it out and you will see what I mean.

http://www.PestControlMarketingPodcast.com

The information you will find there will help you grow your business…period. I know because I used much of it to grow MY business and I see my coaching clients using those same strategies and techniques to grow their business also.

Click on the link and subscribe today so you never miss and episode.

http://www.PestControlMarketingPodcast.com

And feel free to call me anytime at 770-993-0004 or email Hal@HalColeman.com if you’d like chat about your business and find out how to put it on a much faster growth track this year. I’d love to hear from you.

To YOUR Success Always,

Hal

By: Hal Coleman

PS. Click on the link below and subscribe to the Pest Control Marketing Podcast today and never miss and episode! http://www.PestControlMarketingPodcast.com

PPS. Also, be sure to check out the following resources to help you grow your business:
http://www.PestControlMarketingPodcast.com
http://www.PestControlMarketingWorkshop.com
http://www.PestControlMarketingGold.com
http://www.PestControlMarketingVideoService.com
http://www.HalColeman/coaching

 

Pest Control Marketing – Video Marketing for Pest Control on YouTube

Does your pest control marketing program include using videos on YouTube?

I’m not referring to expensive videos shot by a professional videographer that you paid a fortune to have produced. I’m referring to simple 1-2 minute videos that you shoot, edit, produce with your iPhone and upload to YouTube yourself.

YouTube is a monster search engine. It is searched almost…some say more…than Google…especially when people are trying to find a home service business such as pest control to do business with.

YouTube videos can bring a ton of new customers and new business to your door…but there are some things you need to know in order to make it work effectively as a marketing tool.

And one of those things is this: You must have searchable titles for your videos!
Without searchable titles nobody will find your videos. And…if nobody finds them…they won’t do you much good when it comes to harvesting new customers.

Example: I had a client awhile back who have over 300 videos on YouTube.

Great, right?

Well…not necessarily. He told me that he was getting very little business from the internet.

I looked at a lot of his videos and…they were GREAT VIDEOS. But there was one big problem…his videos had poor titles that did not relate to what people were searching for when trying to find a pest control company to do business with. YIKES!

So…I immediately gave him the task of re-titling all of his videos. I explained how he should use titles that people search for when trying to find help with a pest problem.
It took him a few days to accomplish this. I’m sure it was a terribly boring, tedious job that he would rather not have had to do. But he did it. And guess what happened.

Almost immediately the phone started ringing and he began signing up new customers! (He actually told me that one suggestion had made his investment in my coaching well worth the price)

Just because you have videos it does NOT mean you will get much business from them.

But…if you do the following…it will dramatically increase the number of phone calls you get from your viewers.

  • • YOU need to be the face on the videos. People like to do business with people…not businesses or corporation. So make your videos PERSONAL!• Identify yourself on the video. Introduce yourself and tell who you are. And put your name and the name of your company across the lower third of the screen!
    • Have proper searchable titles. If no one can find you…they won’t be calling you!
    • Have an offer on your video of something FREE…such as FREE Consultation and FREE Estimates!
    • Have a specific CALL TO ACTION. This should appear in the video across the lower third of the screen as you are talking. Verbally say, “Call Today for a free consultation and free estimate. Say your phone number and display it in the lower third text!
    • Thank the viewer for watching the video!
    • Make sure to smile BIG…especially at the beginning and end of your videos!
    • Be entertaining!
    • Videos should be 1-2 minutes! (Very few people will watch a 5 – 10 minute video)
    • Put your website URL, phone number, offer of FREE Consultation and FREE Estimates in the description box. Put your CALL TO ACTION in the description box as well.

There are other things you can do to increase your conversion percentages but these are the most important ones to consider.

And here’s the best part…creating videos and uploading them to the internet is FREE! All it costs you is a small amount of time.

So…if you’re not using videos as part of your pest control marketing…you are missing out on a very powerful, predictable, effective…and PROFITABLE way to grow your business. And that is a FACT!

I hope you found this article helpful. If you have any questions about how to get started creating and using videos to grow your business and make more $$ this year, feel free to give me a call at 770-993-0004 or email hal@halcoleman.com and I’ll give you some help.

I’d love to chat with you anytime!

To YOUR Success Always,

Hal

By: Hal Coleman

Also check out:
http://www.PestControlMarketingPodcast.com
http://www.PestControlMarketingJingles.com
http://www.PestControlMarketingWorkshop.com
http://www.HalColeman.com
http://www.Soundpages.com
http://www.NextLevelPCOMarketing.com

Pest Control Marketing tips and ideas you can use to make more money

Successful marketing is the key to having a growing, thriving…and profitable pest control business. It is the first thing you need to think of when starting your business. If you don’t market your business successfully you won’t need to worry about sales, customer service and management because you eventually won’t have and customers to serve or employees to manage.

The world is literally crawling with conventional marketers and marketing experts who are only so happy to take your money and leave you with a cookie cutter marketing plan and marketing materials that THEY say will work very well for you.  But…ask them what sort of GUARANTEE they are willing to offer you…and they will look at you like you just had a sun stroke.

Conventional wisdom states that,  “You can lead a horse to water but you can make him drink!” Well…if you believe that then you are a victim of the exact same mindset I’m talking about.

FACT: There are many ways to make a horse drink water…including the following…

  • Leave him out in the hot sun all day and then lead him to water and he will drink!
  • Exercise him hard and then lead him to water and he will drink!
  • Feed him a lot of sweet feed and then lead him to water and he will drink!
  • And…if all else fails…just rub a big handful of salt in his mouth and he will drink!

If you lead a horse to water and he won’t drink…it’s YOUR fault…not his.  You just don’t know how to make horses thirsty!

When it comes to marketing your pest control business…you’d better learn how to make horses thirsty. Horses being customers…and thirsty being buyers!

Food for thought. I hope you find this article helpful.

To YOUR Success Always,

Hal

PS. Click on the link below and subscribe to the Pest Control Marketing Podcast today and never miss and episode! http://www.PestControlMarketingPodcast.com

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

By Hal:

 

 

Pest Control Marketing – The world’s number one pest control marketing podcast!

The Pest Control Marketing Podcast is the number one pest control marketing podcast in the world. Search for it on Google and you will find it at the top. Or…simply click on the link below and start listening right now!

http://www.PestControlMarketingPodcast.com

I hear from PCOs and WCOs almost daily who tell me that they are using The Pest Control Marketing Podcast almost exclusively as their number one go-to source of information to help them grow their businesses.

Over 50 episodes so far and adding a new one each week, the Pest Control Marketing podcast will show you exactly how to do the following:

  • Get more new customers online
  • Get more new customer offline
  • Hire the right employees
  • Use your telephone to make more sales
  • Generate more customer referrals
  • Avoid slumps and slowdowns
  • Get more new customers from your vehicles
  • Create excitement for your company
  • Get more new customers from your ads
  • Get more new customers from your cold calling efforts
  • Magnetize your business
  • Become a master networker
  • Create a LOUD BUZZ in your community
  • Plus…A WHOLE LOT MORE!

If you aren’t a subscriber you should click on the link below and check it out.  It is blunt, straight-forward, honest, bold and gutsy strategies, tips, techniques…and downright sneaky killer ideas you can go right out and start using today to set your business on fire!

http://www.PestControlMarketingPodcast.com

And the best part is…IT IS FREE!!!

I hope you will visit the site and check it out of you are not already doing so. You will see that everything I am telling you is the truth.

Internet marketing pioneer and guru Mike Stewart is my co-host and he will tell you exactly how to reach more new customers, generate more sales and make more $$ from the internet!

We’d love to hear YOUR feedback so don’t hesitate to share your thoughts with us!

To YOUR Success Always,

Hal

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

By Hal:

 

Pest Control Marketing – How to grow a pest control business FAST

Pest Control Marketing Tip # 179

Successful marketing is not about any one big thing. It is a thousand little ones…done correctly. And the more of them you do, the more customers you get and the faster your business grows!

One simple strategy that will guarantee your business grows is this:  Find someone who knows how to grow a business and allow them to mentor you.  Better yet, find a reputable business growth coach and hire them to coach you. Even better…find a coach who has successfully grown a business.

Coaching is one of the fastest growing industries in America today.

Why?

Because people are discovering the awesome value of personal and business coaching.  It’s not just for athletes and actors anymore

A coach can step back and look at you through a different set of lenses than the ones you view yourself through. A good coach can see the flaws and recommend the adjustments necessary to move you forward. Whether its business, sales, personal development, etc., a good coach can help you break through the barriers that are holding you back and, at the same time, point out the pitfalls and roadblocks that can stop you in your tracks.

A good coach  brings the experience of many other businesses to the table for YOU to take advantage of.  A coach also holds you accountable for the things you need to be doing and pulls you back from the distractions that can derail you and sabotage your dreams and goals.

