Here’s another pest control marketing tip that will help you.
The human brain consists of three parts based on
how it has evolved over time.
1. The old, primitive brain…sometimes referred to
as “the reptilian brain”. (instinct)
2. The middle brain (emotion)
3. The new brain (logic & reason)
I’ve written a lot about the old, primitive brain
(subconscious) and how it is the true decision maker
when it comes to buying. Simply put, it gives the green
light or the red light based on information it processes
from the middle brain and the new brain (conscious mind).
There are only six stimuli that speak to the old brain,
and one of those is CONTRAST.
Examples of contrast that would be easily interpreted
by the old brain include…
• Long vs. Short
• Strong vs. Weak
• Light vs. Dark
• Hot vs. Cold
When selling your product or service, it is
important that you create contrast.
• OURS(Right)vs.THEIRS(Wrong)
• With us you get THIS(Good). With them you
get THAT (Bad).
• OUR(High)Quality vs. THEIR(Low)Quality
• GOOD(Us)Choice vs. BAD(Them)Choice
• TOO EXPENSIVE(Low Value) Them vs. AFFORDABLE(High Value)Us
Do you see how this works?
I hope so, because if you do, you can use this information
to increase your closing rates and boost your sales.
Bottom line: Always compare your product/service to
your competitors and clearly show the distinct advantage
of doing business with YOU instead of THEM. If you will
do that…if you will create a clear and unmistakable
CONTRAST…you will find more people saying YES and signing
on the dotted line!
I hope this is helpful.
And I hope YOU have a great day!
Hal
PS. In case you missed it, here’s the link to the
FREE WEBINAR I did last week with June Van Klaveren.
We show you exactly how to use testimonials to get
more new customers. (This would be a GREAT TRAINING
VIDEO for your next staff meeting!) http://www.anymeeting.com/compelling/ED52D6848648
*****
PPS. You might want to check out my AUDIO CD PROGRAM
entitled, “Marketing Made Easy – 46 PROVEN STRATEGIES
Guaranteed To Bring A Steady Stream Of New Customers To
Your Door Ready To Do Business With YOU! (For very
little investment you can get a ton of great tips,
strategies and techniques to help you grow your business.)
You can listen while you’re out riding around in your vehicle! Click on this link and check it out. http://www.kunaki.com/MSales.asp?PublisherId=123007
*****
PPPS. Is YOUR WEBSITE making you money?
Is it converting enough viewers into paying customers?
Are you happy with what your website is doing for you?
I will do an in-depth website review with you and show
you things are costing you customers right now. I will
show you why some people simply leave your website
and move on to your competitor’s. If you’re interested,
just give me a call at 770-993-0004 or email
Hal@HalColeman.com and I’ll explain how it works.
Find FREE Pest Control Marketing Tips, Secrets, Strategies and Techniques at my website, http://www.PestControlMarketer.com
Subscribe to my FREE Weekly Pest Control Marketing Articles and Videos at http://www.PestControlMarketer.com
Or feel FREE to call me at 770-993-0004 or email Hal@HalColeman.com
PPS. To find out more about my pest control marketing coaching, visit http://www.PestControlMarketer.com
