Pest Control Marketing tips and ideas you can use to make more money

Successful marketing is the key to having a growing, thriving…and profitable pest control business. It is the first thing you need to think of when starting your business. If you don’t market your business successfully you won’t need to worry about sales, customer service and management because you eventually won’t have and customers to serve or employees to manage.

The world is literally crawling with conventional marketers and marketing experts who are only so happy to take your money and leave you with a cookie cutter marketing plan and marketing materials that THEY say will work very well for you.  But…ask them what sort of GUARANTEE they are willing to offer you…and they will look at you like you just had a sun stroke.

Conventional wisdom states that,  “You can lead a horse to water but you can make him drink!” Well…if you believe that then you are a victim of the exact same mindset I’m talking about.

FACT: There are many ways to make a horse drink water…including the following…

  • Leave him out in the hot sun all day and then lead him to water and he will drink!
  • Exercise him hard and then lead him to water and he will drink!
  • Feed him a lot of sweet feed and then lead him to water and he will drink!
  • And…if all else fails…just rub a big handful of salt in his mouth and he will drink!

If you lead a horse to water and he won’t drink…it’s YOUR fault…not his.  You just don’t know how to make horses thirsty!

When it comes to marketing your pest control business…you’d better learn how to make horses thirsty. Horses being customers…and thirsty being buyers!

Food for thought. I hope you find this article helpful.

To YOUR Success Always,

Hal

PS. Click on the link below and subscribe to the Pest Control Marketing Podcast today and never miss and episode! http://www.PestControlMarketingPodcast.com

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

By Hal:

 

 

How to start a pest control business

Pest control is a great industry. It is practically recession proof. Most home service industries are that way. Let’s face it…if you have a roof leak, a leaky pipe, your heat or AC unit quits…or if you find termites eating away at your home…it doesn’t matter what the economy is doing. You have to take action and you have to do it quickly in order to avoid further damage and misery.

FACT: Most pest control business startups don’t make it past the third year. Actually 82% of all small businesses that start up don’t make it past year three.

Why?

The answers vary. But the NUMBER ONE reason why businesses fail to make it is…LACK OF ENOUGH CUSTOMERS!

Marketing is, without a doubt, the most important aspect of a new business. You need to be able to get customers…and get them FAST.

You can’t just sit and wait for the phone to ring. People owe you nothing. They are not obligated to do business with you. It is up to YOU to go out and find them and persuade them to choose YOU to buy from instead of your competition.

Here’s the GOOD  NEWS! There are some great resources available for pest control startups…and one of the very best sources of FREE helpful information is The Pest Control Marketing Podcast!

Click on the link and check it out: http://www.PestControlMarketingPodcast.com

The Pest Control Marketing Podcast is the NUMBER ONE podcast of it’s kind in the world!

You can discover how to get more new customers from…

  • Your website
  • Your vehicle
  • The telephone
  • The Internet
  • Direct Mail
  • Door knocking
  • Networking in your community
  • Referral generation
  • And tons of other place where likely prospects exist

Click on the link and check out The Pest Control Marketing Podcast today and start using the strategies, tips and techniques you will find there.

I think you will be amazed at the gold nuggets you discover there!

To YOUR Success Always,

Hal Coleman

PS.  Check it out now: http://www.PestControlMarketingPodcast.com

Pest control marketing strategies to help YOU get more new customers

Successful pest control marketing is not any one big thing…it is a thousand little ones. And those thousand things need to be done correctly. Because…if they’re not…they won’t get you any new customers.

Growing a business is similar to growing a human body. If you want to put on 10 lbs. of muscle this year you’re going to have to do all of the right things, such as eating a high protein diet, doing lots of exercises, getting enough sleep, drinking the right amount of water, etc.  You are also going to have to have some sort of training or guidance in your quest to build your body. If you don’t, there’s a good chance you will end up hurting yourself!

It’s the same with growing a business. You need to learn marketing and what makes people want to do business with you. You need to know what works and what doesn’t.  If you spend a lot of time and money on marketing and advertising…without first gaining the knowledge…you will not get a very good return on your investment…and in many cases…you will get NONE!

Ray Kroc, the founder of McDonald’s, once said, “People don’t realize it but my clean restroom floors are marketing!”  Yes…in fact…there are people who like to eat at McDonald’s simply because they have clean restrooms!

So think about your marketing plan…

  • What are you doing to bring in new customers?
  • What makes your phone ring?
  • What do the people in your community want?
  • What pest problems are they having?
  • Why are they living with bug problems?
  • What would it take for them to pick up the phone and call YOU?

Pest control marketing is no different that small business marketing of any kind. You need a plan and a course.  And you need to have the focus, determination, and work ethic to carry it out

I hope you found this article helpful.

To YOUR Success Always,

Hal Coleman

PS.  Be sure to subscribe to The Pest Control Marketing Podcast at http://www.PestControlMarketingPodcast.com  and never miss and episode!

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

By Hal:

Pest Control Marketing – The world’s number one pest control marketing podcast!

The Pest Control Marketing Podcast is the number one pest control marketing podcast in the world. Search for it on Google and you will find it at the top. Or…simply click on the link below and start listening right now!

http://www.PestControlMarketingPodcast.com

I hear from PCOs and WCOs almost daily who tell me that they are using The Pest Control Marketing Podcast almost exclusively as their number one go-to source of information to help them grow their businesses.

Over 50 episodes so far and adding a new one each week, the Pest Control Marketing podcast will show you exactly how to do the following:

  • Get more new customers online
  • Get more new customer offline
  • Hire the right employees
  • Use your telephone to make more sales
  • Generate more customer referrals
  • Avoid slumps and slowdowns
  • Get more new customers from your vehicles
  • Create excitement for your company
  • Get more new customers from your ads
  • Get more new customers from your cold calling efforts
  • Magnetize your business
  • Become a master networker
  • Create a LOUD BUZZ in your community
  • Plus…A WHOLE LOT MORE!

If you aren’t a subscriber you should click on the link below and check it out.  It is blunt, straight-forward, honest, bold and gutsy strategies, tips, techniques…and downright sneaky killer ideas you can go right out and start using today to set your business on fire!

http://www.PestControlMarketingPodcast.com

And the best part is…IT IS FREE!!!

I hope you will visit the site and check it out of you are not already doing so. You will see that everything I am telling you is the truth.

Internet marketing pioneer and guru Mike Stewart is my co-host and he will tell you exactly how to reach more new customers, generate more sales and make more $$ from the internet!

We’d love to hear YOUR feedback so don’t hesitate to share your thoughts with us!

To YOUR Success Always,

Hal

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

By Hal:

 

Pest Control Marketing – Addressing your biggest fears!

Today’s pest control marketing tip is this:  Until you address your fears and come to terms with them you will never reach your full potential. As a matter of fact, you probably won’t come anywhere near it!

FACT: Everyone is afraid of something. And in the context of this post, I’m referring to fears associated with growing your pest control business or your wildlife control business…or any small business for that matter.

Some of the most common fears in relation to growing your business might be fear of…

  • Failure
  • Rejection
  • Poverty
  • Dealing with employees
  • Selling
  • Management
  • Regulations and Regulators
  • Being sued
  • Loss of self esteem

The list could go on…but hopefully you get my point. Everyone is afraid of something.

The best way you can overcome your fears is to learn how to avoid making them a reality.

Example:  The best way to avoid failure is to learn everything you can about how to become successful and apply what you learn. That is the surest way to insure success!

Another Example:  The best way to avoid poverty is to learn everything you can about how to make money and apply what you learn. That is the surest way to insure that you will be financially secure!

I’m sure you get my point.

And…when it comes to learning…there is a ton of FREE information available to you…on the internet, from Amazon, and from individual mentors and coaches you can turn to for help. All you have to do is seek…and you will find it!

As a matter of fact…I have tons of FREE sales and marketing training, tips, strategies and techniques that are GUARANTEED to help you grow your business and be successful. All you have to do is go get it and use it.

(See links at the bottom of this letter)

There are over 300 articles and videos on my website, http://www.PestControlMarketer.com. Just go to the website and check the archives. It’s all there…and it’s FREE.

Also, check out my podcast, http://www.PestControlMarketingPodcast.com. There you will find over 40 episodes specifically designed to give you simple, easy-to-implement strategies and techniques that you can start using TODAY to help you.

And…if you’d like for me to help you personally…all you have to do is call me at 770-993-0004 and I’ll arrange to spend a whole hour helping you…and I’ll do that absolutely FREE!

So…whatever it is that might be holding you back…you need to face it and deal with it. Don’t let it keep you from creating that growing, thriving…and profitable business that you have always dreamed of but haven’t been able to reach.

I would love to help you if you want me to.

To YOUR Success Always,

Hal

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

By Hal:

 

Pest Control Marketing – FREE marketing help for YOU and your business!

There are a lot of pest control marketing companies out there (here) on the internet. I see them and some of them I explore. And I can tell you this for a FACT.  Most of what you see is a load of crap coming from people who have never even been in the pest control business, much less owned and operated their own.

It’s the same cookie-cutter marketing that you hear from marketing professors when you get your college degree. The vast majority of them have never sold anything in their lives, other than convincing someone to hire them as a professor.

I’m venting here as you can tell. But, I had an employee once who was working on his masters degree in marketing at a popular local university.  And when he and I would discuss what they were teaching him, I just couldn’t believe it. Clueless!

As for me, I’ve been in the pest control industry for 45 years, including owning and operating my own pest control business, which I grew from a one-man-with-a-spray can operation into a successful million dollar business.  I’ve been there/done that.

And for the past 10 years I have worked with pest control businesses all over the United States, as well as Australia and The U.K. My coaching clients grow their businesses on average between 25% – 45% a year…with some much higher. So when I tell you something will work for you, it is because I have seen it work for everyone else…and I know it will work for YOU too.

OK. Vent over.  Here’s what I have for you to help you today. You need to go visit

http://www.PestControlMarketingPodcast.com.

There are dozens of episodes specifically designed to help PCOs and WCOs get new customers and grow their businesses. It is all meat & potatoes. No fluff. No weird theories. Just ABC simple strategies, tips and techniques that YOU can apply to YOUR business. And it’s all FREE!

So go check it out. Subscribe so you never miss an episode. You can thank me later!

To YOUR Success Always,

Hal

PS. Click on the link and check it out and start using it to grow your business (and make more $$)!

http://www.PestControlMarketingPodcast.com

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

By Hal:

Pest Control Marketing – A tip you can take to the bank!

A Pest Control Marketing Tip You Can Take To The Bank!

Most PCO’s and WCO’s forget, ignore, or never make it a priorty to have an active YouTube video channel and that is a HUGE mistake when comes to getting your business found the internet. No one finds you, no one calls to buy service!

If you…

  • Don’t have an active YouTube channel… big mistake!
  • Don’t publish a new video CORRECTLY at least twice a month…big mistake!
  • Don’t embed those videos on your website …even bigger mistake!!
  • Don’t share your video pages in Facebook… well you get the picture!!

And there are other strategies that come from video content marketing and social media (media = video, social = customers finding and sharing)

Our most successful clients employ our system and they get new customers over and over again from having and using an active video marketing strategy that we teach.

So…why don’t most PCO’s do it?

We have heard all the reasons and excuses why and the truth is…they don’t matter. You either learn to do it yourself, or hire a pro to do it for you, or the worst option, do nothing at all, meaning you gain nothing, never knowing what you are losing by not having an online presence.

http://PestControlMarketingVideoService.com from Hal Colman and Mike Stewart will create customized videos for you when you join our program.

