Pest Control Marketing – Offline marketing strategies you can use NOW!

Pest Control Marketing Tip

Pest control marketing is not about any one big thing. It is lots of little things.

People often ask me this question: “What is one big thing I can do to grow my business?”

And my answer is always the same:  “I don’t know of any one big thing that will grow your business. But I can tell you lots of little things.”

Growing a business is like growing a human body. If you want to add 20 lbs. of rock hard muscles you have to do lots of things.

  • You have to eat the proper amounts of proteins and other nutrients.
  • You have to increase your water intake.
  • You have to target the muscles you want to grow.
  • You have to do the proper exercises to focus on those particular muscles.
  • You have to know how to do the exercises CORRECTLY.
  • You have to get the proper amount of rest and sleep.

And, unless you know a lot about body building…you probably need to have a professional trainer to insure that you get the most success from your efforts and don’t hurt yourself.

I spend most of my time answering questions about pest control selling and pest control marketing, both online and offline.

I recently did a live Q & A pest control marketing webinar with my good friend and internet marketing guru Mike Stewart.  We got lots of great questions from PCOs all over the country, and even as far away as Greece, Italy, Australia and The U.K.  Yes…the have pests in those countries too!

Click on the link below and listen to this latest episode of The Pest Control Marketing Podcast and you will hear me answer some of the most common questions PCOs asked about selling and marketing their services!

http://www.PestControlMarketingPodcast.com

As always, I hope you find the information helpful and entertaining.

To YOUR Success Always,

Hal

http://www.PestControlMarketingPodcast.com

PS. Would YOU like to know how to DOUBLE, TRIPLE…even QUADRUPLE your business faster than you ever imagined.  I want to show you.  I will be happy to offer you a FREE One Hour “Double Your Business” Coaching Session. It won’t cost you one penny and I guarantee you’ll come away from that session with a clear picture of what you can do to put YOUR business on much faster grow track and create the future you want and deserve.

Simply give me a call at 770-993-0004 or email Hal@HalColeman.com  and we’ll set it up!

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

By Hal

Pest Control Marketing – Why timid salespeople have scrawny kids

Pest  Control Marketing Tip # 139

Zig Ziglar said, “Timid salespeople have scrawny kids!”.  What he meant by that statement was this: If you are afraid to go out and sell…and sell boldly…you won’t make enough money to feed your kids very well.

Most salespeople are not nearly as bold…or as committed…as they should be.

They leave money on the table because of the following reasons:

  • They are afraid to ask for it.
  • They don’t follow up enough to finally get it.
  • They don’t have a powerful, dynamic, compelling, seductive, hypnotic and irresistible sales presentation.
  • They don’t believe they need that last one.
  • They are not constantly striving to get better

These are only a few of the reasons that salespeople don’t get all of the money they could…or should.

Click on the link below and listen to the latest episode of The Pest Control Marketing Podcast. It is specifically aimed at timid salespeople!

http://www.PestControlMarketingPodcast.com

Thanks for listening. I hope you find the information helpful.

To YOUR Success Always,

Hal

http://www.PestControlMarketingPodcast.com

PS. Would YOU like to know how to DOUBLE, TRIPLE…even QUADRUPLE your business faster than you ever imagined.  I want to show you.  I will be happy to offer you a FREE One Hour “Double Your Business” Coaching Session. It won’t cost you one penny and I guarantee you’ll come away from that session with a clear picture of what you can do to put YOUR business on much faster grow track and create the future you want and deserve.

Simply give me a call at 770-993-0004 or email Hal@HalColeman.com  and we’ll set it up!

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

 

Pest Control Marketing Podcast – Listen to the latest episode and learn how to close more sales

Pest Control Marketing Podcast

If you are a pest control operator…or own any other type of home service business and you want that business to grow…you’ll want to listen to the Pest Control Marketing Podcast.  There are over 40 episodes so far, all specifically aimed at showing YOU how to get more new customers, make more sales, generate more referrals and put more money in the bank!

Click on this link below to listen to the latest episode: http://www.PestControlMarketingPodcast.com

Unlike most coaches and sales trainers in the pest control industry I’ve put my money where my mouth is for many years.  I’m in my 45th year in this industry.  A actually started my own pest control business and grew it into a successful million dollar business. Then, in 2008, I sold that business to help other PCOs and WCOs learn how to get on the growth track and grow their businesses. If I had known then what I know now, I could have grown my business 3 or 4 times as fast. And THAT is what I want to show YOU how to do!

The Pest Control Marketing Podcast began a couple of years ago as a way to give PCOs and WCOs more access to the programs and materials I wanted to share with them.

In 2017, small business internet marketing guru Mike Stewart joined me on the podcasts. Mike is one of pioneers of marketing small businesses on the internet using audio and videos.  He has been a mentor of mine for over 30 years and brings so much value to my world that it would be hard to explain in one blog post. And he will do the same for YOU also if you will just listen to what he says.

If you’re not already a dedicated follower of The Pest Control Marketing Podcast, click on the link below and start listening now. If you want to grow a successful business, there is no better place to start!

www.PestControlMarketingPodcast.com

And, after you listen, please don’t hesitate to give me a call at 770-993-0004  if you have a question or would like to set up a FREE One Hour “Double Your Business” Coaching Session. 

I hope you find the podcast episodes helpful.

To YOUR Success Always,

Hal

PS. Would YOU like to know how to DOUBLE, TRIPLE…even QUADRUPLE your business faster than you ever imagined.  I want to show you.  I will be happy to offer you a FREE One Hour “Double Your Business” Coaching Session. It won’t cost you one penny and I guarantee you’ll come away from that session with a clear picture of what you can do to put YOUR business on much faster grow track and create the future you want and deserve.

Simply give me a call at 770-993-0004 or email Hal@HalColeman.com  and we’ll set it up!

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

Pest Control Marketing – Here’s a powerful persuasion tip you can use starting now

Pest Control Marketing Tip # 211

“Turn off the TV and go to sleep right now.”

“Why?”

“Because I said so.”

I can still hear my dad saying those words to me when I was a kid. Back then, there were times when his authority was simply enough.  He didn’t need to go into a long drawn-out explanation.  His word was final.  I turned off the TV and went to sleep.

Do you remember those days? I’m sure you do.

Now, my dad could have said, “Son, it’s time for you to turn off the TV and go to sleep. If you don’t do that, you won’t get enough rest and you will not do well on your test tomorrow. If that happens, it will affect your overall grade point average and that will go into your permanent record.  It may very well prevent you from receiving an academic scholarship later on and you may not be able to attend the college or university of your choice, thus limiting your earning potential and possibly leading to a career which will neither fulfill you nor meet your financial needs.  Don’t you think it would be wise for you to turn off the TV now and try and get some sleep?”

As a first or second grader, I wouldn’t have been able to comprehend all that information. As a matter of fact, I most likely would’ve fallen asleep long before he actually finished his detailed explanation!

But, as an adult, I do question things.

Nowadays, I need information.

I need to know WHY.

And “Because I said so” just doesn’t cut it anymore (Although, if my dad was still around, it might).

Our customers are the same way. They want to know WHY.

Most of the time, all they really need in order to say YES… is to know WHY.

Example: A customer says, “I received a notice that Bob is no longer going to be my bug guy and you are sending some new technician named Steve to my house. Why?” 

Answer (Why): “Because… Bob has been promoted! He is now sales and is no longer servicing residential pest control accounts. He is excited about his promotion. We wish Bob the best and we know you do too.  Steve has taken over Bob’s responsibilities.  But, rest assured, Steve will deliver the same high quality care and friendly customer service that you were accustomed to with Bob.  I guarantee it. Just give Steve a chance and let him prove it to you.  Would you be willing to do that?”

Bottom line:  Anytime you change the rules, raise your prices or ask you customers to do something different and/or unexpected, you must give them a complete, detailed explanation that they can clearly understand. (And it helps to leave them feeling as if they have a choice and not feeling boxed into a corner.)

Why?

Because…you want them to say YES.

And “Because I said so” just won’t cut it (unless they are all first or second graders).

NOTE: This is different than a call to action.

I hope you find this article helpful.

To YOUR Success Always,

Hal

PS. Would YOU like to know how to DOUBLE, TRIPLE…even QUADRUPLE your business faster than you ever imagined.  I want to show you.  I will be happy to offer you a FREE One Hour “Double Your Business” Coaching Session. It won’t cost you one penny and I guarantee you’ll come away from that session with a clear picture of what you can do to put YOUR business on much faster grow track and create the future you want and deserve.

Simply give me a call at 770-993-0004 or email Hal@HalColeman.com  and we’ll set it up!

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

by Hal:

Pest Control Marketing – A money making formula you can bank on

Pest Control Marketing Tip #253

E = mc2

Can you explain that formula?

I didn’t think so. Neither can I. If we could, we wouldn’t be in the pest control business, that’s for sure.  We’d probably be teaching math and/or physics in some prestigious Ivy League university.

All I know is that it is Einstein’s Theory of Relativity. I know the E stands for Energy, m is mass, and c2 stands for the speed of light squared, which equals 34,596,000,000 miles per second! (Wow, that’s faster than a customer will cancel your contract for accidentally killing the family goldfish!)

I can tell you what the formula is but I can’t explain it. Not in a million years.

But, here’s a formula I can explain, and very easily: GCS=MNC

GCS stands for Great Customer Service.

MNC stands for More New Customers.

Unlike Einstein’s Theory, this one is a well-known FACT. It has been proven over and over again since man (or woman) first sold something to someone else and then tried to sell to them again.

Here’s another FACT: Satisfied customers don’t go out of their way to refer people.  Shocked customers do. Awed customers do. Amazed customers do.  Wowed customers do.

Example: If I stop at a fast food restaurant and pull up to the drive-in window and order a $3.39 hamburger, and I get a $3.39 hamburger, I’m satisfied. I got exactly what I paid for.  I don’t think twice about it. I drive away, eat the burger and that’s it.  I don’t tell anyone about my experience.  Why would I?  It’s meaningless.  It would be of no interest to them whatsoever. I was hungry and I ate a hamburger. End of story.

But…on the other hand…if I order a $3.39 hamburger and I get a thick, rich, juicy, hot, half pound hunk of grilled, ground 100% choice western beef, smothered with hot, melted aromatic old-country hoop cheddar cheese, nestled in a piping hot, fresh, lightly toasted sesame seed bun, with FRESH, juicy tomato, lettuce and onion, and a whole, FRESH crispy dill pickle on the side, and fries so hot I can hardly even touch ’em…now I am impressed.

Now I’m saying to myself, “Wow…this is AMAZING!”

And, if the person at the drive-in window smiles at me and tells me how much they appreciate me stopping by for lunch, and asks if there is anything else I need (and acts like they really mean it) and thanks me and tells me to please come back soon…well…you get the picture.

And, when I remove the food from the bag and find a coupon thanking me for my business and giving me $1.00 OFF my next order, just to show their appreciation……you can bet your sweet Einstein I’m coming back there to eat again.

And do you think I’ll be telling other people about that restaurant? Of course I will.  I can’t help it.  I’ll probably be taking some of them with me the next time I go.  And they will be impressed too…and so…they will start the cycle all over again…and the restaurant will have lots of customers!

When someone does something nice for us and treats us special and we perceive that they have gone above and beyond to give us more than what we paid for, we try to show our appreciation by giving them something back.

This is known as The Law of Reciprocity. It is extremely effective when it comes to selling things and getting new customers.

Bottom line:  If you want more referrals from you current customers, you MUST find a way to Shock & Awe them. You must find a way to AMAZE them. You find a way to give them a Wow moment.  You must find a way to put a big smile on their faces each and every time you have contact with them.

If you will do that, they will tell all of their friends and neighbors and associates about you.

And that means more new customers!

But…if you only give them what they paid for…they will tell no one.

Food for thought (No pun intended).

Thanks for reading this post. I hope it was helpful to you.

To YOUR Success Always,

Hal

PS. Would YOU like to know how to DOUBLE, TRIPLE…even QUADRUPLE your business faster than you ever imagined.  I want to show you.  I will be happy to offer you a FREE One Hour “Double Your Business” Coaching Session. It won’t cost you one penny and I guarantee you’ll come away from that session with a clear picture of what you can do to put YOUR business on much faster grow track and create the future you want and deserve.

Simply give me a call at 770-993-0004 or email Hal@HalColeman.com  and we’ll set it up!

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/Coaching

 

 

 

 

 

 

Pest Control Marketing – The 5 things you MUST tell your prospects

Pest control marketing…or small business marketing of any kind…is much easier and more productive when you are sending the right message to the right people.

If you look at most websites or yellow page ads…or billboards, vehicles, flyers, direct mail pieces…or any other type of advertising…you get the feeling that all you need to tell someone is the name of your company and your contact information. But, in reality, there is a lot more information that needs to be presented to the subconscious mind of the prospect in order to reach and unlock the “buying vault” inside their head.

5 things you must tell your prospect in order to make it easy for them to pull the trigger and buy from you:

  1. Here’s WHO I am.
  2. Here’s WHAT I’ve got.
  3. Here’s WHAT it will do for you.
  4. Here’s HOW you get it.
  5. Here’s WHY you should buy it now.

If you will include a crystal clear, laser-sharp explanation of each of the above, it will make it almost impossible for the prospect NOT to buy from you…that is if they already have a need/want of what you are selling.

People buy from people they know, like and trust. And in order to have them feel that way…you must give them information. Zig Ziglar liked to say, “The more you tell, the more you sell!”  Sometimes they need more information about you and your product besides just the name of your business and your contact information. Buy not providing that information, you leave a ton of money on the table that ends up landing in the lap of your competition.

If you will provide these 5 bits of information in your ads…and in your sales presentations as well…you will close more deals and make more trips to the bank…I guarantee it!

As always, I hope you find this information helpful.

To YOUR Success Always,

Hal

PS. Would YOU like to know how to DOUBLE, TRIPLE…even QUADRUPLE your business faster than you ever imagined.  I want to show you.  I will be happy to offer you a FREE One Hour “Double Your Business” Coaching Session. It won’t cost you one penny and I guarantee you’ll come away from that session with a clear picture of what you can do to put YOUR business on much faster grow track and create the future you want and deserve.

Simply give me a call at 770-993-0004 or email Hal@HalColeman.com  and we’ll set it up!

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/Coaching

 

 

 

Pest Control Marketing – 5 fundamentals of a good ad

The Five Fundamentals of a GOOD Ad

 

If you’re going to grow your pest control business…or any other home service business such as roofing, plumbing, heating & air, electrical, lawn care, etc….you’re going to have to plan on doing some advertising. And you’d better not depend on advertising agents to build your ads for you because most of them only know how to sell one thing…and that is advertising.

So, let’s take a minute and talk about what makes a good ad. (In this article I will use the term ad to also mean websites because that’s really what a website is.  It is an ad.)

A good ad is an ad that SELLS. It generates buying responses from the readers that result in them choosing to purchase your product/service.

A poor ad is an ad that doesn’t sell.  It fails to generate buying responses from the readers and therefore they do not purchase your product/service.

Hence, a good ad will make you money and a poor ad will cost you money.

There are 5 basic fundamentals that should be included in any ad or on any website in order to make it successful.

Sadly, most ads don’t contain many, if any of these 5 things. And they are mostly written by professional advertising agents or web designers who simply do not understand direct response marketing. They conform to the most contagious and deadly forms of conventional advertising wisdom…which means their ads are only minimally effective…and they charge you and me a fortune to produce them.

A really good ad must…

  1. Grab ATTENTION – This can be done in lots of ways, including using graphics or simply with a big, headline that makes a bold statement or promise of benefit to the reader. The danger with graphics is that, in many cases, they actually do more harm than good. Graphic designers are notorious for destroying what otherwise could have been a pretty good ad. Remember: The ad must be easily READABLE. And any graphics used should be PERTINENT to the product or service you are selling.
  2. Show an ADVANTAGE or BENEFIT – The ad must clearly show the WIIFM, or “What’s In It for ME?” to the reader. It must answer the question, “Why do I need this?” You must never assume that the reader will figure this out for themselves. That requires the subconscious mind to have to work and the subconscious mind, as you’ve already learned, hates to work.
  3. PROVE IT – This is most often done with testimonials but can also be done by presenting test results or study findings. Proof is a powerful buying response generator.
  4. PERSUADE People – The ad must persuade the reader to buy the product. This is salesmanship in print. It is the key to selling anything. There are many strategies and techniques to accomplish this, but the ad or website must persuade viewers to act. If it doesn’t, they won’t.
  5. Ask for ACTION – The ad must contain a ‘Call to Action’. It must tell people exactly what you want them to do and how to do it. Here are some examples of calls to action:
  • Call Today For FREE Consultation and FREE Estimate
  • Call 777-777-7777 Today for FREE Sample
  • Click Here for a FREE Report
  • Visit Our Showroom and Receive a FREE Gift

If you simply stick a phone number in an ad with no specific call to action, you will lose business.

Bottom Line:  Most ads simply contain the name of the business, phone number, address, list of features, list of memberships, etc. along with some form of graphics.  And, in many cases, the graphics are totally irrelevant to the product being sold!

And that is why most ads (and websites) fail to harvest nearly as many new customers as they could or should.

Now…go take a look at YOUR ad or website and see how it measures up!

To YOUR Success Always,

Hal

PS. Would YOU like to know how to DOUBLE, TRIPLE…even QUADRUPLE your business faster than you ever imagined.  I want to show you.  I will be happy to offer you a FREE One Hour “Double Your Business” Coaching Session. It won’t cost you one penny and I guarantee you’ll come away from that session with a clear picture of what you can do to put YOUR business on much faster grow track and create the future you want and deserve.

Simply give me a call at 770-993-0004 or email Hal@HalColeman.com  and we’ll set it up!

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/Coaching

Pest Control Marketing – The ethics of selling

Pest Control Marketing guru Hal Coleman shares a chapter from his new book, “Bottom Line:  How To Grow A Pest Control Business!”

Regarding the Ethics of Selling

Because many of the techniques I teach are so powerful, seductive, hypnotic, dynamic…and highly effective when it comes to getting someone to say YES to you…they are also somewhat controversial and often misunderstood.

Knowing how to get people to say YES to you is powerful. This knowledge is not to be taken lightly. And so I think the question of sales ethics and sales morality is something we should explore. I’m going to tell you where I stand on the issue and it is up to YOU to decide where YOU stand.  And I sincerely hope we are on the same side.

I hope it goes without saying that you…

  • NEVER under any circumstances lie to, deceive or mislead someone in order to make a sale.
  • NEVER make a false promise you can’t back up.
  • NEVER knowingly allow a customer to make a buying decision that you know is not in his/her best interest.

It is up to YOU to exercise the utmost in honesty and integrity each and every time you make a sale.

FACT: You really can’t persuade someone to do something unless…at least to some degree…they already want to do it to begin with.  Your job as a salesperson is to help make it easy for them.

Understanding buyer behavior and using your knowledge to help the customer make an easy decision that he/she will feel good about later on is what makes a really good salesperson.

The techniques and strategies I teach (and use myself) are based on the idea that, if you give someone enough good information, they will make the right decision. Even though you led them directly to it, they will think it was their idea and not yours.  That is the true power of persuasion.

And there is a difference between persuasion and manipulation.

Persuasion, as I see it, is attempting to get someone to do something that would benefit THEM, such as quitting smoking or starting an exercise program and eating a healthier diet.

Manipulation would be attempting to get someone to do something that would only benefit YOU and not them. In fact, it may even be harmful to them. Fannie Mae and Freddie Mac are good examples.

Manipulation is immoral and unethical.

Convincing someone to contribute to a worthwhile charitable cause that you are involved in…well…you can be the judge of that one.

Really great sales people are, by necessity, powerful persuaders and they are loved and respected by their customers.

Manipulators are tricksters and charlatans who are despised by their customers.

For years I’ve studied sales psychology, neuroscience and buyer behavior. I want to know why people do things…specifically why they buy things. And I pass this information along to my coaching clients and then help them implement it so they can become highly effective persuaders also and end up with lots of happy customers who will stay with them for the long haul.

I don’t think there is anyone else in the pest control industry that knows what I know and teaches it the way I do. I believe I am the best at what I do. But don’t take my word for it.  Ask my clients.

Bottom line:  When it comes to selling YOUR product and/or service, if you truly believe YOU are the best, then it is up to you to see that people say YES and buy from YOU instead of your competitor. If you don’t feel that way, you should get out of the business and choose a different career.

Selling is the oldest and noblest of all professions (Yes…older than that one too. After all, it was SOLD wasn’t it?). Treat it with honor and respect. If you will do that, it will serve you…and your customers…well.  I guarantee it!

For more information about Hal Coleman and his coaching/mentoring program for Pest Control Operators and other home service businesses, visit http://www.HalColeman.com/coaching

Also check out:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketer.com

Pest Control Marketing involves personal growth and continuous learning in order to be successful

Pest control marketing is just about all I do these days. I no longer own and operate a pest control business myself, but I work with small to medium sized pest control companies all over The USA plus I’ve worked with PCOs in Australia and The UK as well.

In my 44 years in the industry, I’ve noticed lots of changes (no surprise). I’ve been a great observer due to my love of people watching. I’ve made lots of notes, hung out with lots of both successful and unsuccessful PCOs.

One thing I can tell you for a FACT is this: When it comes to success, those individuals who are the most proactive and aggressive learners are the ones who invariably end up on top.

Successful PCOs have develops successful habits. They have developed what I refer to as “Caveman Mentality”, meaning they pursue new customers the same way the caveman pursued food. It was on his mind day and night and he knew his very life and existence depended on being able to get another animal on the ground.

Successful PCOs…

  • Read books
  • Attend workshops
  • Listen to audio CDS
  • Watch DVDs
  • Invest in training
  • Have mentors
  • Invest in education
  • Never stop finding better ways to get more customers

I once made a suggestion to a PCO that he read a certain book on selling and his reply was, “Read a book?  I wish I had time to read a book”.

My response was…”You should make time if you want to grow your business and be more successful”.

If you think you already know everything you need to know to be successful, you are only kidding yourself.

Why?  Because things change. Economies change. Customers change. Cultures change. Technology changes.

And if you don’t keep up with it, you will fall behind more and more as time goes by.

If you want to create a GROWING, THRIVING…and PROFITABLE business…you must be a constant learner.  You will never be able to just figure it all out on your own.

That is what successful pest control marketing is all about.

Thanks for reading this…and I hope you have a GREAT DAY!

To YOUR Success Always,

Hal

PS. Speaking of books, my latest (and I think greatest) book, Bottom Line: How To Grow A Pest Control Business!”  is available to YOU for FREE right now. Just click on the link below and download your copy. Or you can go to Amazon and get a hard copy for $29.95. Whichever you prefer.

http://www.HowToGrowAPestControlBusiness.com

This book will change the way you think about selling and marketing for the rest of your life…I guarantee it!

Pest Control Marketing – Here is the big secret to growing your pest control business

I’m writing this pest control marketing article out of sheer frustration. I’m about to vent big time…so please bear with me. It’s not personal OK.

I am upset because I see PCOs and WCOs struggling each and every day to get customers and make money to support their families. I have spent the past 44 years in this industry and I see the same scenarios played out over and over, time and time again. As a matter of fact…I used to be in that same boat….struggling to keep my business afloat and profitable. I worked long, hard hours. I came home exhausted. I had phone calls to make at night in order to get my schedule together for the next day. My wife was upset with me. Etc. Etc. Etc……..

All I knew at the time was that there had to be a better way. But I didn’t have a clue what it was. So I began a search for answers. I found mentors who were willing to share powerful information with me about how to get customers.  And more customers meant growing more routes and I could hire people to do the service work and I could be in the office or out networking in my community to get MORE customers.

My mentors began to suggest books to read and audio programs to listen to and workshops to attend…all related to selling and buying behavior. And I followed their advice.

And the more I learned the more I realized that there were common behaviors and instincts that drive people buy things. So I began to study neuro-science, psychology, selling, direct response marketing, hypnosis, motivation, buying response triggers, subconscious communication, and anything else I could get my hands on that would unlock more secrets of the human mind related to buying and selling.

I eventually became so passionate about this that I sold my pest control business and began a quest to teach what I had learned over the past 15 years to other PCOs and WCOs who were struggling with slow growth, low profits, long hours, and businesses that were out of control. I wanted them to see that selling is easy. Finding customers is easy. Making money is easy. Growing a pest control business is easy.  All you have to do is know how!

So…why am I so frustrated. You were wondering when I was going to get to that.

I’m frustrated because the vast majority of small business owners…including PCOs and WCOs are so set in their ways and committed to the way they do things right now…today…that they are going to keep on struggling and there is nothing anyone can do to help them.

They refuse to change.

Why?

Because change represents threat.  Change in scary. Change makes human beings feel uncomfortable. Yes…we hate change and will do anything to avoid it. We can’t help it. It’s the way our brains are hard-wired. That’s why people stay in bad marriages, bad relationships, bad jobs, even bad health. It’s more comfortable to stay the same.

That’s why 82% of small businesses fold before the end of the third year. They don’t learn. They don’t step out. They don’t seek out and follow advice. They don’t change.

Successful marketing is not any one big thing…it is a thousand little ones.  And, the more of those little things you learn and implement, the more new customers you get and the more sales you make. It’s as simple as that.

If you want to be successful at growing a thriving, profitable and FUN business, you must be adaptable. You must be willing to embrace change. You must learn to be comfortable being uncomfortable.

Bob Dylan said it best. “The times they are a changing!”  They always have been and they always will.

Thanks for reading this…and I hope YOU have a great day!

Hal Coleman is a sales and marketing trainer, business coach and motivational speaker specializing in the pest control industry. He is past president of The Georgia Pest Control Association. His company, Coleman Services, Inc. focuses on showing PCOs and WCOs how to double, triple…even quadruple their businesses faster than they ever imagined.

He can be reached at 770-993-0004 or email Hal@HalColeman.com.

Visit his website, http://www.PestControlMarketer.com for more information about his coaching and mentoring programs.

Also visit:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching