Pest Control Marketing Tip # 8- Too many choices can be BAD for sales!

Pest Control Marketing can be a lot easier if you remember this lesson: When given only two choices, most people can make a fairly easy decision as to which one is the best for them. But…given several choices…those same people become confused and aren’t able to make a choice at all.

Some businesses offer too many choices in the beginning and lose lots of sales and new business because of it.  Too many choices creates a condition known as cognitive dissonance.  The brain becomes confused and it simply shuts down and doesn’t do anything.  And, as we already know when it comes to buying and selling, a confused mind almost always says NO.

Keep that in mind as you watch this short episode.