Pest Control Marketing – The ethics of selling

Pest Control Marketing guru Hal Coleman shares a chapter from his new book, “Bottom Line:  How To Grow A Pest Control Business!”

Regarding the Ethics of Selling

Because many of the techniques I teach are so powerful, seductive, hypnotic, dynamic…and highly effective when it comes to getting someone to say YES to you…they are also somewhat controversial and often misunderstood.

Knowing how to get people to say YES to you is powerful. This knowledge is not to be taken lightly. And so I think the question of sales ethics and sales morality is something we should explore. I’m going to tell you where I stand on the issue and it is up to YOU to decide where YOU stand.  And I sincerely hope we are on the same side.

I hope it goes without saying that you…

  • NEVER under any circumstances lie to, deceive or mislead someone in order to make a sale.
  • NEVER make a false promise you can’t back up.
  • NEVER knowingly allow a customer to make a buying decision that you know is not in his/her best interest.

It is up to YOU to exercise the utmost in honesty and integrity each and every time you make a sale.

FACT: You really can’t persuade someone to do something unless…at least to some degree…they already want to do it to begin with.  Your job as a salesperson is to help make it easy for them.

Understanding buyer behavior and using your knowledge to help the customer make an easy decision that he/she will feel good about later on is what makes a really good salesperson.

The techniques and strategies I teach (and use myself) are based on the idea that, if you give someone enough good information, they will make the right decision. Even though you led them directly to it, they will think it was their idea and not yours.  That is the true power of persuasion.

And there is a difference between persuasion and manipulation.

Persuasion, as I see it, is attempting to get someone to do something that would benefit THEM, such as quitting smoking or starting an exercise program and eating a healthier diet.

Manipulation would be attempting to get someone to do something that would only benefit YOU and not them. In fact, it may even be harmful to them. Fannie Mae and Freddie Mac are good examples.

Manipulation is immoral and unethical.

Convincing someone to contribute to a worthwhile charitable cause that you are involved in…well…you can be the judge of that one.

Really great sales people are, by necessity, powerful persuaders and they are loved and respected by their customers.

Manipulators are tricksters and charlatans who are despised by their customers.

For years I’ve studied sales psychology, neuroscience and buyer behavior. I want to know why people do things…specifically why they buy things. And I pass this information along to my coaching clients and then help them implement it so they can become highly effective persuaders also and end up with lots of happy customers who will stay with them for the long haul.

I don’t think there is anyone else in the pest control industry that knows what I know and teaches it the way I do. I believe I am the best at what I do. But don’t take my word for it.  Ask my clients.

Bottom line:  When it comes to selling YOUR product and/or service, if you truly believe YOU are the best, then it is up to you to see that people say YES and buy from YOU instead of your competitor. If you don’t feel that way, you should get out of the business and choose a different career.

Selling is the oldest and noblest of all professions (Yes…older than that one too. After all, it was SOLD wasn’t it?). Treat it with honor and respect. If you will do that, it will serve you…and your customers…well.  I guarantee it!

For more information about Hal Coleman and his coaching/mentoring program for Pest Control Operators and other home service businesses, visit http://www.HalColeman.com/coaching

Also check out:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketer.com

Pest Control Marketing – How to grow a pest control business FAST

Pest Control Marketing Tip # 179

Successful marketing is not about any one big thing. It is a thousand little ones…done correctly. And the more of them you do, the more customers you get and the faster your business grows!

One simple strategy that will guarantee your business grows is this:  Find someone who knows how to grow a business and allow them to mentor you.  Better yet, find a reputable business growth coach and hire them to coach you. Even better…find a coach who has successfully grown a business.

Coaching is one of the fastest growing industries in America today.

Why?

Because people are discovering the awesome value of personal and business coaching.  It’s not just for athletes and actors anymore

A coach can step back and look at you through a different set of lenses than the ones you view yourself through. A good coach can see the flaws and recommend the adjustments necessary to move you forward. Whether its business, sales, personal development, etc., a good coach can help you break through the barriers that are holding you back and, at the same time, point out the pitfalls and roadblocks that can stop you in your tracks.

A good coach  brings the experience of many other businesses to the table for YOU to take advantage of.  A coach also holds you accountable for the things you need to be doing and pulls you back from the distractions that can derail you and sabotage your dreams and goals.

There is no doubt that a good coach can make a dramatic difference in your performance, both personally and as a business person.  Coaches pay for themselves many times over. Hiring a good coach is, without a doubt, the best investment you can make in your business and in your life.

Where do you think Tiger Woods and Michael Jordan would be today if they hadn’t had great coaches?

The answer is…who cares. We would never have heard of them in the first place!

