Pest Control Marketing – Build a better mousetrap and make more sales

Pest Control Marketing Tip # 295

Build A Better Mousetrap

When it comes to YOUR business…do you think YOU have a better mousetrap?

Ralph Waldo Emerson said, “Build a better mousetrap and the world will beat a path to your door!”

Well…not if they don’t know you have it. And they must clearly understand why it is better than all of the other mousetraps.  They must clearly understand the benefit of purchasing YOUR mousetrap.

Obviously YOU know why it’s better, but if you can’t effectively convey it to your prospective customers, they probably won’t buy from you.

This is the number one reason why most small business owners…including pest control operators, roofers, plumbers, electricians, HVAC and other home service businesses …leave a lot of money on the table that they otherwise could have put in the bank.

Here’s a FACT (Most business owners hate to hear this one): People out there in the real world couldn’t care less about you and your company.   It is totally meaningless to them in the grand scheme of things.

What they do care about is this:

  • What is it that you really do?
  • What can you do for THEM?
  • What do you have to offer THEM?
  • What problem can you solve for THEM?
  • What pain can you alleviate for THEM?
  • How can you improve the quality of THEIR lives and/or THEIR businesses?
  • How can you add to THEIR bottom line?
  • How can you make THEM smile?
  • WIIFM (What’s in it for ME?)

They only care about THEM. They don’t care about YOU. Sorry but it’s true (Elmo, the subconscious mind, is extremely self-centered)!

You must know what it is…exactly…that your prospective customer wants and then give it to them.

And it’s very important that you give them MORE than what they expected.

If you’re in the pest control business, you’re not in the business of selling dead bugs. You are actually selling PEACE OF MIND.

  • You are taking away their fears and concerns about damages to their homes and property.
  • You are removing the threats of serious diseases or harm to their families and/or pets from any types of invading pests.
  • You are protecting them from harm…both physical and financial.
  • You are helping them sleep better at night.
  • You are providing a source of dependable information.
  • You are improving the quality of their lives.
  • You are an advocate on their behalf.
  • You are a trusted advisor.
  • You are a dependable friend.

“Dead bugs” can get you in the door but it certainly won’t keep you there…not by a long shot.

There are a thousand and one other pest control companies out there who can get rid of the bugs. If that’s all you have to offer, you become just another commodity and you will almost always lose out to a lower price or a better offer.  You simply can’t compete for long at that level. It is non-sustainable.

Bottom line:  You need to figure out what it is you can do for your customers that no other company can do.  Find a way to be different.  Then make sure they clearly understand the difference and how it directly benefits them.

Once you can do that, you are well on your way to harvesting lots more referrals and lots more new customers!

Hal Coleman is the president of Coleman Services, Inc. He is a sales trainer, motivator and business growth coach specializing in the pest control industry. He can be reached at 770-993-0004 or email Hal@HalColeman.com. For more information about Hal’s coaching program visit www.PestControlMarketer.com

Pest Control Marketing – How to grow a pest control business FAST

Pest Control Marketing Tip # 179

Successful marketing is not about any one big thing. It is a thousand little ones…done correctly. And the more of them you do, the more customers you get and the faster your business grows!

One simple strategy that will guarantee your business grows is this:  Find someone who knows how to grow a business and allow them to mentor you.  Better yet, find a reputable business growth coach and hire them to coach you. Even better…find a coach who has successfully grown a business.

Coaching is one of the fastest growing industries in America today.

Why?

Because people are discovering the awesome value of personal and business coaching.  It’s not just for athletes and actors anymore

A coach can step back and look at you through a different set of lenses than the ones you view yourself through. A good coach can see the flaws and recommend the adjustments necessary to move you forward. Whether its business, sales, personal development, etc., a good coach can help you break through the barriers that are holding you back and, at the same time, point out the pitfalls and roadblocks that can stop you in your tracks.

A good coach  brings the experience of many other businesses to the table for YOU to take advantage of.  A coach also holds you accountable for the things you need to be doing and pulls you back from the distractions that can derail you and sabotage your dreams and goals.

There is no doubt that a good coach can make a dramatic difference in your performance, both personally and as a business person.  Coaches pay for themselves many times over. Hiring a good coach is, without a doubt, the best investment you can make in your business and in your life.

Where do you think Tiger Woods and Michael Jordan would be today if they hadn’t had great coaches?

The answer is…who cares. We would never have heard of them in the first place!

If you’d like to know more about my coaching program and how I can help YOU grow your business…feel free to call me any time at 770-993-0004 or email Hal@HalColeman.com. I’ll be happy to set up a FREE One Hour Coaching Session with you. No Strings. No sales pressure. Just an hour to help you.

I guarantee you’ll come away from the call with a smile on your face!

To YOUR Success Always,

Hal Coleman

PS. Would YOU like to know how to DOUBLE, TRIPLE…even QUADRUPLE your business faster than you ever imagined.  I want to show you.  I will be happy to offer you a FREE One Hour “Double Your Business” Coaching Session. It won’t cost you one penny and I guarantee you’ll come away from that session with a clear picture of what you can do to put YOUR business on much faster grow track and create the future you want and deserve.

Simply give me a call at 770-993-0004 or email Hal@HalColeman.com  and we’ll set it up!

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/Coaching

 

 

Pest Control Marketing – What’s really holding YOU back?

Pest Control Marketing Tip # 181

Pest Control Marketing is done for one reason and one reason only…and that is…to get and keep new customers so the business will grow.

Most business owners have a vision of growing their business but very few ever get to where they want to be with it.  They get stuck due to various reasons, but the most common is their own mindset.

Watch the short video below and then ask yourself if YOU are a victim of your own thoughts!

“Discover the secrets to growing your business faster and keeping it growing…even when the economy tanks!”

Come spend a day with me on June 8th.  Click on the link for more information: http://www.PestControlMarketer.com/unplugged

 

PS. If you are SERIOUS about growing your business this year and you’d like to know more about my coaching program and how I can help YOU and ALL OF YOUR EMPLOYEES get more new customers and generate more referrals, simply give me a call at 770-993-0004 or email Hal@HalColeman.com and I’ll treat you to a FREE One Hour Sales Coaching Session! No strings. No obligation whatsoever.

I guarantee you will come away from the call with some great ideas…and a better understanding of how to grow your business…and it won’t cost you a penny. So call me. You have absolutely nothing to lose.

Click on the links below and check out the great online marketing and sales training materials and opportunities that I have created for you and your team!

My Personal Guarantee: “If you purchase any of my online marketing programs below and, after going through them you feel that it was not worth every penny you paid, PLUS a whole lot more, I will swiftly give you a full refund of every penny.  No problem.  No hassles.  Period. So, click on the links below and check it out now and start using it to grow you business TODAY!”

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

Pest Control Marketing – Does your GUARANTEE have GUTS?

Pest Control Marketing Tip #206

When it comes to marketing pest control services…or any other product or service…one of the most effective buying response triggers you can use is a POWERFUL GUARANTEE.

It’s what is known as risk reversal. A powerful guarantee takes away the risk of doing business from the prospect or customer and places is on the seller.

Watch the short video below and I’ll explain why this is so important and how YOU can use a powerful guarantee to get more sales and new customers!

“Discover the secrets to growing your business faster and keeping it growing…even when the economy tanks!”

Come spend a day with me on June 8th.  Click on the link for more information: http://www.PestControlMarketer.com/unplugged

 

PS. If you are SERIOUS about growing your business this year and you’d like to know more about my coaching program and how I can help YOU and ALL OF YOUR EMPLOYEES get more new customers and generate more referrals, simply give me a call at 770-993-0004 or email Hal@HalColeman.com and I’ll treat you to a FREE One Hour Sales Coaching Session! No strings. No obligation whatsoever.

I guarantee you will come away from the call with some great ideas…and a better understanding of how to grow your business…and it won’t cost you a penny. So call me. You have absolutely nothing to lose.

Click on the links below and check out the great online marketing and sales training materials and opportunities that I have created for you and your team!

My Personal Guarantee: “If you purchase any of my online marketing programs below and, after going through them you feel that it was not worth every penny you paid, PLUS a whole lot more, I will swiftly give you a full refund of every penny.  No problem.  No hassles.  Period. So, click on the links below and check it out now and start using it to grow you business TODAY!”

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

Home Service Business – Why NO doesn’t mean NEVER

Home Services Business Tip # 13

If you’ve ever been involved in selling anything…especially any type of home service such as pest control, roofing, plumbing, house painting, lawn care, etc….you’ve surely been told NO on more than one occasion.

FACT: People say NO from time to time.

But, just because someone says no, that doesn’t mean they will never buy from you.  It just means they probably aren’t going to buy from you TODAY.

The problem with most salespeople is…they are all to willing to take NO for an answer and move on.  By doing that they leave a ton of business on the table for the next guy.

Watch the short video below and I’ll explain why you should not give up on a sale just because the prospect says NO!

PS. If you are SERIOUS about growing your business this year and you’d like to know more about my coaching program and how I can help YOU and ALL OF YOUR EMPLOYEES get more new customers and generate more referrals, simply give me a call at 770-993-0004 or email Hal@HalColeman.com and I’ll treat you to a FREE One Hour Sales Coaching Session! No strings. No obligation whatsoever.

I guarantee you will come away from the call with some great ideas…and a better understanding of how to grow your business…and it won’t cost you a penny. So call me. You have absolutely nothing to lose.

Click on the links below and check out the great online marketing and sales training materials and opportunities that I have created for you and your team!

My Personal Guarantee: “If you purchase any of my online marketing programs below and, after going through them you feel that it was not worth every penny you paid, PLUS a whole lot more, I will swiftly give you a full refund of every penny.  No problem.  No hassles.  Period. So, click on the links below and check it out now and start using it to grow you business TODAY!”

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com