People are always telling me what to do.
From the time we are born until the day we die, people are constantly telling us to do things.
“Say Mama, say Dada, smile, sit up straight, eat your turnip greens, put your toys away, go to sleep, wake up, be nice, be home by 11:00, stop by the grocery store, call me at 2:00, fill out this report, take this medicine, etc., etc., etc.”
And it’s true that some people follow orders more willingly than others.
But, for the most part, we are conditioned, from birth, to follow instructions. Our subconscious minds are programmed to do what we are told. In the vast majority of cases, we don’t even think about it. We just do it.
And this is extremely important to remember when it comes to selling things.
FACT: You must always include a “Call To Action” if you want to get the most mileage ($) from your marketing and your advertising.
You must tell people specifically what you want them to do.
- CALL NOW!
- CALL & SCHEDULE Your FREE Inspection!
- Visit Our Showroom!
- REGISTER NOW!
- Mention This Ad!
- SIGN HERE On The Dotted Line!
- CLICK HERE To Subscribe Now!
I’m always amazed when I see websites, ads, brochures, flyers, signs, vehicles… and even business cards…that have no bold, clear, unmistakable call to action. This is one of the most fundamental PROVEN laws of selling and many business owners just miss it all together. I guess they just assume people will figure it out on their own.
Could this be you? I hope not.
Don’t ever assume that your prospects or your customers will know what to do. If you do, you will be making a mistake that will cost you. You must make it very clear and easy for them.
Remember: When you ASSUME, you risk making an ASS out of U and ME.
Always tell your prospects and your customers what you want them to do and tell’em exactly how to do it and you will close more deals and sell more stuff. I guarantee it!
Now…go have yourself a great day (and thanks for reading this letter.)
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Feel FREE to call Me at 770-993-0004 or email Hal@HalColeman.com