Pest Control Marketing – Why you MUST make it all about the other person

Pest control marketing efforts should always be aimed at other people’s wants, needs and desires. And this is where many PCOs and other small business owners make a big mistake.

And the mistake is this:  We try to sell our prospects and customers goods and/or services that WE think they should want, need or desire instead of taking the time to find out exactly what THEY actually want, need and desire.

We think WE are our customers…and that is a mistake that causes many of our marketing and advertising campaigns and investments to fall short of our expectations.

If you will take the time to learn how to just into the conversations that are going on inside other people’s heads and not spend so much time thinking about yourself you will increase your sales and grow your customers base much faster…I guarantee it.

Click on the arrow and listen to this episode of The Pest Control Marketing Podcast and hear what Mike and Hal have to say about this very important subject.

Call Hal today at 770-993-0004 to schedule your FREE One Hour “Double Your Business” Strategy session. No strings. No obligation. But lots of great ideas to help you grow your business!

Download Hal’s newest best selling book FREE at https://HowToGrowAPestControlBusiness.com

More ways to connect with Hal & Mike:
https://pestcontrolmarketer.com/coaching/
https://pestcontrolmarketingjingles.com
https://pestcontrolmarketingworkshop.com
https://HalColeman.com/coaching
https://websitesyoucontrol.com
https://pestcontrolmarketingpodcast.com
https://www.nextlevelpcomarketing.com

Pest Control Marketing Strategies that work – What is YOUR customer really worth?

Pest control marketing strategies are built around knowing the true value of your customer…which allows you to know how much to invest in a marketing campaign.

Listen to this episode of The Pest Control Marketing Podcast and hear what Hal & Mike have to say about true customer value…and see how it applies to YOU and YOUR BUSINESS!

Call Hal today at 770-993-0004 to schedule your FREE One Hour “Double Your Business” Strategy session. No strings. No obligation. But lots of great ideas to help you grow your business!

Download Hal’s newest best selling book FREE at https://HowToGrowAPestControlBusiness.com

More ways to connect with Hal & Mike:
https://pestcontrolmarketer.com/coaching/
https://pestcontrolmarketingjingles.com
https://pestcontrolmarketingworkshop.com
https://HalColeman.com/coaching
https://websitesyoucontrol.com
https://pestcontrolmarketingpodcast.com
https://www.nextlevelpcomarketing.com

Pest Control Marketing – Why you MUST have a conversation with your customers!

Pest Control Marketing and Advertising is all about sending messages. And there is no better way to effectively deliver a message than by voice in person. It’s called having a conversation.

It is imperative that you have conversations with your customers from time to time. Without conversations there can be not relationship…and building a customer base is all about building relationships.

Click on the arrow and listen to this episode of The Pest Control Marketing Podcast and hear what Hal & Mike have to say about having conversations with your customers…and see if this applies to YOU!

 

Call Hal today at 770-993-0004 to schedule your FREE One Hour “Double Your Business” Strategy session. No strings. No obligation. But lots of great ideas to help you grow your business!

Download Hal’s newest best selling book FREE at https://HowToGrowAPestControlBusiness.com

More ways to connect with Hal & Mike:
https://pestcontrolmarketer.com/coaching/
https://pestcontrolmarketingjingles.com
https://pestcontrolmarketingworkshop.com
https://HalColeman.com/coaching
https://websitesyoucontrol.com
https://pestcontrolmarketingpodcast.com
https://www.nextlevelpcomarketing.com

Pest Control Marketing – Why you MUST focus your attention on your customer’s GE spot!

Listen to this episode of The Pest Control Marketing Podcast and find out why it is so important for you to find and focus your attention on your customer’s GE spot!

Don’t know what that is?

You might be surprised!

Call Hal today at 770-993-0004 to schedule your FREE One Hour “Double Your Business” Strategy session. No strings. No obligation. But lots of great ideas to help you grow your business!

Download Hal’s newest best selling book FREE at https://HowToGrowAPestControlBusiness.com

More ways to connect with Hal & Mike:
https://pestcontrolmarketer.com/coaching/
https://pestcontrolmarketingjingles.com
https://pestcontrolmarketingworkshop.com
https://HalColeman.com/coaching
https://websitesyoucontrol.com
https://pestcontrolmarketingpodcast.com
https://www.nextlevelpcomarketing.com

Pest Control Marketing – Podcast explains why you should tell your customer exactly what to do

In this episode of The Pest Control Marketing Podcast, Hal & Mike explain why it is important for you to tell your customers exactly what you want them to do!

Download Hal’s latest best selling book FREE at http://www.HowToGrowAPestControlBusiness.com

More ways to connect with Hal & Mike:
https://pestcontrolmarketer.com/coaching/
https://pestcontrolmarketingjingles.com
https://pestcontrolmarketingworkshop.com
https://HalColeman.com/coaching
https://websitesyoucontrol.com
https://pestcontrolmarketingpodcast.com
https://www.nextlevelpcomarketing.com

Pest Control Marketing – Here’s a powerful persuasion tip you can use starting now

Pest Control Marketing Tip # 211

“Turn off the TV and go to sleep right now.”

“Why?”

“Because I said so.”

I can still hear my dad saying those words to me when I was a kid. Back then, there were times when his authority was simply enough.  He didn’t need to go into a long drawn-out explanation.  His word was final.  I turned off the TV and went to sleep.

Do you remember those days? I’m sure you do.

Now, my dad could have said, “Son, it’s time for you to turn off the TV and go to sleep. If you don’t do that, you won’t get enough rest and you will not do well on your test tomorrow. If that happens, it will affect your overall grade point average and that will go into your permanent record.  It may very well prevent you from receiving an academic scholarship later on and you may not be able to attend the college or university of your choice, thus limiting your earning potential and possibly leading to a career which will neither fulfill you nor meet your financial needs.  Don’t you think it would be wise for you to turn off the TV now and try and get some sleep?”

As a first or second grader, I wouldn’t have been able to comprehend all that information. As a matter of fact, I most likely would’ve fallen asleep long before he actually finished his detailed explanation!

But, as an adult, I do question things.

Nowadays, I need information.

I need to know WHY.

And “Because I said so” just doesn’t cut it anymore (Although, if my dad was still around, it might).

Our customers are the same way. They want to know WHY.

Most of the time, all they really need in order to say YES… is to know WHY.

Example: A customer says, “I received a notice that Bob is no longer going to be my bug guy and you are sending some new technician named Steve to my house. Why?” 

Answer (Why): “Because… Bob has been promoted! He is now sales and is no longer servicing residential pest control accounts. He is excited about his promotion. We wish Bob the best and we know you do too.  Steve has taken over Bob’s responsibilities.  But, rest assured, Steve will deliver the same high quality care and friendly customer service that you were accustomed to with Bob.  I guarantee it. Just give Steve a chance and let him prove it to you.  Would you be willing to do that?”

Bottom line:  Anytime you change the rules, raise your prices or ask you customers to do something different and/or unexpected, you must give them a complete, detailed explanation that they can clearly understand. (And it helps to leave them feeling as if they have a choice and not feeling boxed into a corner.)

Why?

Because…you want them to say YES.

And “Because I said so” just won’t cut it (unless they are all first or second graders).

NOTE: This is different than a call to action.

I hope you find this article helpful.

To YOUR Success Always,

Hal

PS. Would YOU like to know how to DOUBLE, TRIPLE…even QUADRUPLE your business faster than you ever imagined.  I want to show you.  I will be happy to offer you a FREE One Hour “Double Your Business” Coaching Session. It won’t cost you one penny and I guarantee you’ll come away from that session with a clear picture of what you can do to put YOUR business on much faster grow track and create the future you want and deserve.

Simply give me a call at 770-993-0004 or email Hal@HalColeman.com  and we’ll set it up!

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

by Hal: