The TRUE…and SIMPLE…Secret to Success!
Successful pest control marketing is not about doing any one big thing…it is about doing a thousand little things…and doing them all CORRECTLY.
If you’ve been a follower of mine for any length of time you’ve heard me say that more than once.Successful marketing of any business relies on creating successful campaigns and strategies that PROVE to be money makers…and then creating more of them.
Successful ad campaigns are like little money machines that always give you back more money than you put in.
The problem is…the vast majority of small business owners don’t know how to build the machines. So, they hire other people to build them for them. And the people they hire don’t know how to build them either. At least not the ones that really pay off big. And some of them don’t pay off at all. They break even at best.
We’ve all heard it said that, “You have to spend money to make money”. And that’s true…up to a point. But, by learning how the buyer’s mind really works and learning how to speak to it directly…you can make a lot of money by spending a little bit of money.
Another big problem with small business owners…including PCOs is this: They are AFRAID!
What are they afraid of?
They are afraid of…
• The unknown
• Being embarrassed
• Being criticized
• Trying new things
• Success (Yes…the thought of having more responsibilities, more employees, more vehicles, a bigger building, more clients, etc. literally scares the hell out of some people!)
But…the number one fear that almost ever person has…whether they are in business or not is…fear of POVERTY. And that is the reason many people are afraid of all of the above bullet points. In one way or another they can all be traced back to fear of poverty.
Even when we see people putting a dollar bill into a little machine and getting back two dollars…we are still reluctant to put one of our own dollars in the machine. The FEAR VOICE in our head says to us, “What if it doesn’t work this time. I’ll lose my dollar!”
And we listen to that voice…and we lose another great opportunity to find more success.
Sad but true.
There’s another old saying that goes something like this: “If you want to be successful simply watch what successful people do and go do it! If you want to fail, simply watch what failures do and go do it!”
Successful people tend to do the following:
• They work hard.
• They have a vision and a goal.
• They seek knowledge and better ways to do things.
• They read self-help books.
• They study business.
• They learn how to sell.
• They seek advice and counsel.
• They have mentors and coaches.
• They aren’t afraid to fail.
• They never give up.
• They always follow up.
• They maintain a positive mental attitude…even when things aren’t going well.
• They aren’t afraid to try new things.
• They accept responsibility for their failures and tend to give others credit for their successes.
Unsuccessful people tend to do the following:
• They tend to be lazy.
• They have no clear vision.
• They don’t set goals.
• They don’t read the right books.
• They don’t seek advice and knowledge from others (because they think they already know it all).
• They are deathly afraid to fail at anything…so they don’t try or risk anything.
• They are quick to throw in the towel and quit when something goes wrong.
• They have a negative mental attitude.
• They are afraid to try new things.
• They claim full responsibility for their successes and blame others for their failures.
Success in any small business…including pest control…is not rocket science. It is not brain surgery. It is a very simple thing to achieve…if you know how to do it. They problem with most people who start up a new business…whether online or brick & mortar…is that they DON’T know how to do it. And that is why 82% of them are gone by the end of the third year!
The best advice I can give you on how to create a GROWING, THRIVING, FUN…AND PROFITABLE business that practically runs itself is to simply learn how to do it. I don’t mean to sound flippant with that statement, but it really is as simple as that.
Things you should start doing NOW include…
• Seek out successful people who are ready and willing to help you.
• Become a student of business, both online and offline.
• Learn how to sell.
• Learn to navigate the internet.
• Learn to be comfortable being uncomfortable.
• Spend more time working ON your business and less time working IN your business.
• Learn to delegate.
• Hire people who are strong in the things YOU are weak in.
• Spend LOTS OF TIME on self- improvement and building a better YOU.
All of this might sound complicated and a little overwhelming…but it’s not. You eat an elephant one bite at a time. You get better at things by practicing them and doing them…one day at a time.
It is never too late to start doing better. If you are frustrated with slow business growth…or your business is growing but you’d like for it to grow a lot faster…there is a ton of FREE help for you to take advantage of.
One example is The Pest Control Marketing Podcast. http://www.PestControlMarketingPodcast.com
Another is the book, “Bottom Line: How To Grow A Pest Control Business!” It is also available FREE at http://HowToGrowAPestControlBusiness.com
Listen…if you’re a struggling small business owner you need to know one thing…you are NOT ALONE. There are multitudes of people just like me who have been there right where you are today. And we are all available to help you.
- You don’t have to make all the mistakes we made.
- You don’t have to land in all the pitfalls we found ourselves in.
- You don’t have to waste a ton of your hard earned dollars on marketing and advertising that doesn’t work.
- You don’t have to lose control of your business to some over-paid, under worked, disrespectful, disloyal, ungrateful employees who have you by the you-know-whats and there seems to be nothing you can do about it except tolerate it.
All you have to do is reach out.
Einstein said, “Nothing happens until something moves”.
So, get up and get moving now and you will reap the rewards later.
It really is as simple as that.
I hope you found this article helpful. If you’d like to have a conversation with me and learn all of the resources I have available to you, simply give me a call at 770-993-0004 or email email@example.com and we can have a conversation. It won’t cost you one penny and you will come away from the conversation with some great tools to get you started in a new direction for your future and the future of your business…I guarantee it!
To YOUR Success Always,
By: Hal Coleman, The Pest Control Marketer
Also check out:
Here’s a great pest control marketing tip: Listen to the pest control marketing podcast where you will find over 70 episodes filled with straight-forward, easy-to-implement marketing tips, strategies and techniques that you can start using TODAY to grow your pest control business!
Whether you’re a seasoned pest control operator/nuisance wildlife control operator, or you are new to the business, you will find the pest control marketing podcast extremely helpful for getting new clients, increasing your sales and making more $$.
And, if you’re a business owner, you will also find some great tips and strategies for finding and hiring the best employees and building a dynamic team to take your business forward.
Click on the link below now and start listening:
Hal Coleman has been active in the pest control industry, including owning and operating his own pest control business for 18 years. He is the author of 6 books on selling and marketing, including his latest best seller, “Bottom Line: How To Grow A Pest Control Business!” (Available as a FREE Download at http://www.HowToGrowAPestControlBusiness.com)
Hey, you can keep doing things the way you are doing them and, if that is working for you and your business is growing as fast as you want it to, then you probably don’t need to listen to the podcast or get the book.
But…if your business is stuck and not growing…or you would like to know how to make it grow faster…you definitely want to check out these two great resources to help you.
And…best of all…they are FREE!
So why not?
Subscribe to the pest control marketing podcast and never miss an episode!
Pest Control Marketing Tip #253
E = mc2
Can you explain that formula?
I didn’t think so. Neither can I. If we could, we wouldn’t be in the pest control business, that’s for sure. We’d probably be teaching math and/or physics in some prestigious Ivy League university.
All I know is that it is Einstein’s Theory of Relativity. I know the E stands for Energy, m is mass, and c2 stands for the speed of light squared, which equals 34,596,000,000 miles per second! (Wow, that’s faster than a customer will cancel your contract for accidentally killing the family goldfish!)
I can tell you what the formula is but I can’t explain it. Not in a million years.
But, here’s a formula I can explain, and very easily: GCS=MNC
GCS stands for Great Customer Service.
MNC stands for More New Customers.
Unlike Einstein’s Theory, this one is a well-known FACT. It has been proven over and over again since man (or woman) first sold something to someone else and then tried to sell to them again.
Here’s another FACT: Satisfied customers don’t go out of their way to refer people. Shocked customers do. Awed customers do. Amazed customers do. Wowed customers do.
Example: If I stop at a fast food restaurant and pull up to the drive-in window and order a $3.39 hamburger, and I get a $3.39 hamburger, I’m satisfied. I got exactly what I paid for. I don’t think twice about it. I drive away, eat the burger and that’s it. I don’t tell anyone about my experience. Why would I? It’s meaningless. It would be of no interest to them whatsoever. I was hungry and I ate a hamburger. End of story.
But…on the other hand…if I order a $3.39 hamburger and I get a thick, rich, juicy, hot, half pound hunk of grilled, ground 100% choice western beef, smothered with hot, melted aromatic old-country hoop cheddar cheese, nestled in a piping hot, fresh, lightly toasted sesame seed bun, with FRESH, juicy tomato, lettuce and onion, and a whole, FRESH crispy dill pickle on the side, and fries so hot I can hardly even touch ’em…now I am impressed.
Now I’m saying to myself, “Wow…this is AMAZING!”
And, if the person at the drive-in window smiles at me and tells me how much they appreciate me stopping by for lunch, and asks if there is anything else I need (and acts like they really mean it) and thanks me and tells me to please come back soon…well…you get the picture.
And, when I remove the food from the bag and find a coupon thanking me for my business and giving me $1.00 OFF my next order, just to show their appreciation……you can bet your sweet Einstein I’m coming back there to eat again.
And do you think I’ll be telling other people about that restaurant? Of course I will. I can’t help it. I’ll probably be taking some of them with me the next time I go. And they will be impressed too…and so…they will start the cycle all over again…and the restaurant will have lots of customers!
When someone does something nice for us and treats us special and we perceive that they have gone above and beyond to give us more than what we paid for, we try to show our appreciation by giving them something back.
This is known as The Law of Reciprocity. It is extremely effective when it comes to selling things and getting new customers.
Bottom line: If you want more referrals from you current customers, you MUST find a way to Shock & Awe them. You must find a way to AMAZE them. You find a way to give them a Wow moment. You must find a way to put a big smile on their faces each and every time you have contact with them.
If you will do that, they will tell all of their friends and neighbors and associates about you.
And that means more new customers!
But…if you only give them what they paid for…they will tell no one.
Food for thought (No pun intended).
Thanks for reading this post. I hope it was helpful to you.
To YOUR Success Always,
PS. Would YOU like to know how to DOUBLE, TRIPLE…even QUADRUPLE your business faster than you ever imagined. I want to show you. I will be happy to offer you a FREE One Hour “Double Your Business” Coaching Session. It won’t cost you one penny and I guarantee you’ll come away from that session with a clear picture of what you can do to put YOUR business on much faster grow track and create the future you want and deserve.
Simply give me a call at 770-993-0004 or email Hal@HalColeman.com and we’ll set it up!
PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!” Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy! This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.
PPS. Also, be sure to check out the following resources to help you grow your business: