Pest Control Marketing – How to make your business grow FASTER

Pest Control Marketing Tip #207

Successful pest control marketing is all about doing lots of little things…and doing them correctly.

There is no magic bullet, pill or potion that will bring about major changes. There is no magic wand you can wave or crystal ball you can look into and cause your business to grow.  It takes work, effort, diligence, commitment, focus, determination…and patience.

When I was trying to grow my pest control business from a one-man-with-a-spray can operation, I tried lots of things to get new customers. I made lots of mistakes. I spent lots of money on advertising and marketing campaigns. And I finally grew a million dollar business. But it wasn’t easy. If only I’d had a mentor in those early years to show me how to make the phone ring and put my business on a much faster growth track.

So…that’s WHY I do what I do today. I have become the mentor I wish I’d had when I was trying to grow my pest control business.

Watch the short video below and I’ll share with you some FREE HELP I’ve created that can completely transform your business and make it grow faster than you ever imagined!


PS. Would YOU like to know how to DOUBLE, TRIPLE…even QUADRUPLE your business faster than you ever imagined.  I want to show you.  I will be happy to offer you a FREE One Hour “Double Your Business” Coaching Session. It won’t cost you one penny and I guarantee you’ll come away from that session with a clear picture of what you can do to put YOUR business on much faster grow track and create the future you want and deserve.

Simply give me a call at 770-993-0004 or email Hal@HalColeman.com  and we’ll set it up!

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/Coaching

 

 

 

 

 

 

 

 

Pest Control Marketing – How to mark your vehicle to get lots of new customers

Pest control marketing is not any one big thing…it is a thousand little ones. And one of those things is having a vehicle that is designed for one purpose…and that is to attract new customers and trigger them to call you.

Most vehicles are marketed with the name of the company, the phone number and maybe a list of features such as a the types of pests treated.

But, there is SO MUCH MORE that can be done to your vehicles in order to attract new customers.

Watch the short video below and I’ll explain how to design a truck that will make your cash register ring over and over again!

PS. Would YOU like to know how to DOUBLE, TRIPLE…even QUADRUPLE your business faster than you ever imagined.  I want to show you.  I will be happy to offer you a FREE One Hour “Double Your Business” Coaching Session. It won’t cost you one penny and I guarantee you’ll come away from that session with a clear picture of what you can do to put YOUR business on much faster grow track and create the future you want and deserve.

Simply give me a call at 770-993-0004 or email Hal@HalColeman.com  and we’ll set it up!

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/Coaching

Pest Control Marketing – How to make successful cold calls

Pest control marketing is easier when you understand how to make total strangers invite you inside for a conversation. What I’m referring to here is cold calling.

Most people who attempt cold calling…whether on the phone or in person…are perceived as uninvited pests.  And the rejection can be brutal.

What you want to be perceived as…is a welcome guest.  That gets you invited in for a conversation.

So…how do you go from uninvited pest to welcome guest?

Watch this short video and I’ll explain!


PS. Would YOU like to know how to DOUBLE, TRIPLE…even QUADRUPLE your business faster than you ever imagined.  I want to show you.  I will be happy to offer you a FREE One Hour “Double Your Business” Coaching Session. It won’t cost you one penny and I guarantee you’ll come away from that session with a clear picture of what you can do to put YOUR business on much faster grow track and create the future you want and deserve.

Simply give me a call at 770-993-0004 or email Hal@HalColeman.com  and we’ll set it up!

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/Coaching

Pest Control Marketing – How to find the BEST employees

Pest control marketing is about EVERYTHING you do to get and keep customers. It literally is a thousand little things. It is also about ALL of your employees.  After all, they represent you and your image in the community, which is POWERFUL marketing. (and if your employees aren’t representing you well, it is costing you a fortune, day after day, month after month and year after year!

Most businesses struggle to find and keep good employees. The larger companies have systems that allow them to recruit…and fire…much faster. But smaller companies have a much more difficult time with this issue.

But, there is a secret to hiring that will make the process much easier and more cost effective. It will save you much frustration, grief, stress, lost production, lost time and worry, etc.

What is it?  Watch the short video below and I’ll share it with you.  It might just be the most important tip I ever give you.  YOU be the judge!

PS. Would YOU like to know how to DOUBLE, TRIPLE…even QUADRUPLE your business faster than you ever imagined.  I want to show you.  I will be happy to offer you a FREE One Hour “Double Your Business” Coaching Session. It won’t cost you one penny and I guarantee you’ll come away from that session with a clear picture of what you can do to put YOUR business on much faster grow track and create the future you want and deserve.

Simply give me a call at 770-993-0004 or email Hal@HalColeman.com  and we’ll set it up!

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/Coaching

 

Pest Control Marketing Podcast – How to get on the first page of Google

Pest Control Marketing Tip # 211

Here’s a question for you: Do you know the best place to bury a dead body where no one will ever find it?

The answer is…on the SECOND PAGE of Google!

Seriously…that’s how important it is for your website to be on the first page of Google. Very few people ever look at the second page unless they already know who they are looking for and don’t see them on the first page.  But that is the exception rather than the rule.

Click on the link below and check out the Pest Control Marketing Podcast and listen to the episode entitled, “How to get on the first page of Google”.  In this episode you will hear internet marketing guru Mike Stewart and Hal Coleman discuss this important issue and offer you some tips, strategies and techniques you can start using today to move your website higher in the Google rankings.

You might already be doing most of these things but, chances are you will discover at least a nugget or two you haven’t thought about.

Check it out now at http://www.PestControlMarketingPodcast.com

To YOUR Success Always,

Hal

PS. I’d like to show you how to DOULBE, TRIPLE…even QUADRUPLE your business faster than you ever imagined.   I will be happy to offer you a FREE One Hour Coaching Session. It won’t cost you one penny and I guarantee you’ll come away from that session with a clear picture of what you can do to grow your business faster and create the future you want and deserve.

Simply give me a call at 770-993-0004 or email Hal@HalColeman.com  and we’ll set it up!

PPS. I’d like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts!

Pest Control Marketing – Regarding the ethics of selling and YOU

Pest Control Marketing Tip #117

 

Regarding the Ethics of Selling

Because many of the techniques I teach are so powerful, unorthodox, seductive, hypnotic, dynamic…and highly effective when it comes to getting someone to say YES to you…they are also somewhat controversial and often misunderstood.

Knowing how to get people to say YES to you is powerful. This knowledge is not to be taken lightly. And so I think the question of sales ethics and sales morality is something we should explore. I’m going to tell you where I stand on the issue and it is up to YOU to decide where YOU stand.  And I sincerely hope we are on the same side.

I hope it goes without saying that you…

  • NEVER under any circumstances lie to, deceive or mislead someone in order to make a sale.
  • NEVER make a false promise you can’t back up.
  • NEVER knowingly allow a customer to make a buying decision that you know is not in his/her best interest.

It is up to YOU to exercise the utmost in honesty and integrity each and every time you make a sale.

FACT: You really can’t persuade someone to do something unless…at least to some degree…they already want to do it to begin with.  Your job as a salesperson is to help make it easy for them.

Understanding buyer behavior and using your knowledge to help the customer make an easy decision that he/she will feel good about later on is what makes a really good salesperson.

The techniques and strategies I teach (and use myself) are based on the idea that, if you give someone enough good information, they will make the right decision. Even though you led them directly to it, they will think it was their idea and not yours.  That is the true power of persuasion.

And there is a difference between persuasion and manipulation.

Persuasion, as I see it, is attempting to get someone to do something that would benefit THEM, such as quitting smoking or starting an exercise program and eating a healthier diet.

Manipulation would be attempting to get someone to do something that would only benefit YOU and not them. In fact, it may even be harmful to them. Fannie Mae and Freddie Mac are good examples.

Manipulation is immoral and unethical.

Convincing someone to contribute to a worthwhile charitable cause that you are involved in…well…you can be the judge of that one.

Really great sales people are, by necessity, powerful persuaders and they are loved and respected by their customers.

Manipulators are tricksters and charlatans who are despised by their customers.

For years I’ve studied sales psychology, neuroscience and buyer behavior. I want to know why people do things…specifically why they buy things. And I pass this information along to my coaching clients and then help them implement it so they can become highly effective persuaders also and end up with lots of happy customers who will stay with them for the long haul.

I don’t think there is anyone else in the pest control industry that knows what I know and teaches it the way I do. I believe I am the best at what I do. But don’t take my word for it.  Ask my clients.

Bottom line:  When it comes to selling YOUR product and/or service, if you truly believe YOU are the best, then it is up to you to see that people say YES and buy from YOU instead of your competitor. If you don’t feel that way, you should get out of the business and choose a different career.

Selling is the oldest and noblest of all professions (Yes…older than that one too. After all, it was SOLD wasn’t it?). Treat it with honor and respect. If you will do that, it will serve you…and your customers…well.  I guarantee it!

To YOUR Success Always,

Hal

PS. If you’d like to learn how to become a MASTER MARKETER of your business and put it on a faster growth track this year, I’d like to help you. I will be happy to offer you a FREE One Hour Coaching Session. It won’t cost you one penny and I guarantee you’ll come away from that session with a clear picture of what you can do to grow your business and create the future you want and deserve.

Simply give me a call at 770-993-0004 or email Hal@HalColeman.com  and we’ll set it up!

PPS. I’d like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts!

 

Pest Control Marketing – How To Grow Your Business FASTER!

Pest control marketing and advertising are done for one reason…and that is…to get and keep customers. Marketing is the #1 most important activity for any business owner. If you don’t market your business successfully you end up with no customers…or at least not enough customers to support you and your business.

And NO ONE is able to market your business better than YOU. After all, YOU are the business and the business is YOU. You are the NAME and FACE of the business. Or at least you should be.

Successful marketing is not any one big thing…it is a thousand little ones. And each one of those little things needs to be done CORRECTLY if they are to be effective.

(Get my new book FREE. Click on link at the bottom of this page)

Over the past 43 years in the pest control industry, including owning and operating my own successful pest control business for 18 years, I have discovered and learned lots and lots of those little things. And I have learned how to do them correctly. It didn’t learn it over night. I have spent many years studying neuroscience, sales psychology, hypnosis, buyer behavior and direct response marketing, i.e. what makes people buy and how to sell to them. I also test, test and re-test.  And now I pass this information along to my coaching clients and associates.  It is not only something I am highly passionate about, but I believe it is my true calling in life…to help other small business owners be more successful and show them how to grow their businesses much FASTER and make a LOT MORE MONEY!

FACT:  The biggest problem small business owners face is implementing and adapting to CHANGE. Human beings absolutely hate change.  But, in order to change your business, you have to change the way you do things. And you have to know exactly what changes to make and how to make them.

And that’s where I come into play. I coach small business owners…mostly PCOs and WCOs on how to grow their businesses and increase their sales.  I walk them…hand-in-hand…through the process…for a year. And, at the end of that year, they are highly skilled at marketing their businesses. They have learned things that they would have never been able to learn on their own.  And I hold them accountable and see that they implement what I teach them. And I watch their businesses GROW!

http://www.HowToGrowAPestControlBusiness.com

My coaching students grow their business, on average, from 25% – 65% annually…some as high as 100%…per year! (Some don’t do as well as others, just like golf, wrestling, baseball or hockey…some are simply more skilled, talented and/or committed than others). But, I work with each at his/her own pace and move them forward as fast as they are capable.

It is remarkable and highly rewarding to see a bug guy or bug girl make the leap into business man or business woman. I can’t think of anything I’d rather be doing than helping make someone’s dreams come true and build that lifestyle they see in their mind’s eye. The lifestyle they truly want and deserve!

Actually, I’ve written a new book that will show YOU exactly what you need to know and do to make your business grow FASTER. The book is entitled, “Bottom Line: How To Grow A Pest Control Business!”  and I want YOU to have a FREE copy. Simply click on the link below and download the book now and I think you will find it to be amazingly helpful to you. As a matter of fact, it will change the way you think about marketing and selling for the rest of your life…I guarantee it!

So…click on the link now and download your FREE book!

http://www.HowToGrowAPestControlBusiness.com

And please don’t hesitate to call on me if I can ever help YOU in any way.

