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Author: Hal Coleman

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Pest Control Marketing – Don’t cut your own throat…er…price!

Awhile back I contacted a tree cutting company to remove some dead trees on my property.  I knew sooner or later the trees would fall on my house and hit …

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Pest Control Marketing – Challenging an old “Sales Truth”!

I was taught early in my sales career in the termite and pest control industry (as were the vast majority of sales people) that, if a person is getting three …

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Pest Control Marketing – What do you want from me?

I spend most of my time these days visiting with pest control operators and other small business owners.  I am constantly having coffee or lunch with business owners, managers, salespeople …

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Pest Control Marketing – Of the things we think, say and do!

Dear Pest Control Operator, I’m a Rotarian.  I have been a member of The Rotary Club of Roswell for 14 years. I also speak at lots of other Rotary Clubs.  …

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Pest Control Marketing – Whaddayathink Coach?

Question:  What do Tiger Woods, Michael Jordan, Merryl Streep, Chipper Jones, Peyton Manning, Robert DeNiro, Cher, Donald Trump, Al Pacino, Bill Gates, and  Andrea Boccelli all have in common?  Answer:  …

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Pest Control Marketing – Wow, I didn’t expect this!

My wife Lynn likes to give people presents.  It doesn’t have to be a birthday or anniversary or any other special occasion.  If she sees something that she would like …

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Pest Control Marketing – Trigger Emotions = Trigger Sales!

In recent years, neuroscientists have confirmed that only emotions can trigger decisions. Interesting. Most people mistakenly believe that it is logic that persuades us to do the things we do. …

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Pest Control Marketing – Time Management Is H-U-G-E!

Here’s something that might interest you.  It might also make you want to throw up…so don’t say I didn’t warn you. Let’s assume you have an employee who wastes one …

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Pest Control Marketing Tip – You Must Make It Relavent!

If you’re attempting to sell a product or  service to someone, the most important thing you must do is establish relevancy.  How is the product/service relevant to them and their life?  How …

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Pest Control Marketing Question – What is your customer really worth?

Have you ever stopped to consider how much one of your customers is really worth?  It’s probably a lot more than you think. When I ask small business owners to …

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My FREE Information Blog

  • How to sell more rodent jobs this year, for pest control operators
  • Pest Control Marketing – Don’t let HYPNOTIC RHYTHMS ruin your business!
  • Pest Control Marketing – How to use iPhone videos to get lots more new customers
  • Pest Control Marketing Podcast – YOUR questions answered about online marketing strategies that work
  • Pest Control Marketing – How to successfully sell door-to-door
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