Pest Control Marketing – 3 BIG Things You Must Do!

Pest Control Marketing Strategies and Resources to help YOU grow your business!

Pest control marketing strategies are …or at least should be…designed for one purpose…and that is to get more new customers.

When marketing a small business of any kind there are 3 basic rules you must follow in order to be successful. I like to call it the 3 legged stool of marketing.

And those 3 legs are:

  1. Message
  2. Market
  3. Media

If you fail to properly negotiate any one of the legs, the stool will not stand up. It will fall.

Message:  This is what you want to say to your prospects. It is your battle cry. It is the bold promise or benefit that you want to deliver to your customers. And it MUST be something that they really want. Otherwise they will NOT buy it.

Market: These are the people you want to deliver your message to. Example: If you are selling hamburgers, you want to find a crowd of hamburger lovers who are hungry and ready to eat lunch! You can have a great message but if you deliver it to the wrong market you will not be successful.

Media: This is the vehicle you choose to deliver you message to your chosen market.  Radio, television, direct mail, door-to-door, yard signs, billboards, etc. are all examples of forms of media.

If you have a great message…and you find a way to deliver it to the right people…at the right time…you cannot fail.

I hope you find this article helpful.

For more FREE articles and videos on selling and marketing, see the resources listed below!

To YOUR Success Always,

Hal

PS. Click on the link below and subscribe to the Pest Control Marketing Podcast today and never miss and episode! http://www.PestControlMarketingPodcast.com

PPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman/coaching

 

 

Pest control marketing strategies to help YOU get more new customers

Successful pest control marketing is not any one big thing…it is a thousand little ones. And those thousand things need to be done correctly. Because…if they’re not…they won’t get you any new customers.

Growing a business is similar to growing a human body. If you want to put on 10 lbs. of muscle this year you’re going to have to do all of the right things, such as eating a high protein diet, doing lots of exercises, getting enough sleep, drinking the right amount of water, etc.  You are also going to have to have some sort of training or guidance in your quest to build your body. If you don’t, there’s a good chance you will end up hurting yourself!

It’s the same with growing a business. You need to learn marketing and what makes people want to do business with you. You need to know what works and what doesn’t.  If you spend a lot of time and money on marketing and advertising…without first gaining the knowledge…you will not get a very good return on your investment…and in many cases…you will get NONE!

Ray Kroc, the founder of McDonald’s, once said, “People don’t realize it but my clean restroom floors are marketing!”  Yes…in fact…there are people who like to eat at McDonald’s simply because they have clean restrooms!

So think about your marketing plan…

  • What are you doing to bring in new customers?
  • What makes your phone ring?
  • What do the people in your community want?
  • What pest problems are they having?
  • Why are they living with bug problems?
  • What would it take for them to pick up the phone and call YOU?

Pest control marketing is no different that small business marketing of any kind. You need a plan and a course.  And you need to have the focus, determination, and work ethic to carry it out

I hope you found this article helpful.

To YOUR Success Always,

Hal Coleman

PS.  Be sure to subscribe to The Pest Control Marketing Podcast at http://www.PestControlMarketingPodcast.com  and never miss and episode!

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

By Hal:

Pest Control Marketing Podcast – Listen to the latest episode and learn how to close more sales

Pest Control Marketing Podcast

If you are a pest control operator…or own any other type of home service business and you want that business to grow…you’ll want to listen to the Pest Control Marketing Podcast.  There are over 40 episodes so far, all specifically aimed at showing YOU how to get more new customers, make more sales, generate more referrals and put more money in the bank!

Click on this link below to listen to the latest episode: http://www.PestControlMarketingPodcast.com

Unlike most coaches and sales trainers in the pest control industry I’ve put my money where my mouth is for many years.  I’m in my 45th year in this industry.  A actually started my own pest control business and grew it into a successful million dollar business. Then, in 2008, I sold that business to help other PCOs and WCOs learn how to get on the growth track and grow their businesses. If I had known then what I know now, I could have grown my business 3 or 4 times as fast. And THAT is what I want to show YOU how to do!

The Pest Control Marketing Podcast began a couple of years ago as a way to give PCOs and WCOs more access to the programs and materials I wanted to share with them.

In 2017, small business internet marketing guru Mike Stewart joined me on the podcasts. Mike is one of pioneers of marketing small businesses on the internet using audio and videos.  He has been a mentor of mine for over 30 years and brings so much value to my world that it would be hard to explain in one blog post. And he will do the same for YOU also if you will just listen to what he says.

If you’re not already a dedicated follower of The Pest Control Marketing Podcast, click on the link below and start listening now. If you want to grow a successful business, there is no better place to start!

www.PestControlMarketingPodcast.com

And, after you listen, please don’t hesitate to give me a call at 770-993-0004  if you have a question or would like to set up a FREE One Hour “Double Your Business” Coaching Session. 

I hope you find the podcast episodes helpful.

To YOUR Success Always,

Hal

PS. Would YOU like to know how to DOUBLE, TRIPLE…even QUADRUPLE your business faster than you ever imagined.  I want to show you.  I will be happy to offer you a FREE One Hour “Double Your Business” Coaching Session. It won’t cost you one penny and I guarantee you’ll come away from that session with a clear picture of what you can do to put YOUR business on much faster grow track and create the future you want and deserve.

Simply give me a call at 770-993-0004 or email Hal@HalColeman.com  and we’ll set it up!

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

Pest Control Marketing – A money making formula you can bank on

Pest Control Marketing Tip #253

E = mc2

Can you explain that formula?

I didn’t think so. Neither can I. If we could, we wouldn’t be in the pest control business, that’s for sure.  We’d probably be teaching math and/or physics in some prestigious Ivy League university.

All I know is that it is Einstein’s Theory of Relativity. I know the E stands for Energy, m is mass, and c2 stands for the speed of light squared, which equals 34,596,000,000 miles per second! (Wow, that’s faster than a customer will cancel your contract for accidentally killing the family goldfish!)

I can tell you what the formula is but I can’t explain it. Not in a million years.

But, here’s a formula I can explain, and very easily: GCS=MNC

GCS stands for Great Customer Service.

MNC stands for More New Customers.

Unlike Einstein’s Theory, this one is a well-known FACT. It has been proven over and over again since man (or woman) first sold something to someone else and then tried to sell to them again.

Here’s another FACT: Satisfied customers don’t go out of their way to refer people.  Shocked customers do. Awed customers do. Amazed customers do.  Wowed customers do.

Example: If I stop at a fast food restaurant and pull up to the drive-in window and order a $3.39 hamburger, and I get a $3.39 hamburger, I’m satisfied. I got exactly what I paid for.  I don’t think twice about it. I drive away, eat the burger and that’s it.  I don’t tell anyone about my experience.  Why would I?  It’s meaningless.  It would be of no interest to them whatsoever. I was hungry and I ate a hamburger. End of story.

But…on the other hand…if I order a $3.39 hamburger and I get a thick, rich, juicy, hot, half pound hunk of grilled, ground 100% choice western beef, smothered with hot, melted aromatic old-country hoop cheddar cheese, nestled in a piping hot, fresh, lightly toasted sesame seed bun, with FRESH, juicy tomato, lettuce and onion, and a whole, FRESH crispy dill pickle on the side, and fries so hot I can hardly even touch ’em…now I am impressed.

Now I’m saying to myself, “Wow…this is AMAZING!”

And, if the person at the drive-in window smiles at me and tells me how much they appreciate me stopping by for lunch, and asks if there is anything else I need (and acts like they really mean it) and thanks me and tells me to please come back soon…well…you get the picture.

And, when I remove the food from the bag and find a coupon thanking me for my business and giving me $1.00 OFF my next order, just to show their appreciation……you can bet your sweet Einstein I’m coming back there to eat again.

And do you think I’ll be telling other people about that restaurant? Of course I will.  I can’t help it.  I’ll probably be taking some of them with me the next time I go.  And they will be impressed too…and so…they will start the cycle all over again…and the restaurant will have lots of customers!

When someone does something nice for us and treats us special and we perceive that they have gone above and beyond to give us more than what we paid for, we try to show our appreciation by giving them something back.

This is known as The Law of Reciprocity. It is extremely effective when it comes to selling things and getting new customers.

Bottom line:  If you want more referrals from you current customers, you MUST find a way to Shock & Awe them. You must find a way to AMAZE them. You find a way to give them a Wow moment.  You must find a way to put a big smile on their faces each and every time you have contact with them.

If you will do that, they will tell all of their friends and neighbors and associates about you.

And that means more new customers!

But…if you only give them what they paid for…they will tell no one.

Food for thought (No pun intended).

Thanks for reading this post. I hope it was helpful to you.

To YOUR Success Always,

Hal

PS. Would YOU like to know how to DOUBLE, TRIPLE…even QUADRUPLE your business faster than you ever imagined.  I want to show you.  I will be happy to offer you a FREE One Hour “Double Your Business” Coaching Session. It won’t cost you one penny and I guarantee you’ll come away from that session with a clear picture of what you can do to put YOUR business on much faster grow track and create the future you want and deserve.

Simply give me a call at 770-993-0004 or email Hal@HalColeman.com  and we’ll set it up!

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/Coaching

 

 

 

 

 

 

Pest Control Marketing – The 5 things you MUST tell your prospects

Pest control marketing…or small business marketing of any kind…is much easier and more productive when you are sending the right message to the right people.

If you look at most websites or yellow page ads…or billboards, vehicles, flyers, direct mail pieces…or any other type of advertising…you get the feeling that all you need to tell someone is the name of your company and your contact information. But, in reality, there is a lot more information that needs to be presented to the subconscious mind of the prospect in order to reach and unlock the “buying vault” inside their head.