If you’d like to know more about my coaching program and how I can help YOU grow your business…feel free to call me any time at 770-993-0004 or email Hal@HalColeman.com. I’ll be happy to set up a FREE One Hour Coaching Session with you. No Strings. No sales pressure. Just an hour to help you.

I guarantee you’ll come away from the call with a smile on your face!

To YOUR Success Always,

Hal Coleman

PS. Would YOU like to know how to DOUBLE, TRIPLE…even QUADRUPLE your business faster than you ever imagined.  I want to show you.  I will be happy to offer you a FREE One Hour “Double Your Business” Coaching Session. It won’t cost you one penny and I guarantee you’ll come away from that session with a clear picture of what you can do to put YOUR business on much faster grow track and create the future you want and deserve.

Simply give me a call at 770-993-0004 or email Hal@HalColeman.com  and we’ll set it up!

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/Coaching

 

 

Pest Control Marketing – No more 12 hour days with this plan

Pest Control Marketing Tip # 216

If you’re a small business owner chances are you are all too familiar with 12-14 hour work days.  Some business owners are successful at transitioning to a shorter work day while others struggle for years working 12 hours a day, 7 days a week.

FACT:  The 12 hour, 7 days a week workday plan is a certain recipe for disaster sooner or later…especially if you have a family sitting a home without you.

If you’re one of those who struggles just to hang on and have absolutely no time to do anything other than work, you need to watch the short video below and pay close attention. If it applies to YOU…then you need to think about making some changes to your lifestyle while you still can.

Remember: “All work and no play makes Jack a dull boy!” (and a lonely one too).

PS. Would YOU like to know how to DOUBLE, TRIPLE…even QUADRUPLE your business faster than you ever imagined.  I want to show you.  I will be happy to offer you a FREE One Hour “Double Your Business” Coaching Session. It won’t cost you one penny and I guarantee you’ll come away from that session with a clear picture of what you can do to put YOUR business on much faster grow track and create the future you want and deserve.

Simply give me a call at 770-993-0004 or email Hal@HalColeman.com  and we’ll set it up!

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/Coaching

Pest Control Marketing Podcast – How To Use Social Media To Grow Your Business

Pest Control Marketing Tip # 215

Using social media to grow your business is different from using social media to entertain yourself and/or your friends (not that there is anything wrong with that).

Building relationships on social media that lead to new customers, referrals and sales is a great way to grow your business. It’s not the only way, but it certainly is one of the most powerful.

Click on the link below and listen to the latest episode of The Pest Control Marketing Podcast and hear  Hal Coleman and Mike Stewart discuss this topic and offer helpful tips, strategies, techniques (and secrets) to help YOU get more new customers, more referrals and more sales from social media!

http://www.PestControlMarketingPodcast.com

I hope you find the information helpful.

To YOUR Success Always,

Hal

http://www.PestControlMarketingPodcast.com

PS. If you are SERIOUS about growing your business this year and you’d like to know more about my coaching program and how I can help YOU and ALL OF YOUR EMPLOYEES get more new customers and generate more referrals, simply give me a call at 770-993-0004 or email Hal@HalColeman.com and I’ll treat you to a FREE One Hour “Fast Track Your Sales” Coaching Session! No strings. No obligation whatsoever.

I guarantee you will come away from the call with some great ideas…and a better understanding of how to grow your business…and it won’t cost you a penny. So call me. You have absolutely nothing to lose.

Click on the links below and check out the great online marketing and sales training materials and opportunities that I have created for you and your team!

My Personal Guarantee: “If you purchase any of my online marketing programs below and, after going through them you feel that it was not worth every penny you paid, PLUS a whole lot more, I will swiftly give you a full refund of every penny.  No problem.  No hassles.  Period. So, click on the links below and check it out now and start using it to grow you business TODAY!”

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingPodcast.com

Pest Control Marketing – How to deal with possum behavior

Pest Control Marketing Tip # 818

I’ve always had an affinity for possums.  Why? I think it’s because to me, they’re kinda cute…plus…they have a unique way of dealing with predators and other threats.

A cornered possum will try to scare and intimidate you.  If that doesn’t work, it will play dead and hope you leave it alone.

Watch the short video below and I’ll show you what I mean…with a real live possum!

PS. If you are SERIOUS about growing your business this year and you’d like to know more about my coaching program and how I can help YOU and ALL OF YOUR EMPLOYEES get more new customers and generate more referrals, simply give me a call at 770-993-0004 or email Hal@HalColeman.com and I’ll treat you to a FREE One Hour “Fast Track Your Sales” Coaching Session! No strings. No obligation whatsoever.

