Pest Control Marketing – Why you MUST focus your attention on your customer’s GE spot!

Listen to this episode of The Pest Control Marketing Podcast and find out why it is so important for you to find and focus your attention on your customer’s GE spot!

Don’t know what that is?

You might be surprised!

Call Hal today at 770-993-0004 to schedule your FREE One Hour “Double Your Business” Strategy session. No strings. No obligation. But lots of great ideas to help you grow your business!

Download Hal’s newest best selling book FREE at https://HowToGrowAPestControlBusiness.com

More ways to connect with Hal & Mike:
https://pestcontrolmarketer.com/coaching/
https://pestcontrolmarketingjingles.com
https://pestcontrolmarketingworkshop.com
https://HalColeman.com/coaching
https://websitesyoucontrol.com
https://pestcontrolmarketingpodcast.com
https://www.nextlevelpcomarketing.com

Pest Control Marketing – Video Marketing for Pest Control on YouTube

Does your pest control marketing program include using videos on YouTube?

I’m not referring to expensive videos shot by a professional videographer that you paid a fortune to have produced. I’m referring to simple 1-2 minute videos that you shoot, edit, produce with your iPhone and upload to YouTube yourself.

YouTube is a monster search engine. It is searched almost…some say more…than Google…especially when people are trying to find a home service business such as pest control to do business with.

YouTube videos can bring a ton of new customers and new business to your door…but there are some things you need to know in order to make it work effectively as a marketing tool.

And one of those things is this: You must have searchable titles for your videos!
Without searchable titles nobody will find your videos. And…if nobody finds them…they won’t do you much good when it comes to harvesting new customers.

Example: I had a client awhile back who have over 300 videos on YouTube.

Great, right?

Well…not necessarily. He told me that he was getting very little business from the internet.

I looked at a lot of his videos and…they were GREAT VIDEOS. But there was one big problem…his videos had poor titles that did not relate to what people were searching for when trying to find a pest control company to do business with. YIKES!

So…I immediately gave him the task of re-titling all of his videos. I explained how he should use titles that people search for when trying to find help with a pest problem.
It took him a few days to accomplish this. I’m sure it was a terribly boring, tedious job that he would rather not have had to do. But he did it. And guess what happened.

Almost immediately the phone started ringing and he began signing up new customers! (He actually told me that one suggestion had made his investment in my coaching well worth the price)

Just because you have videos it does NOT mean you will get much business from them.

But…if you do the following…it will dramatically increase the number of phone calls you get from your viewers.

  • • YOU need to be the face on the videos. People like to do business with people…not businesses or corporation. So make your videos PERSONAL!• Identify yourself on the video. Introduce yourself and tell who you are. And put your name and the name of your company across the lower third of the screen!
    • Have proper searchable titles. If no one can find you…they won’t be calling you!
    • Have an offer on your video of something FREE…such as FREE Consultation and FREE Estimates!
    • Have a specific CALL TO ACTION. This should appear in the video across the lower third of the screen as you are talking. Verbally say, “Call Today for a free consultation and free estimate. Say your phone number and display it in the lower third text!
    • Thank the viewer for watching the video!
    • Make sure to smile BIG…especially at the beginning and end of your videos!
    • Be entertaining!
    • Videos should be 1-2 minutes! (Very few people will watch a 5 – 10 minute video)
    • Put your website URL, phone number, offer of FREE Consultation and FREE Estimates in the description box. Put your CALL TO ACTION in the description box as well.

There are other things you can do to increase your conversion percentages but these are the most important ones to consider.

And here’s the best part…creating videos and uploading them to the internet is FREE! All it costs you is a small amount of time.

So…if you’re not using videos as part of your pest control marketing…you are missing out on a very powerful, predictable, effective…and PROFITABLE way to grow your business. And that is a FACT!

I hope you found this article helpful. If you have any questions about how to get started creating and using videos to grow your business and make more $$ this year, feel free to give me a call at 770-993-0004 or email hal@halcoleman.com and I’ll give you some help.

