Pest Control Marketing – Don’t cut your own throat…er…price!
Awhile back I contacted a tree cutting company to remove some dead trees on my property. I knew sooner or later the trees would fall on my house and hit …
Awhile back I contacted a tree cutting company to remove some dead trees on my property. I knew sooner or later the trees would fall on my house and hit …
I was taught early in my sales career in the termite and pest control industry (as were the vast majority of sales people) that, if a person is getting three …
I spend most of my time these days visiting with pest control operators and other small business owners. I am constantly having coffee or lunch with business owners, managers, salespeople …
Dear Pest Control Operator, I’m a Rotarian. I have been a member of The Rotary Club of Roswell for 14 years. I also speak at lots of other Rotary Clubs. …
Question: What do Tiger Woods, Michael Jordan, Merryl Streep, Chipper Jones, Peyton Manning, Robert DeNiro, Cher, Donald Trump, Al Pacino, Bill Gates, and Andrea Boccelli all have in common? Answer: …
My wife Lynn likes to give people presents. It doesn’t have to be a birthday or anniversary or any other special occasion. If she sees something that she would like …
In recent years, neuroscientists have confirmed that only emotions can trigger decisions. Interesting. Most people mistakenly believe that it is logic that persuades us to do the things we do. …
Here’s something that might interest you. It might also make you want to throw up…so don’t say I didn’t warn you. Let’s assume you have an employee who wastes one …
If you’re attempting to sell a product or service to someone, the most important thing you must do is establish relevancy. How is the product/service relevant to them and their life? How …
Have you ever stopped to consider how much one of your customers is really worth? It’s probably a lot more than you think. When I ask small business owners to …