I’m sure you’ve heard it said, “You can lead a horse to water but you can’t make him drink.”
Most people accept that as being the truth. But…let me give you something to think about.
Question: Why didn’t the horse drink the water?
Answer: It’s probably because the horse wasn’t thirsty.
Would you agree?
So…If you lead a horse to water and it won’t drink…who is to blame…the horse or YOU?
When it comes to selling your products and/or services, your primary job is to make sure the horse is thirsty when it arrives at the designated water hole.
Things you can do to make a horse thirsty:
- Feed the horse certain foods that will make it thirsty.
- Exercise the horse prior to offering it water to insure that it will be thirsty.
- Withhold water for a certain period of time to make sure, when you arrive at the waterhole, the horse will be thirsty.
- If all else fails, just rub a handful of salt in the horse’s mouth. I guarantee you the horse will drink!
If you know you have to cross the desert on your horse, you need to make sure that, when you arrive at the first water hole, the horse will drink. Otherwise your trip is over. You are toast.
With that in mind, let me ask you this question: What things are YOU doing in YOUR business …right now today…to make people thirsty for YOUR product or service?
Are you just assuming that, at some point in time, they will buy it?
Are you counting on THEM to do the right thing at the right time?
Bottom line: Your job…as a sales person…is to make horses thirsty. If you lead the horse to water and he won’t drink, it’s not his fault…it is yours. YOU SCREWED UP!
Think about that.
To YOUR SUCCESS Always,
PS. If you’d like to know more about my coaching program and how I can help YOU and ALL OF YOUR EMPLOYEES get more new customers and grow your business, simply give me a call at 770-993-0004 or email Hal@HalColeman.com and I’ll give you a FREE One Hour Enlightenment Session. We will schedule it at a time that is convenient for YOU. I guarantee you will come away from the call with some great ideas…and a better understanding of how to grow your business…and it won’t cost you a penny. So call me. You have absolutely nothing to lose!
PPS. Have you taken a look at The Pest Control Marketing Workshop Library? It will change the way you sell forever… NO MATTER WHAT BUSINESS YOU ARE IN…I GUARANTEE IT!
Click on the link below and check it out: