Pest Control Marketing Strategies That Work

I just read an astounding statistic. It said that 91 percent of sales people have never even read one book on selling.

Wow!

But, I’m really not so surprised. I deal with sales people every day…in one way or another…just like YOU do.  We either encounter them in person or we see them on TV ads.

It’s amazing to me how little most sales people really do know about the true science of selling. Most of them are simply acting on instincts…plus some tribal knowledge passed along to them by other members of their organization.

Many people who call themselves a salesperson are actually only glorified closers. They are given leads and all they have to do is go out and close the deal. Many times that can be done with a simple phone call.

True sales people are much more than closers. They are hunters, prospectors, nurturers, etc . They are relentless in their pursuit of leads. They are diligent with their follow-up. They never give up.

True sales people know how to create their own leads. They aren’t afraid to make cold calls. They can walk into a group of people and come out the other side with a new customer.

If YOU are in sales, I hope you are reading books on selling. I hope you attend workshops, watch videos, spend time with mentors and have a powerful, dynamic, compelling, seductive, hypnotic and irresistible sales presentation that you are constantly refining and polishing. If you DO…you are ahead of 91 percent of your competition. If you DON’T…you are losing a lot of sales and a lot of money.

Food for thought.

To YOUR Success Always,

Hal

PS. Click on the link below and subscribe to the Pest Control Marketing Podcast today and never miss and episode! http://www.PestControlMarketingPodcast.com

PPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman/coaching

 

Pest Control Marketing Podcast Video Episode #1 – Use mirroring and matching to increase sales

The Pest Control Marketing Podcast has gone VIDEO!

Yes…Hal & Mike are now onscreen with the podcast and the feedback has been awesome.

Check it out at http://www.PestControlMarketingPodcast.com

In this first video episode Hal & Mike discuss a technique often referred to as ‘Mirroring & Matching”. Simply put, it plays on a tendency of the subconscious mind that causes us to be initially attracted to those people we perceive to be like us. And likewise, we are initially leery of those people we perceive to be different from us.

This is an innate trait and is the basis for racism, bigotry and prejudice in our society. We strive to overcome it but it is always there to some degree.

Knowing this about ourselves gives us the opportunity to use mirroring & matching to increase our sales and get more new customers by knowing how to better connect with people and make them feel attracted to us.

Click on the link and watch this video episode of The Pest Control Marketing Podcast and Hal & Mike will share some valuable tips and strategies for using this powerful technique!

http://www.PestControlMarketingPodcast.com

As always, I hope you find this information helpful.

To YOUR Success Always,

Hal

PS. Click on the link below and subscribe to the Pest Control Marketing Podcast today and never miss and episode! http://www.PestControlMarketingPodcast.com

PPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman/coaching

Pest Control Marketing – 3 BIG Things You Must Do!

Pest Control Marketing Strategies and Resources to help YOU grow your business!

Pest control marketing strategies are …or at least should be…designed for one purpose…and that is to get more new customers.

When marketing a small business of any kind there are 3 basic rules you must follow in order to be successful. I like to call it the 3 legged stool of marketing.

And those 3 legs are:

  1. Message
  2. Market
  3. Media

If you fail to properly negotiate any one of the legs, the stool will not stand up. It will fall.

Message:  This is what you want to say to your prospects. It is your battle cry. It is the bold promise or benefit that you want to deliver to your customers. And it MUST be something that they really want. Otherwise they will NOT buy it.

Market: These are the people you want to deliver your message to. Example: If you are selling hamburgers, you want to find a crowd of hamburger lovers who are hungry and ready to eat lunch! You can have a great message but if you deliver it to the wrong market you will not be successful.

Media: This is the vehicle you choose to deliver you message to your chosen market.  Radio, television, direct mail, door-to-door, yard signs, billboards, etc. are all examples of forms of media.

If you have a great message…and you find a way to deliver it to the right people…at the right time…you cannot fail.

I hope you find this article helpful.

For more FREE articles and videos on selling and marketing, see the resources listed below!

To YOUR Success Always,

Hal

PS. Click on the link below and subscribe to the Pest Control Marketing Podcast today and never miss and episode! http://www.PestControlMarketingPodcast.com

PPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman/coaching

 

 

Pest Control Marketing Solutions – Double, Triple…even Quadruple your business faster than you ever imagined!

Pest control marketing is not brain surgery. Anyone (I’m living proof) can grow their pest control or nuisance wildlife control business by simply applying certain PROVEN techniques and strategies.

But…you not only need to know what they are…you need to know how to APPLY THEM CORRECTLY.

It’s like opening a safe. You can have the right combination of numbers. But…if you don’t know how to open a combination lock…you won’t be able to open the door.

Growing a business requires the ability to delegate. You can’t service all of your accounts by yourself. Therefore you hire technicians to service those accounts for you. You must become the coach, leader and manager.

But, there is one thing you CAN NOT delegate…and that is your education. If you don’t learn how to do certain things, you can not teach and delegate them to others.

In the latest episode of The Pest Control Marketing Podcast Hal & Mike discuss this topic in detail and offer YOU suggestions of great resources that are FREE and POWERFUL….and GUARANTEED to help you grow your business and make more money!

Click on the link below and check it out now.

http://www.PestControlMarketingPodcast.com

You will find out why it is the number one pest control marketing podcast in the world!

And please don’t hesitate to call me if you have any questions at any time.

To YOUR Success Always,

Hal

PS. Click on the link below and subscribe to the Pest Control Marketing Podcast today and never miss and episode! http://www.PestControlMarketingPodcast.com

PPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman

Pest Control Marketing ideas you can start using TODAY to grow your pest control business

Attention PCOs, WCOs and other small business owners,

If you own a pest control business…or ANY type of small business…there is a ton of PROVEN, SCIENTIFIC SALES & MARKETING STRATEGIES available to you for FREE.

Where?

In my newest best selling book entitled, “Bottom Line: How To Grow A Pest Control Business!”

In that book you will find over a hundred PROVEN tips, strategies, techniques (and some downright sneaky little secrets) that will show you exactly how to get more new customers, increase your sales, grow your business…and make more money!

The book is available on Amazon for 29.95…but YOU can get it FREE for a limited time simply by going to http://www.HowToGrowAPestControlBusiness.com and downloading it right now.

Either way, I hope you will get the book and use it to be more successful and reach your goals this year.

Click on the link and download your book now!

http://www.HowToGrowAPestControlBusiness.com

To YOUR Success Always,

Hal

PPS. Click on the link below and subscribe to the Pest Control Marketing Podcast today and never miss and episode! http://www.PestControlMarketingPodcast.com

PPPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman

Pest control marketing strategies to help you double your business FAST!

Pest control marketing is not rocket science. It is not brain surgery. It is not international espionage.

Successfully marketing your pest control business is simply a matter of CONSISTENTLY applying PROVEN strategies, techniques and principles that are specifically designed to reach lots of potential customers and effectively persuade those people that they should do business with YOU instead of your competitor.

Marketing your business is a continual process and not a singular event.  You need to devote a certain amount of time to it each week…even each day.  It is a combination of lots and lots of little things that will make your phone ring consistently.

And I want to tell you where you can find over 100 PROVEN strategies, tips and techniques that you can go right out and start using TODAY.  And…the best part is…it is ABSOLUTELY FREE!

It is my newest book entitled, “Bottom Line: How To Grow A Pest Control Business!”. And you can get your copy FREE by simply clicking on the link below and downloading it.

http://www.HowToGrowAPestControlBusiness.com

Below is a recent testimonial I received from someone who read the book.

“It’s been 6 months since I downloaded and started reading Hal Coleman’s book,
Bottom Line: How To Grow A Pest Control Business!”  Since that time, we have made a 40% increase in our customer base, with the average new customer paying 10% more than older customers. We have decreased out payroll by 20%. We have gotten an additional 38 5-star reviews on Google. Our clicks to our website have tripled. We also made some major staff changes and have moved out of our home and into a real office.  We have a long way to go but I feel like we have made the jump from an owner/operator to a small business. If you want to know how to grow your business and reach the next level…it’s all there in Hal’s book. I suggest you get it and start reading it today!”
Caleb Irmler, Crazy Ant Pest Control, Fresno, Ca.

And hey…you can’t beat the price…because it’s FREE!

http://www.HowToGrowAPestControlBusiness.com

So I hope you will click on the link and get your copy and start reading it today. You will find tons of gold nuggets to help you…I guarantee it1

To YOUR Success Always,

Hal

PS. You can also get the book on Amazon if you prefer to not download (but you’ll have to purchase it there).

PPS. Click on the link below and subscribe to the Pest Control Marketing Podcast today and never miss and episode! http://www.PestControlMarketingPodcast.com

PPPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

By Hal Coleman

 

 

 

 

Pest Control Marketing Tips & Ideas from Hal Coleman

Pest Control Marketing Tip # 91

What I learned selling Christmas trees will help YOU sell more termite and pest control jobs…or anything else you want to sell!

Years ago I had a small part-time business selling Christmas trees. My cousin Brad and I would set up our Christmas tree stand on a vacant lot and, for 3 weeks prior to Christmas Day, we sold as many trees as we could. It was fast and furious.

When you sell Christmas trees, you have to make your money quickly. If you screw up, the holidays are over and you end up with a lot of trees left over.  You have to time everything just right or you can lose a ton of money quickly. But if you do it right…you can walk away with a hefty profit.

I learned some valuable sales lessons while selling Christmas trees.

Probably the most important thing I learned was this: You have to strike while the iron is hot!

When someone is looking at a particular tree, you must make them an offer they can’t refuse. If you don’t they will walk away and you will lose the sale.

Many times we would hear this statement: “I really love this tree. It is the perfect tree for us. But, we have just begun to shop and we want to visit a few more tree lots. I will come back later and purchase this tree because it is exactly what I have in mind.  So, please hold it for me and I’ll be back and pay you later.”

And then you never see or hear from them again.

Here’s what happens. They visit a couple more tree lots and then they get tired and bored. The kids start to whine.  They get tired.  So they just buy a tree and go home.  They run out of steam and enthusiasm.   By the time they get home, they have totally forgotten about YOU and the tree YOU showed them.  They are perfectly content with the one they have and now all of the focus is on getting it decorated.

You had your shot and you blew it. NO SALE!

So…we learned quickly that, if they left our tree lot, we would never see them again. We had to make a great, emotional sales pitch along with an offer they couldn’t refuse.

No matter what you’re selling, if you let a hot prospect walk away, your chances of closing the deal with them are greatly reduced.   They begin to over-think things and get all kinds of input and suggestions from other people and they become confused. Cognitive dissonance sets in they can’t make a decision.

It’s the same if you let them hang up the telephone without closing the deal.

Bottom line:  Give your prospects as much valuable information about your product/service as you can.  Show them the facts. Differentiate yourself from your competition. They must clearly see how purchasing your product will benefit them.  And you must give them a solid reason why it would benefit them to purchase it NOW.

It is up to YOU to make it incredibly easy for THEM to make the decision to buy from you.

If you will do this, you will close more deals and get more new customers. I guarantee it!

To YOUR Success Always,

Hal

PS. Click on the link below and subscribe to the Pest Control Marketing Podcast today and never miss and episode! http://www.PestControlMarketingPodcast.com

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

By Hal Coleman

Pest Control Marketing – The importance of your opening line!

Pest Control Marketing Tip # 296

The Importance Of Your Opening Line

Legendary marketing genius David Ogilvy once said, “If you’re selling fire extinguishers… open with a fire!”

What he meant was this: It is very important that, when making a sales presentation, you get to the point quickly… and dramatically!

You’ve heard me say many times before that it is the subconscious mind that almost always makes the buying decision. And the subconscious mind (Elmo) is very lazy. It also becomes bored very quickly and, if you beat around the bush, it will tune you out quicker than a P.E.T.A. member will protest a dead roof rat in a snap trap.

If you’re selling seat belts, show a picture of someone’s head through a windshield.

If you’re selling burglar alarms, show a masked man entering a home through a broken window.

When making a termite sales presentation you should begin by showing them massive termite damage and then tell them you can get rid of the termites FAST, at a GREAT PRICE, backed by a DYNAMITE WARRANTY!

They need to clearly see the problem and then have you offer the solution.

It’s very easy to get sidetracked and go off on a tangent that leaves the prospect bored and uninterested. If this happens, you’re toast!

In most cases, if your prospect is the type who is really interested in all of the history or technical details, they have already gone to the internet and gathered all of the information about it they need anyway.

Bottom line:  You just need to show them the fire and then sell them the fire extinguisher!

I hope you find this information helpful.

To YOUR Success Always,

Hal

PS. Click on the link below and subscribe to the Pest Control Marketing Podcast today and never miss and episode! http://www.PestControlMarketingPodcast.com

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

By Hal Coleman

 

Pest control marketing strategies to help YOU grow your business much faster

Pest control marketing is not magic. It is, however, a mystery to most PCOs and WCOs.

Now, I’m not referring to basic, cookie cutter, conventional marketing and advertising. I want to make that clear. We all know what those are. After all, we see these strategies and ideas at play everyday when we look at our competition. And they do work…up to a point. If you want to grow your business 5, 10 or 15% a year, then you will probably be able to make that happen by following conventional marketing wisdom.

But…there is a level of sophisticated, neuro-scientific, psychological marketing that very few business owners…and “MARKETING EXPERTS”… are aware of or have a clue about.

FACT:  There are no magic pills when it comes to marketing. There is no medication called “CHANGE-ATOL” that will change it all!

Successful marketing is not any one big thing…it is as thousand little ones…and all done CORRECTLY. You can’t create a fast moving marketing machine overnight.

To successfully grow a profitable and thriving business, it takes a combination of the following: 

  • Time
  • Education
  • Dedication
  • Focus
  • Hard Work
  • Commitment
  • Perseverance

If you ignore or lack any one of the above, you will struggle and never reach your full potential as a business owner.

But…if you DO possess those qualities and traits listed above…then all you need is ACCURATE INFORMATION. Your ability to act on the follow through with accurate information is the KEY to achieving your vision, dreams and goals!

(See resources listed at the bottom of this letter)

It really comes down to the 80/20 rule.

  1. 80% of business owners can acquire the accurate information and see how beneficial it is…but they just never get around to acting on very much of it.
  2. 10% don’t even get it, much less act on it. They are totally clueless (although THEY think they are brilliant!)
  3. The remaining 10% are the ones that are truly successful. They get the information in their hands and use it to grow their businesses, make more money, and create a great retirement and future for themselves and their families.

If YOU are a member of the third group, I want to let you know that there is a world of powerful, accurate information available to you absolutely FREE at http://www.PestControlMarketer.com

All you have to do is visit the website and check the archives. There you will find more than 300 articles and videos, all specifically designed to help YOU grow your business. And it is all absolutely FREE to YOU!

Also…be sure to subscribe to the newsletter when you visit the site so you will be notified of any NEW and EXCITING information that becomes available for you to take advantage of.

I hope you will use this valuable resource to help you grow your business this year…but unless you are a member of group 3…you probably won’t.

But I hope you will!

To YOUR Success Always,

Hal

PS. Click on the link below and subscribe to the Pest Control Marketing Podcast today and never miss and episode! http://www.PestControlMarketingPodcast.com

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

By Hal Coleman

 

 

 

Pest Control Marketing – This will make you want to throw up!

Pest Control Marketing Tip # 239 – The High Cost of Wasted Time

If you own a small business…or even if you don’t…here’s something that might interest you. It might also make you want to throw up, so don’t say I didn’t warn you.

Let’s assume you have an employee who wastes one hour on the job each day. Or, it could be YOU who wastes one hour a day. You know…personal telephone calls, smoke breaks, water cooler conversations, swapping  jokes, surfing the internet…or simply staring out the window and daydreaming  from time to time.

There is an average of 250 work days in a year. And, if an employee (or YOU) wastes one hour each day, that comes out to 250 hours wasted per year.

Are you with me so far? Good.

Based on a 40 hour work week, that comes out to over SIX WEEKS WASTED PER YEAR!!!

Holy smokes! If you have 8 employees and you pay them each an average of $35,000.00/yr. and they each waste one hour a day, that means you are paying for 2000 hours of wasted time. That’s the same as paying $35,000.00 a year for a 9th employee who doesn’t even exist.  It is $35,000.00 down the toilet for NOTHING!

Bottom line:  The amount of lost production and lost revenues due to poor time management…i.e. wasted time…in any business…is absolutely staggering.

So, the next time you see one of your employees wasting time…or you find yourself wasting time…just think of these numbers and remind someone that, as long as they are on the clock, you expect them to be working and producing.

After all, that’s what you pay them…and yourself… to do.

Right?

FYI… reading this article should not be considered a waste of time…especially for those of you who take away something from it that helps you to be more successful.

To YOUR Success Always,

Hal

PS. Click on the link below and subscribe to the Pest Control Marketing Podcast today and never miss and episode! http://www.PestControlMarketingPodcast.com

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

By Hal: