Pest Control Marketing – Are YOU Standing At A Wall?

In the following article, I am referring only to pest control operators and other small business owners who are serious about wanting to see their businesses to grow.

Most of the pest control companies I work with have 10 employees or less.  Many of them have been around for a long time.   Quite often they were founded by someone who is now approaching retirement and is in the process of transitioning the business to a son, daughter, or other family member. And this transition period can literally take years.

And, to be quite honest, most of those businesses are stuck.

When I say stuck, I simply mean they have hit a wall and they are unable to move forward.  They just don’t know what to do. Many of them have been at a wall for years and don’t even realize it.

Growth isn’t happening because the key players don’t really want it to happen. Everyone is pretty much satisfied with the status quo.

The problem is this:  They reach a point where everyone gets comfortable.  They are comfortable with their pay and comfortable with their position.  And comfort is the mortal enemy of change.  It’s simply too easy to remain in a comfort zone.

Change (growth) means the following:

  • Implementing new ideas
  • Developing new habits
  • Embracing new technology
  • Accepting new risks
  • System of accountability

One of the most common questions I’m asked by small pest control operators is this: “What do I need to do to grow my business?”

And my answer is always the same.  “In order to grow, you must make some changes.”

Will it be easy?

No…probably not.  For some, it will be akin to walking through the fires of hell.

Will it be worth it?

If you really want your business to grow, then the answer is definitely YES!

If your annual sales have been roughly the same for a few years now, or if your number of routes is the same, or your membership or enrollment has remained steady but not shown significant growth in a few years, you are probably up against a wall whether you know it or not.

You can blame it on the economy or current events if you want to, but the FACT is…you are at a wall.

Bottom line:  The only way you are going to break through that wall and see a significant change in the numbers is for you to have a breakthrough in your thinking and do something different than what you’re doing right now.

And that’s a FACT.

Thanks for taking the time to read this…and I hope YOU have a great day,


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