We have an introductory special 4 videos the first month to get you started, plus a FREE YouTube channel setup and configuration if you hurry and act NOW while we’re offering this introductory promo.

http://PestControlMarketingVideoService.com is how you start building your online lead generation for more new customers with video content marketing on YouTube.

Every day that goes by it is costing you customers and sales if you are not being found on YouTube!

Go there now and signup to get started today!

http://PestControlMarketingVideoService.com

Feel free to call Hal at 770-993-0004 or Mike at 770-826-3662 if you have any questions or need any additional information!

To YOUR Success Always,

Hal and Mike

PS: Subscribe to our Pest Control Marketing Podcast @ http://pestcontrolmarketingpodcast.com – and never miss an episode.

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

Pest Control Marketing – Why coaching can change your life and your business

Pest Control Marketing Tip # 111

Question: What do Tiger Woods, Michael Jordan, Merryl Streep, Chipper Jones, Peyton Manning, Robert DeNiro, Cher, Donald Trump, Al Pacino, Bill Gates, and Andrea Boccelli all have in common?

Answer: They all have or had great coaches, mentors and advisors.

Were it not for that, those people I just listed would not be famous today.

Throughout history, successful people, no matter what their field of endeavor, have realized the importance of coaching and mentoring.

Intelligent people know they can’t get to where they want to be by themselves.

Top professionals seek out guidance from trusted advisors.

They also make it a point to learn something from everyone they come in contact with. And they use that information to help themselves achieve a higher level success and wealth.

If you are a business owner…or an employee…you need to seek out trusted people (i.e. role models) who have already done what YOU seek to do.

Whether your goal is to build a successful business, or work your way up within one, you need to study successful people and model their behaviors.

One thing I have found over the years is that truly successful people are also grateful people. They didn’t arrive at where they are alone.  They were coached, guided and mentored along the way.  And, almost without exception, they are eager to share their knowledge and experiences with others.

They realize what Ralph Waldo Emerson referred to as “The Law Of Compensation”. The more you give, the more you get in return.  And the more you get in return, the more you give back.

I once heard someone say that the difference between a rich man and a broke man is this: A rich man seeks to learn everything he can from everyone he comes in contact with. A broke man isn’t interested in learning anything from anyone…because he already knows everything there is to know!

Fact: If you want to be successful, you need to do what successful people do…and you will succeed.

If you want to fail, just do what failures do…and you will fail also.

Bottom line:  If you own a business, or if you work for a business, you are not alone…so don’t pretend to be.  You need to constantly seek out the advice and guidance of successful people who have been there/done that…and who are eager to help YOU go there and do it too!

You can check out my coaching program at http://www.HalColeman.com/coaching

Thanks for reading this message. I hope it is helpful to you!

To YOUR Success Always,

Hal

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

By Hal:

Pest Control Marketing – If you’re serious about selling you need to read this!

Pest Control Marketing Tip: How SERIOUS are YOU about SELLING?

Each time I present my “Thirty Second Selling Workshop” it reaffirms the fact that, with rare exceptions, small business owners and sales people just don’t take selling nearly as seriously as they should.

And…because they don’t…they lose sales over and over again.

Let me ask you this: Do you have a sales presentation?

Is it written out?

Is it a powerful, compelling, dynamic, hypnotic, seductive, well-thought-out, scripted, proven presentation laid out in proper psychological sequence guaranteed to generate a YES answer?

Can you deliver it with conviction and purpose…even in your sleep?

FACT: No matter what the industry, when you get to the top sales performers…and I mean the world class sales people who win the national awards every year…they all have certain things in common.