To YOUR Success Always,

Hal

PS. Click on the link and download my book while it’s still FREE! This promotion is part of my new book launch. So get it FREE while you still can.

http://www.HowToGrowAPestControlBusiness.com

 

 

Pest Control Marketing – How to use your business card to get more new customers

Pest Control Marketing Tip # 229

Marketing a pest control business successfully…or any small business…involves doing a thousand little things…and doing them correctly. It involves using multiple tools such as websites, ads, telephones, vehicles, signs, door-hangers, flyers, written sales presentations, oral sales presentations, elevator speeches…and business cards!

If you’re in business I assume you have a business card.  But I know some people who don’t. Go figure. I guess they have gone as far as they want to go in business and don’t see the need to climb any higher.

But…if you want to get more new customers and grow your business…you need a business card.  And, not only do you need a GOOD business card, but you need to know how to USE is effectively.

Click on the link below and listen to this episode of The Pest Control Marketing Podcast and hear Mike Stewart and I discuss business cards and share with you a few simple strategies that will get you more new customers, more referrals and help you grow your business FASTER!

http://www.PestControlMarketingPodcast.com

 

I hope you find the information helpful!

To YOUR Success Always,

Hal

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Also, I’ve just written a NEW BOOK entitled “Bottom Line: How To Grow A Pest Control Business!” and I want YOU to have a FREE COPY! Just click on the link below and follow the instructions to get your instant download of the book. I hope…as a matter of fact I KNOW…you will not only enjoy it but you will find it very helpful!

http://www.HowToGrowAPestControlBusiness.com

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PS. If you are SERIOUS about growing your business this year and you’d like to know more about my coaching program and how I can help YOU and ALL OF YOUR EMPLOYEES get more new customers and generate more referrals, simply give me a call at 770-993-0004 or email Hal@HalColeman.com and I’ll treat you to a FREE One Hour “Fast Track Your Sales” Coaching Session! No strings. No obligation whatsoever.

I guarantee you will come away from the call with some great ideas…and a better understanding of how to grow your business…and it won’t cost you a penny. So call me. You have absolutely nothing to lose.

Click on the links below and check out the great online marketing and sales training materials and opportunities that I have created for you and your team!

My Personal Guarantee: “If you purchase any of my online marketing programs below and, after going through them you feel that it was not worth every penny you paid, PLUS a whole lot more, I will swiftly give you a full refund of every penny.  No problem.  No hassles.  Period. So, click on the links below and check it out now and start using it to grow you business TODAY!”

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingPodcast.com

Pest Control Marketing – Hiring & Firing Issues? Read this article!

If you are a pest control operator and you have even one employee…or you’re thinking of hiring your very first employee…you need to read an article I wrote for PCT Magazine (October 2017 issue). I think it will give you some insight into what you are faced with and WHY you should take hiring and firing very seriously.
Just click on the link below to read the article now.

http://www.pctonline.com/article/recruit-recruit-recruit/

 

Also, I’ve just written a NEW BOOK entitled “Bottom Line: How To Grow A Pest Control Business!” and I want YOU to have a FREE COPY! Just click on the link below and follow the instructions to get your instant download of the book. I hope…as a matter of fact I KNOW…you will not only enjoy it but you will find it very helpful!

http://www.HowToGrowAPestControlBusiness.com

Pest Control Marketing – How to market to the AFFLUENT

Pest Control Marketing Tip # 213

Question: Who would you rather have as a customer…a poor person who can’t pay their bills and drops your service after a few months…or a rich person who pre-pays everything and stays with you for years?

Never mind. I’m sure I know the answer. And don’t get me wrong…I’m not suggesting that poor people aren’t worthy of your services. I’m simply suggesting that your bottom line will be more secure when you have lots of affluent customers on the books.

Click on the link below and listen to the latest episode of The Pest Control Marketing Podcast and hear the discussion I had with Mike Stewart about why it is important to market to the affluent…and HOW TO DO IT effectively!

http://www.PestControlMarketingPodcast.com

I hope you find the podcasts helpful.

To YOUR Success Always,

Hal

PS. Have you downloaded YOUR FREE COPY of my newest book yet? It is entitled, “Bottom Line: How To Grow A Pest Control Business!”  It will change the way you think about selling and marketing your business…I guarantee it!

Get your copy now at http://www.HowToGrowAPestControlBusiness.com while it is still FREE!