I’d love to chat with you anytime!

To YOUR Success Always,

Hal

By: Hal Coleman

Also check out:
http://www.PestControlMarketingPodcast.com
http://www.PestControlMarketingJingles.com
http://www.PestControlMarketingWorkshop.com
http://www.HalColeman.com
http://www.Soundpages.com
http://www.NextLevelPCOMarketing.com

Pest Control Marketing – The TRUE and SIMPLE Secret to Success

                         The TRUE…and SIMPLE…Secret to Success!
Successful pest control marketing is not about doing any one big thing…it is about doing a thousand little things…and doing them all CORRECTLY.

If you’ve been a follower of mine for any length of time you’ve heard me say that more than once.Successful marketing of any business relies on creating successful campaigns and strategies that PROVE to be money makers…and then creating more of them.

Successful ad campaigns are like little money machines that always give you back more money than you put in.

The problem is…the vast majority of small business owners don’t know how to build the machines. So, they hire other people to build them for them. And the people they hire don’t know how to build them either. At least not the ones that really pay off big. And some of them don’t pay off at all. They break even at best.

We’ve all heard it said that, “You have to spend money to make money”. And that’s true…up to a point. But, by learning how the buyer’s mind really works and learning how to speak to it directly…you can make a lot of money by spending a little bit of money.

Another big problem with small business owners…including PCOs is this: They are AFRAID!

What are they afraid of?

Many things!

They are afraid of…
• Failure
• The unknown
• Being embarrassed
• Being criticized
• Trying new things
• Success (Yes…the thought of having more responsibilities, more employees, more vehicles, a bigger building, more clients, etc. literally scares the hell out of some people!)

But…the number one fear that almost ever person has…whether they are in business or not is…fear of POVERTY. And that is the reason many people are afraid of all of the above bullet points. In one way or another they can all be traced back to fear of poverty.

Even when we see people putting a dollar bill into a little machine and getting back two dollars…we are still reluctant to put one of our own dollars in the machine. The FEAR VOICE in our head says to us, “What if it doesn’t work this time. I’ll lose my dollar!”

And we listen to that voice…and we lose another great opportunity to find more success.

Sad but true.

There’s another old saying that goes something like this: “If you want to be successful simply watch what successful people do and go do it! If you want to fail, simply watch what failures do and go do it!”

Successful people tend to do the following:
• They work hard.
• They have a vision and a goal.
• They seek knowledge and better ways to do things.
• They read self-help books.
• They study business.
• They learn how to sell.
• They seek advice and counsel.
• They have mentors and coaches.
• They aren’t afraid to fail.
• They never give up.
• They always follow up.
• They maintain a positive mental attitude…even when things aren’t going well.
• They aren’t afraid to try new things.
• They accept responsibility for their failures and tend to give others credit for their successes.

Unsuccessful people tend to do the following:
• They tend to be lazy.
• They have no clear vision.
• They don’t set goals.
• They don’t read the right books.
• They don’t seek advice and knowledge from others (because they think they already know it all).
• They are deathly afraid to fail at anything…so they don’t try or risk anything.
• They are quick to throw in the towel and quit when something goes wrong.
• They have a negative mental attitude.
• They are afraid to try new things.
• They claim full responsibility for their successes and blame others for their failures.

Success in any small business…including pest control…is not rocket science. It is not brain surgery. It is a very simple thing to achieve…if you know how to do it. They problem with most people who start up a new business…whether online or brick & mortar…is that they DON’T know how to do it. And that is why 82% of them are gone by the end of the third year!

The best advice I can give you on how to create a GROWING, THRIVING, FUN…AND PROFITABLE business that practically runs itself is to simply learn how to do it. I don’t mean to sound flippant with that statement, but it really is as simple as that.

