Want to grow your pest control business?
Here’s my suggestion: You need to develop what I call “Caveman Mentality”.
You need to pursue new customers the same way the caveman pursued food.
It was the first thing on his mind when he woke up in the morning and the last thing he thought about before he went to sleep at night. And, if he woke up at 2:00 am because he couldn’t sleep, he was probably lying there, staring at the stars and thinking about where his next meal was going to come from.
If the buffalo herd migrated over into the next valley, what do you think the caveman did? Do you think he just sat around the fire, wringing his hands and hoping they would come back again before he starved to death?
I doubt it. Certainly not if he wanted to stay alive.
He packed up his bow and arrows and bedroll, grabbed his spear, and he followed them. He knew that if he ever lost sight of that buffalo herd, he was in serious trouble. He might literally starve to death before he found them again.
The caveman was always on the move!
And he was constantly trying to come up with new, better, more clever ways to outsmart the buffalo and get another one on the ground.
In business, the herd (new customers) is constantly moving (economy).
If you don’t keep moving with it and keep it in your sights at all times, you will eventually find yourself sitting in your little valley all alone, with no meat to eat and no fur to keep you warm.
If that happens, you will soon perish and your business will be no more. GUARANTEED!
So…what do you need to do TODAY to bring you closer to the herd?
Think about that……and then go do it!
Thanks for reading this letter, and I hope you have a great day,
Hal
