Pest Control Marketing – Hiring & Firing Issues? Read this article!
If you are a pest control operator and you have even one employee…or you’re thinking of hiring your very first employee…you need to read an article I wrote for PCT …
Pest Control Marketing – How to market to the AFFLUENT
Pest Control Marketing Tip # 213 Question: Who would you rather have as a customer…a poor person who can’t pay their bills and drops your service after a few months…or …
Pest Control Marketing – Don’t advertise until you read this!
Pest Control Marketing Tip # 167 I was having coffee with a small business owner the other day and he told me he was considering doing some direct mail marketing. …
Pest Control Marketing Podcast – Why Targeting Your Ideal Customer Is So Important!
Pest control marketing is a lot easier when you know exactly who your ideal customers are. When you can identify them you can create messages that speak to them…and not …
Pest Control Marketing – Which networking group should YOU join?
Pest Control Marketing Tip # 181 – Learn to be an effective networker! When I owned and operated my pest control business for 18 years, my bread & butter marketing …
Pest Control Marketing – What to do with your videos
Pest Control Marketing is much more powerful and productive if you include the use of simple, 1-2 minute videos on YouTube, Facebook and other internet search places. Buy creating short, …
Pest Control Marketing Podcast – How To Use Social Media To Grow Your Business
Pest Control Marketing Tip # 215 Using social media to grow your business is different from using social media to entertain yourself and/or your friends (not that there is anything …
Pest Control Marketing – How to deal with possum behavior
Pest Control Marketing Tip # 818 I’ve always had an affinity for possums. Why? I think it’s because to me, they’re kinda cute…plus…they have a unique way of dealing with …
Pest Control Marketing – Changing for success
Pest Control Marketing Tip # 215 Successful pest control marketing involves being like a chameleon. You must be able to adapt and change your colors when called for. The FACT …
Pest Control Marketing – I wish you were here with me
Where am I? Answer: I’m attending the Annual Georgia Pest Control Association Summer Conference this week in Palm Coast, Florida. And I truly love this event. It’s like a family …
