Pest Control Marketing – Hal Coleman’s coaching program

Pest control marketing ideas, tips, strategies and techniques are much more effective if you REALLY know what you’re doing. The problem is…most (the vast majority) of PCOs and WCOs only know so much about marketing, advertising, getting new customers and growing their businesses. Many spend small fortunes on websites, ads, brochures, flyers, direct mail, signs, TV, radio, vehicle design, business cards, etc. and get very little return on their investment. And in many cases, they get NONE!

Most small business owners simply look around and see what their competition is doing and they try to copy it is some shape or form. And they are successful…to some degree.

But…there is much more that could be done successfully if only the person had the RIGHT knowledge.

Knowing and understanding  the TRUE reasons WHY people BUY is a powerful tool that can transform your selling into a psychological force to be reckoned with. It can allow you to absolutely blow your competition out of the water is ways that they never imagined or understand.

But, you’re not born with that knowledge…nor will you learn it in college marketing courses. And you most certainly won’t learn it from your competition.

You can find it in books, audio CDs, workshops, seminars, webinars, etc.  However, you must make absolute certain that the person you are learning from actually knows and is providing you with truthful, accurate and correct information.

But, the BEST way you can learn how to grow your business is to find and hire a great coach who can teach you and hold you accountable.  Someone who has not only the credentials…but a long list of happy clients/students who can attest to the effectiveness of the program.

Just as in sports, a great coach is indispensable. A great coach will take you to higher levels of performance that you could ever achieve on your own. And a great coach will hold you accountable to do the things you should do and keep you on track and moving toward your ultimate goal!

Just as in sports, if you want to break through and achieve your personal best IN BUSINESS…you need to consider finding and hiring a great coach to help get you there.

A great coach will be the best investment you will ever make in your business!

And that is a FACT.

To YOUR Success Always,

Hal Coleman

PS. Click on the link below and subscribe to the Pest Control Marketing Podcast today and never miss and episode! http://www.PestControlMarketingPodcast.com

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

By Hal:

 

 

Pest Control Marketing – How to make your phone ring more often

Pest Control Marketing isn’t all about one big thing you can do to make your phone ring…UNLESS…you have a fortune to spend on advertising!

But, most of us don’t have fortunes to spend on paid ads and so we look for other less expensive ways to attract new customers.

Successful marketing involves lots and lots of little things. As a matter of fact…everything you do to attract and keep customers is considered marketing…including paid advertising.

Unless you have studied marketing you probably don’t know very much about it other than what you see other businesses doing and the different things you try yourself. Web designers, graphics experts, yellow page reps, ad agents, radio & tv reps….all have advice for you. The problem with most of them is…that are all doing the same thing. They follow conventional wisdom.

If you really want to explode your sales and business growth you need to abandon conventional wisdom (I call it “The Silent Killer” of businesses) and step out of the box and learn to be and original marketer. You MUST learn how to set yourself…and your business…apart from all of your competition in such as way that prospects see YOU as the right choice. You need to develop a powerful, dynamic, compelling, seductive, hypnotic and irresistible message that convinces people beyond a shadow of a doubt that YOU are the one they want to do business with!

This is not something you are born knowing. You have to learn how to be such a marketer.

The GOOD NEW is…there is a ton of FREE HELP available to you. It can be found at The Pest Control Marketing Podcast.  Click on the link below and check it out. Many PCOs and WCOs tell me that it is the only resource they use to grow their businesses.

Subscribe to the Pest Control Marketing Podcast and never miss and episode!

http://www.PestControlMarketingPodcast.com

By listening to the podcast and implementing the PROVEN tips, strategies and techniques you will find there, you will take the guesswork out of your marketing forever!

Thanks for reading this article…and I hope YOU have a great day!

To YOUR Success Always,

Hal

PS. Click on the link below and subscribe to the Pest Control Marketing Podcast today and never miss and episode! http://www.PestControlMarketingPodcast.com

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

By Hal:

Pest Control Marketing tips and ideas you can use to make more money

Successful marketing is the key to having a growing, thriving…and profitable pest control business. It is the first thing you need to think of when starting your business. If you don’t market your business successfully you won’t need to worry about sales, customer service and management because you eventually won’t have and customers to serve or employees to manage.

The world is literally crawling with conventional marketers and marketing experts who are only so happy to take your money and leave you with a cookie cutter marketing plan and marketing materials that THEY say will work very well for you.  But…ask them what sort of GUARANTEE they are willing to offer you…and they will look at you like you just had a sun stroke.

Conventional wisdom states that,  “You can lead a horse to water but you can make him drink!” Well…if you believe that then you are a victim of the exact same mindset I’m talking about.

FACT: There are many ways to make a horse drink water…including the following…

  • Leave him out in the hot sun all day and then lead him to water and he will drink!
  • Exercise him hard and then lead him to water and he will drink!
  • Feed him a lot of sweet feed and then lead him to water and he will drink!
  • And…if all else fails…just rub a big handful of salt in his mouth and he will drink!

If you lead a horse to water and he won’t drink…it’s YOUR fault…not his.  You just don’t know how to make horses thirsty!

When it comes to marketing your pest control business…you’d better learn how to make horses thirsty. Horses being customers…and thirsty being buyers!

Food for thought. I hope you find this article helpful.

To YOUR Success Always,

Hal

PS. Click on the link below and subscribe to the Pest Control Marketing Podcast today and never miss and episode! http://www.PestControlMarketingPodcast.com

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

By Hal:

 

 

How to start a pest control business

Pest control is a great industry. It is practically recession proof. Most home service industries are that way. Let’s face it…if you have a roof leak, a leaky pipe, your heat or AC unit quits…or if you find termites eating away at your home…it doesn’t matter what the economy is doing. You have to take action and you have to do it quickly in order to avoid further damage and misery.

FACT: Most pest control business startups don’t make it past the third year. Actually 82% of all small businesses that start up don’t make it past year three.

Why?

The answers vary. But the NUMBER ONE reason why businesses fail to make it is…LACK OF ENOUGH CUSTOMERS!

Marketing is, without a doubt, the most important aspect of a new business. You need to be able to get customers…and get them FAST.

You can’t just sit and wait for the phone to ring. People owe you nothing. They are not obligated to do business with you. It is up to YOU to go out and find them and persuade them to choose YOU to buy from instead of your competition.

Here’s the GOOD  NEWS! There are some great resources available for pest control startups…and one of the very best sources of FREE helpful information is The Pest Control Marketing Podcast!

Click on the link and check it out: http://www.PestControlMarketingPodcast.com

The Pest Control Marketing Podcast is the NUMBER ONE podcast of it’s kind in the world!

You can discover how to get more new customers from…

  • Your website
  • Your vehicle
  • The telephone
  • The Internet
  • Direct Mail
  • Door knocking
  • Networking in your community
  • Referral generation
  • And tons of other place where likely prospects exist

Click on the link and check out The Pest Control Marketing Podcast today and start using the strategies, tips and techniques you will find there.

I think you will be amazed at the gold nuggets you discover there!

To YOUR Success Always,

Hal Coleman

PS.  Check it out now: http://www.PestControlMarketingPodcast.com

Pest control marketing strategies to help YOU get more new customers

Successful pest control marketing is not any one big thing…it is a thousand little ones. And those thousand things need to be done correctly. Because…if they’re not…they won’t get you any new customers.

Growing a business is similar to growing a human body. If you want to put on 10 lbs. of muscle this year you’re going to have to do all of the right things, such as eating a high protein diet, doing lots of exercises, getting enough sleep, drinking the right amount of water, etc.  You are also going to have to have some sort of training or guidance in your quest to build your body. If you don’t, there’s a good chance you will end up hurting yourself!

It’s the same with growing a business. You need to learn marketing and what makes people want to do business with you. You need to know what works and what doesn’t.  If you spend a lot of time and money on marketing and advertising…without first gaining the knowledge…you will not get a very good return on your investment…and in many cases…you will get NONE!

Ray Kroc, the founder of McDonald’s, once said, “People don’t realize it but my clean restroom floors are marketing!”  Yes…in fact…there are people who like to eat at McDonald’s simply because they have clean restrooms!

So think about your marketing plan…

  • What are you doing to bring in new customers?
  • What makes your phone ring?
  • What do the people in your community want?
  • What pest problems are they having?
  • Why are they living with bug problems?
  • What would it take for them to pick up the phone and call YOU?

Pest control marketing is no different that small business marketing of any kind. You need a plan and a course.  And you need to have the focus, determination, and work ethic to carry it out

I hope you found this article helpful.

To YOUR Success Always,

Hal Coleman

PS.  Be sure to subscribe to The Pest Control Marketing Podcast at http://www.PestControlMarketingPodcast.com  and never miss and episode!

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

By Hal:

Pest Control Marketing – The world’s number one pest control marketing podcast!

The Pest Control Marketing Podcast is the number one pest control marketing podcast in the world. Search for it on Google and you will find it at the top. Or…simply click on the link below and start listening right now!

http://www.PestControlMarketingPodcast.com

I hear from PCOs and WCOs almost daily who tell me that they are using The Pest Control Marketing Podcast almost exclusively as their number one go-to source of information to help them grow their businesses.

Over 50 episodes so far and adding a new one each week, the Pest Control Marketing podcast will show you exactly how to do the following:

  • Get more new customers online
  • Get more new customer offline
  • Hire the right employees
  • Use your telephone to make more sales
  • Generate more customer referrals
  • Avoid slumps and slowdowns
  • Get more new customers from your vehicles
  • Create excitement for your company
  • Get more new customers from your ads
  • Get more new customers from your cold calling efforts
  • Magnetize your business
  • Become a master networker
  • Create a LOUD BUZZ in your community
  • Plus…A WHOLE LOT MORE!

If you aren’t a subscriber you should click on the link below and check it out.  It is blunt, straight-forward, honest, bold and gutsy strategies, tips, techniques…and downright sneaky killer ideas you can go right out and start using today to set your business on fire!

http://www.PestControlMarketingPodcast.com

And the best part is…IT IS FREE!!!

I hope you will visit the site and check it out of you are not already doing so. You will see that everything I am telling you is the truth.

Internet marketing pioneer and guru Mike Stewart is my co-host and he will tell you exactly how to reach more new customers, generate more sales and make more $$ from the internet!

We’d love to hear YOUR feedback so don’t hesitate to share your thoughts with us!

To YOUR Success Always,

Hal

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

By Hal:

 

Pest Control Marketing – Addressing your biggest fears!

Today’s pest control marketing tip is this:  Until you address your fears and come to terms with them you will never reach your full potential. As a matter of fact, you probably won’t come anywhere near it!

FACT: Everyone is afraid of something. And in the context of this post, I’m referring to fears associated with growing your pest control business or your wildlife control business…or any small business for that matter.

Some of the most common fears in relation to growing your business might be fear of…

  • Failure
  • Rejection
  • Poverty
  • Dealing with employees
  • Selling
  • Management
  • Regulations and Regulators
  • Being sued
  • Loss of self esteem

The list could go on…but hopefully you get my point. Everyone is afraid of something.

The best way you can overcome your fears is to learn how to avoid making them a reality.

Example:  The best way to avoid failure is to learn everything you can about how to become successful and apply what you learn. That is the surest way to insure success!

Another Example:  The best way to avoid poverty is to learn everything you can about how to make money and apply what you learn. That is the surest way to insure that you will be financially secure!

I’m sure you get my point.

And…when it comes to learning…there is a ton of FREE information available to you…on the internet, from Amazon, and from individual mentors and coaches you can turn to for help. All you have to do is seek…and you will find it!

As a matter of fact…I have tons of FREE sales and marketing training, tips, strategies and techniques that are GUARANTEED to help you grow your business and be successful. All you have to do is go get it and use it.

(See links at the bottom of this letter)

There are over 300 articles and videos on my website, http://www.PestControlMarketer.com. Just go to the website and check the archives. It’s all there…and it’s FREE.

Also, check out my podcast, http://www.PestControlMarketingPodcast.com. There you will find over 40 episodes specifically designed to give you simple, easy-to-implement strategies and techniques that you can start using TODAY to help you.

And…if you’d like for me to help you personally…all you have to do is call me at 770-993-0004 and I’ll arrange to spend a whole hour helping you…and I’ll do that absolutely FREE!

So…whatever it is that might be holding you back…you need to face it and deal with it. Don’t let it keep you from creating that growing, thriving…and profitable business that you have always dreamed of but haven’t been able to reach.

I would love to help you if you want me to.

To YOUR Success Always,

Hal

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

By Hal:

 

Pest Control Marketing – FREE marketing help for YOU and your business!

There are a lot of pest control marketing companies out there (here) on the internet. I see them and some of them I explore. And I can tell you this for a FACT.  Most of what you see is a load of crap coming from people who have never even been in the pest control business, much less owned and operated their own.

It’s the same cookie-cutter marketing that you hear from marketing professors when you get your college degree. The vast majority of them have never sold anything in their lives, other than convincing someone to hire them as a professor.

I’m venting here as you can tell. But, I had an employee once who was working on his masters degree in marketing at a popular local university.  And when he and I would discuss what they were teaching him, I just couldn’t believe it. Clueless!

As for me, I’ve been in the pest control industry for 45 years, including owning and operating my own pest control business, which I grew from a one-man-with-a-spray can operation into a successful million dollar business.  I’ve been there/done that.

And for the past 10 years I have worked with pest control businesses all over the United States, as well as Australia and The U.K. My coaching clients grow their businesses on average between 25% – 45% a year…with some much higher. So when I tell you something will work for you, it is because I have seen it work for everyone else…and I know it will work for YOU too.

OK. Vent over.  Here’s what I have for you to help you today. You need to go visit

http://www.PestControlMarketingPodcast.com.

There are dozens of episodes specifically designed to help PCOs and WCOs get new customers and grow their businesses. It is all meat & potatoes. No fluff. No weird theories. Just ABC simple strategies, tips and techniques that YOU can apply to YOUR business. And it’s all FREE!

So go check it out. Subscribe so you never miss an episode. You can thank me later!

