Pest Control Marketing Tip #2 – Homeless Man Learns Powerful Marketing Lesson!

Pest Control Marketing guru Hal Coleman shares a true story about how a homeless man was able to dramatically increase the $$ people gave him by simply changing the wording on the cardboard sign he held.

Mark Twain once said, “The difference between the almost right word and the right word is like the difference between a lightening bug and lightening!”  This short video will illustrate just what he meant.

Are YOU using the RIGHT WORDS in your marketing, advertising and sales presentations?

Do you know the difference it could make in your business?

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