Pest Control Marketing – Secret Growth Formula #10

I remember being in 9th grade algebra class and having to learn lots and lots of formulas.

I absolutely HATED it! To me it was a total waste of my time.


Well, for one thing, I couldn’t see for the life of me how that stuff was ever going to help me.  I couldn’t see myself ever actually using a single one of those formulas in my everyday life.  I saw no benefit to me whatsoever.

I guess I was just too practical for my own good at the time…or maybe not.

But…here is a formula that is easy to learn and has a great benefit.  I used it when I owned my pest control business to get lots of new customers.


ARF = Ask For Referrals            RI = Referral Incentives        MNC = More New Customers

If you will learn this formula and practice using it, it will put more new customers on the books and more money in your pocket.

If you want to grow your business, you need to do everything you can to enhance your ability to generate referrals…especially from your current customers.

FACT:  If you do good work, a certain number of people will refer you.

ANOTHER FACT:  If you ask for referrals and reward people for giving them to you…you will get more referrals…period.  No rocket science here.

Make sure everyone in your organization is conscious of the importance of asking for referrals.

And make sure your customers know how important referrals are to you and your business.

And, when someone refers a new customer to you, make sure you reward them well.

After all…there’s a lot of money riding on it.

Now…go get’em!


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