Pest Control Marketing Tips & Ideas from Hal Coleman

Pest Control Marketing Tip # 91

What I learned selling Christmas trees will help YOU sell more termite and pest control jobs…or anything else you want to sell!

Years ago I had a small part-time business selling Christmas trees. My cousin Brad and I would set up our Christmas tree stand on a vacant lot and, for 3 weeks prior to Christmas Day, we sold as many trees as we could. It was fast and furious.

When you sell Christmas trees, you have to make your money quickly. If you screw up, the holidays are over and you end up with a lot of trees left over.  You have to time everything just right or you can lose a ton of money quickly. But if you do it right…you can walk away with a hefty profit.

I learned some valuable sales lessons while selling Christmas trees.

Probably the most important thing I learned was this: You have to strike while the iron is hot!

When someone is looking at a particular tree, you must make them an offer they can’t refuse. If you don’t they will walk away and you will lose the sale.

Many times we would hear this statement: “I really love this tree. It is the perfect tree for us. But, we have just begun to shop and we want to visit a few more tree lots. I will come back later and purchase this tree because it is exactly what I have in mind.  So, please hold it for me and I’ll be back and pay you later.”

And then you never see or hear from them again.

Here’s what happens. They visit a couple more tree lots and then they get tired and bored. The kids start to whine.  They get tired.  So they just buy a tree and go home.  They run out of steam and enthusiasm.   By the time they get home, they have totally forgotten about YOU and the tree YOU showed them.  They are perfectly content with the one they have and now all of the focus is on getting it decorated.

You had your shot and you blew it. NO SALE!

So…we learned quickly that, if they left our tree lot, we would never see them again. We had to make a great, emotional sales pitch along with an offer they couldn’t refuse.

No matter what you’re selling, if you let a hot prospect walk away, your chances of closing the deal with them are greatly reduced.   They begin to over-think things and get all kinds of input and suggestions from other people and they become confused. Cognitive dissonance sets in they can’t make a decision.

It’s the same if you let them hang up the telephone without closing the deal.

Bottom line:  Give your prospects as much valuable information about your product/service as you can.  Show them the facts. Differentiate yourself from your competition. They must clearly see how purchasing your product will benefit them.  And you must give them a solid reason why it would benefit them to purchase it NOW.

It is up to YOU to make it incredibly easy for THEM to make the decision to buy from you.

If you will do this, you will close more deals and get more new customers. I guarantee it!

To YOUR Success Always,

Hal

PS. Click on the link below and subscribe to the Pest Control Marketing Podcast today and never miss and episode! http://www.PestControlMarketingPodcast.com

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

By Hal Coleman

Pest Control Marketing – The importance of your opening line!

Pest Control Marketing Tip # 296

The Importance Of Your Opening Line

Legendary marketing genius David Ogilvy once said, “If you’re selling fire extinguishers… open with a fire!”

What he meant was this: It is very important that, when making a sales presentation, you get to the point quickly… and dramatically!

You’ve heard me say many times before that it is the subconscious mind that almost always makes the buying decision. And the subconscious mind (Elmo) is very lazy. It also becomes bored very quickly and, if you beat around the bush, it will tune you out quicker than a P.E.T.A. member will protest a dead roof rat in a snap trap.

If you’re selling seat belts, show a picture of someone’s head through a windshield.

If you’re selling burglar alarms, show a masked man entering a home through a broken window.

When making a termite sales presentation you should begin by showing them massive termite damage and then tell them you can get rid of the termites FAST, at a GREAT PRICE, backed by a DYNAMITE WARRANTY!

They need to clearly see the problem and then have you offer the solution.

It’s very easy to get sidetracked and go off on a tangent that leaves the prospect bored and uninterested. If this happens, you’re toast!

In most cases, if your prospect is the type who is really interested in all of the history or technical details, they have already gone to the internet and gathered all of the information about it they need anyway.

Bottom line:  You just need to show them the fire and then sell them the fire extinguisher!

I hope you find this information helpful.

To YOUR Success Always,

Hal

PS. Click on the link below and subscribe to the Pest Control Marketing Podcast today and never miss and episode! http://www.PestControlMarketingPodcast.com

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

By Hal Coleman

 

Pest control marketing strategies to help YOU grow your business much faster

Pest control marketing is not magic. It is, however, a mystery to most PCOs and WCOs.

Now, I’m not referring to basic, cookie cutter, conventional marketing and advertising. I want to make that clear. We all know what those are. After all, we see these strategies and ideas at play everyday when we look at our competition. And they do work…up to a point. If you want to grow your business 5, 10 or 15% a year, then you will probably be able to make that happen by following conventional marketing wisdom.

But…there is a level of sophisticated, neuro-scientific, psychological marketing that very few business owners…and “MARKETING EXPERTS”… are aware of or have a clue about.

FACT:  There are no magic pills when it comes to marketing. There is no medication called “CHANGE-ATOL” that will change it all!

Successful marketing is not any one big thing…it is as thousand little ones…and all done CORRECTLY. You can’t create a fast moving marketing machine overnight.

To successfully grow a profitable and thriving business, it takes a combination of the following: 

  • Time
  • Education
  • Dedication
  • Focus
  • Hard Work
  • Commitment
  • Perseverance

If you ignore or lack any one of the above, you will struggle and never reach your full potential as a business owner.

But…if you DO possess those qualities and traits listed above…then all you need is ACCURATE INFORMATION. Your ability to act on the follow through with accurate information is the KEY to achieving your vision, dreams and goals!

(See resources listed at the bottom of this letter)

It really comes down to the 80/20 rule.

  1. 80% of business owners can acquire the accurate information and see how beneficial it is…but they just never get around to acting on very much of it.
  2. 10% don’t even get it, much less act on it. They are totally clueless (although THEY think they are brilliant!)
  3. The remaining 10% are the ones that are truly successful. They get the information in their hands and use it to grow their businesses, make more money, and create a great retirement and future for themselves and their families.

If YOU are a member of the third group, I want to let you know that there is a world of powerful, accurate information available to you absolutely FREE at http://www.PestControlMarketer.com

All you have to do is visit the website and check the archives. There you will find more than 300 articles and videos, all specifically designed to help YOU grow your business. And it is all absolutely FREE to YOU!

Also…be sure to subscribe to the newsletter when you visit the site so you will be notified of any NEW and EXCITING information that becomes available for you to take advantage of.

I hope you will use this valuable resource to help you grow your business this year…but unless you are a member of group 3…you probably won’t.

But I hope you will!

To YOUR Success Always,

Hal

PS. Click on the link below and subscribe to the Pest Control Marketing Podcast today and never miss and episode! http://www.PestControlMarketingPodcast.com

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

By Hal Coleman

 

 

 

Pest Control Marketing – This will make you want to throw up!

Pest Control Marketing Tip # 239 – The High Cost of Wasted Time

If you own a small business…or even if you don’t…here’s something that might interest you. It might also make you want to throw up, so don’t say I didn’t warn you.

Let’s assume you have an employee who wastes one hour on the job each day. Or, it could be YOU who wastes one hour a day. You know…personal telephone calls, smoke breaks, water cooler conversations, swapping  jokes, surfing the internet…or simply staring out the window and daydreaming  from time to time.

There is an average of 250 work days in a year. And, if an employee (or YOU) wastes one hour each day, that comes out to 250 hours wasted per year.

Are you with me so far? Good.

Based on a 40 hour work week, that comes out to over SIX WEEKS WASTED PER YEAR!!!

Holy smokes! If you have 8 employees and you pay them each an average of $35,000.00/yr. and they each waste one hour a day, that means you are paying for 2000 hours of wasted time. That’s the same as paying $35,000.00 a year for a 9th employee who doesn’t even exist.  It is $35,000.00 down the toilet for NOTHING!

Bottom line:  The amount of lost production and lost revenues due to poor time management…i.e. wasted time…in any business…is absolutely staggering.

So, the next time you see one of your employees wasting time…or you find yourself wasting time…just think of these numbers and remind someone that, as long as they are on the clock, you expect them to be working and producing.

After all, that’s what you pay them…and yourself… to do.

Right?

FYI… reading this article should not be considered a waste of time…especially for those of you who take away something from it that helps you to be more successful.

To YOUR Success Always,

Hal

PS. Click on the link below and subscribe to the Pest Control Marketing Podcast today and never miss and episode! http://www.PestControlMarketingPodcast.com

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

By Hal:

Pest Control Marketing – Hal Coleman’s coaching program

Pest control marketing ideas, tips, strategies and techniques are much more effective if you REALLY know what you’re doing. The problem is…most (the vast majority) of PCOs and WCOs only know so much about marketing, advertising, getting new customers and growing their businesses. Many spend small fortunes on websites, ads, brochures, flyers, direct mail, signs, TV, radio, vehicle design, business cards, etc. and get very little return on their investment. And in many cases, they get NONE!

Most small business owners simply look around and see what their competition is doing and they try to copy it is some shape or form. And they are successful…to some degree.

But…there is much more that could be done successfully if only the person had the RIGHT knowledge.

Knowing and understanding  the TRUE reasons WHY people BUY is a powerful tool that can transform your selling into a psychological force to be reckoned with. It can allow you to absolutely blow your competition out of the water is ways that they never imagined or understand.

But, you’re not born with that knowledge…nor will you learn it in college marketing courses. And you most certainly won’t learn it from your competition.

You can find it in books, audio CDs, workshops, seminars, webinars, etc.  However, you must make absolute certain that the person you are learning from actually knows and is providing you with truthful, accurate and correct information.

But, the BEST way you can learn how to grow your business is to find and hire a great coach who can teach you and hold you accountable.  Someone who has not only the credentials…but a long list of happy clients/students who can attest to the effectiveness of the program.

Just as in sports, a great coach is indispensable. A great coach will take you to higher levels of performance that you could ever achieve on your own. And a great coach will hold you accountable to do the things you should do and keep you on track and moving toward your ultimate goal!

Just as in sports, if you want to break through and achieve your personal best IN BUSINESS…you need to consider finding and hiring a great coach to help get you there.

A great coach will be the best investment you will ever make in your business!

And that is a FACT.

To YOUR Success Always,

Hal Coleman

PS. Click on the link below and subscribe to the Pest Control Marketing Podcast today and never miss and episode! http://www.PestControlMarketingPodcast.com

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

By Hal:

 

 

Pest Control Marketing – How to make your phone ring more often

Pest Control Marketing isn’t all about one big thing you can do to make your phone ring…UNLESS…you have a fortune to spend on advertising!

But, most of us don’t have fortunes to spend on paid ads and so we look for other less expensive ways to attract new customers.

Successful marketing involves lots and lots of little things. As a matter of fact…everything you do to attract and keep customers is considered marketing…including paid advertising.

Unless you have studied marketing you probably don’t know very much about it other than what you see other businesses doing and the different things you try yourself. Web designers, graphics experts, yellow page reps, ad agents, radio & tv reps….all have advice for you. The problem with most of them is…that are all doing the same thing. They follow conventional wisdom.

If you really want to explode your sales and business growth you need to abandon conventional wisdom (I call it “The Silent Killer” of businesses) and step out of the box and learn to be and original marketer. You MUST learn how to set yourself…and your business…apart from all of your competition in such as way that prospects see YOU as the right choice. You need to develop a powerful, dynamic, compelling, seductive, hypnotic and irresistible message that convinces people beyond a shadow of a doubt that YOU are the one they want to do business with!

This is not something you are born knowing. You have to learn how to be such a marketer.

The GOOD NEW is…there is a ton of FREE HELP available to you. It can be found at The Pest Control Marketing Podcast.  Click on the link below and check it out. Many PCOs and WCOs tell me that it is the only resource they use to grow their businesses.

Subscribe to the Pest Control Marketing Podcast and never miss and episode!

http://www.PestControlMarketingPodcast.com

By listening to the podcast and implementing the PROVEN tips, strategies and techniques you will find there, you will take the guesswork out of your marketing forever!

Thanks for reading this article…and I hope YOU have a great day!

To YOUR Success Always,

Hal

PS. Click on the link below and subscribe to the Pest Control Marketing Podcast today and never miss and episode! http://www.PestControlMarketingPodcast.com

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

By Hal:

How to start a pest control business

Pest control is a great industry. It is practically recession proof. Most home service industries are that way. Let’s face it…if you have a roof leak, a leaky pipe, your heat or AC unit quits…or if you find termites eating away at your home…it doesn’t matter what the economy is doing. You have to take action and you have to do it quickly in order to avoid further damage and misery.

FACT: Most pest control business startups don’t make it past the third year. Actually 82% of all small businesses that start up don’t make it past year three.

Why?

The answers vary. But the NUMBER ONE reason why businesses fail to make it is…LACK OF ENOUGH CUSTOMERS!

Marketing is, without a doubt, the most important aspect of a new business. You need to be able to get customers…and get them FAST.

You can’t just sit and wait for the phone to ring. People owe you nothing. They are not obligated to do business with you. It is up to YOU to go out and find them and persuade them to choose YOU to buy from instead of your competition.

Here’s the GOOD  NEWS! There are some great resources available for pest control startups…and one of the very best sources of FREE helpful information is The Pest Control Marketing Podcast!

Click on the link and check it out: http://www.PestControlMarketingPodcast.com

The Pest Control Marketing Podcast is the NUMBER ONE podcast of it’s kind in the world!

You can discover how to get more new customers from…

  • Your website
  • Your vehicle
  • The telephone
  • The Internet
  • Direct Mail
  • Door knocking
  • Networking in your community
  • Referral generation
  • And tons of other place where likely prospects exist

Click on the link and check out The Pest Control Marketing Podcast today and start using the strategies, tips and techniques you will find there.

I think you will be amazed at the gold nuggets you discover there!

To YOUR Success Always,

Hal Coleman

PS.  Check it out now: http://www.PestControlMarketingPodcast.com

Pest control marketing strategies to help YOU get more new customers

Successful pest control marketing is not any one big thing…it is a thousand little ones. And those thousand things need to be done correctly. Because…if they’re not…they won’t get you any new customers.

Growing a business is similar to growing a human body. If you want to put on 10 lbs. of muscle this year you’re going to have to do all of the right things, such as eating a high protein diet, doing lots of exercises, getting enough sleep, drinking the right amount of water, etc.  You are also going to have to have some sort of training or guidance in your quest to build your body. If you don’t, there’s a good chance you will end up hurting yourself!

It’s the same with growing a business. You need to learn marketing and what makes people want to do business with you. You need to know what works and what doesn’t.  If you spend a lot of time and money on marketing and advertising…without first gaining the knowledge…you will not get a very good return on your investment…and in many cases…you will get NONE!

Ray Kroc, the founder of McDonald’s, once said, “People don’t realize it but my clean restroom floors are marketing!”  Yes…in fact…there are people who like to eat at McDonald’s simply because they have clean restrooms!

So think about your marketing plan…

  • What are you doing to bring in new customers?
  • What makes your phone ring?
  • What do the people in your community want?
  • What pest problems are they having?
  • Why are they living with bug problems?
  • What would it take for them to pick up the phone and call YOU?

Pest control marketing is no different that small business marketing of any kind. You need a plan and a course.  And you need to have the focus, determination, and work ethic to carry it out

I hope you found this article helpful.

To YOUR Success Always,

Hal Coleman

PS.  Be sure to subscribe to The Pest Control Marketing Podcast at http://www.PestControlMarketingPodcast.com  and never miss and episode!

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

By Hal:

Pest Control Marketing – Addressing your biggest fears!

Today’s pest control marketing tip is this:  Until you address your fears and come to terms with them you will never reach your full potential. As a matter of fact, you probably won’t come anywhere near it!

FACT: Everyone is afraid of something. And in the context of this post, I’m referring to fears associated with growing your pest control business or your wildlife control business…or any small business for that matter.

Some of the most common fears in relation to growing your business might be fear of…

  • Failure
  • Rejection
  • Poverty
  • Dealing with employees
  • Selling
  • Management
  • Regulations and Regulators
  • Being sued
  • Loss of self esteem

The list could go on…but hopefully you get my point. Everyone is afraid of something.

The best way you can overcome your fears is to learn how to avoid making them a reality.

Example:  The best way to avoid failure is to learn everything you can about how to become successful and apply what you learn. That is the surest way to insure success!

Another Example:  The best way to avoid poverty is to learn everything you can about how to make money and apply what you learn. That is the surest way to insure that you will be financially secure!

I’m sure you get my point.

And…when it comes to learning…there is a ton of FREE information available to you…on the internet, from Amazon, and from individual mentors and coaches you can turn to for help. All you have to do is seek…and you will find it!

As a matter of fact…I have tons of FREE sales and marketing training, tips, strategies and techniques that are GUARANTEED to help you grow your business and be successful. All you have to do is go get it and use it.

(See links at the bottom of this letter)

There are over 300 articles and videos on my website, http://www.PestControlMarketer.com. Just go to the website and check the archives. It’s all there…and it’s FREE.

Also, check out my podcast, http://www.PestControlMarketingPodcast.com. There you will find over 40 episodes specifically designed to give you simple, easy-to-implement strategies and techniques that you can start using TODAY to help you.

And…if you’d like for me to help you personally…all you have to do is call me at 770-993-0004 and I’ll arrange to spend a whole hour helping you…and I’ll do that absolutely FREE!

So…whatever it is that might be holding you back…you need to face it and deal with it. Don’t let it keep you from creating that growing, thriving…and profitable business that you have always dreamed of but haven’t been able to reach.

I would love to help you if you want me to.

To YOUR Success Always,

Hal

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

By Hal:

 

Pest Control Marketing – FREE marketing help for YOU and your business!

There are a lot of pest control marketing companies out there (here) on the internet. I see them and some of them I explore. And I can tell you this for a FACT.  Most of what you see is a load of crap coming from people who have never even been in the pest control business, much less owned and operated their own.

It’s the same cookie-cutter marketing that you hear from marketing professors when you get your college degree. The vast majority of them have never sold anything in their lives, other than convincing someone to hire them as a professor.

I’m venting here as you can tell. But, I had an employee once who was working on his masters degree in marketing at a popular local university.  And when he and I would discuss what they were teaching him, I just couldn’t believe it. Clueless!

As for me, I’ve been in the pest control industry for 45 years, including owning and operating my own pest control business, which I grew from a one-man-with-a-spray can operation into a successful million dollar business.  I’ve been there/done that.

And for the past 10 years I have worked with pest control businesses all over the United States, as well as Australia and The U.K. My coaching clients grow their businesses on average between 25% – 45% a year…with some much higher. So when I tell you something will work for you, it is because I have seen it work for everyone else…and I know it will work for YOU too.

OK. Vent over.  Here’s what I have for you to help you today. You need to go visit

http://www.PestControlMarketingPodcast.com.

There are dozens of episodes specifically designed to help PCOs and WCOs get new customers and grow their businesses. It is all meat & potatoes. No fluff. No weird theories. Just ABC simple strategies, tips and techniques that YOU can apply to YOUR business. And it’s all FREE!

So go check it out. Subscribe so you never miss an episode. You can thank me later!

To YOUR Success Always,

Hal

PS. Click on the link and check it out and start using it to grow your business (and make more $$)!

http://www.PestControlMarketingPodcast.com

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

By Hal: