Pest Control Marketing – How to successfully sell door-to-door

Successful pest control marketing involves lots of little things. And, those little things must be done correctly. Both online and offline strategies should be a part of your overall marketing plans.

One of the most neglected areas of marketing that I find in the pest control industry is door-to-door selling. Oh sure…you have a small group of d2d specialists who make a fortune selling pest control door-to-door. But, the average small pest control company fails to implement d2d as a part of their regular day-to-day activities.

The problem with d2d selling for most PCOs and WCOs is…it involves about 90% rejection and that is hard for the average person to handle. If you knock on a door and someone opens it and yells at you and tells you to get the #@*% off their property and don’t come back it stings your ego and hurts your feelings…at least at first.

But…once you realize and accept the fact that it’s not personal…then you begin to overcome your fragility and you develop a sort of force field around your ego and now you don’t get your feelings hurt so easily.

This topic is something I help my coaching clients with and it makes a big difference in how they approach door knocking and cold calling.

After all…the easiest person to sell pest control to is a neighbor of one of your current customers. Yet most PCOs and WCOs don’t spend a lot of time and effort reaching out to them and building relationships with them.

FACT:  If you will reach out to the neighbors of your current customers you will find that many of them are having pest issues right now and they are ready and willing to hire you right on the spot. They automatically trust you because their neighbor trusts you. And that is a big deal!

For more information about door-to-door selling and marketing to the neighbors of your current customers, you can feel free to call me at 770-993-0004 or email

Also, be sure to visit my website, for lots of FREE articles and videos to help you grow your business!

To YOUR Success Always,

Hal Coleman

PS: Also be sure to check out 

By: Hal



Pest Control Marketing – Why you MUST focus your attention on your customer’s GE spot!

Listen to this episode of The Pest Control Marketing Podcast and find out why it is so important for you to find and focus your attention on your customer’s GE spot!

Don’t know what that is?

You might be surprised!

Call Hal today at 770-993-0004 to schedule your FREE One Hour “Double Your Business” Strategy session. No strings. No obligation. But lots of great ideas to help you grow your business!

Download Hal’s newest best selling book FREE at

More ways to connect with Hal & Mike:

Pest Control Marketing – Addressing your biggest fears!

Today’s pest control marketing tip is this:  Until you address your fears and come to terms with them you will never reach your full potential. As a matter of fact, you probably won’t come anywhere near it!

FACT: Everyone is afraid of something. And in the context of this post, I’m referring to fears associated with growing your pest control business or your wildlife control business…or any small business for that matter.

Some of the most common fears in relation to growing your business might be fear of…

  • Failure
  • Rejection
  • Poverty
  • Dealing with employees
  • Selling
  • Management
  • Regulations and Regulators
  • Being sued
  • Loss of self esteem

The list could go on…but hopefully you get my point. Everyone is afraid of something.

The best way you can overcome your fears is to learn how to avoid making them a reality.

Example:  The best way to avoid failure is to learn everything you can about how to become successful and apply what you learn. That is the surest way to insure success!

Another Example:  The best way to avoid poverty is to learn everything you can about how to make money and apply what you learn. That is the surest way to insure that you will be financially secure!

I’m sure you get my point.

And…when it comes to learning…there is a ton of FREE information available to you…on the internet, from Amazon, and from individual mentors and coaches you can turn to for help. All you have to do is seek…and you will find it!

As a matter of fact…I have tons of FREE sales and marketing training, tips, strategies and techniques that are GUARANTEED to help you grow your business and be successful. All you have to do is go get it and use it.

(See links at the bottom of this letter)

There are over 300 articles and videos on my website, Just go to the website and check the archives. It’s all there…and it’s FREE.

Also, check out my podcast, There you will find over 40 episodes specifically designed to give you simple, easy-to-implement strategies and techniques that you can start using TODAY to help you.

And…if you’d like for me to help you personally…all you have to do is call me at 770-993-0004 and I’ll arrange to spend a whole hour helping you…and I’ll do that absolutely FREE!

So…whatever it is that might be holding you back…you need to face it and deal with it. Don’t let it keep you from creating that growing, thriving…and profitable business that you have always dreamed of but haven’t been able to reach.

I would love to help you if you want me to.

To YOUR Success Always,


PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPPS. Also, be sure to check out the following resources to help you grow your business:

By Hal: