Pest Control Marketing – Why you MUST make it all about the other person

Pest control marketing efforts should always be aimed at other people’s wants, needs and desires. And this is where many PCOs and other small business owners make a big mistake.

And the mistake is this:  We try to sell our prospects and customers goods and/or services that WE think they should want, need or desire instead of taking the time to find out exactly what THEY actually want, need and desire.

We think WE are our customers…and that is a mistake that causes many of our marketing and advertising campaigns and investments to fall short of our expectations.

If you will take the time to learn how to just into the conversations that are going on inside other people’s heads and not spend so much time thinking about yourself you will increase your sales and grow your customers base much faster…I guarantee it.

Click on the arrow and listen to this episode of The Pest Control Marketing Podcast and hear what Mike and Hal have to say about this very important subject.

Call Hal today at 770-993-0004 to schedule your FREE One Hour “Double Your Business” Strategy session. No strings. No obligation. But lots of great ideas to help you grow your business!

Download Hal’s newest best selling book FREE at https://HowToGrowAPestControlBusiness.com

More ways to connect with Hal & Mike:
https://pestcontrolmarketer.com/coaching/
https://pestcontrolmarketingjingles.com
https://pestcontrolmarketingworkshop.com
https://HalColeman.com/coaching
https://websitesyoucontrol.com
https://pestcontrolmarketingpodcast.com
https://www.nextlevelpcomarketing.com

Pest Control Marketing – To get better you must get educated and here’s how

Successful pest control marketing is the result of getting properly educated on what works…and maybe even more importantly…what doesn’t.

There are endless sources of FREE information available to you on the internet. Some good…some not so good.  It is certainly important for you to seek out information that can help you be successful and reach your goals. But you must do your homework. You must research the information and make sure you’re not listening to someone who is full of bull.

Listen to this episode of The Pest Control Marketing Podcast and here what Hal & Mike have to say about this important topic. They will give you some great PROVEN resources to help you grow!

Call Hal today at 770-993-0004 to schedule your FREE One Hour “Double Your Business” Strategy session. No strings. No obligation. But lots of great ideas to help you grow your business!

Download Hal’s newest best selling book FREE at https://HowToGrowAPestControlBusiness.com

More ways to connect with Hal & Mike:
https://pestcontrolmarketer.com/coaching/
https://pestcontrolmarketingjingles.com
https://pestcontrolmarketingworkshop.com
https://HalColeman.com/coaching
https://websitesyoucontrol.com
https://pestcontrolmarketingpodcast.com
https://www.nextlevelpcomarketing.com

Pest Control Marketing Strategies that work – What is YOUR customer really worth?

Pest control marketing strategies are built around knowing the true value of your customer…which allows you to know how much to invest in a marketing campaign.

Listen to this episode of The Pest Control Marketing Podcast and hear what Hal & Mike have to say about true customer value…and see how it applies to YOU and YOUR BUSINESS!

Call Hal today at 770-993-0004 to schedule your FREE One Hour “Double Your Business” Strategy session. No strings. No obligation. But lots of great ideas to help you grow your business!

Download Hal’s newest best selling book FREE at https://HowToGrowAPestControlBusiness.com

More ways to connect with Hal & Mike:
https://pestcontrolmarketer.com/coaching/
https://pestcontrolmarketingjingles.com
https://pestcontrolmarketingworkshop.com
https://HalColeman.com/coaching
https://websitesyoucontrol.com
https://pestcontrolmarketingpodcast.com
https://www.nextlevelpcomarketing.com

Pest Control Marketing – Why you MUST have a conversation with your customers!

Pest Control Marketing and Advertising is all about sending messages. And there is no better way to effectively deliver a message than by voice in person. It’s called having a conversation.

It is imperative that you have conversations with your customers from time to time. Without conversations there can be not relationship…and building a customer base is all about building relationships.

Click on the arrow and listen to this episode of The Pest Control Marketing Podcast and hear what Hal & Mike have to say about having conversations with your customers…and see if this applies to YOU!

 

Call Hal today at 770-993-0004 to schedule your FREE One Hour “Double Your Business” Strategy session. No strings. No obligation. But lots of great ideas to help you grow your business!

Download Hal’s newest best selling book FREE at https://HowToGrowAPestControlBusiness.com

More ways to connect with Hal & Mike:
https://pestcontrolmarketer.com/coaching/
https://pestcontrolmarketingjingles.com
https://pestcontrolmarketingworkshop.com
https://HalColeman.com/coaching
https://websitesyoucontrol.com
https://pestcontrolmarketingpodcast.com
https://www.nextlevelpcomarketing.com

Pest Control Marketing

In this episode of The Pest Control Marketing Podcast Hal & Mike discuss ways to find and hire the right employees for your business. Without great employees you can never build a great company!

Call Hal today at 770-993-0004 to schedule your FREE One Hour “Double Your Business” Strategy session. No strings. No obligation. But lots of great ideas to help you grow your business!

Download Hal’s newest best selling book FREE at https://HowToGrowAPestControlBusiness.com

More ways to connect with Hal & Mike:
https://pestcontrolmarketer.com/coaching/
https://pestcontrolmarketingjingles.com
https://pestcontrolmarketingworkshop.com
https://HalColeman.com/coaching
https://websitesyoucontrol.com
https://pestcontrolmarketingpodcast.com
https://www.nextlevelpcomarketing.com

Pest Control Marketing Podcast explains the fear factor you must overcome

In this episode of The Pest Control Marketing Podcast Hal & Mike discuss “The Fear Factor” that cripples most small business owners when it comes to learning how to grow their business.

Does this describe YOU?

Call Hal today at 770-993-0004 to schedule your FREE One Hour “Double Your Business” Strategy session. No strings. No obligation. But lots of great ideas to help you grow your business!

Download Hal’s newest best selling book FREE at https://HowToGrowAPestControlBusiness.com

More ways to connect with Hal & Mike:
https://pestcontrolmarketer.com/coaching/
https://pestcontrolmarketingjingles.com
https://pestcontrolmarketingworkshop.com
https://HalColeman.com/coaching
https://websitesyoucontrol.com
https://pestcontrolmarketingpodcast.com
https://www.nextlevelpcomarketing.com

Pest Control Marketing – Why you MUST focus your attention on your customer’s GE spot!

Listen to this episode of The Pest Control Marketing Podcast and find out why it is so important for you to find and focus your attention on your customer’s GE spot!

Don’t know what that is?

You might be surprised!

Call Hal today at 770-993-0004 to schedule your FREE One Hour “Double Your Business” Strategy session. No strings. No obligation. But lots of great ideas to help you grow your business!

Download Hal’s newest best selling book FREE at https://HowToGrowAPestControlBusiness.com

More ways to connect with Hal & Mike:
https://pestcontrolmarketer.com/coaching/
https://pestcontrolmarketingjingles.com
https://pestcontrolmarketingworkshop.com
https://HalColeman.com/coaching
https://websitesyoucontrol.com
https://pestcontrolmarketingpodcast.com
https://www.nextlevelpcomarketing.com

Pest Control Marketing – Podcast explains why you should tell your customer exactly what to do

In this episode of The Pest Control Marketing Podcast, Hal & Mike explain why it is important for you to tell your customers exactly what you want them to do!

Download Hal’s latest best selling book FREE at http://www.HowToGrowAPestControlBusiness.com

More ways to connect with Hal & Mike:
https://pestcontrolmarketer.com/coaching/
https://pestcontrolmarketingjingles.com
https://pestcontrolmarketingworkshop.com
https://HalColeman.com/coaching
https://websitesyoucontrol.com
https://pestcontrolmarketingpodcast.com
https://www.nextlevelpcomarketing.com

Pest Control Marketing – Video Marketing for Pest Control on YouTube

Does your pest control marketing program include using videos on YouTube?

I’m not referring to expensive videos shot by a professional videographer that you paid a fortune to have produced. I’m referring to simple 1-2 minute videos that you shoot, edit, produce with your iPhone and upload to YouTube yourself.

YouTube is a monster search engine. It is searched almost…some say more…than Google…especially when people are trying to find a home service business such as pest control to do business with.

YouTube videos can bring a ton of new customers and new business to your door…but there are some things you need to know in order to make it work effectively as a marketing tool.

And one of those things is this: You must have searchable titles for your videos!
Without searchable titles nobody will find your videos. And…if nobody finds them…they won’t do you much good when it comes to harvesting new customers.

Example: I had a client awhile back who have over 300 videos on YouTube.

Great, right?

Well…not necessarily. He told me that he was getting very little business from the internet.

I looked at a lot of his videos and…they were GREAT VIDEOS. But there was one big problem…his videos had poor titles that did not relate to what people were searching for when trying to find a pest control company to do business with. YIKES!

So…I immediately gave him the task of re-titling all of his videos. I explained how he should use titles that people search for when trying to find help with a pest problem.
It took him a few days to accomplish this. I’m sure it was a terribly boring, tedious job that he would rather not have had to do. But he did it. And guess what happened.

Almost immediately the phone started ringing and he began signing up new customers! (He actually told me that one suggestion had made his investment in my coaching well worth the price)

Just because you have videos it does NOT mean you will get much business from them.

But…if you do the following…it will dramatically increase the number of phone calls you get from your viewers.

  • • YOU need to be the face on the videos. People like to do business with people…not businesses or corporation. So make your videos PERSONAL!• Identify yourself on the video. Introduce yourself and tell who you are. And put your name and the name of your company across the lower third of the screen!
    • Have proper searchable titles. If no one can find you…they won’t be calling you!
    • Have an offer on your video of something FREE…such as FREE Consultation and FREE Estimates!
    • Have a specific CALL TO ACTION. This should appear in the video across the lower third of the screen as you are talking. Verbally say, “Call Today for a free consultation and free estimate. Say your phone number and display it in the lower third text!
    • Thank the viewer for watching the video!
    • Make sure to smile BIG…especially at the beginning and end of your videos!
    • Be entertaining!
    • Videos should be 1-2 minutes! (Very few people will watch a 5 – 10 minute video)
    • Put your website URL, phone number, offer of FREE Consultation and FREE Estimates in the description box. Put your CALL TO ACTION in the description box as well.

There are other things you can do to increase your conversion percentages but these are the most important ones to consider.

And here’s the best part…creating videos and uploading them to the internet is FREE! All it costs you is a small amount of time.

So…if you’re not using videos as part of your pest control marketing…you are missing out on a very powerful, predictable, effective…and PROFITABLE way to grow your business. And that is a FACT!

I hope you found this article helpful. If you have any questions about how to get started creating and using videos to grow your business and make more $$ this year, feel free to give me a call at 770-993-0004 or email hal@halcoleman.com and I’ll give you some help.

I’d love to chat with you anytime!

To YOUR Success Always,

Hal

By: Hal Coleman

Also check out:
http://www.PestControlMarketingPodcast.com
http://www.PestControlMarketingJingles.com
http://www.PestControlMarketingWorkshop.com
http://www.HalColeman.com
http://www.Soundpages.com
http://www.NextLevelPCOMarketing.com

Pest Control Marketing – The TRUE and SIMPLE Secret to Success

                         The TRUE…and SIMPLE…Secret to Success!
Successful pest control marketing is not about doing any one big thing…it is about doing a thousand little things…and doing them all CORRECTLY.

If you’ve been a follower of mine for any length of time you’ve heard me say that more than once.Successful marketing of any business relies on creating successful campaigns and strategies that PROVE to be money makers…and then creating more of them.

Successful ad campaigns are like little money machines that always give you back more money than you put in.

The problem is…the vast majority of small business owners don’t know how to build the machines. So, they hire other people to build them for them. And the people they hire don’t know how to build them either. At least not the ones that really pay off big. And some of them don’t pay off at all. They break even at best.

We’ve all heard it said that, “You have to spend money to make money”. And that’s true…up to a point. But, by learning how the buyer’s mind really works and learning how to speak to it directly…you can make a lot of money by spending a little bit of money.

Another big problem with small business owners…including PCOs is this: They are AFRAID!

What are they afraid of?

Many things!

They are afraid of…
• Failure
• The unknown
• Being embarrassed
• Being criticized
• Trying new things
• Success (Yes…the thought of having more responsibilities, more employees, more vehicles, a bigger building, more clients, etc. literally scares the hell out of some people!)

But…the number one fear that almost ever person has…whether they are in business or not is…fear of POVERTY. And that is the reason many people are afraid of all of the above bullet points. In one way or another they can all be traced back to fear of poverty.

Even when we see people putting a dollar bill into a little machine and getting back two dollars…we are still reluctant to put one of our own dollars in the machine. The FEAR VOICE in our head says to us, “What if it doesn’t work this time. I’ll lose my dollar!”

And we listen to that voice…and we lose another great opportunity to find more success.

Sad but true.

There’s another old saying that goes something like this: “If you want to be successful simply watch what successful people do and go do it! If you want to fail, simply watch what failures do and go do it!”

Successful people tend to do the following:
• They work hard.
• They have a vision and a goal.
• They seek knowledge and better ways to do things.
• They read self-help books.
• They study business.
• They learn how to sell.
• They seek advice and counsel.
• They have mentors and coaches.
• They aren’t afraid to fail.
• They never give up.
• They always follow up.
• They maintain a positive mental attitude…even when things aren’t going well.
• They aren’t afraid to try new things.
• They accept responsibility for their failures and tend to give others credit for their successes.

Unsuccessful people tend to do the following:
• They tend to be lazy.
• They have no clear vision.
• They don’t set goals.
• They don’t read the right books.
• They don’t seek advice and knowledge from others (because they think they already know it all).
• They are deathly afraid to fail at anything…so they don’t try or risk anything.
• They are quick to throw in the towel and quit when something goes wrong.
• They have a negative mental attitude.
• They are afraid to try new things.
• They claim full responsibility for their successes and blame others for their failures.

Success in any small business…including pest control…is not rocket science. It is not brain surgery. It is a very simple thing to achieve…if you know how to do it. They problem with most people who start up a new business…whether online or brick & mortar…is that they DON’T know how to do it. And that is why 82% of them are gone by the end of the third year!

The best advice I can give you on how to create a GROWING, THRIVING, FUN…AND PROFITABLE business that practically runs itself is to simply learn how to do it. I don’t mean to sound flippant with that statement, but it really is as simple as that.

Things you should start doing NOW include…
• Seek out successful people who are ready and willing to help you.
• Become a student of business, both online and offline.
• Learn how to sell.
• Learn to navigate the internet.
• Learn to be comfortable being uncomfortable.
• Spend more time working ON your business and less time working IN your business.
• Learn to delegate.
• Hire people who are strong in the things YOU are weak in.
• Spend LOTS OF TIME on self- improvement and building a better YOU.

All of this might sound complicated and a little overwhelming…but it’s not. You eat an elephant one bite at a time. You get better at things by practicing them and doing them…one day at a time.

It is never too late to start doing better. If you are frustrated with slow business growth…or your business is growing but you’d like for it to grow a lot faster…there is a ton of FREE help for you to take advantage of.

One example is The Pest Control Marketing Podcast. http://www.PestControlMarketingPodcast.com

Another is the book, “Bottom Line: How To Grow A Pest Control Business!” It is also available FREE at http://HowToGrowAPestControlBusiness.com 

Listen…if you’re a struggling small business owner you need to know one thing…you are NOT ALONE. There are multitudes of people just like me who have been there right where you are today. And we are all available to help you.

  • You don’t have to make all the mistakes we made.
  • You don’t have to land in all the pitfalls we found ourselves in.
  • You don’t have to waste a ton of your hard earned dollars on marketing and advertising that doesn’t work.
  • You don’t have to lose control of your business to some over-paid, under worked, disrespectful, disloyal, ungrateful employees who have you by the you-know-whats and there seems to be nothing you can do about it except tolerate it.

All you have to do is reach out.

Einstein said, “Nothing happens until something moves”.

So, get up and get moving now and you will reap the rewards later.
It really is as simple as that.

I hope you found this article helpful. If you’d like to have a conversation with me and learn all of the resources I have available to you, simply give me a call at 770-993-0004 or email hal@halcoleman.com and we can have a conversation. It won’t cost you one penny and you will come away from the conversation with some great tools to get you started in a new direction for your future and the future of your business…I guarantee it!

To YOUR Success Always,

Hal

By: Hal Coleman, The Pest Control Marketer

Also check out:

http://www.PestControlMarketingJingles.com

htttp://www.PestControlMarketingWorkshop.com

http://www.NextLevelPCOMarketing.com

http://www.HalColeman.com