Pest Control Marketing – The 5 things you MUST tell your prospects

Pest control marketing…or small business marketing of any kind…is much easier and more productive when you are sending the right message to the right people.

If you look at most websites or yellow page ads…or billboards, vehicles, flyers, direct mail pieces…or any other type of advertising…you get the feeling that all you need to tell someone is the name of your company and your contact information. But, in reality, there is a lot more information that needs to be presented to the subconscious mind of the prospect in order to reach and unlock the “buying vault” inside their head.

5 things you must tell your prospect in order to make it easy for them to pull the trigger and buy from you:

  1. Here’s WHO I am.
  2. Here’s WHAT I’ve got.
  3. Here’s WHAT it will do for you.
  4. Here’s HOW you get it.
  5. Here’s WHY you should buy it now.

If you will include a crystal clear, laser-sharp explanation of each of the above, it will make it almost impossible for the prospect NOT to buy from you…that is if they already have a need/want of what you are selling.

People buy from people they know, like and trust. And in order to have them feel that way…you must give them information. Zig Ziglar liked to say, “The more you tell, the more you sell!”  Sometimes they need more information about you and your product besides just the name of your business and your contact information. Buy not providing that information, you leave a ton of money on the table that ends up landing in the lap of your competition.

If you will provide these 5 bits of information in your ads…and in your sales presentations as well…you will close more deals and make more trips to the bank…I guarantee it!

As always, I hope you find this information helpful.

To YOUR Success Always,

Hal

PS. Would YOU like to know how to DOUBLE, TRIPLE…even QUADRUPLE your business faster than you ever imagined.  I want to show you.  I will be happy to offer you a FREE One Hour “Double Your Business” Coaching Session. It won’t cost you one penny and I guarantee you’ll come away from that session with a clear picture of what you can do to put YOUR business on much faster grow track and create the future you want and deserve.

Simply give me a call at 770-993-0004 or email Hal@HalColeman.com  and we’ll set it up!

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/Coaching

 

 

 

Pest Control Marketing – Build a better mousetrap and make more sales

Pest Control Marketing Tip # 295

Build A Better Mousetrap

When it comes to YOUR business…do you think YOU have a better mousetrap?

Ralph Waldo Emerson said, “Build a better mousetrap and the world will beat a path to your door!”

Well…not if they don’t know you have it. And they must clearly understand why it is better than all of the other mousetraps.  They must clearly understand the benefit of purchasing YOUR mousetrap.

Obviously YOU know why it’s better, but if you can’t effectively convey it to your prospective customers, they probably won’t buy from you.

This is the number one reason why most small business owners…including pest control operators, roofers, plumbers, electricians, HVAC and other home service businesses …leave a lot of money on the table that they otherwise could have put in the bank.

Here’s a FACT (Most business owners hate to hear this one): People out there in the real world couldn’t care less about you and your company.   It is totally meaningless to them in the grand scheme of things.

What they do care about is this:

  • What is it that you really do?
  • What can you do for THEM?
  • What do you have to offer THEM?
  • What problem can you solve for THEM?
  • What pain can you alleviate for THEM?
  • How can you improve the quality of THEIR lives and/or THEIR businesses?
  • How can you add to THEIR bottom line?
  • How can you make THEM smile?
  • WIIFM (What’s in it for ME?)

They only care about THEM. They don’t care about YOU. Sorry but it’s true (Elmo, the subconscious mind, is extremely self-centered)!

You must know what it is…exactly…that your prospective customer wants and then give it to them.

And it’s very important that you give them MORE than what they expected.

If you’re in the pest control business, you’re not in the business of selling dead bugs. You are actually selling PEACE OF MIND.

  • You are taking away their fears and concerns about damages to their homes and property.
  • You are removing the threats of serious diseases or harm to their families and/or pets from any types of invading pests.
  • You are protecting them from harm…both physical and financial.
  • You are helping them sleep better at night.
  • You are providing a source of dependable information.
  • You are improving the quality of their lives.
  • You are an advocate on their behalf.
  • You are a trusted advisor.
  • You are a dependable friend.

“Dead bugs” can get you in the door but it certainly won’t keep you there…not by a long shot.

There are a thousand and one other pest control companies out there who can get rid of the bugs. If that’s all you have to offer, you become just another commodity and you will almost always lose out to a lower price or a better offer.  You simply can’t compete for long at that level. It is non-sustainable.

Bottom line:  You need to figure out what it is you can do for your customers that no other company can do.  Find a way to be different.  Then make sure they clearly understand the difference and how it directly benefits them.

Once you can do that, you are well on your way to harvesting lots more referrals and lots more new customers!

Hal Coleman is the president of Coleman Services, Inc. He is a sales trainer, motivator and business growth coach specializing in the pest control industry. He can be reached at 770-993-0004 or email Hal@HalColeman.com. For more information about Hal’s coaching program visit www.PestControlMarketer.com

Pest Control Marketing – No more 12 hour days with this plan

Pest Control Marketing Tip # 216

If you’re a small business owner chances are you are all too familiar with 12-14 hour work days.  Some business owners are successful at transitioning to a shorter work day while others struggle for years working 12 hours a day, 7 days a week.

FACT:  The 12 hour, 7 days a week workday plan is a certain recipe for disaster sooner or later…especially if you have a family sitting a home without you.

If you’re one of those who struggles just to hang on and have absolutely no time to do anything other than work, you need to watch the short video below and pay close attention. If it applies to YOU…then you need to think about making some changes to your lifestyle while you still can.

Remember: “All work and no play makes Jack a dull boy!” (and a lonely one too).

PS. Would YOU like to know how to DOUBLE, TRIPLE…even QUADRUPLE your business faster than you ever imagined.  I want to show you.  I will be happy to offer you a FREE One Hour “Double Your Business” Coaching Session. It won’t cost you one penny and I guarantee you’ll come away from that session with a clear picture of what you can do to put YOUR business on much faster grow track and create the future you want and deserve.

Simply give me a call at 770-993-0004 or email Hal@HalColeman.com  and we’ll set it up!

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/Coaching

Pest Control Marketing – Why you need to take your customer’s temperature

Hal Coleman’s Pest Control Marketing Tip # 190

If you’ve ever been to the doctor you know that one of the very first things they do before they begin to diagnose your ailment is check your blood pressure and your temperature.  These are known as vital signs and they are important diagnostic tools let them know how stable your are at the time and it allows them to place you into a particular category of seriousness immediately.

Likewise, it is important for you to take your prospect’s temperature before you begin the sales process with them.

Confused?

Watch the short video below and I’ll explain why this is so important!

PS. If you are SERIOUS about growing your business this year and you’d like to know more about my coaching program and how I can help YOU and ALL OF YOUR EMPLOYEES get more new customers and generate more referrals, simply give me a call at 770-993-0004 or email Hal@HalColeman.com and I’ll treat you to a FREE One Hour Sales Coaching Session! No strings. No obligation whatsoever.

I guarantee you will come away from the call with some great ideas…and a better understanding of how to grow your business…and it won’t cost you a penny. So call me. You have absolutely nothing to lose.

Click on the links below and check out the great online marketing and sales training materials and opportunities that I have created for you and your team!

My Personal Guarantee: “If you purchase any of my online marketing programs below and, after going through them you feel that it was not worth every penny you paid, PLUS a whole lot more, I will swiftly give you a full refund of every penny.  No problem.  No hassles.  Period. So, click on the links below and check it out now and start using it to grow you business TODAY!”

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com