Pest Control Marketing Strategies and Resources to help YOU grow your business!
Pest control marketing strategies are …or at least should be…designed for one purpose…and that is to get more new customers.
When marketing a small business of any kind there are 3 basic rules you must follow in order to be successful. I like to call it the 3 legged stool of marketing.
And those 3 legs are:
- Message
- Market
- Media
If you fail to properly negotiate any one of the legs, the stool will not stand up. It will fall.
Message: This is what you want to say to your prospects. It is your battle cry. It is the bold promise or benefit that you want to deliver to your customers. And it MUST be something that they really want. Otherwise they will NOT buy it.
Market: These are the people you want to deliver your message to. Example: If you are selling hamburgers, you want to find a crowd of hamburger lovers who are hungry and ready to eat lunch! You can have a great message but if you deliver it to the wrong market you will not be successful.
Media: This is the vehicle you choose to deliver you message to your chosen market. Radio, television, direct mail, door-to-door, yard signs, billboards, etc. are all examples of forms of media.
If you have a great message…and you find a way to deliver it to the right people…at the right time…you cannot fail.
I hope you find this article helpful.
For more FREE articles and videos on selling and marketing, see the resources listed below!
To YOUR Success Always,
Hal
PS. Click on the link below and subscribe to the Pest Control Marketing Podcast today and never miss and episode! http://www.PestControlMarketingPodcast.com
PPS. Also, be sure to check out the following resources to help you grow your business:
http://www.PestControlMarketingPodcast.com
http://www.PestControlMarketingWorkshop.com
http://www.PestControlMarketingGold.com
http://www.PestControlMarketingVideoService.com
http://www.HalColeman/coaching