There is no doubt that a good coach can make a dramatic difference in your performance, both personally and as a business person.  Coaches pay for themselves many times over. Hiring a good coach is, without a doubt, the best investment you can make in your business and in your life.

Where do you think Tiger Woods and Michael Jordan would be today if they hadn’t had great coaches?

The answer is…who cares. We would never have heard of them in the first place!

If you’d like to know more about my coaching program and how I can help YOU grow your business…feel free to call me any time at 770-993-0004 or email Hal@HalColeman.com. I’ll be happy to set up a FREE One Hour Coaching Session with you. No Strings. No sales pressure. Just an hour to help you.

I guarantee you’ll come away from the call with a smile on your face!

To YOUR Success Always,

Hal Coleman

PS. Would YOU like to know how to DOUBLE, TRIPLE…even QUADRUPLE your business faster than you ever imagined.  I want to show you.  I will be happy to offer you a FREE One Hour “Double Your Business” Coaching Session. It won’t cost you one penny and I guarantee you’ll come away from that session with a clear picture of what you can do to put YOUR business on much faster grow track and create the future you want and deserve.

Simply give me a call at 770-993-0004 or email Hal@HalColeman.com  and we’ll set it up!

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/Coaching

 

 

Pest Control Marketing Podcast – How to get on the first page of Google

Pest Control Marketing Tip # 211

Here’s a question for you: Do you know the best place to bury a dead body where no one will ever find it?

The answer is…on the SECOND PAGE of Google!

Seriously…that’s how important it is for your website to be on the first page of Google. Very few people ever look at the second page unless they already know who they are looking for and don’t see them on the first page.  But that is the exception rather than the rule.

Click on the link below and check out the Pest Control Marketing Podcast and listen to the episode entitled, “How to get on the first page of Google”.  In this episode you will hear internet marketing guru Mike Stewart and Hal Coleman discuss this important issue and offer you some tips, strategies and techniques you can start using today to move your website higher in the Google rankings.

You might already be doing most of these things but, chances are you will discover at least a nugget or two you haven’t thought about.

Check it out now at http://www.PestControlMarketingPodcast.com

To YOUR Success Always,

Hal

PS. I’d like to show you how to DOULBE, TRIPLE…even QUADRUPLE your business faster than you ever imagined.   I will be happy to offer you a FREE One Hour Coaching Session. It won’t cost you one penny and I guarantee you’ll come away from that session with a clear picture of what you can do to grow your business faster and create the future you want and deserve.

Simply give me a call at 770-993-0004 or email Hal@HalColeman.com  and we’ll set it up!

PPS. I’d like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts!

Pest Control Marketing – How to market to the AFFLUENT

Pest Control Marketing Tip # 213

Question: Who would you rather have as a customer…a poor person who can’t pay their bills and drops your service after a few months…or a rich person who pre-pays everything and stays with you for years?

Never mind. I’m sure I know the answer. And don’t get me wrong…I’m not suggesting that poor people aren’t worthy of your services. I’m simply suggesting that your bottom line will be more secure when you have lots of affluent customers on the books.

Click on the link below and listen to the latest episode of The Pest Control Marketing Podcast and hear the discussion I had with Mike Stewart about why it is important to market to the affluent…and HOW TO DO IT effectively!

http://www.PestControlMarketingPodcast.com

I hope you find the podcasts helpful.

To YOUR Success Always,

Hal

PS. Have you downloaded YOUR FREE COPY of my newest book yet? It is entitled, “Bottom Line: How To Grow A Pest Control Business!”  It will change the way you think about selling and marketing your business…I guarantee it!

Get your copy now at http://www.HowToGrowAPestControlBusiness.com while it is still FREE!

Pest Control Marketing Podcast – Why Targeting Your Ideal Customer Is So Important!

Pest control marketing is a lot easier when you know exactly who your ideal customers are. When you can identify them you can create messages that speak to them…and not all customers speak the same language. That is why targeting is so important.

In the latest episode of The Pest Control Marketing Podcast, Hal and Mike discuss this topic and share some dynamite advice and suggestions guaranteed to increase your ROI on your marketing and advertising $$!

Click on the link below to listen now:

http://www.PestControlMarketingPodcast.com

I hope you find it helpful.

To YOUR Success Always,

Hal

PS. Have you downloaded your FREE copy of my new book yet? It is entitled, “Bottom Line: How To Grow A Pest Control Business!”. It is 250 pages of selling, marketing and advertising tips and strategies GUARANTEED to help you be more successful.

Click on the link below to get YOUR FREE COPY now!

http://www.HowToGrowAPestControlBusiness.com