Pest Control Marketing Tip # 213

Question: Who would you rather have as a customer…a poor person who can’t pay their bills and drops your service after a few months…or a rich person who pre-pays everything and stays with you for years?

Never mind. I’m sure I know the answer. And don’t get me wrong…I’m not suggesting that poor people aren’t worthy of your services. I’m simply suggesting that your bottom line will be more secure when you have lots of affluent customers on the books.

Click on the link below and listen to the latest episode of The Pest Control Marketing Podcast and hear the discussion I had with Mike Stewart about why it is important to market to the affluent…and HOW TO DO IT effectively!

http://www.PestControlMarketingPodcast.com

I hope you find the podcasts helpful.

To YOUR Success Always,

Hal

PS. Have you downloaded YOUR FREE COPY of my newest book yet? It is entitled, “Bottom Line: How To Grow A Pest Control Business!”  It will change the way you think about selling and marketing your business…I guarantee it!

Get your copy now at http://www.HowToGrowAPestControlBusiness.com while it is still FREE!