I guarantee you will come away from the call with some great ideas…and a better understanding of how to grow your business…and it won’t cost you a penny. So call me. You have absolutely nothing to lose.

Click on the links below and check out the great online marketing and sales training materials and opportunities that I have created for you and your team!

My Personal Guarantee: “If you purchase any of my online marketing programs below and, after going through them you feel that it was not worth every penny you paid, PLUS a whole lot more, I will swiftly give you a full refund of every penny.  No problem.  No hassles.  Period. So, click on the links below and check it out now and start using it to grow you business TODAY!”

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingPodcast.com

Pest Control Marketing – Changing for success

Pest Control Marketing Tip # 215

Successful pest control marketing involves being like a chameleon. You must be able to adapt and change your colors when called for.  The FACT is…nothing ever stays the same…except maybe the rocks.

When the economy changes, products and/or equipment changes, regulations change, even the personnel in your organization…you must be READY and WILLING to change in order to adapt…and SURVIVE!

Watch the short video below and I’ll share some very important things YOU need to think about!

PS. If you are SERIOUS about growing your business this year and you’d like to know more about my coaching program and how I can help YOU and ALL OF YOUR EMPLOYEES get more new customers and generate more referrals, simply give me a call at 770-993-0004 or email Hal@HalColeman.com and I’ll treat you to a FREE One Hour “Fast Track Your Sales” Coaching Session! No strings. No obligation whatsoever.

I guarantee you will come away from the call with some great ideas…and a better understanding of how to grow your business…and it won’t cost you a penny. So call me. You have absolutely nothing to lose.

Click on the links below and check out the great online marketing and sales training materials and opportunities that I have created for you and your team!

My Personal Guarantee: “If you purchase any of my online marketing programs below and, after going through them you feel that it was not worth every penny you paid, PLUS a whole lot more, I will swiftly give you a full refund of every penny.  No problem.  No hassles.  Period. So, click on the links below and check it out now and start using it to grow you business TODAY!”

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingPodcast.com

Pest Control Marketing – I wish you were here with me

Where am I?

Answer: I’m attending the Annual Georgia Pest Control Association Summer Conference this week in Palm Coast, Florida. And I truly love this event. It’s like a family reunion to me. Old home week. Lots and lots of dear old friends that I that I only get to see once or twice a year at a conference.

I actually attend about 5 or 6 pest control conferences each year. I usually am a speaker at several of those.  But, I’m also there to learn and get training and credit hours for my pest control certification renewal also.

Each year I attend conferences, online and offline workshops, live webinars, online seminars, as well as private coaching sessions with MY success coach.  That’s right…I have my own success coach who I pay a LOT of $$ to help keep me on course with my coaching business and make sure I am delivering the absolute best of quality to MY CLIENTS. That insures that my business is successful and keeps me moving forward, closer to my own dreams.

I have observed through the years that the business owners and sales people who spend the most time and effort on knowledge and learning are the ones who achieve the highest levels of achievement and success in their businesses. They also end up making the most money!

Business owners who invest little or no time in knowledge and learning (other than the required CE credits) are the ones who end up with slow or no business growth and struggle to maintain what they have. They are also generally the ones who have contempt and disdain for the more successful companies. They are most often the ones who don’t invest in learning because they already know everything there is to know…at least in their own minds.

So…I would ask YOU this question:  How much time and effort do YOU spend each year on learning and acquiring the knowledge you need to help you move forward in your business…and in your life…to create the visions you dream of?

How many sales, marketing and/or management workshops or seminars do you attend?

How many business growth webinars do you attend?

How many books do you read on selling, marketing, management and business growth?

How many hours do you spend with a coach who can lead you down the path you want to travel?

Are you a member of a business mastermind group?

Or…are you one of those business owners who views those things as expenses rather than investments?

Will you one day have the business that ultimately sets you free to be financially independent and live the lifestyle you crave…or will you continue to struggle just to maintain what you have with no chance to build a worthwhile retirement and financial freedom for you and your family?

I hope you answered these questions honestly. No one will ever know but you.

Thanks for reading. I hope it was helpful.

To YOUR Success Always,

Hal

PS. If your business is stuck, or growing a lot slower than you would like…or if you’re frustrated with employed management and the day-to-day operations of your business…I’d like to help you.   If you’re interested, all you have to do is call me at 770-993-0004. I’ll spend an hour with you and we’ll explore some possibilities. I’ll help you create a crystal clear vision of your “ultimate business success” and the “perfect lifestyle” you’d like your business to provide.

I’ll also help you uncover any hidden challenges that may be sabotaging  the growth of your business and keeping you working too many hours.

You will leave the session renewed, re-energized and inspired to turn your business into a highly profitable, revenue-generating machine that practically runs itself.

And it won’t cost you one penny…only an hour of your time. So I hope you will take me up on my offer.

The choice is yours as always.

 

Pest Control Marketing – The importance of being easy to do business with

Pest Control Marketing Tip # 213

It’s a FACT — Some people are hard to do business with.  And that costs them big time over the years in lost sales, fewer referrals, and lost revenues.

Successful pest control marketing…or marketing any service business such as plumbing, electrical, roofing, heating & air, lawn care, etc….depends on your being able to get customers.  And… the easier you are to do business with…the more new customers you will end up with.

Watch the short video below and I’ll explain why you need to be easy to do business with!

PS. If you are SERIOUS about growing your business this year and you’d like to know more about my coaching program and how I can help YOU and ALL OF YOUR EMPLOYEES get more new customers and generate more referrals, simply give me a call at 770-993-0004 or email Hal@HalColeman.com and I’ll treat you to a FREE One Hour “Fast Track Your Sales” Coaching Session! No strings. No obligation whatsoever.

I guarantee you will come away from the call with some great ideas…and a better understanding of how to grow your business…and it won’t cost you a penny. So call me. You have absolutely nothing to lose.

Click on the links below and check out the great online marketing and sales training materials and opportunities that I have created for you and your team!

My Personal Guarantee: “If you purchase any of my online marketing programs below and, after going through them you feel that it was not worth every penny you paid, PLUS a whole lot more, I will swiftly give you a full refund of every penny.  No problem.  No hassles.  Period. So, click on the links below and check it out now and start using it to grow you business TODAY!”

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

Pest Control Marketing – How to generate more leads from current customers

Pest Control Marketing Tip # 177

Pest control marketing is no different than any other home service business marketing. You have to be able to get customers to stay in business for very long.

And the easiest place to find new customers is…within your current customer base.

So…let me ask you this question: What percentage of your new sales each month comes from referrals from your current customer base? (If it is less than fifty percent you are, in all likelihood, leaving a ton of money on the table.)

How many referrals do your employees bring in each month?

Are your employees and your customers working together as a partnership to generate new customers and new sales for your business?

Click on the arrow and watch the short video below and I’ll share some great tips on how to generate more new customers from your current customer base via referrals!

PS. If you are SERIOUS about growing your business this year and you’d like to know more about my coaching program and how I can help YOU and ALL OF YOUR EMPLOYEES get more new customers and generate more referrals, simply give me a call at 770-993-0004 or email Hal@HalColeman.com and I’ll treat you to a FREE One Hour “Fast Track Your Sales” Coaching Session! No strings. No obligation whatsoever.

I guarantee you will come away from the call with some great ideas…and a better understanding of how to grow your business…and it won’t cost you a penny. So call me. You have absolutely nothing to lose.

Click on the links below and check out the great online marketing and sales training materials and opportunities that I have created for you and your team!

My Personal Guarantee: “If you purchase any of my online marketing programs below and, after going through them you feel that it was not worth every penny you paid, PLUS a whole lot more, I will swiftly give you a full refund of every penny.  No problem.  No hassles.  Period. So, click on the links below and check it out now and start using it to grow you business TODAY!”

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

Pest Control Marketing – Why you absolutely MUST have a strong call to action

Successful pest control marketing…or service business marketing of any type…depends on having a strong call to action.

FACT:  People don’t like to have to figure things out on their own. They like to be told exactly what to do and how to do it.  And the depend on YOU to tell’em.

Test prove over and over again that if you use a call to action such as “Call This Number NOW”, you will get a higher response than if you just put the telephone number with no direct call to action.

You’d think that people would know what to do, but they don’t in many cases.

Click on the arrow and watch this short video and I’ll explain why this is true!


PS. If you are SERIOUS about growing your business this year and you’d like to know more about my coaching program and how I can help YOU and ALL OF YOUR EMPLOYEES get more new customers and generate more referrals, simply give me a call at 770-993-0004 or email Hal@HalColeman.com and I’ll treat you to a FREE One Hour “Fast Track Your Sales” Coaching Session! No strings. No obligation whatsoever.

I guarantee you will come away from the call with some great ideas…and a better understanding of how to grow your business…and it won’t cost you a penny. So call me. You have absolutely nothing to lose.

Click on the links below and check out the great online marketing and sales training materials and opportunities that I have created for you and your team!

My Personal Guarantee: “If you purchase any of my online marketing programs below and, after going through them you feel that it was not worth every penny you paid, PLUS a whole lot more, I will swiftly give you a full refund of every penny.  No problem.  No hassles.  Period. So, click on the links below and check it out now and start using it to grow you business TODAY!”

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com