Things you should start doing NOW include…
• Seek out successful people who are ready and willing to help you.
• Become a student of business, both online and offline.
• Learn how to sell.
• Learn to navigate the internet.
• Learn to be comfortable being uncomfortable.
• Spend more time working ON your business and less time working IN your business.
• Learn to delegate.
• Hire people who are strong in the things YOU are weak in.
• Spend LOTS OF TIME on self- improvement and building a better YOU.

All of this might sound complicated and a little overwhelming…but it’s not. You eat an elephant one bite at a time. You get better at things by practicing them and doing them…one day at a time.

It is never too late to start doing better. If you are frustrated with slow business growth…or your business is growing but you’d like for it to grow a lot faster…there is a ton of FREE help for you to take advantage of.

One example is The Pest Control Marketing Podcast. http://www.PestControlMarketingPodcast.com

Another is the book, “Bottom Line: How To Grow A Pest Control Business!” It is also available FREE at http://HowToGrowAPestControlBusiness.com 

Listen…if you’re a struggling small business owner you need to know one thing…you are NOT ALONE. There are multitudes of people just like me who have been there right where you are today. And we are all available to help you.

  • You don’t have to make all the mistakes we made.
  • You don’t have to land in all the pitfalls we found ourselves in.
  • You don’t have to waste a ton of your hard earned dollars on marketing and advertising that doesn’t work.
  • You don’t have to lose control of your business to some over-paid, under worked, disrespectful, disloyal, ungrateful employees who have you by the you-know-whats and there seems to be nothing you can do about it except tolerate it.

All you have to do is reach out.

Einstein said, “Nothing happens until something moves”.

So, get up and get moving now and you will reap the rewards later.
It really is as simple as that.

I hope you found this article helpful. If you’d like to have a conversation with me and learn all of the resources I have available to you, simply give me a call at 770-993-0004 or email hal@halcoleman.com and we can have a conversation. It won’t cost you one penny and you will come away from the conversation with some great tools to get you started in a new direction for your future and the future of your business…I guarantee it!

To YOUR Success Always,

Hal

By: Hal Coleman, The Pest Control Marketer

Also check out:

http://www.PestControlMarketingJingles.com

htttp://www.PestControlMarketingWorkshop.com

http://www.NextLevelPCOMarketing.com

http://www.HalColeman.com

 

 

Pest Control Marketing – Why timid salespeople have scrawny kids

Pest  Control Marketing Tip # 139

Zig Ziglar said, “Timid salespeople have scrawny kids!”.  What he meant by that statement was this: If you are afraid to go out and sell…and sell boldly…you won’t make enough money to feed your kids very well.

Most salespeople are not nearly as bold…or as committed…as they should be.

They leave money on the table because of the following reasons:

  • They are afraid to ask for it.
  • They don’t follow up enough to finally get it.
  • They don’t have a powerful, dynamic, compelling, seductive, hypnotic and irresistible sales presentation.
  • They don’t believe they need that last one.
  • They are not constantly striving to get better

These are only a few of the reasons that salespeople don’t get all of the money they could…or should.

Click on the link below and listen to the latest episode of The Pest Control Marketing Podcast. It is specifically aimed at timid salespeople!

http://www.PestControlMarketingPodcast.com

Thanks for listening. I hope you find the information helpful.

To YOUR Success Always,

Hal

http://www.PestControlMarketingPodcast.com

PS. Would YOU like to know how to DOUBLE, TRIPLE…even QUADRUPLE your business faster than you ever imagined.  I want to show you.  I will be happy to offer you a FREE One Hour “Double Your Business” Coaching Session. It won’t cost you one penny and I guarantee you’ll come away from that session with a clear picture of what you can do to put YOUR business on much faster grow track and create the future you want and deserve.

Simply give me a call at 770-993-0004 or email Hal@HalColeman.com  and we’ll set it up!

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

 

Pest Control Marketing Podcast – Listen to the latest episode and learn how to close more sales

Pest Control Marketing Podcast

If you are a pest control operator…or own any other type of home service business and you want that business to grow…you’ll want to listen to the Pest Control Marketing Podcast.  There are over 40 episodes so far, all specifically aimed at showing YOU how to get more new customers, make more sales, generate more referrals and put more money in the bank!

Click on this link below to listen to the latest episode: http://www.PestControlMarketingPodcast.com

Unlike most coaches and sales trainers in the pest control industry I’ve put my money where my mouth is for many years.  I’m in my 45th year in this industry.  A actually started my own pest control business and grew it into a successful million dollar business. Then, in 2008, I sold that business to help other PCOs and WCOs learn how to get on the growth track and grow their businesses. If I had known then what I know now, I could have grown my business 3 or 4 times as fast. And THAT is what I want to show YOU how to do!

The Pest Control Marketing Podcast began a couple of years ago as a way to give PCOs and WCOs more access to the programs and materials I wanted to share with them.

In 2017, small business internet marketing guru Mike Stewart joined me on the podcasts. Mike is one of pioneers of marketing small businesses on the internet using audio and videos.  He has been a mentor of mine for over 30 years and brings so much value to my world that it would be hard to explain in one blog post. And he will do the same for YOU also if you will just listen to what he says.

If you’re not already a dedicated follower of The Pest Control Marketing Podcast, click on the link below and start listening now. If you want to grow a successful business, there is no better place to start!

www.PestControlMarketingPodcast.com

And, after you listen, please don’t hesitate to give me a call at 770-993-0004  if you have a question or would like to set up a FREE One Hour “Double Your Business” Coaching Session. 

I hope you find the podcast episodes helpful.

To YOUR Success Always,

Hal

PS. Would YOU like to know how to DOUBLE, TRIPLE…even QUADRUPLE your business faster than you ever imagined.  I want to show you.  I will be happy to offer you a FREE One Hour “Double Your Business” Coaching Session. It won’t cost you one penny and I guarantee you’ll come away from that session with a clear picture of what you can do to put YOUR business on much faster grow track and create the future you want and deserve.

Simply give me a call at 770-993-0004 or email Hal@HalColeman.com  and we’ll set it up!

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

Pest Control Marketing – How to charge a higher price and still grow your business

Pest Control Marketing Tip #189

If you own a pest control business, roofing business, lawn care business, electrical business, HVAC business…or any other home service business…there are only three ways to make it grow.

Those three ways are…

  1. Find new customers to sell your services to
  2. Sell more of your services to your existing customers
  3. Raise your prices

So…let me ask you this question…when was the last time you had a price increase?

Watch the short video below and I’ll share with you how you can raise your prices and still easily get YESES from prospects and customers (It’s really not that hard)!

“Discover the secrets to doubling, tripling…even quadrupling your business FASTER than you ever imagined!”

Come spend a day with me on June 8th.  Click on the link for more information: http://www.PestControlMarketer.com/unplugged

PS. If you are SERIOUS about growing your business this year and you’d like to know more about my coaching program and how I can help YOU and ALL OF YOUR EMPLOYEES get more new customers and generate more referrals, simply give me a call at 770-993-0004 or email Hal@HalColeman.com and I’ll treat you to a FREE One Hour “Fast Track Your Sales” Coaching Session! No strings. No obligation whatsoever.

I guarantee you will come away from the call with some great ideas…and a better understanding of how to grow your business…and it won’t cost you a penny. So call me. You have absolutely nothing to lose.

Click on the links below and check out the great online marketing and sales training materials and opportunities that I have created for you and your team!

My Personal Guarantee: “If you purchase any of my online marketing programs below and, after going through them you feel that it was not worth every penny you paid, PLUS a whole lot more, I will swiftly give you a full refund of every penny.  No problem.  No hassles.  Period. So, click on the links below and check it out now and start using it to grow you business TODAY!”

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

Pest Control Marketing – Does your GUARANTEE have GUTS?

Pest Control Marketing Tip #206

When it comes to marketing pest control services…or any other product or service…one of the most effective buying response triggers you can use is a POWERFUL GUARANTEE.

It’s what is known as risk reversal. A powerful guarantee takes away the risk of doing business from the prospect or customer and places is on the seller.

Watch the short video below and I’ll explain why this is so important and how YOU can use a powerful guarantee to get more sales and new customers!

“Discover the secrets to growing your business faster and keeping it growing…even when the economy tanks!”

Come spend a day with me on June 8th.  Click on the link for more information: http://www.PestControlMarketer.com/unplugged

 

PS. If you are SERIOUS about growing your business this year and you’d like to know more about my coaching program and how I can help YOU and ALL OF YOUR EMPLOYEES get more new customers and generate more referrals, simply give me a call at 770-993-0004 or email Hal@HalColeman.com and I’ll treat you to a FREE One Hour Sales Coaching Session! No strings. No obligation whatsoever.

I guarantee you will come away from the call with some great ideas…and a better understanding of how to grow your business…and it won’t cost you a penny. So call me. You have absolutely nothing to lose.

Click on the links below and check out the great online marketing and sales training materials and opportunities that I have created for you and your team!

My Personal Guarantee: “If you purchase any of my online marketing programs below and, after going through them you feel that it was not worth every penny you paid, PLUS a whole lot more, I will swiftly give you a full refund of every penny.  No problem.  No hassles.  Period. So, click on the links below and check it out now and start using it to grow you business TODAY!”

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

Home Service Business – Why NO doesn’t mean NEVER

Home Services Business Tip # 13

If you’ve ever been involved in selling anything…especially any type of home service such as pest control, roofing, plumbing, house painting, lawn care, etc….you’ve surely been told NO on more than one occasion.

FACT: People say NO from time to time.

But, just because someone says no, that doesn’t mean they will never buy from you.  It just means they probably aren’t going to buy from you TODAY.

The problem with most salespeople is…they are all to willing to take NO for an answer and move on.  By doing that they leave a ton of business on the table for the next guy.

Watch the short video below and I’ll explain why you should not give up on a sale just because the prospect says NO!

PS. If you are SERIOUS about growing your business this year and you’d like to know more about my coaching program and how I can help YOU and ALL OF YOUR EMPLOYEES get more new customers and generate more referrals, simply give me a call at 770-993-0004 or email Hal@HalColeman.com and I’ll treat you to a FREE One Hour Sales Coaching Session! No strings. No obligation whatsoever.

I guarantee you will come away from the call with some great ideas…and a better understanding of how to grow your business…and it won’t cost you a penny. So call me. You have absolutely nothing to lose.

Click on the links below and check out the great online marketing and sales training materials and opportunities that I have created for you and your team!

My Personal Guarantee: “If you purchase any of my online marketing programs below and, after going through them you feel that it was not worth every penny you paid, PLUS a whole lot more, I will swiftly give you a full refund of every penny.  No problem.  No hassles.  Period. So, click on the links below and check it out now and start using it to grow you business TODAY!”

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

Pest Control Marketing Tips – How to make MONEY from a TRADE SHOW

Pest Control Marketing Tip # 107

My pest control clients often ask me about trade shows and if it would be beneficial for them to get involved in one.

Answer:  Trade shows can be very lucrative sources of new customers and new business for pest control companies…or most any other business…IF…you do it CORRECTLY.

The problem is…most business owners don’t really understand how to effectively work a trade show and make it profitable.

Watch the short video below and I’ll share some tips that will help you turn your next trade show into a money-making venture!

PS. If you are SERIOUS about growing your business this year and you’d like to know more about my coaching program and how I can help YOU and ALL OF YOUR EMPLOYEES get more new customers and generate more referrals, simply give me a call at 770-993-0004 or email Hal@HalColeman.com and I’ll treat you to a FREE One Hour Sales Coaching Session! No strings. No obligation whatsoever.

I guarantee you will come away from the call with some great ideas…and a better understanding of how to grow your business…and it won’t cost you a penny. So call me. You have absolutely nothing to lose.

Click on the links below and check out the great online marketing and sales training materials and opportunities that I have created for  you and your team!

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com