Pest Control Marketing can be a lot easier if you remember this lesson: When given only two choices, most people can make a fairly easy decision as to which one is the best for them. But…given several choices…those same people become confused and aren’t able to make a choice at all.
Some businesses offer too many choices in the beginning and lose lots of sales and new business because of it. Too many choices creates a condition known as cognitive dissonance. The brain becomes confused and it simply shuts down and doesn’t do anything. And, as we already know when it comes to buying and selling, a confused mind almost always says NO.
Keep that in mind as you watch this short episode.
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