  • They take selling very seriously!
  • They are constantly working on their sales presentations.
  • They know that every word, every inflection, every variation is equally important.
  • They know it backwards and forwards by heart.
  • They have notebooks and/or recorders close by so if…or I should say when…they hit on another good idea…they capture it and work it into their sales presentation.
  • They never stop sharpening and honing their sales presentations.
  • They are never satisfied that it is as good as it could be.
  • They wake up in the middle of the night to write down ideas.
  • They never take selling for granted.
  • They are spiritual and superstitious when it comes to selling and their sales presentation.
  • They literally never expect to be told NO.
  • They never stop learning how to improve their selling skills and increase their closing percentages.
  • They are laser focused.
  • If they are not out selling, they are probably working on their sales presentation.
  • They track every sale, every lead, every contact and every conversation.
  • They post-analyze every presentation.
  • And, maybe most important of all…relentless follow-up…THEY NEVER GIVE UP!

So…let me ask YOU this question: How much time do YOU spend learning how to sell more and better?

It doesn’t matter whether you are in a full-time sales position…or if you want to sell your boss (or your employees) on a specific idea you have…or maybe you just want to persuade your spouse, your child, your neighbor or your friend, to do a specific thing…YOU NEED TO KNOW HOW TO SELL!

Winging it and playing it off the cuff will only get you so far.

Bottom line:  If you rely only on the art of selling and ignore the science of selling, you will never reach your true potential and you will leave a ton of money on the table for the other guys (the ones who do take selling seriously)!

That’s just the way it is.

I hope you find this article helpful.

To YOUR Success Always,

Hal

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

Pest Control Marketing – The Pest Control Marketing Podcast is your FREE resource to help you grow your business

Pest control marketing is the world I live in.  Each and every day I am in conversations with PCOs and WCOs regarding their struggles and concerns about marketing and growing their businesses.

Most are searching for a single big ideas or solution that will set them on a much faster growth track.

And I tell them this: Successful marketing is not any one big thing…it is a thousand little things…all done CORRECTLY.

Most people don’t want to hear that. It sounds like too  much work. It sounds too much like accountability. It suggests that they will have to participate on an ongoing basis.

FACT: The single most important aspect of your business is the marketing of it.  If you don’t market it correctly you won’t have any customers and you won’t be able to generate enough profit to stay in business for very long.

Failure to market successfully is the #1 reason that 83% of all new businesses that start up are gone by the end of the 3rd year. And most of those exit their businesses buried under huge debt or find themselves in bankruptcy court in order to survive.

But wait…there is GOOD NEWS!  Yes…there is a ton of FREE marketing help available to you if you are interested and serious enough about growing your business to reach out and take advantage of it.

To start with, you can check out my podcast at http://www.PestControlMarketingPodcast.com. Each episode is jam packed with timely, pertinent, simple-to-understand marketing strategies that you can go right out and start using to grow your business!

Below are a couple of comments listeners have left on iTunes!

It’s a money maker !!
Easy to listen to and informative.
I love podcasts and with all the ones I listen to none has made me even half of the money I have made from using what I have learned from this podcast.

 

Amazing content!
Hal and his pal Mike really bring the goods! So much great information, and it’s FREE! I’m opening my business in 2 1/2 weeks and plan to hit the ground running with the info I’ve learned here.

 

So, why not take advantage of this FREE marketing resource?  Just click on the link and start listening to The Pest Control Marketing Podcast today. It will change the way you think about marketing for the rest of your life…I guarantee it!

http://www.PestControlMarketingPodcast.com

I hope you find the information helpful. And I also hope you have a great day!

To YOUR Success Always,

Hal

PS. Would YOU like to know how to DOUBLE, TRIPLE…even QUADRUPLE your business faster than you ever imagined.  I want to show you.  I will be happy to offer you a FREE One Hour “Double Your Business” Coaching Session. It won’t cost you one penny and I guarantee you’ll come away from that session with a clear picture of what you can do to put YOUR business on much faster grow track and create the future you want and deserve.

Simply give me a call at 770-993-0004 or email Hal@HalColeman.com  and we’ll set it up!

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

by: Hal