Pest Control Marketing Tips from Hal Coleman

Here’s a pest control marketing tip YOU can go out and start using today to increase your sales and closing percentages…and that means more $$ in the bank!

FACT:  Your customers look at YOU as the expert. They trust you to be honest and have their best interest at heart. They will take their cues and commands from you based on that trust.

So…the next time you see something that could be a problem, such as evidence of rodent activity or conditions conducive to some type of infestation…don’t ask your customer if they would like for you to check it out.  Instead…TELL THEM what you are going to do.

Think of it this way: If you go to your family doctor for your annual check-up, and they tell you that they hear a funny sound in your chest.  They don’t say, “Would you like for me to recommend a specialist?  No. They say, “I’m going to send you to a specialist and I want you to get a chest x-ray.”

Same with your automobile. If you take it in to get the A/C worked on…and they spot a worn belt…the TELL you that you need to replace the belt. And that’s what you do!

Do you see my point here?

If you ask your customer what they want you to do…it will confuse them and they may put you off. But…if you tell them what needs to be done…they will tell you to do it.

It’s just the way we are programmed…all the way from birth. We are trained to take commands. We generally do what we are told to do.  Even as adults…our bosses, spouses, and others…give us commands to do things.

Examples of common commands that we obey:

  • Read your book
  • Brush your teeth
  • Turn out the light
  • Close the door
  • Smile
  • Move over
  • Pass the salt
  • Hand me the remote control
  • Follow me

There are thousands of commands we automatically obey…without question…and it starts at birth. That’s why it is so important to ad a “Call To Action” each time you take out an ad or do a sales presentation.

FACT: With few exceptions…people do what they are TOLD.

So…don’t ask’em…TELL’EM!

I hope you find this information helpful.

To YOUR Success Always,

Hal

PS. Click on the link below and subscribe to the Pest Control Marketing Podcast today and never miss and episode! http://www.PestControlMarketingPodcast.com

PPS. Also, be sure to check out the following resources to help you grow your business:
http://www.PestControlMarketingPodcast.com
http://www.PestControlMarketingWorkshop.com
http://www.PestControlMarketingGold.com
http://www.PestControlMarketingVideoService.com
http://www.HalColeman/coaching

 

 

Pest Control Marketing – How to take your pest control business to the next level

Mark Twain once said, “The difference between the almost right word and the right word is like the difference between a lightning bug and lightning!”

Think about that for a second.

What that really means is…when it comes to selling and persuasion…the almost right word is actually the wrong word.

Neuroscientific testing through the years has PROVEN over and over again that people respond to certain words, phrases, pictures and sounds in specific predictable ways. These words, phrases, pictures and sounds are known as psychological response triggers.

When it comes to selling, knowing how to identify your prospect’s buying response triggers is important. If you know what they are, you can use the proper words, phrases, pictures, sounds and questions in order to generate a buying response from them and they will say YES to your offer instead of ending up doing business with someone else.

Sound complicated?

Well…it’s not. Actually it is so simple that most people wouldn’t think it would be effective at all. And that’s the beauty of it. It is so simple…and very POWERFUL!

It’s like opening the combination to a safe. The difference between the almost right combination of numbers and the right combination of numbers is the difference in whether the door opens or it doesn’t open.

And it’s the same way with the buying vault in a person’s brain. The exact right combination of words, phrases, pictures, sounds and questions…delivered in the right sequence…will open the door and cause them to choose to do business with YOU instead of one of your competitors.

Do you see the power in this?

Do you see how this could help you increase you sales and grow your customer base at a much faster rate?

I hope so.

You could do like I did…you could spend years reading literally dozens and dozens of books on the science of persuasion, neuroscience, sales psychology, buyer behavior, hypnotic writing, etc. And then you could spend years and years of testing, not only with your own business, but with lots of others as well.

OR…you could come to my workshop in Atlanta on February 9th and 10th and let me give you the shortcuts. I want to offer YOU the very best of what has taken me years and cost me a fortune to learn. I want to share with you over 50 tips, strategies and techniques that will completely change and revolutionize the way you think about selling and marketing for the rest of your life…I guarantee it.

Bottom Line: I’m going to show you how double, triple…even quadruple your business faster than you ever imagined!

Click on the link below and check it out and see what we I am going to do for you. Then you can decide if you want to join me.

http://www.NextLevelPCOMarketing.com  

Please don’t hesitate to call me at 770-993-0004 if you have any questions or need any additional information.

I hope to see YOU there!

To YOUR Success Always,

Hal

PS.  I am only accepting 20 people in this group. As of this writing we only have 10 seats left so, if you want to be a part of the group, you need to click on the link and reserve your seat ASAP.

http://www.NextLevelPCOMarketing.com 

 

Pest Control Marketing Strategies That Work

I just read an astounding statistic. It said that 91 percent of sales people have never even read one book on selling.

Wow!

But, I’m really not so surprised. I deal with sales people every day…in one way or another…just like YOU do.  We either encounter them in person or we see them on TV ads.

It’s amazing to me how little most sales people really do know about the true science of selling. Most of them are simply acting on instincts…plus some tribal knowledge passed along to them by other members of their organization.

Many people who call themselves a salesperson are actually only glorified closers. They are given leads and all they have to do is go out and close the deal. Many times that can be done with a simple phone call.

True sales people are much more than closers. They are hunters, prospectors, nurturers, etc . They are relentless in their pursuit of leads. They are diligent with their follow-up. They never give up.

True sales people know how to create their own leads. They aren’t afraid to make cold calls. They can walk into a group of people and come out the other side with a new customer.

If YOU are in sales, I hope you are reading books on selling. I hope you attend workshops, watch videos, spend time with mentors and have a powerful, dynamic, compelling, seductive, hypnotic and irresistible sales presentation that you are constantly refining and polishing. If you DO…you are ahead of 91 percent of your competition. If you DON’T…you are losing a lot of sales and a lot of money.

Food for thought.

To YOUR Success Always,

Hal

PS. Click on the link below and subscribe to the Pest Control Marketing Podcast today and never miss and episode! http://www.PestControlMarketingPodcast.com

PPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman/coaching

 

Pest Control Marketing Podcast Video Episode #1 – Use mirroring and matching to increase sales

The Pest Control Marketing Podcast has gone VIDEO!

Yes…Hal & Mike are now onscreen with the podcast and the feedback has been awesome.

Check it out at http://www.PestControlMarketingPodcast.com

In this first video episode Hal & Mike discuss a technique often referred to as ‘Mirroring & Matching”. Simply put, it plays on a tendency of the subconscious mind that causes us to be initially attracted to those people we perceive to be like us. And likewise, we are initially leery of those people we perceive to be different from us.

This is an innate trait and is the basis for racism, bigotry and prejudice in our society. We strive to overcome it but it is always there to some degree.

Knowing this about ourselves gives us the opportunity to use mirroring & matching to increase our sales and get more new customers by knowing how to better connect with people and make them feel attracted to us.

Click on the link and watch this video episode of The Pest Control Marketing Podcast and Hal & Mike will share some valuable tips and strategies for using this powerful technique!

http://www.PestControlMarketingPodcast.com

As always, I hope you find this information helpful.

To YOUR Success Always,

Hal

PS. Click on the link below and subscribe to the Pest Control Marketing Podcast today and never miss and episode! http://www.PestControlMarketingPodcast.com

PPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman/coaching

Pest Control Marketing – 3 BIG Things You Must Do!

Pest Control Marketing Strategies and Resources to help YOU grow your business!

Pest control marketing strategies are …or at least should be…designed for one purpose…and that is to get more new customers.

When marketing a small business of any kind there are 3 basic rules you must follow in order to be successful. I like to call it the 3 legged stool of marketing.

And those 3 legs are:

  1. Message
  2. Market
  3. Media

If you fail to properly negotiate any one of the legs, the stool will not stand up. It will fall.

Message:  This is what you want to say to your prospects. It is your battle cry. It is the bold promise or benefit that you want to deliver to your customers. And it MUST be something that they really want. Otherwise they will NOT buy it.

Market: These are the people you want to deliver your message to. Example: If you are selling hamburgers, you want to find a crowd of hamburger lovers who are hungry and ready to eat lunch! You can have a great message but if you deliver it to the wrong market you will not be successful.

Media: This is the vehicle you choose to deliver you message to your chosen market.  Radio, television, direct mail, door-to-door, yard signs, billboards, etc. are all examples of forms of media.

If you have a great message…and you find a way to deliver it to the right people…at the right time…you cannot fail.

I hope you find this article helpful.

For more FREE articles and videos on selling and marketing, see the resources listed below!

To YOUR Success Always,

Hal

PS. Click on the link below and subscribe to the Pest Control Marketing Podcast today and never miss and episode! http://www.PestControlMarketingPodcast.com

PPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman/coaching

 

 

Pest Control Marketing Solutions – Double, Triple…even Quadruple your business faster than you ever imagined!

Pest control marketing is not brain surgery. Anyone (I’m living proof) can grow their pest control or nuisance wildlife control business by simply applying certain PROVEN techniques and strategies.

But…you not only need to know what they are…you need to know how to APPLY THEM CORRECTLY.

It’s like opening a safe. You can have the right combination of numbers. But…if you don’t know how to open a combination lock…you won’t be able to open the door.

Growing a business requires the ability to delegate. You can’t service all of your accounts by yourself. Therefore you hire technicians to service those accounts for you. You must become the coach, leader and manager.

But, there is one thing you CAN NOT delegate…and that is your education. If you don’t learn how to do certain things, you can not teach and delegate them to others.

In the latest episode of The Pest Control Marketing Podcast Hal & Mike discuss this topic in detail and offer YOU suggestions of great resources that are FREE and POWERFUL….and GUARANTEED to help you grow your business and make more money!

Click on the link below and check it out now.

http://www.PestControlMarketingPodcast.com

You will find out why it is the number one pest control marketing podcast in the world!

And please don’t hesitate to call me if you have any questions at any time.

To YOUR Success Always,

Hal

PS. Click on the link below and subscribe to the Pest Control Marketing Podcast today and never miss and episode! http://www.PestControlMarketingPodcast.com

PPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman

Pest Control Marketing ideas you can start using TODAY to grow your pest control business

Attention PCOs, WCOs and other small business owners,

If you own a pest control business…or ANY type of small business…there is a ton of PROVEN, SCIENTIFIC SALES & MARKETING STRATEGIES available to you for FREE.

Where?

In my newest best selling book entitled, “Bottom Line: How To Grow A Pest Control Business!”

In that book you will find over a hundred PROVEN tips, strategies, techniques (and some downright sneaky little secrets) that will show you exactly how to get more new customers, increase your sales, grow your business…and make more money!

The book is available on Amazon for 29.95…but YOU can get it FREE for a limited time simply by going to http://www.HowToGrowAPestControlBusiness.com and downloading it right now.

Either way, I hope you will get the book and use it to be more successful and reach your goals this year.

Click on the link and download your book now!

http://www.HowToGrowAPestControlBusiness.com

To YOUR Success Always,

Hal

PPS. Click on the link below and subscribe to the Pest Control Marketing Podcast today and never miss and episode! http://www.PestControlMarketingPodcast.com

PPPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman

Pest control marketing strategies to help you double your business FAST!

Pest control marketing is not rocket science. It is not brain surgery. It is not international espionage.

Successfully marketing your pest control business is simply a matter of CONSISTENTLY applying PROVEN strategies, techniques and principles that are specifically designed to reach lots of potential customers and effectively persuade those people that they should do business with YOU instead of your competitor.

Marketing your business is a continual process and not a singular event.  You need to devote a certain amount of time to it each week…even each day.  It is a combination of lots and lots of little things that will make your phone ring consistently.

And I want to tell you where you can find over 100 PROVEN strategies, tips and techniques that you can go right out and start using TODAY.  And…the best part is…it is ABSOLUTELY FREE!

It is my newest book entitled, “Bottom Line: How To Grow A Pest Control Business!”. And you can get your copy FREE by simply clicking on the link below and downloading it.

http://www.HowToGrowAPestControlBusiness.com

Below is a recent testimonial I received from someone who read the book.

“It’s been 6 months since I downloaded and started reading Hal Coleman’s book,
Bottom Line: How To Grow A Pest Control Business!”  Since that time, we have made a 40% increase in our customer base, with the average new customer paying 10% more than older customers. We have decreased out payroll by 20%. We have gotten an additional 38 5-star reviews on Google. Our clicks to our website have tripled. We also made some major staff changes and have moved out of our home and into a real office.  We have a long way to go but I feel like we have made the jump from an owner/operator to a small business. If you want to know how to grow your business and reach the next level…it’s all there in Hal’s book. I suggest you get it and start reading it today!”
Caleb Irmler, Crazy Ant Pest Control, Fresno, Ca.

And hey…you can’t beat the price…because it’s FREE!

http://www.HowToGrowAPestControlBusiness.com

So I hope you will click on the link and get your copy and start reading it today. You will find tons of gold nuggets to help you…I guarantee it1

To YOUR Success Always,

Hal

PS. You can also get the book on Amazon if you prefer to not download (but you’ll have to purchase it there).

PPS. Click on the link below and subscribe to the Pest Control Marketing Podcast today and never miss and episode! http://www.PestControlMarketingPodcast.com

PPPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

By Hal Coleman

 

 

 

 

Pest Control Marketing Tips & Ideas from Hal Coleman

Pest Control Marketing Tip # 91

What I learned selling Christmas trees will help YOU sell more termite and pest control jobs…or anything else you want to sell!

Years ago I had a small part-time business selling Christmas trees. My cousin Brad and I would set up our Christmas tree stand on a vacant lot and, for 3 weeks prior to Christmas Day, we sold as many trees as we could. It was fast and furious.

When you sell Christmas trees, you have to make your money quickly. If you screw up, the holidays are over and you end up with a lot of trees left over.  You have to time everything just right or you can lose a ton of money quickly. But if you do it right…you can walk away with a hefty profit.

I learned some valuable sales lessons while selling Christmas trees.

Probably the most important thing I learned was this: You have to strike while the iron is hot!

When someone is looking at a particular tree, you must make them an offer they can’t refuse. If you don’t they will walk away and you will lose the sale.

Many times we would hear this statement: “I really love this tree. It is the perfect tree for us. But, we have just begun to shop and we want to visit a few more tree lots. I will come back later and purchase this tree because it is exactly what I have in mind.  So, please hold it for me and I’ll be back and pay you later.”

And then you never see or hear from them again.

Here’s what happens. They visit a couple more tree lots and then they get tired and bored. The kids start to whine.  They get tired.  So they just buy a tree and go home.  They run out of steam and enthusiasm.   By the time they get home, they have totally forgotten about YOU and the tree YOU showed them.  They are perfectly content with the one they have and now all of the focus is on getting it decorated.

You had your shot and you blew it. NO SALE!

So…we learned quickly that, if they left our tree lot, we would never see them again. We had to make a great, emotional sales pitch along with an offer they couldn’t refuse.

No matter what you’re selling, if you let a hot prospect walk away, your chances of closing the deal with them are greatly reduced.   They begin to over-think things and get all kinds of input and suggestions from other people and they become confused. Cognitive dissonance sets in they can’t make a decision.

It’s the same if you let them hang up the telephone without closing the deal.

Bottom line:  Give your prospects as much valuable information about your product/service as you can.  Show them the facts. Differentiate yourself from your competition. They must clearly see how purchasing your product will benefit them.  And you must give them a solid reason why it would benefit them to purchase it NOW.

It is up to YOU to make it incredibly easy for THEM to make the decision to buy from you.

If you will do this, you will close more deals and get more new customers. I guarantee it!

To YOUR Success Always,

Hal

PS. Click on the link below and subscribe to the Pest Control Marketing Podcast today and never miss and episode! http://www.PestControlMarketingPodcast.com

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

By Hal Coleman

Pest Control Marketing – The importance of your opening line!

Pest Control Marketing Tip # 296

The Importance Of Your Opening Line

Legendary marketing genius David Ogilvy once said, “If you’re selling fire extinguishers… open with a fire!”

What he meant was this: It is very important that, when making a sales presentation, you get to the point quickly… and dramatically!

You’ve heard me say many times before that it is the subconscious mind that almost always makes the buying decision. And the subconscious mind (Elmo) is very lazy. It also becomes bored very quickly and, if you beat around the bush, it will tune you out quicker than a P.E.T.A. member will protest a dead roof rat in a snap trap.

If you’re selling seat belts, show a picture of someone’s head through a windshield.

If you’re selling burglar alarms, show a masked man entering a home through a broken window.

When making a termite sales presentation you should begin by showing them massive termite damage and then tell them you can get rid of the termites FAST, at a GREAT PRICE, backed by a DYNAMITE WARRANTY!

They need to clearly see the problem and then have you offer the solution.

It’s very easy to get sidetracked and go off on a tangent that leaves the prospect bored and uninterested. If this happens, you’re toast!

In most cases, if your prospect is the type who is really interested in all of the history or technical details, they have already gone to the internet and gathered all of the information about it they need anyway.

Bottom line:  You just need to show them the fire and then sell them the fire extinguisher!

I hope you find this information helpful.

To YOUR Success Always,

Hal

PS. Click on the link below and subscribe to the Pest Control Marketing Podcast today and never miss and episode! http://www.PestControlMarketingPodcast.com

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

By Hal Coleman