5 things you must tell your prospect in order to make it easy for them to pull the trigger and buy from you:

  1. Here’s WHO I am.
  2. Here’s WHAT I’ve got.
  3. Here’s WHAT it will do for you.
  4. Here’s HOW you get it.
  5. Here’s WHY you should buy it now.

If you will include a crystal clear, laser-sharp explanation of each of the above, it will make it almost impossible for the prospect NOT to buy from you…that is if they already have a need/want of what you are selling.

People buy from people they know, like and trust. And in order to have them feel that way…you must give them information. Zig Ziglar liked to say, “The more you tell, the more you sell!”  Sometimes they need more information about you and your product besides just the name of your business and your contact information. Buy not providing that information, you leave a ton of money on the table that ends up landing in the lap of your competition.

If you will provide these 5 bits of information in your ads…and in your sales presentations as well…you will close more deals and make more trips to the bank…I guarantee it!

As always, I hope you find this information helpful.

To YOUR Success Always,

Hal

PS. Would YOU like to know how to DOUBLE, TRIPLE…even QUADRUPLE your business faster than you ever imagined.  I want to show you.  I will be happy to offer you a FREE One Hour “Double Your Business” Coaching Session. It won’t cost you one penny and I guarantee you’ll come away from that session with a clear picture of what you can do to put YOUR business on much faster grow track and create the future you want and deserve.

Simply give me a call at 770-993-0004 or email Hal@HalColeman.com  and we’ll set it up!

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/Coaching

 

 

 

Pest Control Marketing – Here is the big secret to growing your pest control business

I’m writing this pest control marketing article out of sheer frustration. I’m about to vent big time…so please bear with me. It’s not personal OK.

I am upset because I see PCOs and WCOs struggling each and every day to get customers and make money to support their families. I have spent the past 44 years in this industry and I see the same scenarios played out over and over, time and time again. As a matter of fact…I used to be in that same boat….struggling to keep my business afloat and profitable. I worked long, hard hours. I came home exhausted. I had phone calls to make at night in order to get my schedule together for the next day. My wife was upset with me. Etc. Etc. Etc……..

All I knew at the time was that there had to be a better way. But I didn’t have a clue what it was. So I began a search for answers. I found mentors who were willing to share powerful information with me about how to get customers.  And more customers meant growing more routes and I could hire people to do the service work and I could be in the office or out networking in my community to get MORE customers.

My mentors began to suggest books to read and audio programs to listen to and workshops to attend…all related to selling and buying behavior. And I followed their advice.

And the more I learned the more I realized that there were common behaviors and instincts that drive people buy things. So I began to study neuro-science, psychology, selling, direct response marketing, hypnosis, motivation, buying response triggers, subconscious communication, and anything else I could get my hands on that would unlock more secrets of the human mind related to buying and selling.

I eventually became so passionate about this that I sold my pest control business and began a quest to teach what I had learned over the past 15 years to other PCOs and WCOs who were struggling with slow growth, low profits, long hours, and businesses that were out of control. I wanted them to see that selling is easy. Finding customers is easy. Making money is easy. Growing a pest control business is easy.  All you have to do is know how!

So…why am I so frustrated. You were wondering when I was going to get to that.

I’m frustrated because the vast majority of small business owners…including PCOs and WCOs are so set in their ways and committed to the way they do things right now…today…that they are going to keep on struggling and there is nothing anyone can do to help them.

They refuse to change.

Why?

Because change represents threat.  Change in scary. Change makes human beings feel uncomfortable. Yes…we hate change and will do anything to avoid it. We can’t help it. It’s the way our brains are hard-wired. That’s why people stay in bad marriages, bad relationships, bad jobs, even bad health. It’s more comfortable to stay the same.

That’s why 82% of small businesses fold before the end of the third year. They don’t learn. They don’t step out. They don’t seek out and follow advice. They don’t change.

Successful marketing is not any one big thing…it is a thousand little ones.  And, the more of those little things you learn and implement, the more new customers you get and the more sales you make. It’s as simple as that.

If you want to be successful at growing a thriving, profitable and FUN business, you must be adaptable. You must be willing to embrace change. You must learn to be comfortable being uncomfortable.

Bob Dylan said it best. “The times they are a changing!”  They always have been and they always will.

Thanks for reading this…and I hope YOU have a great day!

Hal Coleman is a sales and marketing trainer, business coach and motivational speaker specializing in the pest control industry. He is past president of The Georgia Pest Control Association. His company, Coleman Services, Inc. focuses on showing PCOs and WCOs how to double, triple…even quadruple their businesses faster than they ever imagined.

He can be reached at 770-993-0004 or email Hal@HalColeman.com.

Visit his website, http://www.PestControlMarketer.com for more information about his coaching and mentoring programs.

Also visit:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching