Pest Control Marketing and Advertising That Works!
Attention Pest Control Operator:
If you’re looking for PROVEN ways to get More Referrals and More New Termite and Pest Control Customers, you’re in the Right Place!
Dear Pest Control Operator,
If you are like most pest control operators…even if your business is going well and growing…you’d probably like to know some easy ways to get more referrals and more new customers, especially in an economy such as this one.
And so would your managers, technicians and sales team!
You’d probably like to know how to generate lots more referrals from your current customers.
And you’d probably like to know how you and your team can easily turn total strangers on the street into new customers.
If that’s true, please read the rest of this letter because I can help you.
But first, why should you listen to me? What do I know that you might not?
Good questions. Here’s my answer.
I’ve been active in the pest control industry for over 37 years, including:
- 10 years as a state regulatory inspector for The Georgia Department of Agriculture
- 6 years in termite and pest control service and sales for a large independent pest control company
- 18 years owning and operating my own termite and pest control company
- Started as out as one man with a spray can and built a million dollar business
- Past president of The Georgia Pest Control Association
- Marketing consultant and sales trainer
- Taught thousands of business owners and sales people how to generate more sales and increase their closing percentages
- Author of 4 books
As you can see, when it comes to the termite and pest control business, I’ve been around the block more than a few times. I’ve had my share of successes…and failures.
Over the past 20 years, I’ve spent over $530,000.00 on paid advertising, including Websites, SEO, Yellow Pages, Newspaper and Magazine Ads, Direct Mail, Radio and Television, you name it.
And, to be quite frank, I NEVER got the return on my investment that the advertisers led me to believe I would. Yet I continued to pour more good money into these campaigns.
Because that was what I was told I needed to do. And it’s what all of my competitors were doing so it must be the right thing to do…right?
Then one day I said, “Enough is enough.”
I began seriously studying sales psychology and what makes people decide to buy things. I wanted to know WHY my advertising and marketing didn’t work very well. I wanted to figure out how to make it BETTER and MORE PROFITABLE.
I sought out people who had the answers. And I paid them a lot of money to show me things.
Over the next several years, I spent a lot of time and effort…and money…learning what works and what doesn’t…and more importantly…WHY!
WHY would someone want to buy from ME?
What is it that actually makes a person…
- Click on a website?
- Stay on the website?
- Call a phone number?
- Respond to a postcard?
- Schedule an appointment?
- Visit a showroom?
- Respond to an ad?
- Sign on the dotted line?
- And…most important of all…what makes a person decide to write a check or swipe a credit card?
- WHY would they say YES to ME instead of my competitor?
Throught years of research, study…and testing in my own businesses…basically, I’ve learned (and PROVEN) WHY people decide to buy something in the first place.
What makes them decide to spend money and make a purchase?
I learned that people buy what they WANT and not what they NEED. And it is critical that you understand this.
Once I learned how to use this concept effectively, I was able to…
- Dramatically increase the amount of new business I got from my website!
- I increased my yellow page ad revenues by over 300 percent!
- I did a direct mail campaign and generated a 200 percent NET PROFIT!
- I learned how to say three words that drove a ton of new business to my door! (You won’t believe how simple…and effective…this one is)
- I put a simple phrase on the side of my vehicles that drove more new customers and new business to my door!
- Plus a lot of other things that helped create steady streams of new customers who kept showing up wanting to do business with ME.
It doesn’t matter how large or small your company is, I can show you how to get more new customers…period. I have proven it time and time again.
Here’s what some of my clients have to say about me: (Feel free to contact any of them.)
“I have been working with Hal Coleman since January 2014 and have gained a vast amount of knowledge from his coaching program. At first I was skeptical about how much I would learn, but after the first lesson I knew it was a great investment. We have begun to implement Hal’s recommendations and are projecting a 30% growth in sales this year.” Tommy Casselberry – Green Seasons Lawn and Pest Control, Baton Rouge, LA 225-752-2333
“Hal’s consultation with me today was priceless. Don’t let his folksy delivery fool you. This man is SMART and he “gets it”. I came away with tons of ideas I could use as soon as I put the phone down. And I did!! Thanks Hal!” Doug Foster, Burt’s Termite & Pest Control, Inc., Columbus, Indiana (812) 372-3212
“I have worked with Hal for only four hours of time so far and already it has paid off. He has me thinking in a whole different way. After our first meeting I put two of his ideas into place. Four days later I had a lady call our office and thank me for what we had done for her and turns out she was the person that handles the purchasing for her company and it turned into a $20,000.00 sale and new account. The thing about working with Hal is that if you listen and take good notes you will have all the tools you need to be successful. He presents selling in such a way that you can’t help but see why it works. It definitely will change the way you sell. I’m a customer for life!” Chris Schneider – Turf Gator Lawn & Pest, Lebanon, Illinois – 618-233-7600
“Mr. Coleman, thank you for the very positive coaching session we had last Saturday. I am already putting in practice some of the information and tips that you shared with me and seeing good results right away. I’ll be in touch in the near future!” Eli Tella, Elite Pro Termite & Pest Control, Brownsville, Tx. 956-544-7371
“Working with Hal has made our staff a more focused and determined “Team”. Sometimes in today’s business climate we have little time to pay attention to the numerous details that can help a company grow. Hal brought those details together and presented them in an easy to understand manner that helped not only me but our employees set our goals for the future. With larger items, both known to me and not, Hal placed before us a path the company could follow for now as well as for the future. My pride sometimes wouldn’t allow me to agree at times but try Hal’s ideas anyway and you too will not be able to deny the results!” Tim Green, Green’s Exterminating Co., Inc. Nashville, TN (615) 889-0869
“ Hal, You may remember that Dena and I attended your seminar last fall. And, we invited you to our company to do a management session recently. I greatly appreciate your help and your continuing efforts to help us. Every dollar I have spent on your advice has been an incredible bargain for us. And, I have used lots of consultants over the years. I will be in touch for future help and advice.” Jeff Annis, Advanced Services, Inc. Augusta, GA., Martinez, GA., Aiken, SC. 706-860-0116
“Hal, Thank you for the recent conference calls. Joe and I found them to be extremely helpful in understanding the pest control marketplace. We also found it very insightful from a psychological sales point. We plan on using your services now and into the future. We would also like to have you as our key advisor going forward. Hal, thanks again for your help.” John Mulcahy, Norman Pest Control, Walpole, Ma. 508-668-6829
“I learned more about selling in a few hours with Hal than I had learned in a
long time. I also relearned some things I used to know. Its not rocket
science…it is work…smart work and that is what I am doing
differently now-working and selling smarter.” Gary Snodgrass, Green Mountain Pest Control, Cleveland, Tenn. 423-331-8461
“I recently started a pest control company and needed new ideas for marketing. I found Hal Coleman online and something told me to give him a shot. After my session with him today, in just a couple of hours I now have tools that will benefit me on all aspects of marketing. He exceeded all my expectations.” Ceasar Rios, H T Pest Control, Natalia, TX 210-843-1992
“I booked one day of coaching with Hal Coleman and I can honestly say that I got my money’s worth during the very first hour we spent together. I received so much powerful and useful information that I was blown away by it. He certainly lived up to his reputation of over-delivering on everything he promises. I would tell you that, if you want to learn how to get more new customers and grow your business, you need to book a day with Hal. It’ll be a day you’ll never forget. I can tell you right now that I will be spending more time with Hal in the future!” Mark Hunter – President, Landmark Pest and Wildlife Solutions, Macon, Ga. 478-972-4357
“I have come to know and trust Hal Coleman over the past several years. I have benefited on many occasions from his sage counseling and advice. Hal is a great communicator and has a unique ability to assess complex business situations and pass on clear, distinct, and creative ideas for me to consider.” Chris Wescott – Sales Consultant, 770-823-5656
“I was having a slow year and decided to advertise in a local community magazine. Hal Coleman told me 5 things to do to my ad that would cause people to call me. At first, I thought it was pretty outrageous stuff. It went totally against what other advertising agents had told me. But, I listened to Hal and designed my ad according to his instructions. Well, all I can say is…I got slammed with so much business I couldn’t handle it all. We were working 7 days a week for awhile, just from calls coming in from that one ad. If you listen to Hal and do what he says, you will get more customers. (This is not the first time I have used Hal as a consultant, and it has paid off every time!)” David Garland, President -Garland Services, Inc., Douglasville, Ga., 678-414-7798
“This past year we hired Hal Coleman to teach our service professionals a simple strategy for generating leads from total strangers on the street, and additional referrals from our current customers. Over the next 60 days, using his technique, we generated 300 new sales, which resulted in over $80,000.00 in additional income. Thanks Hal!” Greg Vines, Regional Manager-Allgood Pest Solutions, Dublin, Ga. 478-272-6271
“Hal delivered an outstanding keynote speech that far exceeded our expectations. Everyone raved about his wit, humor, and down-to-earth presentation style. Hal kept the audience fully engaged and his message was very thought provoking. We feel confident that his practical insights will add great value to what we do.” Craig Goodwin, Director, Learning Solutions, Rollins, Inc., 404-877-4600
“After attending one of Hal’s seminars, I made one change in the signage on the side of my truck and the new business I got as a result more than paid for the cost of the seminar. His stuff works.” Manuel Snipes, President, Azalea City ExterminatingValdosta, Ga. 229-241-9372
“When I became dissatisfied with results from advertising in local telephone directories, I called Hal Coleman. He came to my office and spent all day with my team, did everything he promised, and exceeded all of my expectations. Because of his visit we are changing our marketing focus and have already begun to see results from his Direct Response Marketing approach. If you want to know how to get more new customers for your pest control business, you need to call Hal today!” Ennis G. Laney, President, Ennis Exterminating, Inc. Fayetteville, Ga. 770-716-0867
“This past year I hired Hal Coleman to coach me on how to market my pest control company. I’ll have to admit, I thought he was a little crazy at first. But I did what he told me to do, and it has led to new sales and new customers, just like he said it would. If you want to know how to get more new customers for your pest control business, you definitely need to get Hal into your office ASAP and let him show you how. I will difinitely be using his services in the future!” Fred Talley, President, Faith Pest Control, Talking Rock, Ga. 770-823-9202
Now I want to share what I’ve learned with YOU.
If you want to know more about how I can help YOU grow your pest control business, just give me a call at 770-993-0004 or email me at Hal@HalColeman.com and let’s talk. I think you’ll be very interested in what I have to say.
Thanks for reading this letter and I hope to hear from YOU soon!
PS. Click here to view my Audio and DVD Programs (These programs are specifically designed for YOU to listen to in your automobile or view in your home or office. They will give you tons of great ideas to help you grow your business!)