Pest Control Marketing – The TRUE and SIMPLE Secret to Success

                         The TRUE…and SIMPLE…Secret to Success!
Successful pest control marketing is not about doing any one big thing…it is about doing a thousand little things…and doing them all CORRECTLY.

If you’ve been a follower of mine for any length of time you’ve heard me say that more than once.Successful marketing of any business relies on creating successful campaigns and strategies that PROVE to be money makers…and then creating more of them.

Successful ad campaigns are like little money machines that always give you back more money than you put in.

The problem is…the vast majority of small business owners don’t know how to build the machines. So, they hire other people to build them for them. And the people they hire don’t know how to build them either. At least not the ones that really pay off big. And some of them don’t pay off at all. They break even at best.

We’ve all heard it said that, “You have to spend money to make money”. And that’s true…up to a point. But, by learning how the buyer’s mind really works and learning how to speak to it directly…you can make a lot of money by spending a little bit of money.

Another big problem with small business owners…including PCOs is this: They are AFRAID!

What are they afraid of?

Many things!

They are afraid of…
• Failure
• The unknown
• Being embarrassed
• Being criticized
• Trying new things
• Success (Yes…the thought of having more responsibilities, more employees, more vehicles, a bigger building, more clients, etc. literally scares the hell out of some people!)

But…the number one fear that almost ever person has…whether they are in business or not is…fear of POVERTY. And that is the reason many people are afraid of all of the above bullet points. In one way or another they can all be traced back to fear of poverty.

Even when we see people putting a dollar bill into a little machine and getting back two dollars…we are still reluctant to put one of our own dollars in the machine. The FEAR VOICE in our head says to us, “What if it doesn’t work this time. I’ll lose my dollar!”

And we listen to that voice…and we lose another great opportunity to find more success.

Sad but true.

There’s another old saying that goes something like this: “If you want to be successful simply watch what successful people do and go do it! If you want to fail, simply watch what failures do and go do it!”

Successful people tend to do the following:
• They work hard.
• They have a vision and a goal.
• They seek knowledge and better ways to do things.
• They read self-help books.
• They study business.
• They learn how to sell.
• They seek advice and counsel.
• They have mentors and coaches.
• They aren’t afraid to fail.
• They never give up.
• They always follow up.
• They maintain a positive mental attitude…even when things aren’t going well.
• They aren’t afraid to try new things.
• They accept responsibility for their failures and tend to give others credit for their successes.

Unsuccessful people tend to do the following:
• They tend to be lazy.
• They have no clear vision.
• They don’t set goals.
• They don’t read the right books.
• They don’t seek advice and knowledge from others (because they think they already know it all).
• They are deathly afraid to fail at anything…so they don’t try or risk anything.
• They are quick to throw in the towel and quit when something goes wrong.
• They have a negative mental attitude.
• They are afraid to try new things.
• They claim full responsibility for their successes and blame others for their failures.

Success in any small business…including pest control…is not rocket science. It is not brain surgery. It is a very simple thing to achieve…if you know how to do it. They problem with most people who start up a new business…whether online or brick & mortar…is that they DON’T know how to do it. And that is why 82% of them are gone by the end of the third year!

The best advice I can give you on how to create a GROWING, THRIVING, FUN…AND PROFITABLE business that practically runs itself is to simply learn how to do it. I don’t mean to sound flippant with that statement, but it really is as simple as that.

Things you should start doing NOW include…
• Seek out successful people who are ready and willing to help you.
• Become a student of business, both online and offline.
• Learn how to sell.
• Learn to navigate the internet.
• Learn to be comfortable being uncomfortable.
• Spend more time working ON your business and less time working IN your business.
• Learn to delegate.
• Hire people who are strong in the things YOU are weak in.
• Spend LOTS OF TIME on self- improvement and building a better YOU.

All of this might sound complicated and a little overwhelming…but it’s not. You eat an elephant one bite at a time. You get better at things by practicing them and doing them…one day at a time.

It is never too late to start doing better. If you are frustrated with slow business growth…or your business is growing but you’d like for it to grow a lot faster…there is a ton of FREE help for you to take advantage of.

One example is The Pest Control Marketing Podcast.

Another is the book, “Bottom Line: How To Grow A Pest Control Business!” It is also available FREE at 

Listen…if you’re a struggling small business owner you need to know one thing…you are NOT ALONE. There are multitudes of people just like me who have been there right where you are today. And we are all available to help you.

  • You don’t have to make all the mistakes we made.
  • You don’t have to land in all the pitfalls we found ourselves in.
  • You don’t have to waste a ton of your hard earned dollars on marketing and advertising that doesn’t work.
  • You don’t have to lose control of your business to some over-paid, under worked, disrespectful, disloyal, ungrateful employees who have you by the you-know-whats and there seems to be nothing you can do about it except tolerate it.

All you have to do is reach out.

Einstein said, “Nothing happens until something moves”.

So, get up and get moving now and you will reap the rewards later.
It really is as simple as that.

I hope you found this article helpful. If you’d like to have a conversation with me and learn all of the resources I have available to you, simply give me a call at 770-993-0004 or email and we can have a conversation. It won’t cost you one penny and you will come away from the conversation with some great tools to get you started in a new direction for your future and the future of your business…I guarantee it!

To YOUR Success Always,


By: Hal Coleman, The Pest Control Marketer

Also check out:




Pest Control Marketing – 3 BIG Things You Must Do!

Pest Control Marketing Strategies and Resources to help YOU grow your business!

Pest control marketing strategies are …or at least should be…designed for one purpose…and that is to get more new customers.