To YOUR Success Always,

Hal

PS. Click on the link and check it out and start using it to grow your business (and make more $$)!

http://www.PestControlMarketingPodcast.com

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

By Hal:

Pest Control Marketing – A tip you can take to the bank!

A Pest Control Marketing Tip You Can Take To The Bank!

Most PCO’s and WCO’s forget, ignore, or never make it a priorty to have an active YouTube video channel and that is a HUGE mistake when comes to getting your business found the internet. No one finds you, no one calls to buy service!

If you…

  • Don’t have an active YouTube channel… big mistake!
  • Don’t publish a new video CORRECTLY at least twice a month…big mistake!
  • Don’t embed those videos on your website …even bigger mistake!!
  • Don’t share your video pages in Facebook… well you get the picture!!

And there are other strategies that come from video content marketing and social media (media = video, social = customers finding and sharing)

Our most successful clients employ our system and they get new customers over and over again from having and using an active video marketing strategy that we teach.

So…why don’t most PCO’s do it?

We have heard all the reasons and excuses why and the truth is…they don’t matter. You either learn to do it yourself, or hire a pro to do it for you, or the worst option, do nothing at all, meaning you gain nothing, never knowing what you are losing by not having an online presence.

http://PestControlMarketingVideoService.com from Hal Colman and Mike Stewart will create customized videos for you when you join our program.

We have an introductory special 4 videos the first month to get you started, plus a FREE YouTube channel setup and configuration if you hurry and act NOW while we’re offering this introductory promo.

http://PestControlMarketingVideoService.com is how you start building your online lead generation for more new customers with video content marketing on YouTube.

Every day that goes by it is costing you customers and sales if you are not being found on YouTube!

Go there now and signup to get started today!

http://PestControlMarketingVideoService.com

Feel free to call Hal at 770-993-0004 or Mike at 770-826-3662 if you have any questions or need any additional information!

To YOUR Success Always,

Hal and Mike

PS: Subscribe to our Pest Control Marketing Podcast @ http://pestcontrolmarketingpodcast.com – and never miss an episode.

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

Pest Control Marketing – Why coaching can change your life and your business

Pest Control Marketing Tip # 111

Question: What do Tiger Woods, Michael Jordan, Merryl Streep, Chipper Jones, Peyton Manning, Robert DeNiro, Cher, Donald Trump, Al Pacino, Bill Gates, and Andrea Boccelli all have in common?

Answer: They all have or had great coaches, mentors and advisors.

Were it not for that, those people I just listed would not be famous today.

Throughout history, successful people, no matter what their field of endeavor, have realized the importance of coaching and mentoring.

Intelligent people know they can’t get to where they want to be by themselves.

Top professionals seek out guidance from trusted advisors.

They also make it a point to learn something from everyone they come in contact with. And they use that information to help themselves achieve a higher level success and wealth.

If you are a business owner…or an employee…you need to seek out trusted people (i.e. role models) who have already done what YOU seek to do.

Whether your goal is to build a successful business, or work your way up within one, you need to study successful people and model their behaviors.

One thing I have found over the years is that truly successful people are also grateful people. They didn’t arrive at where they are alone.  They were coached, guided and mentored along the way.  And, almost without exception, they are eager to share their knowledge and experiences with others.

They realize what Ralph Waldo Emerson referred to as “The Law Of Compensation”. The more you give, the more you get in return.  And the more you get in return, the more you give back.

I once heard someone say that the difference between a rich man and a broke man is this: A rich man seeks to learn everything he can from everyone he comes in contact with. A broke man isn’t interested in learning anything from anyone…because he already knows everything there is to know!

Fact: If you want to be successful, you need to do what successful people do…and you will succeed.

If you want to fail, just do what failures do…and you will fail also.

Bottom line:  If you own a business, or if you work for a business, you are not alone…so don’t pretend to be.  You need to constantly seek out the advice and guidance of successful people who have been there/done that…and who are eager to help YOU go there and do it too!

You can check out my coaching program at http://www.HalColeman.com/coaching

Thanks for reading this message. I hope it is helpful to you!

To YOUR Success Always,

Hal

PPS. I’d also like to give you a FREE copy of my newest book, “Bottom Line: How To Grow A Pest Control Business!”  Just click on this link http://www.HowToGrowAPestControlBusiness.com and follow the instructions to get your copy!  This book will change the way you think about selling and marketing for the rest of your life…and it’s yours FREE while my launch promotion lasts! After that, it will cost you $29.95.

PPS. Also, be sure to check out the following resources to help you grow your business:

http://www.PestControlMarketingPodcast.com

http://www.PestControlMarketingWorkshop.com

http://www.PestControlMarketingGold.com

http://www.PestControlMarketingVideoService.com

http://www.HalColeman.com/coaching

By Hal: