Pest Control Marketing – Don’t advertise until you read this!

Pest Control Marketing Tip # 167

I was having coffee with a small business owner the other day and he told me he was considering doing some direct mail marketing.   He was thinking about a post card campaign.

He said, “Whaddayathink?”

And so I asked him this important question: “Why should anyone want to do business with you instead of your competition?”

Well, to be honest, he just sat there looking like a deer in headlights. That question left him rather dumbfounded. I actually think he was slightly insulted that I would ask such a question.

He began glancing upward and to the left (which means he was searching) and stammering for the right words and phrases to answer me…which means he really had NO ANSWER.

I said, “Never mind. You really don’t know!”

To which he replied, “Well…yes, I do know…I just don’t know quite how to tell you.”

Bad answer.

Until you have clearly defined how YOU are DIFFERENT from your competition…and exactly what great benefit someone would receive by doing business with YOU instead of your competition…you are going to be wasting a lot of money on advertising.

Sorry, but it’s true.

I’m speaking directly from experience here, as well as from years of observation and study.

There were many times in the past, when I owned and operated a pest control company, that I allowed advertising agents and sales reps from yellow pages, newspapers, radio and magazines to talk me into advertising with them. They would come up with my ad.  It would be “pretty”.

And it was.

So what?

It didn’t cause very many people to call me and sign up for my pest control services.

And, knowing what I know now, it is easy to see why my ads were not very effective. I had no crystal clear, powerful, compelling, seductive, hypnotic, and irresistible USP (Unique Selling Proposition).

There was nothing in my ads that clearly set me apart from my competition (but they certainly did set me apart from a lot of my hard earned money!).

My ads were just like everyone else’s. They consisted of the name of my company, my telephone number and contact information. They also included a list of features I offered, organizations I was a member of and generic graphics of people and homes, etc., that were totally unknown to me or anyone else.  My ads were classic examples of sterile, commercial “business card” type ads.

The FACT is…nobody cares about that stuff.

They only care about…

  • What you can do for them.
  • How you can make their lives better?
  • What major problem you can solve for them.
  • What pain you can alleviate.
  • What’s in it for them if they do business with YOU?

You must be able to identify these and explain them in your ad. Otherwise you’re no different than all of your competition.  You’re simply a commodity, which means you’ll be beaten by a lower price almost every time.

So…before you go spending a bunch of money on advertising, you’d better make sure you have a great message.   If not, you’ll be wasting your hard-earned money on something that isn’t going to work very well.

You’d better make sure you understand direct response marketing and how to use psychological buying response triggers on your website and in your ads that will generate a buying response in the readers and cause them to pull the trigger, make the call and do business with you.

If you just allow the cookie-cutter ad agents, sign companies, web designers and sales weasels to design your ad, you’re making a big mistake.

Bottom line:  Your advertising is an extension of YOU.  It speaks.  And…if you pay money for it to speak…you’d better make sure it says something powerful that is worth saying!

To YOUR Success Always,

Hal

Download YOUR FREE COPY of my newest book entitled, “Bottom Line: How To Grow A Pest Control Business!”  Click on the link below and follow instructions to download:

http://www.HowToGrowAPestControlBusiness.com

“This book will change the way you think about selling and marketing for the rest of your life!”

Click on the link and download YOUR FREE COPY Now!

http://www.HowToGrowAPestControlBusiness.com

Pest Control Marketing Podcast – Why Targeting Your Ideal Customer Is So Important!

Pest control marketing is a lot easier when you know exactly who your ideal customers are. When you can identify them you can create messages that speak to them…and not all customers speak the same language. That is why targeting is so important.

In the latest episode of The Pest Control Marketing Podcast, Hal and Mike discuss this topic and share some dynamite advice and suggestions guaranteed to increase your ROI on your marketing and advertising $$!

Click on the link below to listen now:

http://www.PestControlMarketingPodcast.com

I hope you find it helpful.

To YOUR Success Always,

Hal

PS. Have you downloaded your FREE copy of my new book yet? It is entitled, “Bottom Line: How To Grow A Pest Control Business!”. It is 250 pages of selling, marketing and advertising tips and strategies GUARANTEED to help you be more successful.

Click on the link below to get YOUR FREE COPY now!

http://www.HowToGrowAPestControlBusiness.com

Pest Control Marketing – Which networking group should YOU join?

Pest Control Marketing Tip # 181 – Learn to be an effective networker!

When I owned and operated my pest control business for 18 years, my bread & butter marketing strategy was networking in my community. I studied networking and tried to figure out the best way to use it to turn total strangers into customers and enthusiastic referral partners.

As a matter of fact, the very first book I wrote was entitled, The Networking Ninja Handbook”.

In this episode of The Pest Control Marketing Podcast, Mike Stewart and I discuss ways to find the right and most productive networking opportunities for YOU in YOUR business community!

Click on the link below to listen now.

http://www.PestControlMarketingPodcast.com

I hope you find this pest control marketing podcast episode helpful.

To YOUR Success Always,

Hal

PS. If you’re struggling with slow growth and you’d like to know how to  DOUBLE, TRIPLE…even QUADRUPLE your business faster than you ever imagined…simply give me a call at 770-993-0004 or email Hal@HalColeman.com and I’ll treat you to a FREE One Hour “Fast Track Your Sales” Coaching Session! No strings. No obligation whatsoever.

I guarantee you will come away from the call with some great ideas…and a better understanding of how to grow your business FASTER…and it won’t cost you a penny. So call me. You have absolutely nothing to lose.

Click on the links below and check out the great online marketing and sales training materials and opportunities that I have created for you and your team!

My Personal Guarantee: “If you purchase any of my online marketing programs below and, after going through them you feel that it was not worth every penny you paid, PLUS a whole lot more, I will swiftly give you a full refund of every penny.  No problem.  No hassles.  Period. So, click on the links below and check it out now and start using it to grow you business TODAY!”

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingPodcast.com

Pest Control Marketing – What to do with your videos

Pest Control Marketing is much more powerful and productive if you include the use of simple, 1-2 minute videos on YouTube, Facebook and other internet search places.  Buy creating short, simple response-generating videos with your hand-held phone, you can create more streams of new customers, generate more sales, close more deals and make more trips to the BANK!

Click on the link below and hear pest control marketing guru Hal Coleman and internet marketing legend Mike Stewart discuss what to do with your iPhone, (Android or other hand-held device) videos once you’ve created them.

http://www.PestControlMarketingPodcast.com

I hope you find this information helpful.

To YOUR Success Always,

Hal

http://www.PestControlMarketingPodcast.com

PS. If you are SERIOUS about growing your business this year and you’d like to know more about my coaching program and how I can help YOU and ALL OF YOUR EMPLOYEES get more new customers and generate more referrals, simply give me a call at 770-993-0004 or email Hal@HalColeman.com and I’ll treat you to a FREE One Hour “Fast Track Your Sales” Coaching Session! No strings. No obligation whatsoever.

I guarantee you will come away from the call with some great ideas…and a better understanding of how to grow your business…and it won’t cost you a penny. So call me. You have absolutely nothing to lose.

Click on the links below and check out the great online marketing and sales training materials and opportunities that I have created for you and your team!

My Personal Guarantee: “If you purchase any of my online marketing programs below and, after going through them you feel that it was not worth every penny you paid, PLUS a whole lot more, I will swiftly give you a full refund of every penny.  No problem.  No hassles.  Period. So, click on the links below and check it out now and start using it to grow you business TODAY!”

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingPodcast.com

Pest Control Marketing Podcast – How To Use Social Media To Grow Your Business

Pest Control Marketing Tip # 215

Using social media to grow your business is different from using social media to entertain yourself and/or your friends (not that there is anything wrong with that).

Building relationships on social media that lead to new customers, referrals and sales is a great way to grow your business. It’s not the only way, but it certainly is one of the most powerful.

Click on the link below and listen to the latest episode of The Pest Control Marketing Podcast and hear  Hal Coleman and Mike Stewart discuss this topic and offer helpful tips, strategies, techniques (and secrets) to help YOU get more new customers, more referrals and more sales from social media!

http://www.PestControlMarketingPodcast.com

I hope you find the information helpful.

To YOUR Success Always,

Hal

http://www.PestControlMarketingPodcast.com

PS. If you are SERIOUS about growing your business this year and you’d like to know more about my coaching program and how I can help YOU and ALL OF YOUR EMPLOYEES get more new customers and generate more referrals, simply give me a call at 770-993-0004 or email Hal@HalColeman.com and I’ll treat you to a FREE One Hour “Fast Track Your Sales” Coaching Session! No strings. No obligation whatsoever.

I guarantee you will come away from the call with some great ideas…and a better understanding of how to grow your business…and it won’t cost you a penny. So call me. You have absolutely nothing to lose.

Click on the links below and check out the great online marketing and sales training materials and opportunities that I have created for you and your team!

My Personal Guarantee: “If you purchase any of my online marketing programs below and, after going through them you feel that it was not worth every penny you paid, PLUS a whole lot more, I will swiftly give you a full refund of every penny.  No problem.  No hassles.  Period. So, click on the links below and check it out now and start using it to grow you business TODAY!”

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingPodcast.com

Pest Control Marketing – How to deal with possum behavior

Pest Control Marketing Tip # 818

I’ve always had an affinity for possums.  Why? I think it’s because to me, they’re kinda cute…plus…they have a unique way of dealing with predators and other threats.

A cornered possum will try to scare and intimidate you.  If that doesn’t work, it will play dead and hope you leave it alone.

Watch the short video below and I’ll show you what I mean…with a real live possum!

PS. If you are SERIOUS about growing your business this year and you’d like to know more about my coaching program and how I can help YOU and ALL OF YOUR EMPLOYEES get more new customers and generate more referrals, simply give me a call at 770-993-0004 or email Hal@HalColeman.com and I’ll treat you to a FREE One Hour “Fast Track Your Sales” Coaching Session! No strings. No obligation whatsoever.

I guarantee you will come away from the call with some great ideas…and a better understanding of how to grow your business…and it won’t cost you a penny. So call me. You have absolutely nothing to lose.

Click on the links below and check out the great online marketing and sales training materials and opportunities that I have created for you and your team!

My Personal Guarantee: “If you purchase any of my online marketing programs below and, after going through them you feel that it was not worth every penny you paid, PLUS a whole lot more, I will swiftly give you a full refund of every penny.  No problem.  No hassles.  Period. So, click on the links below and check it out now and start using it to grow you business TODAY!”

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingPodcast.com

Pest Control Marketing – Changing for success

Pest Control Marketing Tip # 215

Successful pest control marketing involves being like a chameleon. You must be able to adapt and change your colors when called for.  The FACT is…nothing ever stays the same…except maybe the rocks.

When the economy changes, products and/or equipment changes, regulations change, even the personnel in your organization…you must be READY and WILLING to change in order to adapt…and SURVIVE!

Watch the short video below and I’ll share some very important things YOU need to think about!

PS. If you are SERIOUS about growing your business this year and you’d like to know more about my coaching program and how I can help YOU and ALL OF YOUR EMPLOYEES get more new customers and generate more referrals, simply give me a call at 770-993-0004 or email Hal@HalColeman.com and I’ll treat you to a FREE One Hour “Fast Track Your Sales” Coaching Session! No strings. No obligation whatsoever.

I guarantee you will come away from the call with some great ideas…and a better understanding of how to grow your business…and it won’t cost you a penny. So call me. You have absolutely nothing to lose.

Click on the links below and check out the great online marketing and sales training materials and opportunities that I have created for you and your team!

My Personal Guarantee: “If you purchase any of my online marketing programs below and, after going through them you feel that it was not worth every penny you paid, PLUS a whole lot more, I will swiftly give you a full refund of every penny.  No problem.  No hassles.  Period. So, click on the links below and check it out now and start using it to grow you business TODAY!”

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingPodcast.com

Pest Control Marketing – I wish you were here with me

Where am I?

Answer: I’m attending the Annual Georgia Pest Control Association Summer Conference this week in Palm Coast, Florida. And I truly love this event. It’s like a family reunion to me. Old home week. Lots and lots of dear old friends that I that I only get to see once or twice a year at a conference.

I actually attend about 5 or 6 pest control conferences each year. I usually am a speaker at several of those.  But, I’m also there to learn and get training and credit hours for my pest control certification renewal also.

Each year I attend conferences, online and offline workshops, live webinars, online seminars, as well as private coaching sessions with MY success coach.  That’s right…I have my own success coach who I pay a LOT of $$ to help keep me on course with my coaching business and make sure I am delivering the absolute best of quality to MY CLIENTS. That insures that my business is successful and keeps me moving forward, closer to my own dreams.

I have observed through the years that the business owners and sales people who spend the most time and effort on knowledge and learning are the ones who achieve the highest levels of achievement and success in their businesses. They also end up making the most money!

Business owners who invest little or no time in knowledge and learning (other than the required CE credits) are the ones who end up with slow or no business growth and struggle to maintain what they have. They are also generally the ones who have contempt and disdain for the more successful companies. They are most often the ones who don’t invest in learning because they already know everything there is to know…at least in their own minds.

So…I would ask YOU this question:  How much time and effort do YOU spend each year on learning and acquiring the knowledge you need to help you move forward in your business…and in your life…to create the visions you dream of?

How many sales, marketing and/or management workshops or seminars do you attend?

How many business growth webinars do you attend?

How many books do you read on selling, marketing, management and business growth?

How many hours do you spend with a coach who can lead you down the path you want to travel?

Are you a member of a business mastermind group?

Or…are you one of those business owners who views those things as expenses rather than investments?

Will you one day have the business that ultimately sets you free to be financially independent and live the lifestyle you crave…or will you continue to struggle just to maintain what you have with no chance to build a worthwhile retirement and financial freedom for you and your family?

I hope you answered these questions honestly. No one will ever know but you.

Thanks for reading. I hope it was helpful.

To YOUR Success Always,

Hal

PS. If your business is stuck, or growing a lot slower than you would like…or if you’re frustrated with employed management and the day-to-day operations of your business…I’d like to help you.   If you’re interested, all you have to do is call me at 770-993-0004. I’ll spend an hour with you and we’ll explore some possibilities. I’ll help you create a crystal clear vision of your “ultimate business success” and the “perfect lifestyle” you’d like your business to provide.

I’ll also help you uncover any hidden challenges that may be sabotaging  the growth of your business and keeping you working too many hours.

You will leave the session renewed, re-energized and inspired to turn your business into a highly profitable, revenue-generating machine that practically runs itself.

And it won’t cost you one penny…only an hour of your time. So I hope you will take me up on my offer.

The choice is yours as always.

 

Pest Control Marketing – The importance of being easy to do business with

Pest Control Marketing Tip # 213

It’s a FACT — Some people are hard to do business with.  And that costs them big time over the years in lost sales, fewer referrals, and lost revenues.

Successful pest control marketing…or marketing any service business such as plumbing, electrical, roofing, heating & air, lawn care, etc….depends on your being able to get customers.  And… the easier you are to do business with…the more new customers you will end up with.

Watch the short video below and I’ll explain why you need to be easy to do business with!

PS. If you are SERIOUS about growing your business this year and you’d like to know more about my coaching program and how I can help YOU and ALL OF YOUR EMPLOYEES get more new customers and generate more referrals, simply give me a call at 770-993-0004 or email Hal@HalColeman.com and I’ll treat you to a FREE One Hour “Fast Track Your Sales” Coaching Session! No strings. No obligation whatsoever.

I guarantee you will come away from the call with some great ideas…and a better understanding of how to grow your business…and it won’t cost you a penny. So call me. You have absolutely nothing to lose.

Click on the links below and check out the great online marketing and sales training materials and opportunities that I have created for you and your team!

My Personal Guarantee: “If you purchase any of my online marketing programs below and, after going through them you feel that it was not worth every penny you paid, PLUS a whole lot more, I will swiftly give you a full refund of every penny.  No problem.  No hassles.  Period. So, click on the links below and check it out now and start using it to grow you business TODAY!”

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

Pest Control Marketing – How to generate more leads from current customers

Pest Control Marketing Tip # 177

Pest control marketing is no different than any other home service business marketing. You have to be able to get customers to stay in business for very long.

And the easiest place to find new customers is…within your current customer base.

So…let me ask you this question: What percentage of your new sales each month comes from referrals from your current customer base? (If it is less than fifty percent you are, in all likelihood, leaving a ton of money on the table.)

How many referrals do your employees bring in each month?

Are your employees and your customers working together as a partnership to generate new customers and new sales for your business?

Click on the arrow and watch the short video below and I’ll share some great tips on how to generate more new customers from your current customer base via referrals!

PS. If you are SERIOUS about growing your business this year and you’d like to know more about my coaching program and how I can help YOU and ALL OF YOUR EMPLOYEES get more new customers and generate more referrals, simply give me a call at 770-993-0004 or email Hal@HalColeman.com and I’ll treat you to a FREE One Hour “Fast Track Your Sales” Coaching Session! No strings. No obligation whatsoever.

I guarantee you will come away from the call with some great ideas…and a better understanding of how to grow your business…and it won’t cost you a penny. So call me. You have absolutely nothing to lose.

Click on the links below and check out the great online marketing and sales training materials and opportunities that I have created for you and your team!

My Personal Guarantee: “If you purchase any of my online marketing programs below and, after going through them you feel that it was not worth every penny you paid, PLUS a whole lot more, I will swiftly give you a full refund of every penny.  No problem.  No hassles.  Period. So, click on the links below and check it out now and start using it to grow you business TODAY!”

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com