When marketing a small business of any kind there are 3 basic rules you must follow in order to be successful. I like to call it the 3 legged stool of marketing.

And those 3 legs are:

  1. Message
  2. Market
  3. Media

If you fail to properly negotiate any one of the legs, the stool will not stand up. It will fall.

Message:  This is what you want to say to your prospects. It is your battle cry. It is the bold promise or benefit that you want to deliver to your customers. And it MUST be something that they really want. Otherwise they will NOT buy it.

Market: These are the people you want to deliver your message to. Example: If you are selling hamburgers, you want to find a crowd of hamburger lovers who are hungry and ready to eat lunch! You can have a great message but if you deliver it to the wrong market you will not be successful.

Media: This is the vehicle you choose to deliver you message to your chosen market.  Radio, television, direct mail, door-to-door, yard signs, billboards, etc. are all examples of forms of media.

If you have a great message…and you find a way to deliver it to the right people…at the right time…you cannot fail.

I hope you find this article helpful.

For more FREE articles and videos on selling and marketing, see the resources listed below!

To YOUR Success Always,


PS. Click on the link below and subscribe to the Pest Control Marketing Podcast today and never miss and episode!

PPS. Also, be sure to check out the following resources to help you grow your business:




Pest Control Marketing – Hal Coleman’s coaching program

Pest control marketing ideas, tips, strategies and techniques are much more effective if you REALLY know what you’re doing. The problem is…most (the vast majority) of PCOs and WCOs only know so much about marketing, advertising, getting new customers and growing their businesses. Many spend small fortunes on websites, ads, brochures, flyers, direct mail, signs, TV, radio, vehicle design, business cards, etc. and get very little return on their investment. And in many cases, they get NONE!

Most small business owners simply look around and see what their competition is doing and they try to copy it is some shape or form. And they are successful…to some degree.

But…there is much more that could be done successfully if only the person had the RIGHT knowledge.

Knowing and understanding  the TRUE reasons WHY people BUY is a powerful tool that can transform your selling into a psychological force to be reckoned with. It can allow you to absolutely blow your competition out of the water is ways that they never imagined or understand.

But, you’re not born with that knowledge…nor will you learn it in college marketing courses. And you most certainly won’t learn it from your competition.

You can find it in books, audio CDs, workshops, seminars, webinars, etc.  However, you must make absolute certain that the person you are learning from actually knows and is providing you with truthful, accurate and correct information.

But, the BEST way you can learn how to grow your business is to find and hire a great coach who can teach you and hold you accountable.  Someone who has not only the credentials…but a long list of happy clients/students who can attest to the effectiveness of the program.

Just as in sports, a great coach is indispensable. A great coach will take you to higher levels of performance that you could ever achieve on your own. And a great coach will hold you accountable to do the things you should do and keep you on track and moving toward your ultimate goal!

Just as in sports, if you want to break through and achieve your personal best IN BUSINESS…you need to consider finding and hiring a great coach to help get you there.

A great coach will be the best investment you will ever make in your business!

And that is a FACT.

To YOUR Success Always,

Hal Coleman

PS. Click on the link below and subscribe to the Pest Control Marketing Podcast today and never miss and episode!

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPPS. Also, be sure to check out the following resources to help you grow your business:

By Hal:



Pest Control Marketing – The Pest Control Marketing Podcast is your FREE resource to help you grow your business

Pest control marketing is the world I live in.  Each and every day I am in conversations with PCOs and WCOs regarding their struggles and concerns about marketing and growing their businesses.

Most are searching for a single big ideas or solution that will set them on a much faster growth track.

And I tell them this: Successful marketing is not any one big thing…it is a thousand little things…all done CORRECTLY.

Most people don’t want to hear that. It sounds like too  much work. It sounds too much like accountability. It suggests that they will have to participate on an ongoing basis.

FACT: The single most important aspect of your business is the marketing of it.  If you don’t market it correctly you won’t have any customers and you won’t be able to generate enough profit to stay in business for very long.

Failure to market successfully is the #1 reason that 83% of all new businesses that start up are gone by the end of the 3rd year. And most of those exit their businesses buried under huge debt or find themselves in bankruptcy court in order to survive.

But wait…there is GOOD NEWS!  Yes…there is a ton of FREE marketing help available to you if you are interested and serious enough about growing your business to reach out and take advantage of it.

To start with, you can check out my podcast at Each episode is jam packed with timely, pertinent, simple-to-understand marketing strategies that you can go right out and start using to grow your business!

Below are a couple of comments listeners have left on iTunes!

It’s a money maker !!
Easy to listen to and informative.
I love podcasts and with all the ones I listen to none has made me even half of the money I have made from using what I have learned from this podcast.


Amazing content!
Hal and his pal Mike really bring the goods! So much great information, and it’s FREE! I’m opening my business in 2 1/2 weeks and plan to hit the ground running with the info I’ve learned here.


So, why not take advantage of this FREE marketing resource?  Just click on the link and start listening to The Pest Control Marketing Podcast today. It will change the way you think about marketing for the rest of your life…I guarantee it!

I hope you find the information helpful. And I also hope you have a great day!

To YOUR Success Always,


PS. Would YOU like to know how to DOUBLE, TRIPLE…even QUADRUPLE your business faster than you ever imagined.  I want to show you.  I will be happy to offer you a FREE One Hour “Double Your Business” Coaching Session. It won’t cost you one penny and I guarantee you’ll come away from that session with a clear picture of what you can do to put YOUR business on much faster grow track and create the future you want and deserve.

Simply give me a call at 770-993-0004 or email  and we’ll set it up!

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPS. Also, be sure to check out the following resources to help you grow your business:

by: Hal